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PODCAST

Unmade: media and marketing analysis

Media and marketing news with all the in-depth analysis, insight and context you need. Unmade offers industry news from an Australian perspective, from the founder of Mumbrella and the author of the best-selling book Media Unmade, Tim Burrowes www.unmade.media

business marketing

All Episodes

22:32

StW: Media's 'extinction level event'; What to expect...

Unmade: media and marketing analysis ·

2024/02/25

Welcome to Start the Week, our Monday scene-setter for the week ahead.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn (May 28) and REmade (October 1) conferences;* A complimentary invitation to Unmade’s Compass event;* Member-only content and our paywalled archives;* Your own copy of Media UnmadeUpgrade todayFrom Bard to worse during media’s cold snapToday:* Is media’s deep freeze finally hitting

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57:50

Can the radio industry persuade marketers to rethink...

Unmade: media and marketing analysis ·

2024/02/21

Welcome to an audio-led edition of Unmade. Today’s edition features highlights from last week’s gathering of the audio industry’s commercial players for the Heard conference in Sydney.Marketing mastery and audio nirvanaLast week saw Australia’s audio trade body, Commercial Radio & Audio invite agency executives to its Heard event.Across the day, panels explored the emotional and rational sides of radio advertising, and put the case that radio deserves a reassessment of its place in the media

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17:00

STW - Hubbl revealed; Earnings season in earnest; Ten...

Unmade: media and marketing analysis ·

2024/02/18

Welcome to Start the Week, our Monday scene-setter for the week ahead.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn (May 28) and REmade (October 1) conferences;* A complimentary invitation to Unmade’s Compass event;* Member-only content and our paywalled archives;* Your own copy of Media UnmadeUpgrade todayCountdown to HubblToday: * Hubbl reveals app partners ahead of this week’s launch;*

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39:57

How Vinyl, Australia's only ASX-listed music company,...

Unmade: media and marketing analysis ·

2024/02/14

Welcome to an audio-led edition of Unmade. Today’s edition features a conversation with the key players behind the deal for Vinyl Group to acquire The Brag Media, Josh Simons and Luke Girgis.There was some unconventional elements to the announcement that Vinyl Group was going to buy The Brag Media for a little over $8m. Not least was the fact that The Brag Media, while no colossus, is larger in both revenue and profits than its new owner.During today’s Unmade podcast interview with the two key

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22:03

Start the Week: Vale Harold Mitchell; Australia's new...

Unmade: media and marketing analysis ·

2024/02/11

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today’s topics: Remembering Harold Mitchell; latest on how AI is changing marketing; Seven West Media prepares for digital newspaper launchHarold Mitchell: Media’s biggest beastToday:* Harold Mitchell, Australia’s most successful media agency founder, passes on;* SWM prepares to launch The Nightly* The week in AI, as Google’s bodged Bard branding becomes GeminiFurther reading:* Australian Financial Review: Ad man Harold Mitchell

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17:33

Start the Week: Paramount in play?; ABC's big...

Unmade: media and marketing analysis ·

2024/02/04

Today:* What will it mean for Ten staff if Paramount changes hands?;* Commercial radio heavyweight Mike Fitzpatrick set for ABC switch;* Amazon Prime now reaches one-third of Aussie households;* Radio body’s unseemly “smear” rowFurther reading:* Unmade: Paramount on the block?;* Australian Financial Review: As billionaires vie for Paramount, a Network 10 sale looks more likely;* Capital Brief: Amazon leads the race for new Australian streaming subscribers ahead of ad tier launch;* The Australian:

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33:08

How Gai Le Roy steered the IAB from spruiking digital...

Unmade: media and marketing analysis ·

2024/01/31

Le Roy’s IAB agenda: Setting standards, building investment confidence, creating communities (and directing a panto)Covering the shenanigans of the IAB’s digital metrics tender nearly 15 years ago, it was impossible to predict that the industry body would grow into the big tent it has since become.Much of the credit for that goes to Gai Le Roy, the CEO since 2018. Le Roy rose through media research roles including as research and insights director for Nine, VP of research at Nielsen and GM of

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21:29

Start the Week: Is Nine trying to sell Domain?; New...

Unmade: media and marketing analysis ·

2024/01/28

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:Nine tries to interest private equity in Domain stake;The TV ratings reset;Are ABC staff ready for Kim Williams?Further reading:Australian Financial Review: Nine’s bankers asked private equity if they were interested in Domain Unmade: Kim Williams returns to the ABC, the place he said was ‘mired in internal factions, divisions and industrial rigidities’Unmade: Rewriting historyAustralian Financial Review: TV networks are

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65:51

Live at Compass: Rethinking TV measurement,...

Unmade: media and marketing analysis ·

2024/01/24

Welcome to an audio-led edition of Unmade.Today’s edition features the Melbourne panel from our 2024 industry predictions event, Compass.Further down, the Unmade Index’s gains stretch into a fourth day, but Seven West Media sees a big fall.Compass will return later this year. Unmade’s paying members get a complimentary invitation. They also get discounts to all our events including our AI-led focus on the cutting edge of media and marketing, humAIn on May 28, and our retail media conference REmade

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46:52

Live at Compass: Is WFH about avoiding work?; Will...

Unmade: media and marketing analysis ·

2024/01/17

Welcome to an audio-led edition of Unmade.Today’s edition features the panel discussion at Unmade’s Sydney Compass event, featuring Simone Gupta from Supermassive; Leah Jackson from Goodman Fielder; Lauren Joyce from ARN; and Henry Innis from Mutinex.Unmade’s first Compass event took place in Sydney back in November, with the panel reflecting on the year just gone and looking forward to the year ahead.The conversation opened with the panel asked to nominate topics usually discussed privately but not

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44:38

Connected: How Scott Lorson steered Fetch TV to...

Unmade: media and marketing analysis ·

2023/12/20

Welcome to an audio-led edition of Unmade.Today’s edition features an intriguing conversation with one of the most connected executives in the television industry - Fetch TV boss Scott Lorson.Scott Lorson has outlasted the bosses of every other major media company in Australia. In an industry riven by disruption, Lorson has been a constant at the helm of Fetch TV for nearly 15 years.The aggregation service - delivered via the company’s Mighty and Mini set top boxes has hung its hat on elegant

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23:56

Start the Week: Big moves in publishing at Nine,...

Unmade: media and marketing analysis ·

2023/12/17

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:Ben Shepherd quits Dentsu after less than a year for Schwartz Media gigNine loses its publishing boss James ChessellGovernment set to ventilate platform news dealsLadBible outsources sales to Val Morgan in Aussie retreatThe year of media carnage, the rise of AI and retail mediaFurther reading:The Guardian: Tech giants could be forced to share secret news deals under Australia’s media bargaining codeSydney Morning Herald:

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31:38

'I don't even think we're at the early adopter...

Unmade: media and marketing analysis ·

2023/12/13

Welcome to an audio-led edition of Unmade.Today’s edition features Jeremy Somers, founder of AI creative agency Not Content.If you’ve been thinking about upgrading to an Unmade membership, there will never be a better time. Until the end of the year, our annual membership price is reduced from $650 to just $377 - that’s a saving of 42%. That discount will be locked in for as long as you stay a member.Jeremy Somers, the man behind ‘world’s first AI-led creative content agency’In 2022, Jeremy Somers,

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21:25

Start the Week: The year of the ad streamers; Retail...

Unmade: media and marketing analysis ·

2023/12/10

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Retailers to snatch $1bn+ away from media* The streaming ad tiers are coming* Will this be the week we finally get ABC podcast data?* How will Seven look after James Warburton?Further reading:* The Australian Financial Review: Major retailers threaten to siphon away $1.1b in advertising spend* Capital Brief: Dentsu tips streaming giants to make 'profound' ad market inroads in 2024* Unmade: A lucky general: How Warburton

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31:37

‘You're all battering each other’ - Why LBB’s Matt...

Unmade: media and marketing analysis ·

2023/12/06

Welcome to an audio-led edition of Unmade.Today’s edition features a conversation with Matt Cooper, founder and CEO of global advertising archiving website and community, Little Black Book. He admits to be perplexed by the negativity of some of adland’s old guard.Cooper, UK-based founder of Little Black Book, has been in Australia to talk about the advertising archive’s push into APAC.Cooper, who began his advertising career in 1988 in the mailroom of Saatchi & Saatchi before joining legendary post

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17:50

Start the Week: Bed wars; Ten's off season Bachelors...

Unmade: media and marketing analysis ·

2023/12/03

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Mattress brands go to war over dodgy review sites, but why isn’t the ACCC being tougher?* Sky News in new streaming push* As the official ratings year ends, Ten looks for clear air for The BachelorsFurther reading:* The Australian Financial Review: Mattress maker accuses rivals of dodgy marketing with fake reviews* TV Blackbox: SKy News Australia unveils new streaming service for 2024* The Australian Financial Review:

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33:07

Nick Smith on taking the helm at News Corp's content...

Unmade: media and marketing analysis ·

2023/11/29

Welcome to an audio-led edition of Unmade.Today’s edition features a conversation with Nick Smith, managing director of arguably Australia’s most successful content marketing agency Medium Rare.News Corp has been quietly building out its content agency offerings. It owns three of them in Medium Rare, Storyation and Suddenly.The biggest of the three, Medium Rare, had its roots in the traditions of contract publishing. Founders Gerry Reynolds and Sally Wright, both Bauer Media refugees, launched the

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17:35

Start the Week: Media redundancies; End of the...

Unmade: media and marketing analysis ·

2023/11/26

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Crikey publisher Private Media makes eight roles redundant;* Media stocks feel the chill;* End of an era for Eddie McGuire’s Millionaire Hotseat;* Nine closes in on Melbourne Cup broadcasting rightsFurther reading:* The Australian: Crikey publisher Private Media has given staff until Monday to decide if they want a redundancy* The Australian: Media companies batten down hatches as ad spending tightens* Unmade: We need to

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25:35

Nick Rynne on leading Seven's new streaming bet with...

Unmade: media and marketing analysis ·

2023/11/22

Welcome to an audio-led edition of Unmade.Today’s edition features a conversation with Nick Rynne, one of the architects of Seven West Media’s new streaming venture, Streamer.Further down, a poor day on the Unmade Index.‘The genuine home of community sport in Australia’: How Seven aims to grow Streamer into a national playerSeven West Media put its fledgling new community sports streaming service Streamer on the radar last month when its used its annual Upfronts event to announce a national rollout,

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27:17

Start the Week: TV lobbies at war; ACCC's Plan B if...

Unmade: media and marketing analysis ·

2023/11/19

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Free to air TV lobby goes to war with the pay TV lobby;* How the News Media Bargaining Code negotiations could go down next year;* OpenAI boardroom dramas and McLennan’s Rugby Australia ousting;* Michael Miller rejects rumours he’s leaving News Corp;* Mystery buyer snaps up a chunk of Southern Cross AustereoFurther reading:* The Guardian: Battle for the home screen: does the government really want to control Australian

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