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PODCAST

Quick Daily Podcasting Tips by Alitu

Alitu: The Podcast Maker

Pocket-Sized Podcasting is the ‘how to podcast’ series for busy people. You’ll get one short sharp tip delivered to your feed Monday through Friday, all aimed towards helping you build and grow your own life-changing show. Brought to you by Alitu, the Podcast Maker, it’s our aim to make the entire process of podcasting as simple and accessible as humanly possible. Find us anywhere you get your podcasts, and be sure to hit follow or subscribe so you never miss an episode!

business marketing

All Episodes

00:01:03

Magnets

Quick Daily Podcasting Tips by Alitu ·

2024/04/01

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about magnets. Magnets - like stickers - can be wee adverts for your podcast. They’re more tolerated than stickers, too, because they can be easily removed. This means that curious listeners sometimes take them home. We know where all magnets end up in the home, too. Don’t underestimate the power of getting your logo onto someone’s fridge. They’ll see it

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00:01:03

Car Bumper Stickers

Quick Daily Podcasting Tips by Alitu ·

2024/03/29

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about bumper stickers. A bumper sticker on the back of your car might not seem like it’s doing much. But imagine how many different people end up seeing it over the weeks, months, and years. Sure, a lot of them won’t be your target audience. But some will. And, aside from creating your sticker and slapping it on, this is a completely effortless way of promoting your

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00:01:00

Podcast Stickers

Quick Daily Podcasting Tips by Alitu ·

2024/03/28

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about stickers. Stickers are the ultimate guerrilla marketing tool. They’re like little ads for your podcast that can pop up anywhere, and they can last for a long time. You don’t even need to risk accusations of vandalism by actually sticking your stickers in places. You could just give them away at conferences or events. You can even use the business card strategy

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00:00:58

Leave a Card in a Book

Quick Daily Podcasting Tips by Alitu ·

2024/03/27

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about leaving a card in a book. Books might be very old, and podcasts very new, but both have a lot in common. They’re created with a target audience in mind. So why not promote your podcast in books that share your overarching theme or topic? The starting point here is to order a batch of business cards that promote your podcast. Then, visit any local bookshops and

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00:01:02

Guerrilla Marketing

Quick Daily Podcasting Tips by Alitu ·

2024/03/26

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about guerrilla marketing. No, this isn’t about promoting your podcast at the zoo - although it could be. Guerrilla marketing is a low or no-cost unconventional advertising strategy. It allows you to engage with the public on a more personal and memorable level. The cool thing about this too, is that it’s offline, and happens out there in the real world. Examples of

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00:01:06

Using Scheduling Tools for Social Media

Quick Daily Podcasting Tips by Alitu ·

2024/03/25

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about scheduling tools for social media. Let’s face it. Nobody *really* wants to spend time on social media. These platforms are designed to capture your attention, and they’re very good at it. At best, you’ll lose entire hours of your day. At worst, you’ll feel utterly dejected at the world and its inhabitants. But, you can still give your podcast a

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00:01:01

Posting Out Regular Questions

Quick Daily Podcasting Tips by Alitu ·

2024/03/22

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about posting out regular questions. As a podcaster, you want to keep your finger on the pulse when it comes to the needs and wants of your audience. You might want to post out regular questions to them, asking specific things. You can do this on social, or, via your email list. You can even create a wee ongoing poll or survey on your website to collect this data indefinitely This

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00:01:05

Audiogram Highlights

Quick Daily Podcasting Tips by Alitu ·

2024/03/21

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about audiogram highlights. An audiogram is a piece of media that combines visual art, a sound wave, an audio track, and even a transcription of the dialogue. These are great wee shareable files that you can use on social media to promote your latest episode. To make one, you just need to pick out a memorable or powerful segment from the show, say, between one to three minutes

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00:01:07

Sharing Reviews on Social Media

Quick Daily Podcasting Tips by Alitu ·

2024/03/20

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about sharing reviews on social media. If you go around telling everyone how great your podcast is, they’ll probably take it with a grain of salt. However, if other people do it, then it carries a lot more weight. Podcast reviews aren’t just hot chocolate for the ego. They’re great marketing materials, too. They can pop up in a lot of different listening apps

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00:01:07

Creating Behind-the-Scenes Content

Quick Daily Podcasting Tips by Alitu ·

2024/03/19

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about behind-the-scenes content. This is a great way to further engage your long-time fans. Whilst brand new listeners couldn’t care less about your cat, your weekend plans, or, your flatmate’s questionable hygiene, the folks who’ve been with you a while will start to. Recording some extra audio or video before or after your main episode can create some nice

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00:01:02

Advanced Twitter/X Search

Quick Daily Podcasting Tips by Alitu ·

2024/03/18

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advanced twitter search. Twitter is where thousands of people who haven’t learned to use Google yet spend their days, shouting endless questions into the void. The good news, though, is that you can mine this data to create episodes that answer those specific questions. In an ideal world, these folks would then learn how to use Google and subsequently find your

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00:01:05

Social Media Quote Images

Quick Daily Podcasting Tips by Alitu ·

2024/03/15

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about social media quote images. From memes, to pseudo-inspirational wisdom, the internet just loves the sight of an image with text on it. If you’re a social media user, you can get in on the act here by pulling a compelling wee quote or two from your latest episode, and creating a shareable graphic around it. Here, you’ll want to add the name of your show, and maybe

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00:01:24

Key Questions to Ask in Your Listener Survey

Quick Daily Podcasting Tips by Alitu ·

2024/03/14

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about key questions to ask in your listener survey. Many of your questions will be determined by your topic. But here are some that you might want to consider adding in. 1. How did you discover the show 2. What made you hit play? 3. What keeps you listening? 4. Is there a particular episode that stands out to you? 5. Is there anything about the show that irks or frustrates you? 6

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00:01:18

How to Start Your Listener Survey

Quick Daily Podcasting Tips by Alitu ·

2024/03/13

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about how to start your listener survey. Lots of people might click on and start your survey, but not all of them will finish it. So how do we get the maximum amount of people through to the end? Open with some easy low-hanging fruit multiple-choice questions. Obviously, you still want these to be useful to you; otherwise, you’re wasting their time and yours. But get them

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00:01:01

Should I Run a Voice Survey?

Quick Daily Podcasting Tips by Alitu ·

2024/03/12

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about listener voice surveys. Not all surveys need to be text-based, you can collect audio answers, too. A voice survey would be less in-depth than its text counterpart. But, the answers can have a bit more impact and meaning. They can even be used as part of future content, so long as you’re clear about that with your listeners beforehand. A tool like Telbee is ideal for

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00:01:03

Tools for Running an Audience Survey

Quick Daily Podcasting Tips by Alitu ·

2024/03/11

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about tools for running a listener survey. Survey software can actually be quite expensive. As we’re only looking to run something like this at most every six months, it doesn’t make much sense to spend a fortune on it. So if you’re looking to run a survey for free, then Google Forms is the best option I’ve come across. Yes, it looks a bit basic, but it

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00:01:01

Growing Your Audience by Knowing Your Audience

Quick Daily Podcasting Tips by Alitu ·

2024/03/08

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And this week, we’re going to focus on running a listener survey. When we’re trying to grow our podcast audience, it’s easy to go chasing after new listeners. But one of the best approaches is simply to look after the folks who’re already listening. If you do that, your numbers will grow by default. Think about it. You’re already creating content that people like. They choose to listen to

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00:00:57

Visibility Through Milestones

Quick Daily Podcasting Tips by Alitu ·

2024/03/07

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about milestones. Setting goals for your show, meeting them, and then celebrating them, is a good way to get in front of new listeners. Your existing audience will follow along as you aim to hit that 50th episode, or get that 1000th download. Putting out some special content when you do, means that they’re likely to share it. This content could be as simple as a graphic

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00:01:11

Newsjacking

Quick Daily Podcasting Tips by Alitu ·

2024/03/06

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about newsjacking. This sounds a bit sleazy, but, think of newsjacking as connecting with topics that are on people’s minds right now. You want to do this with some sensitivity. It’s good to make the most of current events, but you don’t want to exploit someone else’s pain. Start with something that is likely to be in the news for a while, so your episode

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00:01:12

Promotion Through Entering Awards & Competitions

Quick Daily Podcasting Tips by Alitu ·

2024/03/05

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about entering awards and competitions. “It’s not the winning, it’s the taking part” might be an old cliche, but there’s some truth to it. Awards and competitions aren’t just a chance to win something. They’re an opportunity for visibility too. Participating in a couple of awards or competitions each year can be useful. They can help you

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