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PODCAST

Employer Content Marketing

Chris Le"cand-Harwood

Did you know that only 21% of employees are engaged with their work? That"s $8 trillion in lost productivity [Gallup"s State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le"cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We

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All Episodes

00:36:46

Producing Employee Generated Content at scale with...

Employer Content Marketing ·

2021/12/31

Episode 43 is the last episode of 2021 and what a year it’s been for us all. Thanks to all of my guests and listeners. I’m really looking forward to giving you more podcast goodness in 2022. In this episode I chat with Raaj Govintharajah, Founder and CEO of The Martec, an AI-powered, employee-generated content platform. Employee Generated Content has picked up in popularity with employers, especially since the Covid-19 outbreak in 2020. So I just had to chat with Raaj to help make you an EGC pro in

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00:40:07

How to produce award-winning content marketing for...

Employer Content Marketing ·

2021/12/14

How do you produce award-winning content marketing for mental health care recruitment? In episode 42 I chat with Rowan Marriott, Head of Resourcing at Cygnet Health Care about the why, what and how of employer content marketing. I’ve been working with Rowan for over a year and a half now and we’ve produced over 200 pieces of content in that time. We talk about the Talent Pool Content Series that has helped Cygnet Health Care and generated extremely cost effective results. And it recently won us the

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00:41:42

Finally, a good Talent Marketing newsletter, with...

Employer Content Marketing ·

2021/11/30

In Episode 41, we chat with Mariano Aragunde who is part of the Global Talent Marketing Team at IBM, and based in Buenos Aires, Argentina. A few weeks ago I saw one of Mariano’s articles on LinkedIn. It was titled: “Most emails and newsletters for candidates suck.” His article went on to tell the story of how they’ve got their content right for their candidates. So I had to get him on the podcast. We talk about how they create newsletters for candidates that go far beyond just advertising their job

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00:41:08

Talking narcissistic brands with James Ellis - Author...

Employer Content Marketing ·

2021/11/12

Why do brands talk about themselves more than they think about their customers or candidates? It’s an important question, especially for the employer branding world. In this episode, I chat with James Ellis. James is the author of "Talent Chooses You: Hire Better with Employer Branding". And he's a self-confessed employer brand nerd. While reading his book a particular chapter made me want to get James onto the pod. Narcissistic brands are an issue in marketing and gets in the way of great

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00:51:26

Transform your employer branding with content...

Employer Content Marketing ·

2021/10/28

Inspire and help first. Sell second. This is what employer content marketing is all about, and it's the topic for episode 39. I was invited to the EB Stars Conference in September 2021 to talk about employer content marketing and how it can transform employer brands. Joined by two of my clients, Rowan Marriott [Head of Resourcing at Cygnet Health Care] and Conor Cotton [Managing Director at Not Going To Uni], this was a chance to talk about the why of employer content marketing and, in particular,

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00:26:04

Telling the story of a family business that began in...

Employer Content Marketing ·

2021/09/20

Stories. Marketeers love to talk about the importance of stories. Myself included. They’re a massive part of telling the walking stories of the people behind a brand. Episode 38 of the Employer Content Marketing Pod is a podcast within a podcast. I've helped tell the Campkins Cameras story - one that started in Cambridge in 1800. Just a 30-minute chat in a coffee shop resulted in a mini-podcast episode, an article, and a series of audiogram ads that were run across Facebook and Instagram. An example

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00:37:38

The student life. The TikTok life. And how brands...

Employer Content Marketing ·

2021/09/10

What’s it like being an A Level student, and going through results day and university clearing, especially in a world affected by the pandemic? You’ll get to find out in my chat with Miles Tragen Miles is a University of Liverpool student who works for Fanbytes [a social media and influencer marketing agency who help brands engage with Gen Z]. He also manages the popular University of Liverpool Student Meme Page on Instagram. So he’s well placed to give you a view into the world of Gen Z during a

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00:34:47

What are the future intentions and challenges facing...

Employer Content Marketing ·

2021/06/30

In this episode, we talk about employer branding and the future intentions and challenges of UK employers. This is based on extensive research produced by Neil Harrison of NH237 Consulting, in partnership with WDAD Communications. They recently tapped into the views and experiences of talent acquisition and employer branding teams across the UK. The opportunities for the employer branding profession have never been greater, but it faces challenges. We dip into the key findings of the report with

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00:18:59

Using employee engagement data to create marketing...

Employer Content Marketing ·

2021/06/17

In episode 35 of the Employer Content Marketing Pod I talk about how using employee engagement data can make your employer marketing content on-point and true to the employee experience. I chat with Matthew Phelan, Co-Founder of the Happiness Index. Matt and the team have built an established employee experience software platform for humans. Think employee engagement surveys taken the to the next level. So, what if you could use the most up-to-date sentiment of your employees in your employer

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00:37:14

Is content on LinkedIn changing for the better? The...

Employer Content Marketing ·

2021/05/27

"But this is a professional network!" LinkedIn is changing: formats, tactics, and behaviours. But some don't like this change and believe in a certain type of "professional" content on LinkedIn. In episode 34 of the Employer Content Marketing Pod I chat with Dan Knowlton who is Co-Founder of Knowlton Marketing. Dan and his brother also create stand-out content on LinkedIn that uses entertainment to help them generate lots of new business. Dan is certainly one of the relatively few people on LinkedIn

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00:57:14

What is content marketing and why is it so important...

Employer Content Marketing ·

2021/05/04

What is content marketing and why do brands use it to great success? Take a look around you and you’ll see brands taking content marketing seriously. Tesco, Waitrose, easyJet, British Airways, the BBC, Land Rover, and Levi's….they’re all doing it. And did you know the Michelin Guide, and their coveted stars, is a classic piece of content marketing to help sell tires? We chat about it all today in episode 33 of the Employer Content Marketing Pod. And who better to join me than Rob John from the

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00:38:56

Schools and early careers marketing: Help first, sell...

Employer Content Marketing ·

2021/04/16

Are employers doing enough to engage kids at school and college? Employers have an important role in helping educate kids about the world of work. Don’t start with the corporate-speak, and don't start with selling your career opportunities. Help first. Sell second. This is the crux of the chat in this episode of the Employer Content Marketing Pod. I chat with Danny Heath, founder of YourGamePlan, a digital learning platform that helps students make the best decision about their future when they

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00:27:11

[Part 2] Turning talent communities into your #1...

Employer Content Marketing ·

2021/03/26

Welcome to Episode 31 of the Employer Content Marketing Pod, and part 2 of my chat with Steven Brand about talent communities. Steven is Talent Attraction, Marketing and Experience Lead at HSBC and we talk about examples of organisations creating content worthy of talent communities, how you can nurture your talent communities into hires, and what the ROI of well-run talent communities looks like. Here's Part 1 if you've not listened to it https://bit.ly/3dv7OFZ Thanks for listening. Chris

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00:45:16

[Part 1] Turning talent communities into your #1...

Employer Content Marketing ·

2021/03/24

It's episode 30 of the Employer Content Marketing Pod! I published Episode 1 on 2nd March last year and I've loved getting to 30, and over 20,000 listens. Thanks to everyone who has listened and to my guests who have taken the time out to chat about employer marketing through a content marketing lens. In this episode, we have the next installment of my chat with Steven Brand - Talent Attraction, Marketing & Experience Lead at HSBC. We talk talent communities: What should they be, and what can

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00:09:38

Taking an agile approach to content for employer and...

Employer Content Marketing ·

2021/03/10

In this episode, I chat with Steven Brand. Steven is Talent Attraction, Marketing & Experience Lead at HSBC with a wealth of experience both agency and client-side. It was great catching up with Steven. We were meant to talk about the role of talent communities in employer and recruitment marketing but our Green Room chat was completely different. So I’ve made it an episode in its own right. We chat about taking an agile approach to content in your employer and recruitment marketing. We chat

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00:44:08

How to write a winning brief, with Nick Francis -...

Employer Content Marketing ·

2021/03/01

In this episode, I chat with Nick Francis - Chairman and Co-Founder of Casual Films - about how to write a winning brief. I’ve had Nick on the pod before to talk about his book - The New Fire, Harness the Power of Video for your business. We flick through the book again, this time on the chapter - How to write a winning brief. Nick and his team have been involved in producing over 10,000 videos for businesses, so he’s well placed to give you the key ingredients for creating a great brief for any

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00:02:46

Employer Content Marketing in action. Why We Care:...

Employer Content Marketing ·

2021/01/06

Happy New Year and here’s to a 2021 with lots of awesome content from employers that informs and inspires current and future employees. In this episode I want to share something I’ve been working on with the awesome team at Cygnet Healthcare and Springpod. Why We Care is the nursing career podcast powered by the people of Cygnet Healthcare. Season 1 is full of stories, opinions and advice to help nurses. I led on the strategy, creative, and design and was the podcast producer. I worked with Cygnet

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00:38:48

Employer branding during a pandemic and a global...

Employer Content Marketing ·

2020/12/14

In this episode I chat with Richard Gordon, Employer Brand Manager at Entain, formerly known as GVC. Entain is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. The Group employs a workforce of more than 24,000, in 20 offices across five continents. Rich leads the employer brand at Entain. Rich and his team are responsible for employer brand content across their employer marketing channels and work closely to employee engagement. We chat

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00:30:37

Creating content with the Heavyweight Champion of the...

Employer Content Marketing ·

2020/11/30

In this episode I chat with Matt Clerkin about some great projects he's been working on in the consumer space. He's a Creative Director / Strategist and our chat takes you through approaches and techniques that can also be used to help elevate your employer marketing content. I used to work with Matt at Havas People when he worked in the ATS world. His move into a creative role has been inspiring and he's worked with some big brands in the years since his career reboot. He's worked with Manchester

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00:37:43

The early careers market: Going from transactional to...

Employer Content Marketing ·

2020/11/23

In this episode I chat with Bob Athwal, Fellow of ISE and currently leading Racial Diversity at Skyscanner. Bob has a vast range of experience in recruitment and higher education. This makes him the perfect chap to chat with about early careers recruitment in a decade that has been kick-started by crisis. Bob gives us an inside view from both the early careers recruitment and the university market and we talk about a range of topics: Challenging the way organisations market to students: go beyond

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143 results

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