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PODCAST

The Places We"ll Go Marketing Show

The Places We"ll Go Show

Welcome to The Places We"ll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.

business marketing

All Episodes

00:46:48

Pioneering a new approach to B2B marketing with...

The Places We"ll Go Marketing Show ·

2023/05/12

In this episode, we speak with Antonia Wade, a marketing pioneer who has been at the forefront of B2B marketing for over a decade. Antonia shares with us her insights on how businesses can adopt a new approach to B2B marketing, one that is more customer-centric and focused on creating personalized experiences for their clients. As the CEO of a successful B2B marketing agency, Antonia has worked with some of the biggest names in tech and has helped them drive growth through innovative marketing

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00:43:07

Getting upstream of the problem with Ben Rhodes -...

The Places We"ll Go Marketing Show ·

2023/05/05

In this episode of The Places We'll Go Show, we sit down with Ben Rhodes, Brand Director at Phoenix Group, to discuss his personal development journey and how it has influenced his approach to marketing. Ben shares insights into his early career experiences, including the challenges he faced and the lessons he learned along the way. He also talks about the importance of continuous learning and personal growth, and how he has made it a priority throughout his career.

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00:44:02

A disruptive leader with Larissa Vince, CEO at TBWA

The Places We"ll Go Marketing Show ·

2023/04/28

In this episode of our marketing podcast, we sit down with Larissa Vince, CEO at TBWA, a disruptive advertising agency known for its innovative and unconventional approach to marketing. Larissa shares with us her insights on what it takes to be a successful leader in today's ever-changing business landscape. With over two decades of experience in the advertising industry, Larissa has witnessed first-hand how technology and cultural shifts have transformed the way we approach marketing. She

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00:52:16

Becoming CMO to attaining an OBE: Lessons from...

The Places We"ll Go Marketing Show ·

2023/04/20

In this episode, join us as we sit down with David Wheldon, an accomplished marketing leader with over three decades of experience. David has served as CMO for several major brands, including Coca-Cola and Barclays, and has been recognized with numerous industry awards, including an OBE for his contributions to advertising. In this episode, we'll delve into David's journey, uncovering the pivotal moments, challenges, and insights that have shaped his career. Hosted by industry veterans

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00:44:13

Unlocking your potential with Gareth Helm NED,...

The Places We"ll Go Marketing Show ·

2023/04/14

In this podcast listeners can tap into the vast experience and knowledge of Gareth Helm, a highly accomplished NED, Marketing Academy Fellow, and Top 100 Most Effective Marketer. With his extensive background in various marketing leadership positions, Gareth has gained a unique perspective on the industry and how to overcome its challenges. In this podcast, Gareth 'Goose' Helm shares his experience and expertise, providing practical advice on how to unlock your potential and achieve

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00:43:23

From predicting the power of the internet, to...

The Places We"ll Go Marketing Show ·

2023/04/06

Philippa has worked in the tech industry for over 25 years, is a qualified web developer and MBA Graduate. She began at Scoot, building a dotcom business growing £100M in Classified Ads and then Yell as Business Development focusing on distribution with multi-national and global partners. In 2000, Philippa joined Microsoft in MSN and grew online Services by 300% in advertising revenue. In 2016, Philippa joined Facebook where she continued her passion for building extraordinary future digital

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00:45:35

How to be customer focussed with John Sills, Managing...

The Places We"ll Go Marketing Show ·

2023/03/31

Join John Sills, a seasoned marketing expert with over 20 years of experience, as he shares his personal journey and insights on how to create a customer-focused marketing strategy. In this podcast, John draws on his extensive experience working with a wide range of clients, from startups to Fortune 500 companies, to offer practical tips and real-world examples that you can apply to your own marketing efforts. In addition, John is a recently published author of the book, The Human Experience. A

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00:43:14

Dan Knowlton, Founder of Knowlton - Scaling a social...

The Places We"ll Go Marketing Show ·

2023/03/23

Dan Knowlton is the founder of Knowlton, a social media and video production agency that he runs alongside his brother, Lloyd. With over a decade of experience in the digital marketing industry, Dan has established himself as a leading expert in the field of social media marketing and video production. Knowlton has grown from strength to strength, working with clients from a diverse range of industries and helping them to achieve their digital marketing goals. Dan and Lloyd, have worked tirelessly

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00:42:53

Becoming a 'Da Vinci Marketer' with Marc De Swaan Arons

The Places We"ll Go Marketing Show ·

2023/03/08

Marc is an acknowledged practitioner, thought leader, consultant and now teacher in the area of global marketing leadership. After a successful 14-year career with Unilever working in The Netherlands and New York and founding the Interactive Brand Center in 1998 - Unilever’s first global internet marketing innovation centre. Marc is author of THE GLOBAL BRAND CEO and co-leader of Marketing2020, Insights2020, and the Growth Study (IRG). Both Marketing2020 and Insights2020 were featured as Harvard

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00:49:09

Becoming a renowned clinical psychologist with John...

The Places We"ll Go Marketing Show ·

2023/03/03

In what has to be one of our most special epsiode’s we welcomed the formidable Professor John Amaechi OBE to The Places We’ll Go Show, sponsored by The Marketing Skills Trust. In this interview, John shared his insights on leadership, management, diversity and his journey.

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00:43:11

The secrets to understanding your audience with...

The Places We"ll Go Marketing Show ·

2023/02/27

In this episode, the current CMO at Moonpig, Kristof Fahy, uncovered what he learnt about the gambling industry during his time at William Hill and Ladbrokes, and how why it took so long to progress, as well as how it did progress. Kristof also dove into the importance of brand assets and how to really understand your customers, a key example was Kristof re-introducing the Moonpig 'pig' to re-connect with their audience. To follow, Kristof uncovered how important promotional psychology is, when it

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00:47:07

The Father Of Modern Marketing, Professor Phillip Kotler

The Places We"ll Go Marketing Show ·

2023/02/16

Philip Kotleris known around the world as the “father of modern marketing.”For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Managementis the most widely used textbook in marketing around the world. This is his story – How a Ph.D. economist from M.I.T. became the world’s leading marketing authority, the Father of Modern Marketing. In this episode, we had the privilege of hearing first hand how the 4 P's of marketing were

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00:42:48

Re-writing societal narratives with Paul Skinner,...

The Places We"ll Go Marketing Show ·

2023/02/06

Founder of MarketingKind and Author of ‘The Purpose Upgrade’ and ‘Competitive Advantage’, Paul Skinner is dedicated to re-writing the narratives that shape how our society functions and driving positive change. His community, MarketingKind, was created to re-imagine the world’s most pressing problems as marketing briefs in disguise. As marketers we have the power to drive change and Paul is harnessing that power for good. In this episode, Paul discusses the reduction of change within our society and

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00:46:46

Molecular neuroscience to life at the BBC with Kerris...

The Places We"ll Go Marketing Show ·

2023/02/01

Kerris Bright, Chief Customer Officer at the BBC, started her marketing career after completing her PhD in Molecular Neuroscience which set her in great stead. The combination of science and creativity has been crucial throughout her marketing career. Kerris has the desire to become a leader that listens more and has the ability to recognise potential in more people, despite already becoming a very genuine honest, caring leader. She is very honest and mentions that her biggest regret is not

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00:43:21

Destroying rape culture with the Michael Bay of...

The Places We"ll Go Marketing Show ·

2023/01/18

Cindy really needs no introduction. She describes herself as 'The Michael Bay of Business' and coined the motto 'I like to blow shit up', which sums up just how confident, ground-breaking and innovative Cindy and her work is. She is a professional speaker, who has had an incredible career in brand building, advertising and marketing, and has racked up an incredible 2.4million views on her Ted Talk in 2014. As Founder of Make Love, Not Porn, Cindy is on a mission to transform the way we view and

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00:41:34

Slowing down, embracing the uncomfortable and...

The Places We"ll Go Marketing Show ·

2023/01/16

In this episode we were joined by the previous corporate HR professional, turned coach and Founder of Space Within, Laura Beckingham, and hosts the 'Calm Down, Wake Up' podcast. After recognising her desire to lead a completely different life, Laura left her last corporate role as Head of Learning and Development Centrica to pursue her dream to bring spirit and presence to the commercial world. Laura joined us on The Places We'll Go Show to share her passion for supporting people on their journey to

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00:44:08

Self-Made Unicorn Entrepreneur: Refugee To A $4...

The Places We"ll Go Marketing Show ·

2023/01/04

Ali Parsa is a serial healthcare entrepreneur, Founder of Circle and Babylon Health, and has made it his life's mission to transform the healthcare industry and make healthcare accessible to everyone around the globe. The unicorn entrepreneur was listed in The Times 100 people to watch, and was featured in the Maserati 100. Ali also won the CEO Award by Finance Monthly and ACQ5's UK Game Changer of the Year. He was formerly a UK Cabinet Office Ambassador for Mutuals and the Chair of the

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00:45:04

The Journey Of A Natural-Born Entrepreneur with Paul...

The Places We"ll Go Marketing Show ·

2022/12/16

From selling sweets behind his school canteen, to building UK Net Guide up to 2 million users a month, and eventually founding VCCP Media, Paul has done it all. He's a marketing expert who has been in digital realm since it began just after the dotcom boom. In this episode, Paul divulges exactly how he got into marketing, his advice to business owners that feel like they're bubbling along, the power of a growth mindset and his fascination of the psychology of marketing. Topics: Growth mindset

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00:44:14

Secrets to a successful career with Chris Duncan, CEO...

The Places We"ll Go Marketing Show ·

2022/12/09

Chris Duncan, the CEO UK Publishing at Bauer Media Group, has had an adventure throughout his career, launching parties, building a network like no other, working on his passions every single day and finding joy through it all. In this episode, Chris shares his secrets to building such a successful, and more importantly, an enjoyable career. We'll uncover having a entrepreneur mindset vs a CEO mindset, how Chris has stayed so passionate, his curious nature that has led him to work on some fantastic

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00:44:36

Becoming A Trailblazing Marketing Strategist With Zoe...

The Places We"ll Go Marketing Show ·

2022/12/02

You better be strapped in before you start listening to this episode of The Places We'll Go Show with Zoe Scaman, the Founder of Bodacious. There is no other way to describe Zoe other than an absolute powerhouse! Zoe takes on every challenge that comes her way, despite whether or not she has experience in that field, or if it gets her into trouble from time to time. She has worked on some incredible project from articulating the idea of fandom for Netflix, completely re-branding multiple

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223 results

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