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PODCAST

The Places We"ll Go Marketing Show

The Places We"ll Go Show

Welcome to The Places We"ll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.

business marketing

All Episodes

00:42:53

Becoming a 'Da Vinci Marketer' with Marc De Swaan Arons

The Places We"ll Go Marketing Show ·

2023/03/08

Marc is an acknowledged practitioner, thought leader, consultant and now teacher in the area of global marketing leadership. After a successful 14-year career with Unilever working in The Netherlands and New York and founding the Interactive Brand Center in 1998 - Unilever’s first global internet marketing innovation centre. Marc is author of THE GLOBAL BRAND CEO and co-leader of Marketing2020, Insights2020, and the Growth Study (IRG). Both Marketing2020 and Insights2020 were featured as Harvard

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00:49:09

Becoming a renowned clinical psychologist with John...

The Places We"ll Go Marketing Show ·

2023/03/03

In what has to be one of our most special epsiode’s we welcomed the formidable Professor John Amaechi OBE to The Places We’ll Go Show, sponsored by The Marketing Skills Trust. In this interview, John shared his insights on leadership, management, diversity and his journey.

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00:43:11

The secrets to understanding your audience with...

The Places We"ll Go Marketing Show ·

2023/02/27

In this episode, the current CMO at Moonpig, Kristof Fahy, uncovered what he learnt about the gambling industry during his time at William Hill and Ladbrokes, and how why it took so long to progress, as well as how it did progress. Kristof also dove into the importance of brand assets and how to really understand your customers, a key example was Kristof re-introducing the Moonpig 'pig' to re-connect with their audience. To follow, Kristof uncovered how important promotional psychology is, when it

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00:47:07

The Father Of Modern Marketing, Professor Phillip Kotler

The Places We"ll Go Marketing Show ·

2023/02/16

Philip Kotleris known around the world as the “father of modern marketing.”For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Managementis the most widely used textbook in marketing around the world. This is his story – How a Ph.D. economist from M.I.T. became the world’s leading marketing authority, the Father of Modern Marketing. In this episode, we had the privilege of hearing first hand how the 4 P's of marketing were

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00:42:48

Re-writing societal narratives with Paul Skinner,...

The Places We"ll Go Marketing Show ·

2023/02/06

Founder of MarketingKind and Author of ‘The Purpose Upgrade’ and ‘Competitive Advantage’, Paul Skinner is dedicated to re-writing the narratives that shape how our society functions and driving positive change. His community, MarketingKind, was created to re-imagine the world’s most pressing problems as marketing briefs in disguise. As marketers we have the power to drive change and Paul is harnessing that power for good. In this episode, Paul discusses the reduction of change within our society and

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00:46:46

Molecular neuroscience to life at the BBC with Kerris...

The Places We"ll Go Marketing Show ·

2023/02/01

Kerris Bright, Chief Customer Officer at the BBC, started her marketing career after completing her PhD in Molecular Neuroscience which set her in great stead. The combination of science and creativity has been crucial throughout her marketing career. Kerris has the desire to become a leader that listens more and has the ability to recognise potential in more people, despite already becoming a very genuine honest, caring leader. She is very honest and mentions that her biggest regret is not

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00:43:21

Destroying rape culture with the Michael Bay of...

The Places We"ll Go Marketing Show ·

2023/01/18

Cindy really needs no introduction. She describes herself as 'The Michael Bay of Business' and coined the motto 'I like to blow shit up', which sums up just how confident, ground-breaking and innovative Cindy and her work is. She is a professional speaker, who has had an incredible career in brand building, advertising and marketing, and has racked up an incredible 2.4million views on her Ted Talk in 2014. As Founder of Make Love, Not Porn, Cindy is on a mission to transform the way we view and

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00:41:34

Slowing down, embracing the uncomfortable and...

The Places We"ll Go Marketing Show ·

2023/01/16

In this episode we were joined by the previous corporate HR professional, turned coach and Founder of Space Within, Laura Beckingham, and hosts the 'Calm Down, Wake Up' podcast. After recognising her desire to lead a completely different life, Laura left her last corporate role as Head of Learning and Development Centrica to pursue her dream to bring spirit and presence to the commercial world. Laura joined us on The Places We'll Go Show to share her passion for supporting people on their journey to

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00:44:08

Self-Made Unicorn Entrepreneur: Refugee To A $4...

The Places We"ll Go Marketing Show ·

2023/01/04

Ali Parsa is a serial healthcare entrepreneur, Founder of Circle and Babylon Health, and has made it his life's mission to transform the healthcare industry and make healthcare accessible to everyone around the globe. The unicorn entrepreneur was listed in The Times 100 people to watch, and was featured in the Maserati 100. Ali also won the CEO Award by Finance Monthly and ACQ5's UK Game Changer of the Year. He was formerly a UK Cabinet Office Ambassador for Mutuals and the Chair of the

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00:45:04

The Journey Of A Natural-Born Entrepreneur with Paul...

The Places We"ll Go Marketing Show ·

2022/12/16

From selling sweets behind his school canteen, to building UK Net Guide up to 2 million users a month, and eventually founding VCCP Media, Paul has done it all. He's a marketing expert who has been in digital realm since it began just after the dotcom boom. In this episode, Paul divulges exactly how he got into marketing, his advice to business owners that feel like they're bubbling along, the power of a growth mindset and his fascination of the psychology of marketing. Topics: Growth mindset

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00:44:14

Secrets to a successful career with Chris Duncan, CEO...

The Places We"ll Go Marketing Show ·

2022/12/09

Chris Duncan, the CEO UK Publishing at Bauer Media Group, has had an adventure throughout his career, launching parties, building a network like no other, working on his passions every single day and finding joy through it all. In this episode, Chris shares his secrets to building such a successful, and more importantly, an enjoyable career. We'll uncover having a entrepreneur mindset vs a CEO mindset, how Chris has stayed so passionate, his curious nature that has led him to work on some fantastic

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00:44:36

Becoming A Trailblazing Marketing Strategist With Zoe...

The Places We"ll Go Marketing Show ·

2022/12/02

You better be strapped in before you start listening to this episode of The Places We'll Go Show with Zoe Scaman, the Founder of Bodacious. There is no other way to describe Zoe other than an absolute powerhouse! Zoe takes on every challenge that comes her way, despite whether or not she has experience in that field, or if it gets her into trouble from time to time. She has worked on some incredible project from articulating the idea of fandom for Netflix, completely re-branding multiple

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00:37:06

Breaking down stereotypes with Jason Foo, Founder and...

The Places We"ll Go Marketing Show ·

2022/11/25

Listen to Jason Foo, Founder and CEO of BBD Perfect Storm, as he took us on his journey of life as an entrepreneur, the Founder vs CEO mindset, his passion for breaking down toxic stereotypes in society and why brand needs to take ownership of the power they have. Jason was an incredibly relaxed, humble guest who delve into his passion and the work he is doing on "New Macho" to re-define the definition of masculinity and how we market to men. Topics: A brand's responsibility to break down

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00:49:48

Becoming front of mind with Sophia Angelis, SVP...

The Places We"ll Go Marketing Show ·

2022/11/18

The beauty of working with different cultures, having an optimistic outlook, her passion for the Jack Daniels brand and how her career in marketing was a "happy accident", are just some of the topics we dove into in this episode of The Places We'll Go Show with Sophia Angelis. Sophia is the SVP Managing Director, Jack Daniel's Brands at Brown-Forman and has over 25 years of experience in local, regional, and global marketing roles in premium, lifestyle brands. We also had the pleasure of learning

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00:48:32

Distinctive brand assets with Matt Bushby, the Chief...

The Places We"ll Go Marketing Show ·

2022/11/11

Matt Bushby, the Chief Marketing Officer at Rightmove, has had an incredibly vast and interesting career that has spanned many industries. In this episode, Matt shared his experience creating distinctive brand assets and campaigns, the power of judgement and intuition, board influence, the power of playing to your strengths and being yourself. It is clear that in some cases, there is no substitute for experience, the best way to learn is through making mistakes of your own. Topics Intuitive

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00:44:39

Becoming a finalist on BBC's The Apprentice 2019 with...

The Places We"ll Go Marketing Show ·

2022/11/09

In this episode, Scarlett Allen-Horton talks about working hard not smart, trusting yourself and having faith that you are where you are meant to be. Who is Scarlett? Scarlett Allen-Horton is a top-performing International Executive Search Recruiter, finalist of acclaimed BBC's The Apprentice, Business Partner to British business magnate Lord Sugar and founder of Harper Fox Search Partners, providing diverse executive search solutions for the global energy and engineering sectors. Scarlett is a

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00:44:28

The journey to becoming CMDO of L'Oréal UK with Lex...

The Places We"ll Go Marketing Show ·

2022/11/09

In this episode Lex talks about the importance of brand purpose, how to stay two steps ahead and what it took for Lex to get to his current position. Who is Lex Bradshaw-Zanger? Lex’s career has spanned the growth of the web from the 56k modem to 5G mobile, and covered North America, Europe and the Middle East. He is currently the Chief Marketing Officer for L'Oréal UK & Ireland; he has been part of the group since 2016 with roles in the Middle East, Africa and Western Europe. Before joining

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00:45:51

Becoming Managing Director of Iceland Foods with...

The Places We"ll Go Marketing Show ·

2022/11/09

In this episode, Richard talks about his hopes for the future of Iceland Foods, the importance of sustainability and how his career journey led him to become Managing Director of Iceland Foods. Who is Richard Walker? Richard is Managing Director at Iceland Foods, the company established by his mother and father in 1970. Iceland Foods has mostly recently become known for driving forward the sustainability agenda for UK and global retailers – successfully removing palm oil from all our food and

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00:42:51

Becoming Asda's Chief Customer Officer with Meghan...

The Places We"ll Go Marketing Show ·

2022/11/09

In this episode Meghan talks about how she is preparing for her transition into her new role as Chief Customer Officer at Asda, what she has learnt about herself during the pandemic and how her setbacks allowed her to develop. Who is Meghan Farren? While Megan brings a wealth of experience in strategy, brand management and communications, she is most well-known for building talented, high performing teams and empowering them to deliver bold, courageous work. Before her appointment as CMO at KFC UK

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00:45:11

A side hustle to transforming the world of work with...

The Places We"ll Go Marketing Show ·

2022/11/09

Helen Tupper is the co-founder and CEO of Amazing If, a company with an ambition to make careers better for everyone. Together with her business partner Sarah Ellis, she is the author of The Sunday Times number one bestseller The Squiggly Career (Penguin) and host of the Squiggly Careers podcast. In January 2021 they recorded their TEDx talk Why squiggly careers are better for everyone at Abbey Road Studios in London. In this episode of The Places We'll Go Marketing Show Helen, talks about how

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