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PODCAST

The Vine Podcast

Madison Wetherill

The Vine Podcast is a show designed for food bloggers who want to spend more time creating content for their audience and less time feeling overwhelmed on how to make their brand and website work for them. Each episode is designed to give you strategies and tools to build your brand and website and get back to why you started a food blog in the first place. Join host Madison Wetherill as we explore how to build a food blog that serves you and your audience.

arts design

All Episodes

15:41

Using Web Design to Highlight Your Best Content

The Vine Podcast ·

2022/07/05

Your website and specifically the homepage of your food blog should highlight the best content for someone who is brand new to you. The more defined this content can be, the easier it will be for someone to go from a cold organic search to eventually becoming a raving fan. In today’s episode I’m sharing how to use web design to highlight your best content. In this episode, I'll cover: Best content Popular content Resources Freebies/products/services Best real estate spots on your website

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33:45

How to Leverage Instagram as a Food Blogger with...

The Vine Podcast ·

2022/06/28

Have you ever wondered how to utilize Instagram for your blog? With so many changes to the platform it is hard to keep up with how to really use it to best connect with your audience. In today’s episode we’re talking all things Instagram, from how each type of content is supposed to work on the platform, to how often you should post as a food blogger, you’ll walk away with tons of tips to confidently use instagram to connect with your audience. In this episode we cover: Using Instagram in 2022

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17:46

Why You Need to Define the Next Best Step for Your...

The Vine Podcast ·

2022/06/21

Knowing the action you want your audience to take after visiting a blog post is one of the keys to whether they will stick around to browse more of your website or they will bounce back to Google and forget about your site. Defining that next best step takes understanding both the search intent of your readers and defining your ideal audience. Stay tuned to learn more about how you can strategically define this next best step for your organic search audience. In this episode, I'll cover:

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23:00

Tools to TRULY Know Your Audience

The Vine Podcast ·

2022/06/14

How confident do you feel when it comes to your audience? Do you have a surface level knowledge of them like demographics or could you give two or three REAL struggles that your audience faces? There is always more information you can find out about your audience so today I’m sharing a handful of tools you can use to truly get to know your audience. In this episode, I'll cover: Different tools you can use to gather information What kinds of questions you should ask What to do with this information

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18:02

Strategies to Uplevel Your Food Blog as a Resource

The Vine Podcast ·

2022/06/07

Do you think of your food blog as a resource for your readers? People often share with us that they would like their website to be a resource not just another blog. In today’s episode you’ll learn strategies to uplevel your food blog from just a blog to a true resource to help your readers! In this episode, I'll cover: Food blog vs. resource Go from mixed content to niche resource Provide solutions, not just recipes Instagram | Website Show Notes | Podcast Updates Web Design for Food

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39:08

From 0 to 1 Million Pageviews in 4 Months: Starting a...

The Vine Podcast ·

2022/05/31

In order to stand out these days in the food blogging world, you have to get specific with your niche. That’s exactly why there has been a trend in the last year or so to start a second niched website and a lot of bloggers have seen success! In today’s episode we’re interviewing a food blogger who started a niched sourdough website and went from 0 to 1 million pageviews in just 4 months. In this episode, I'll cover: how Amy decided to start a second blog how to overcome the saturated industry

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14:41

Best Workflows for Optimizing Your Food Blog Images

The Vine Podcast ·

2022/05/24

Optimizing your blog post images is essential to maintaining your food blog’s site speed and keeping your site running smoothly. In today’s episode I’ll share some strategies for making sure you are properly optimizing your blog images! In this episode, I'll cover: Optimize your images before uploading What size should your food blog images be? What should you name your food blog images? Optimizing in WordPress SEO Optimization Instagram | Website Show Notes | Podcast Updates Web

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23:02

Questions You Should Ask Before Hiring a Web Designer

The Vine Podcast ·

2022/05/17

Maybe you have considered redesigning your food blog but you aren’t quite sure how to find a reliable designer or what questions to ask. In today’s episode I’m sharing questions you should always ask before hiring a web designer to redesign your food blog. In this episode, I'll cover: Questions about time Questions about communication & process Questions about tech Red flags to watch out for Instagram | Website Show Notes | Podcast Updates Web Design for Food Bloggers

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22:17

5 Ways to Make Your Blog Post Stand Out

The Vine Podcast ·

2022/05/10

Your blog post is the bread and butter of your food blog. It’s what readers are searching for and the type of page that gets the most traffic. But in a very crowded sea of Google search results, how can you make sure your blog post stands out when someone visits it for the first or even tenth time? In today’s episode I’m sharing 5 ways you can make your blog post stand out to hopefully leave an impression with your new or loyal readers. In this episode, I'll cover: Styled Gutenberg blocks Recipe

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11:26

Goal Setting for Food Bloggers

The Vine Podcast ·

2022/04/26

Goal setting and strategic thinking can be a tricky thing to do for your food blog. But before you can make any major decisions for your blog it’s so important to have that vision for your business. In today’s episode we’ll talk about how to set strategic goals for your blog that will help make future decisions more effortless. In this episode, I'll cover: What are your goals? What is your WHY? Dig Deep Instagram | Website Show Notes | Podcast Updates Web Design for Food Bloggers

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32:13

How to Set Boundaries, Work Less and Make More Money...

The Vine Podcast ·

2022/04/19

Does the idea of working less on your blog but making more money make your head spin a little? The idea of setting boundaries and working less to make more might sound crazy, but our guest in today’s episode breaks down how this can be possible to avoid burnout and still keep growing your blog and your income! In this episode, we'll cover: How to define productivity Setting boundaries and defining self care A process for deciding what to eliminate and what to keep How more boundaries and working

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14:33

Gutenberg Block Ideas for Food Bloggers

The Vine Podcast ·

2022/04/12

Are you using Gutenberg blocks yet? If not, you’re going to want to listen to this episode to hear some ideas for blocks you can start using right away! These blocks will help the important sections of your content stand out against the common image, text, ad pattern many blogs have. These reusable sections of content contain important information but are often overlooked when they simply blend in to the rest of your blog post. In this episode, I'll cover: Affiliate links Related category Related

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18:43

How Often Should You Update Your Homepage

The Vine Podcast ·

2022/04/05

When was the last time you updated your homepage? In the last few years, you may have noticed the homepage of your food blog starting to show up in your top pages through your analytics. The homepage is also a huge part of the user experience of your website as it helps new readers to understand what to expect on your blog. So in today’s episode I’m going to answer the common question: how often should you update your homepage? In this episode, I'll cover: Your homepage creates a dynamic user

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21:40

Unusual Ways to Outsource Parts of Your Food Blog

The Vine Podcast ·

2022/03/29

One of the best ways to treat your food blog more like a business is to outsource the things that take you too much time or are not your biggest strengths! But outsourcing can often seem daunting or expensive. In this episode, I’m sharing some unusual ways you can outsource different parts of your food blog to free up more time to work on the parts you love and to spend more time as the CEO of your business. In this episode, I'll cover: Ways to outsource photography Ways to outsource marketing

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35:00

Our Web Design Process

The Vine Podcast ·

2022/03/22

We have worked really hard on our web design process and refining the experience our clients have when they work with us over the last year. But until you are a client, the process may be a little bit of a mystery. So we decided to pull back the curtain today and give you a behind the scenes look at what it's like to redesign your website with us. Jillian Dolberry is our process expert around here (and the Grace + Vine online business manager), so I thought it would be really fun for her to ask me

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14:52

Time Management: How to Save Time with Batching Tasks

The Vine Podcast ·

2022/03/15

Batching like tasks can be a huge time saver AND can also increase your productivity by up to 40%! As bloggers, it may seem like batching tasks isn’t something that would naturally be easy to do, but there are actually many repetitive tasks food bloggers can learn to batch together to be more efficient and manage their time better. In today’s episode, I’m sharing what batch working is and how you can apply it to your food blog. In this episode, I'll cover: What is batch working? Time track to

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34:19

Launching a Cookbook + Redesigning Your Website

The Vine Podcast ·

2022/03/08

In today’s episode I’m so excited to interview one of our clients about her blog and her experiences writing a cookbook and redesigning her website. Kate Ramos is the chef behind ¡Hola! Jalapeño, a Mexican-Inspired Food Blog. Kate shares openly in this episode about her blogging journey, how she plans her content with her audience and SEO in mind, what it was like writing a cookbook in 6 months and what her experience was like redesigning her website with Grace + Vine Studios. In this episode we

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17:14

5 Things Your Food Blog Needs For Better User Experience

The Vine Podcast ·

2022/03/01

User experience is an incredibly important part of your website. Even with the best content in the world, a poor user experience will lead readers away from your website and can have negative effects on your blog’s growth. Today I’m sharing 5 things your food blog needs to make sure your readers have a great user experience on your website. In this episode, I'll cover: Have an easy to find search bar Have organized navigation Limit website interruptions Have organized content Provide a natural

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19:16

Time Management: Setting Quarterly and Monthly Goals

The Vine Podcast ·

2022/02/22

We’ve been talking a lot about time management and goal setting on the podcast and today we’re going to talk about setting bigger goals for the quarter and the month. I’ll share how to decide on your goals and then how to break them down into actionable steps so you can see progress each week! In this episode, I'll cover: Start with the bigger picture Decide your quarterly goal Break it down into weekly tasks Resources: Time Management: Setting Weekly Goals Time Management: Setting Daily

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24:20

Custom Theme vs. Premade Theme

The Vine Podcast ·

2022/02/15

Have you ever wondered what the difference is between a premade theme and a custom theme, today’s episode is perfect for you! The truth is there are times when a premade theme is perfect for a food blogger and times when a custom theme might be a better option. So I am excited to break down the pros and cons to both of these types of themes and ultimately how you can decide what is best for your blog in this season! In this episode, I'll cover: Pros and cons of a premade theme Pros and cons of a

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224 results

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