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PODCAST

That"s What I Call Marketing

Conor Byrne hosts That"s What I Call Marketing meeting some of the most incredible marketing minds in our industry, CMO"s, founders and marketing leaders from across the globe, this podcast tackles the big issues facing marketers today, as well as providing inspiration by hearing the incredible stories marketing leaders share of their journey to the top. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

59:02

S3 Ep11: Unlocking Marketing with Empathy &...

That"s What I Call Marketing ·

2024/03/19

Chief Revenue Officer of Calendly,Jessica Gilmartin, is today's guest on That's What I Call Marketing. Today we cover so much in a fascinating and fun conversation that is a great insight for not just marketers but for sales people too. We discuss the ways Jessica found support and mentorship on her pretty unconventional career journey, we talk about the importance of finding passion, maintaining intellectual curiosity, and the constant evolution of marketing as a discipline. We go deep on the topic

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1:03:11

S3 Ep10: The Power of Marketing Effectiveness, with...

That"s What I Call Marketing ·

2024/03/12

In this episode of 'That's What I Call Marketing,' I get to interview Tom Roach. Tom is a highly respected figure in the marketing world, renowned for his fascinating career, insightful publications, and significant contributions to marketing thought leadership. Tom is unquestionably one of the greats when it comes to effectiveness, he has been the author of a phenomenal amount of effectiveness papers and so certainly knows what good looks like. Today we chat about that, how that journey came about,

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1:01:59

S3 Ep09: It Depends with Dentsu COO Ian McGrath

That"s What I Call Marketing ·

2024/03/05

Newly appointed Chief Operating Officer of Dentsu Ian McGrath took time out before starting his new job to reflect on his career to date and his perspective on the world of marketing. Ian has lots of thoughts to share, as you will find out, coming from his years of experience working and running top media agencies in Ireland as well as running global media for the brand Poker Stars for the past two years.During todays conversation we talk about Ians love of spreadsheets, the role agencies have

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1:18:13

S3 Ep08: Live with Prof. Karen Nelson-Field: The...

That"s What I Call Marketing ·

2024/02/27

Prof. Karen Nelson-Field, the leading authority in the area of attention, joined That’s What I Call Marketing to record Live Vol.2. The episode covers various aspects of marketing, particularly in relation to attention, media, and the digital advertising industry and concludes with an audience Q&A. Host Conor Byrne and Karen discuss the differences between traditional and digital media and the significance of understanding user behaviour to make effective marketing decisions. Karen explains how

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1:05:16

S3 Ep07: Drinks, Data & Decisions

That"s What I Call Marketing ·

2024/02/20

Today’s guest is Mark Sandys, Chief Innovation Officer at Diageo. The conversation covers so many aspects of marketing that Mark has seen throughout his career. We talk about Mark's entry into Diageo as a graduate trainee in 1997 to his rise within the company to his current role. Mark shares his views on the importance of stepping out of your comfort zone and how that helped progress his career in a bit of a sliding doors moment. We talk about the evolution of his marketing philosophy and the

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53:54

S3 Ep06: The Super Bowl 2024 Ads Special

That"s What I Call Marketing ·

2024/02/13

Panel: Kerri Martin is CMO of Goosebumps Brand Advisors and previously held senior roles at Melt, BBDO, VW, BMW and Harley Davidson. Dave Horton and Matthew Woodhams-Roberts, are ECDs and partners of Special Group US and the creative team behind this years Uber Eats Ad. So here we go, a deep dive into the Super Bowl ads of 2024 with a panel of experts. Kerri Martin is CMO of Goosebumps Brand Advisors and previously has held senior roles at Melt, BBDO, VW, BMW and Harley Davidson. Dave Horton and

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54:53

S3 Ep05 At The Pendulum Summit

That"s What I Call Marketing ·

2024/02/06

Attending Pendulum Summit 2024 host Conor Byrne got to meet and speak to 6 of the amazing speakers. This episode is made up of 6 short interviews and is less about marketing and more about inspiring stories and from some truly incredible people. The Pendulum Summit, believes in the power of impactful moments that create lasting change. The summit creates a ripple effect that drives the change the world needs. These short stories will hopefully inspire you.3:10 - Dr. Zoe Wimshurst, Sports

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59:02

S3 Ep04 Frankly Speaking with Michael Corcoran

That"s What I Call Marketing ·

2024/01/30

When Michael Corcoran, the former head of social at Ryanair, left his role in 2023 it sent shocks through marketing circles. Guillaume Huin, the head of social media at McDonald’s wrote: “You and your team have redefined the industry you were in and opened new horizons for every social team across the world". So what happened, well Michael asked That's What I Call Marketing to help launch his new agency, Frankly, by recording an episode in front of a live audience so he could share his story

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1:01:46

S3 Ep03: Mastering Simplicity with Margaret Molloy

That"s What I Call Marketing ·

2024/01/23

Just days before Margaret formally announced she was to leave her role as CMO at Siegel & Gale she joined That's What I Call Marketing live from New York and gave a Masterclass in Simplicity. Margaret been acclaimed as the unofficial ambassador of Ireland, been honored by many Irish organizations, including Douglas Hyde's Foundation, Irish Voice Women of Influence, and Top 100 Irish Americans in Business in the United States. When it comes to marketing she is equally honored, noted as a LinkedIn

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33:47

S3 Ep02 AI and Marketing with Maryrose Lyons

That"s What I Call Marketing ·

2024/01/16

In this episode of 'That's What I Call Marketing', we have a deep dive into AI's impact on the marketing landscape with respected digital marketer and AI expert, Maryrose, who has over 20 years of experience in the industry. Maryrose shares her journey with digital marketing from its beginning stages, discusses the role and benefits of AI, addresses concerns around data security and diversity in AI tool development, and offers valuable advice on how marketers can embrace AI responsibly. She also

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1:00:56

S3 Ep01 Proper Marketing with Dom Dwight

That"s What I Call Marketing ·

2024/01/09

Season 3 kicks off with the fantastic Dom Dwight of Bettys & Taylors of Harrogate. You may know Bettys and Taylors for their brand Yorkshire Tea and during his 15-year career Dom Dwight has seen Yorkshire Tea reach the number one spot for market share. In 2022, the brand claimed a 33.7% share of market. The ‘Everything’s Done Proper’ platform has been a driving force in the brand’s success since 2017. The long-term campaign continues to resonate with audiences, thanks in part to its use of

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59:47

S2 Ep39: Making the Guinness Christmas Ad

That"s What I Call Marketing ·

2023/12/21

The never before told story behind the making of the iconic Guinness Christmas Ad. Tom Kinsella, Damian Devaney, Mark Nutley and Pat Hamill who were part of the team client and agency side that made this ad join That's What I Call Marketing to talk about creating what has become one of the greatest Christmas Ads of all time. We discuss the development process, challenges encountered, and the enduring success of the ad after its release. The conversation highlights the power of creativity, the

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1:03:43

S2 Ep38: 2023 A Year In Review

That"s What I Call Marketing ·

2023/12/19

As we come to the end of the year, here comes the reflection episode. But this one is a bit different, as it is a coming together of some amazing marketing podcasters. So today the episode is with Elena Hengel from the Marketing Architects Podcast, Marc Binkley and Vasilis Douros of the Sleeping Barber Podcast. Reflecting on hundreds of hours of interviews and research we sharewhat we thought were some of the big themes in 2023some of our favourite campaigns from the US, Canada and Europe (linked

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55:50

S2 Ep37: The Christmas Special

That"s What I Call Marketing ·

2023/12/12

Christmas and marketing all wrapped up in one perfect episode. Emer McCarthy Senior Brand Manager at Diageo and Paul Mallon Head of Special Ops at Lucky Generals join host Conor Byrne to chat through the top Christmas ads of 2023, their all time favourites and their marketing highlights of 2023.John Lewis, Amazon, Asda, Morrison's, Yorkshire tea, Bank of Ireland, Co-op, Rockshore, Marks and Spencers, Guinness, Dunne Stores, Charlie's Bar, Hermes, Lego, Waitrose, Tayto, Epic Museum, Irish

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58:22

S2 Ep36: Building BBH with Creativity and Kindness

That"s What I Call Marketing ·

2023/12/05

Karen Martin CEO of BBH London and Dublin joins to talk about how she is continuing to build the legacy at BBH through creativity and kindness.Karen started her marketing career at McConnells in Dublin before heading off to Australia where she worked in renowned agencies BMF and HOST. Karen has been instrumental in steering BBH London to continue to produce groundbreaking work for a diverse range of clients. Karens s commitment to creative excellence and strategic insight has ensured that the agency

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32:07

S2 Ep35: Unmasking The Family Fallacy

That"s What I Call Marketing ·

2023/11/28

Today’s episode features Laura Daley and Eimear Fitzmaurice from Folk Wunderman Thompson, a Dublin-based advertising agency. Laura and Eimear join to discuss a recently released report called "Family Fallacy". The report investigates the changing makeup and dynamics of modern families and how this impacts advertising and marketing practices. The report reveals an overrepresentation of 'traditional' family units in advertising, while discussions, data, and personal examples highlight the reality of

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38:14

S2 Ep34: The power of podcasts for brands

That"s What I Call Marketing ·

2023/11/21

If you listened to radio anywhere in the UK or Ireland in the 90s you heard the dulcet tones of Dusty Rhodes, from Sunshine 101 to Atlantic 252 and onto Irish station 2FM Dusty paved the way and broke listenership records wherever he went. As someone who podcasts in the marketing space I often get asked whether brands should have their own branded podcast. Well like most things in marketing it depends. So to help navigate it all I asked Dusty, who has just finished an in-depth look at branded

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1:03:31

S2 Ep33: Ferocious Fame with Nils Leonard

That"s What I Call Marketing ·

2023/11/14

Nlis Leonard is co-founder of Uncommon Studios and while visiting Dublin he took time out to talk to That's What I Call Marketing, we met up at Windmill Lane, where the likes of The Rolling Stones, The Cranberries, U2, AC/DC and Van Morrison recorded. And what an apt location because this episode is Rock and Roll from start to finish, we talk about how Nils started, lamb and mint sandwiches, his time at Grey, curiosity, why it matters to matter and so much more. Check out this episode and hear

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49:26

S2 Ep32: Brand Health For Everyone, with Connor Archbold

That"s What I Call Marketing ·

2023/11/07

If you don't know how your brand is doing by measuring it you are working in the dark, only able to know how your marketing works through short term sales, and of course we all know that brand is a longer term investment. The problem has been that brand health tracking hasn't been available to all, it is expensive and hard to justify the investment. Well that is until Tracksuit the beautiful, always-on, and radically affordable brand tracking for modern consumer brands. Tracksuit has come in to the

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36:18

S2 Ep31: Who won the World Cup, with Daragh Persse

That"s What I Call Marketing ·

2023/11/02

The world of sports sponsorship is fun and complex and often hard to cut through in. So fresh out of the Rugby World Cup I spoke to Sponsorship expert Daragh Persse about the Winners and not so winners (it'll make sense) of the Rugby World Cup. Daragh is founder of The Brand Fans an Independent Sponsorship Intelligence agency started 12 years ago. Daragh ran global sponsorships for Vodafone and helps lots of brands with their sponsorship decisions, so is well placed to help review the sponsorship of

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172 results

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