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PODCAST

The P.T. Entrepreneur Podcast

Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur

The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.

business management

All Episodes

10:07

Ep791 | One Lease Hack To Save Thousands

The P.T. Entrepreneur Podcast ·

2025/02/20

In this episode, Doc Danny breaks down the key considerations when expanding your physical therapy clinic, from negotiating tenant improvements (TI) to managing build-out costs. With commercial real estate shifting, clinic owners have more leverage than ever, making it a prime time to secure better lease terms. He discusses two main approaches to expansion: letting the landlord handle the build-out or negotiating lower rent to complete the renovations yourself. Key Takeaways: ✔ Why PT clinic owners

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40:40

Ep790 | The Mental Health Side of Practice Ownership

The P.T. Entrepreneur Podcast ·

2025/02/18

In this episode, Doc Danny tackles an often-overlooked challenge in running a business—the impact of stress and anxiety on mental health. Starting and growing a clinic comes with financial insecurity, long hours, and constant uncertainty, which can take a toll on both personal and professional well-being. He shares insights on how to navigate the emotional ups and downs of entrepreneurship while maintaining strong relationships and avoiding burnout. Key Takeaways: ✔ The emotional toll of running a

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10:40

Ep789 | Why Hybrid Clinics Are Becoming So Popular

The P.T. Entrepreneur Podcast ·

2025/02/13

In this episode, Doc Danny explores a growing trend in the physical therapy industry—the rise of hybrid clinics. More insurance-based practices are looking to decrease dependency on insurance or transition fully to cash-based models. He breaks down why this shift is happening, the challenges with low-reimbursing contracts, and how adding cash-based recurring services can stabilize revenue and improve business sustainability. Key Takeaways: ✔ Why more insurance-based clinics are struggling with

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55:44

Ep788 | Coaching, Autopilot Practices and Business...

The P.T. Entrepreneur Podcast ·

2025/02/11

In this episode, Doc Danny sits down with Courtney Morse, owner of Natural Wellness Physical Therapy in Wichita, Kansas, and PT Biz's new head coach. They dive into Courtney’s transition from running a successful cash-based practice to coaching full-time, all while maintaining his business. The conversation covers the evolution of mentorship, the dynamics of working with a spouse, and the key lessons Courtney has learned about leadership, business growth, and overcoming fear of failure. Key

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10:50

Ep787 | How To Improve Your Negotiation Skills

The P.T. Entrepreneur Podcast ·

2025/02/06

In this episode, Dr. Danny explores the art of negotiation, focusing on the importance of understanding different perspectives. Drawing from his experience mediating business partner conflicts, he shares key insights on avoiding myopic thinking, identifying motivations, and creating win-win outcomes. Dr. Danny emphasizes the value of zooming out, considering the "why" behind differing viewpoints, and the critical role this plays in both business decisions and personal relationships. He also

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28:06

Ep786 | A Branding Masterclass From A Multi-Billion...

The P.T. Entrepreneur Podcast ·

2025/02/04

In this episode of the PT Entrepreneur Podcast, Doc Danny dives into the marketing genius behind Coca-Cola. While he’s not a soda drinker, his visit to the World of Coca-Cola in Atlanta revealed the power of branding, storytelling, and emotional marketing. He breaks down Coca-Cola’s strategic moves—like free drink coupons, iconic bottle design, and emotional advertising—and how PTs can apply these lessons to build a recognizable and lasting brand. Tune in to learn how to craft a brand identity that

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13:37

Ep785 | My Number One Hack To Achieve Your Goals

The P.T. Entrepreneur Podcast ·

2025/01/30

Doc Danny shares strategies for effective goal-setting and tracking. Learn how to stay intentional, review progress regularly, and adjust goals to ensure success in business, health, and personal life. Don’t just set goals—achieve them by checking in and staying on track. Resources Mentioned: Visit PhysicalTherapyBiz.com to learn more about scaling your practice and schedule a consultation with the team. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply

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31:43

Ep784 | The Interesting Relationship Between Time and...

The P.T. Entrepreneur Podcast ·

2025/01/28

In this episode of The PT Entrepreneur Podcast, Dr. Danny dives deep into the relationship between time and money, breaking down how understanding their value can transform your business and life. He discusses: Why time is your most valuable asset and how to leverage it wisely. The scarcity mindset around money and how to reframe it as a tool for growth. The importance of investing in skills, systems, and people to create both financial and time freedom. How leveraging your resources can help you

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13:44

Ep783 | 401K And Health Insurance: What You Need To Know

The P.T. Entrepreneur Podcast ·

2025/01/23

In this episode, Dr. Danny breaks down the key benefits clinic owners should consider offering to attract and retain top talent. He discusses: Healthcare: The most essential benefit to prioritize for your staff. 401k Options: Why a financial planner or personal retirement plans may be a better alternative for small clinics. Growth Challenges: Balancing benefits with profitability during scaling. Learn how providing meaningful benefits can create a happier, more engaged team and positively impact

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29:55

Ep782 | Email Marketing For The Win

The P.T. Entrepreneur Podcast ·

2025/01/21

In this episode, Doc Danny dives into email marketing strategies that can drive consistent patient growth. Learn the key email types to use in your clinic, including: Story-Lesson Emails: Share relatable stories with soft calls to action. Client Wins: Highlight patient success stories to build trust. Curated Value: Provide valuable, organized content for your audience. Direct Asks: Execute quarterly campaigns to bring in new patients. Resources Mentioned: Visit PhysicalTherapyBiz.com to learn

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13:07

Ep781 | Why Staff Turnover Is Normal And Necessary

The P.T. Entrepreneur Podcast ·

2025/01/16

In this episode of the PT Entrepreneur Podcast, Dr. Danny explains why staff turnover is a natural and healthy part of business growth. He covers: Outgrowing team members as your business matures. The importance of maintaining high standards and addressing mediocrity. Why some employees leave to pursue bigger aspirations. How turnover can lead to better systems, stronger teams, and business growth. Turnover isn’t a failure—it’s an opportunity to refine your team and align with your vision. Tune in

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32:52

Ep780 | The 3 Scale Stage Pitfalls

The P.T. Entrepreneur Podcast ·

2025/01/14

In this episode of the PT Entrepreneur Podcast, Dr. Danny dives into the challenges and common pitfalls of scaling a cash-based or hybrid clinic. He highlights the three biggest obstacles clinic owners face when growing beyond themselves: Misunderstanding Growth Cycles: Scaling requires reinvestment, time, and patience. Learn how to navigate the financial and mental challenges of this transition. Ineffective Use of Debt: Discover the importance of managing debt strategically to avoid cash flow

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10:36

Ep779 | How To Figure Out Staff Break Even

The P.T. Entrepreneur Podcast ·

2025/01/09

In this episode of the PT Entrepreneur Podcast, Doc Danny tackles the fear of making your first hire. Learn how to calculate the break-even point for a new employee, strategies for building their schedule, and how to overcome the anxiety of salary burdens. Whether you're hiring part-time or full-time, this episode provides actionable insights to help you grow your team and business with confidence. Key Takeaways: First Hire Fears: Hiring your first employee can feel daunting, especially with the

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45:37

Ep778 | What The New York Times Thinks About Physical...

The P.T. Entrepreneur Podcast ·

2025/01/07

In this episode, Doc Danny explores a compelling New York Times article, "You Don't Have to Be Injured to Benefit from Physical Therapy." He discusses the evolving role of physical therapists as proactive health and wellness providers, why the Swiss Army knife analogy fits the profession, and how clinics can position themselves to meet the growing demand for long-term, holistic care. Tune in to learn how to build lifelong patient relationships and the future of PT in a proactive healthcare

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07:59

Ep777 | Planning Is Guessing But It's Still Important

The P.T. Entrepreneur Podcast ·

2025/01/02

In this New Year episode of the PT Entrepreneur Podcast, Dr. Danny emphasizes the power of intentional business planning. While acknowledging that no plan is ever perfect, he highlights how simply sitting down to reflect on your goals, areas of improvement, and priorities can set you apart from most business owners. Danny explains the difference between reactive busywork and intentional progress, encouraging listeners to focus on forward momentum—even if their plans aren't flawless. Key Takeaways:

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44:14

Ep776 | The 30,000 Foot View Business Exercise

The P.T. Entrepreneur Podcast ·

2024/12/31

Doc Danny kicks off the new year with a powerful exercise to audit your business from a 30,000-foot view. He breaks down three core areas—Marketing & Brand, Sales, and Product (Customer Experience & Outcomes)—to help you identify gaps and optimize your practice. Key takeaways include: Aligning marketing, sales, and product delivery for consistent messaging. Reducing drop-off rates by improving your client journey from initial contact to retention. Enhancing customer experience to stand out,

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12:24

Ep775 | The Power Of Delayed Gratification In Your...

The P.T. Entrepreneur Podcast ·

2024/12/26

In this episode of the PT Entrepreneur Podcast, Doc Danny explores the concept of compounding—both financially and through delayed gratification in business. He shares personal experiences of maintaining a modest lifestyle while reinvesting into his business, leading to significant growth and stability. Danny breaks down common mistakes entrepreneurs make when scaling their lifestyle too quickly and offers actionable advice to leverage patience and reinvestment for long-term success. Key Takeaways:

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01:01:59

Ep774 | Personal Planning and Business Partners With...

The P.T. Entrepreneur Podcast ·

2024/12/24

In this episode of the PT Entrepreneur Podcast, Doc Danny is joined by his business partner, Jerred Moon, to discuss the power of intentional planning in both personal and professional life. Jerred shares his approach to goal-setting, focusing on data-driven decisions and the importance of process goals over outcomes. The duo explores the balance between family, business, and personal growth, highlighting their frameworks like the Four F’s and practical tips for planning. They also dive into what

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11:10

Ep773 | What Should You Be Doing With AI?

The P.T. Entrepreneur Podcast ·

2024/12/19

In this episode of the PT Entrepreneur Podcast, Doc Danny explores the growing role of AI in business and how it can benefit physical therapy practices. He shares insights from conversations with AI developers and clinic owners, discussing the potential of AI to streamline administrative tasks, improve efficiency, and increase profitability. Key topics include: The impact of AI on different industries, including physical therapy. Why human-to-human interactions remain irreplaceable in clinical

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53:40

Ep772 | Clinic Holidays Survival Guide With Yves Gege

The P.T. Entrepreneur Podcast ·

2024/12/17

In this episode of the PT Entrepreneur Podcast, Doc Danny and Yves Gege tackle the challenges of managing a cash-based physical therapy practice during the slower holiday season. They share actionable strategies to reframe December as an opportunity for growth rather than a time of stress. Key topics include: Understanding seasonal trends in cash-based clinics and preparing for a Q1 boom. Using downtime to focus on tasks like annual planning, system building, and content creation. Tips for managing

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747 results

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