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PODCAST

DMOU: Destination Marketing Organization University

DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.

business management & marketing

All Episodes

43:48

Brad Dean: Building a Best-in-Class DMO from Scratch

DMOU: Destination Marketing Organization University ·

2021/12/06

In the weeks and months after Hurricane Maria, Puerto Rico put into play plans to develop an independent Destination Marketing Organization and ultimately hired Brad Dean to build the agency from scratch. We caught up with this year's State Travel Director of the Year to hear how he made the decision to leave a great gig in Myrtle Beach for Puerto Rico, his philosophy behind hiring top talent and how the crisis of COVID drove his staff to create marketing magic that earned Discover Puerto Rico five

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49:21

Cristy Morrison: The Pros and Cons of 3 DMO Structures

DMOU: Destination Marketing Organization University ·

2021/11/18

Stillwater's Cristy Morrison holds a distinction that few, if any, do. She has led the Destination Marketing effort for her city as a City Department, a Division of the Chamber and as an Independent 501(c)(6). And, she faced an RFP challenge, which has become increasingly prevalent in the DMO space. On this episode of DMOU, Cristy joins Bill to chronicle the pros and cons of each structure and share insights from her successful RFP experience.

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28:41

Dave Herrell: Engaging Residents to be Brand Builders

DMOU: Destination Marketing Organization University ·

2021/11/04

Since his arrival in the Quad Cities, CEO Dave Herrell has been on a mission to awaken his community to its boundless potential as a premier travel destination. Attempting to counter an all too prevalent Midwest sense of understated pride, he and his Team have launched several initiatives to persuade Quad Citizens to stand up for their community in order to attract more visitors. On this episode, Dave riffs on how his DMO is utilizing TXT, an Ambassador Program and the Web to encourage residents to

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34:39

The 3 Transformational Trends of the Future Study

DMOU: Destination Marketing Organization University ·

2021/10/19

Every few years, Destinations International commissions a Futures Study to attempt to identify next steps for DMO pros to consider as we move our sector forward. The latest was released this July at the Annual Convention in Baltimore. On this episode of DMOU, we sit down with Charles Harris (CEO of the Reno-Sparks CVB) and Gabe Sedar (Senior Director of Advocacy Policy and Program Development for Destinations International) to discuss and debate the Top Three Trends revealed in this year's Future

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30:05

Martha Sheridan: All In with DEI and a TID

DMOU: Destination Marketing Organization University ·

2021/09/29

Since taking the reins of the Greater Boston CVB in 2018, Martha Sheridan has been on a whirlwind ride, made even more so with the events of the past 18 months. Hear the former Destinations International Chair describe how her DMO worked with the City to make the destination more welcoming, secured a Tourism Improvement District during COVID and share the lessons learned in her first three years in a Top 25 city. Oh yeah...and how she found her way into the Destination Marketing world in the Bonus

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33:11

Lee Tasseff: Destination Revitalization

DMOU: Destination Marketing Organization University ·

2021/09/20

Home to the Ohio State Reformatory, Mansfield has emerged as an international destination after Shawshank Redemption was filmed there. But the story goes much deeper, as our guest Lee Tasseff (CEO of Destination Mansfield) shares. In this episode, you'll hear how his DMO worked with the preservationist side of the historic prison to ultimately transition it to a site for one of Ohio's biggest rock concerts.

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32:20

Jason Holic: The Next Step in Calculating ROI

DMOU: Destination Marketing Organization University ·

2021/09/07

For Destination Marketing Organizations, proving ROI has been the Holy Grail. And, with political pressures becoming even more pronounced in our world, the need has never been greater. During the pandemic, Experience Kissimmee's Jason Holic dedicated time to developing a tool that his DMO could use as they emerged from they crisis, using a myriad of data points that were already at their disposal. In this edition of DMOU, we go down the rabbit hole with Jason to learn about "The Impactulator," an

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35:13

Steve Moore: 46 Years of DMO Wisdom

DMOU: Destination Marketing Organization University ·

2021/08/11

One of the most recognized and respected DMO pros in America retired this summer after 46 years in the sector. Former Visit Phoenix CEO Steve Moore graciously joins us on DMOU this week to discuss lessons learned and battles won, where he believes the future lies in destination development and what must have been in the water for the Houston CVB to have become a breeding ground for so many DMO CEOs over the years. It’s a fun conversation with lots of Steve-isms…and a Bonus Question that reveals his

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21:41

Gretchen Hall: Destinations International's New Chair...

DMOU: Destination Marketing Organization University ·

2021/07/30

Little Rock's Gretchen Hall was installed as the new Chair of Destinations International earlier this month at the Annual Convention in Baltimore. In this special episode of DMOU, she shares her three-pronged agenda for the year ahead...Diversity, Global expansion and Advocacy as her pillars. And, she shares the backstory of the video that introduced her and Little Rock to the assembled.

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23:16

Destinations International AC21: What 20 Will Keep

DMOU: Destination Marketing Organization University ·

2021/07/18

On this very special episode of DMOU, we deviate from our "3 Questions and a Bonus Round" format to ask just one question. Last week, Bill roamed the halls of the return-to-in-person Annual Convention of Destinations International in Baltimore and asked DMO pros to share the one thing learned or implemented during COVID-19 that they intend to continue doing post-pandemic. Thoughtful, sometimes poignant and all adoptable, the ideas and concepts abound. And, thanks to the 20 individuals that took time

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31:45

Michael Crockatt: Innovative Strategies on Three Fronts

DMOU: Destination Marketing Organization University ·

2021/07/06

Tourism Ottawa's Michael Crockatt is our guest on this fascinating look into how his DMO is finding innovative ways to drive business and diversification in Canada's Capital Region. You'll hear about their recent foray into live streaming concerts exclusively into area hotels to encourage overnight stays...as well as their work in launching the global Hybrid City Alliance to drive meeting and convention business. He also shares the work their DMO has been doing through its Indigenous Tourism

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36:26

Shimo: Why MINT+ will be a Game Changer for DMOs

DMOU: Destination Marketing Organization University ·

2021/06/30

Regardless of what it's been called over the past century, the platform for DMO professionals to exchange data on meetings, conventions and events has constantly evolved from paper-based to digital to cloud. Christine "Shimo" Shimasaki joins DMOU to share the exciting upgrades being made to MINT+ through a collaboration between Destinations International and Simpleview. From cleaning up frustratingly inaccurate data to creating a more robust category search function to target specific industries,

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24:14

Steve Hayes: Marketing a Destination on Prime Video

DMOU: Destination Marketing Organization University ·

2021/06/20

As video becomes increasingly important in all facets of marketing, the team at Visit St. Pete/Clearwater pondered how it could tell the destination's story in a different way. In this episode of DMOU, CEO Steve Hayes joins us to recount how his DMO collaborated with Visit Florida to produce a charming Amazon Prime series called "Life's Rewards," the saga of a down-on-his luck corporate playboy reduced to living on hotel points in an iconic hotel in St. Pete. And, then there's the Bonus Round

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29:07

Travel Oregon: Why Welcome Centers Still Matter

DMOU: Destination Marketing Organization University ·

2021/06/10

As we watch DMOs shutter their Visitor Information Centers, we invited Travel Oregon's Welcome Center Manager Allison George and Research mavin Ladan Ghahramani to share recent research into the ROI of interfacing with visitors. The increased spending stats of those that visit Welcome Centers are well beyond anything we've ever seen. And, as we emerge from the Plague, will Visitor Centers become even more important as consumers reject advice from those they don't know? A fascinating conversation

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24:17

Rhanee Palma: Navigating the Language of Destination...

DMOU: Destination Marketing Organization University ·

2021/05/30

Former Visit Oakland CSO Rhanee Palma has worked on all three sides of the Destination Sales triangle; hotel sales, DMOs and, now, a Third-Party planning firm. She joins DMOU to share her take on what each partner can learn from the other in our joint effort to bring more business to our respective communities. Plus, in her Bonus Round question, she shares an experience that left a scar...but one she recalls with fondness.

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36:24

Billy Kolber & Kenny Porpora: Getting LGBTQ+ Right

DMOU: Destination Marketing Organization University ·

2021/05/20

Authentic. It's the word we often hear when Destination Marketers attempt to develop messaging for consumers. But when reaching out to a market that doesn't look or live like you, achieving authentic is often elusive. In this episode, HospitableMe's Billy Kolber and Kenny Porpora break down how DMO pros should approach the LGBTQ+ market. From working with the local community to determine whether your destination is ready to designing and executing authentic messaging, this is a conversation you

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31:11

Nicole Mahoney: The Critical Role of Collaboration in...

DMOU: Destination Marketing Organization University ·

2021/04/27

Tourism is one of the most fiercely competitive environments on the planet...yet a new research study shows that collaboration produces more winners than losers. Break the Ice Media's Nicole Mahoney joins us to share the fascinating results of a landmark study into the power of collaboration and coopetition. You'll learn about the three types of collaborators, hear case studies...and, on the Bonus Round question, get the backstory on Visit Syracuse's brand ownership of Winter, one of the gutsiest

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31:06

Cathy Ritter: The High Value Visitor (it's More than...

DMOU: Destination Marketing Organization University ·

2021/04/18

Say "High Value Visitor" to most and it sounds somewhat (if not outright) elitist...but not to former Colorado Tourism Office CEO Cathy Ritter. In this episode, she shares several new, inspiring definitions for "High Value." She also discusses how "Dispersive Travel" benefits virtually everyone, her ground-breaking "Colorado Cares" initiative...and how she landed her first State Tourism Director post in Illinois in the '90s. It's 30 minutes that just may change the way you view the future of

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27:56

Kristen Jarnagin: Owning Your Destination Story with...

DMOU: Destination Marketing Organization University ·

2021/04/05

Kristen Jarnagin has been reinventing Destination Marketing in her community since taking the helm of Discover Long Island in 2015. On this edition of DMOU, she shares the backstories of their recent forays into producing a weekly YouTube TV Show, a Video Podcast and their blazing success on TikTok (where they have over 55,000 followers). Oh yeah...and a Bonus Round question that likely beats your most-unusual-summer-job-ever story. It's a lively half hour of conversation with one of the bright new

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33:17

Paul Nursey: Environmental Sustainability

DMOU: Destination Marketing Organization University ·

2021/03/27

Earlier this year, Destination Greater Victoria became the first major metro DMO in North America to achieve a Carbon Neutral designation. CEO Paul Nursey shares how Sustainability went from near the bottom of the list of 300 things he planned to achieve when he took the helm of his organization to one of their North Stars. From intentionally analyzing the environmental cost of his own team's travel to launching a national convention (hosted in Victoria) focused on Sustainability in Travel and

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141 results

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