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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:13:12

4 major healthcare highlights from CES 2025

The MM+M Podcast ·

2025/01/09

In this MM+M Fast Break, Jack O’Brien talks with Alison Woo, formerly of GSK, Novartis and CNN, about the four major healthcare takeaways at the 2025 Consumer Electronics Show in Las Vegas.Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:42:01

An indie POV on the big ad hold-co merger

The MM+M Podcast ·

2025/01/08

Jeff Berg, president of AbelsonTaylor Group, offers an independent’s perspective on last year’s announced merger of Omnicom with Interpublic Group, in an interview with Jack O’Brien.And on our Trends segment, Marc Iskowitz previews the 43rd annual J.P. Morgan Healthcare Conference, kicking off next week in San Francisco. Tune in, as well, for a big reveal involving the brand’s spring conference, MM+M Transform, coming up on April 3, 2025, in New York City.Music by Sixième Son Check us out at:

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00:39:07

MM+M’s top talks of 2024

The MM+M Podcast ·

2024/12/26

Listen to a compilation of MM+M’s most memorable talks of 2024, highlighting everything from the summer Olympics to some of our favorite awards shows to interviews with new staff members. Music by Sixième Son Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:31:26

Bigfoot, mermaids and EHR-myth versus reality: Part...

The MM+M Podcast ·

2024/12/19

Important points to know about engaging your target customers in the EHR brought to you through a practical and real-world myth versus reality format.Check us out at: mmm-online.comFollow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:39:52

More sunshine for influencers

The MM+M Podcast ·

2024/12/18

Sneha Dave, executive director of advocacy group Generation Patient, discusses a Senate bill that would increase transparency of social-media ads by requiring influencers to disclose payments in a federal database.This week's Trends segment focuses on what a new Federal Trade Commission means for biopharma dealmaking in the year ahead.Music by Sixième Son Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read

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00:34:19

Scale matters': Brian Wieser on Omnicom’s IPG takeover

The MM+M Podcast ·

2024/12/11

Brian Wieser, CEO of Madison and Wall, explains how the “benefits of being big” spurred Omnicom's takeover of Interpublic Group, and what that scale-play bodes for the new company's healthcare agencies.And for our Trends segment, we’ll discuss public reaction to UnitedHealthcare CEO Brian Thompson’s murder, and the wave of hostility it unleashed on health insurers.Music by Sixième SonCheck us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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00:35:33

Behind the byline: Meet MM+M’s Heerea Rikhraj

The MM+M Podcast ·

2024/12/04

We formally welcome MM+M’s newest healthcare reporter, Heerea Rikhraj, whose work specializes in uncovering hidden stories at the intersection of race, health and access to care. And for our Trends segment, we’ll unpack the recent acceleration in MedTwitter’s migration to social media platform Bluesky - and what it portends for public health messaging.Music by Sixième SonCheck us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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00:33:35

Inside McKesson’s ‘gritty’ ad campaign

The MM+M Podcast ·

2024/11/27

Jared French, partner and creative director at indie agency Holden Ellis, tells Jack O’Brien why his latest campaign for wholesaler McKesson — dubbed Meet the Moment — spotlights the “grit and determination” of healthcare workers Our Trends segment breaks down president-elect Trump’s latest slew of cabinet picks and what they could mean for the life sciences industry.Music by Sixième SonCheck us out at: mmm-online.comFollow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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00:24:25

A 'preventative care' approach to engaging your...

The MM+M Podcast ·

2024/11/25

We all are familiar with why preventative care is important for our personal health — it keeps us healthy and enables us to get ahead of any issues so that we’re our best selves at home and at work. But what if we applied the idea of preventative care to our organizations? The healthcare industry, more than any other, has gone through intense change over the past five years – from pandemic burnout on the frontlines to layoffs in corporate and biotech. And as a result, employee engagement is

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00:43:07

Havas’ expat CCO on acclimating to U.S. pharma ad market

The MM+M Podcast ·

2024/11/20

Manuel Frank, who left Europe's heavily regulated pharma ad market to become CCO for three U.S. offices of Havas Life, says the job promises to “dramatically” open up his creative possibilities for pharma advertising.In our Trends segment, we explore the industry implications of president-elect Donald Trump’s pick of Robert F. Kennedy, Jr., to lead the Department of Health and Human Services.We also welcome the latest addition to the MM+M news desk, reporter Heerea Rikhraj.Music by Sixième SonCheck

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00:37:21

Leo Pharma makes eczema awareness push

The MM+M Podcast ·

2024/11/14

Leo’s Brian Hilberdink, EVP and president, talks with Jack O’Brien about how the drugmaker is seeding the market ahead of the anticipated launch of its topical eczema treatment.And for our Trends segment, we’ll take a look back at highlights from last Wednesday’s MM+M Media Summit in NYC.Music by Sixième Son Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original

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00:40:09

The reemerging pharmacy point of care

The MM+M Podcast ·

2024/11/05

Novartis’ Jennifer Yip, clinical digital leader, and Haylo’s Louis Naimoli, VP of programmatic business development, preview their session on the reemerging pharmacy point of care at this week’s MM+M Media Summit, with Marc Iskowitz. And for our Trends segment, we discuss Novartis’ plan to sponsor the 2025 Eurovision Song Contest, as well as some of the political and policy issues intersecting with medical marketing as the 2024 election cycle draws to a close.Check us out at: mmm-online.comFollow

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00:20:34

The Neuroscience of Driving HCP Behavior Change,...

The MM+M Podcast ·

2024/11/04

In this podcast, George Griffith, EVP of omnichannel marketing at Relevate Health, and Sam Glassenberg, founder/CEO of Level Ex, join MM+M's Marc Iskowitz to explain how Relevate plans to integrate Level Ex's HCP-oriented video-game content into its omnichannel approach, as well as the role games may play in driving deeper engagement and behavior change at scale. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo

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00:32:29

Orthopedics film vies for non-HCP fans

The MM+M Podcast ·

2024/10/30

Filmmaker Peter Sanders, joined by Dr. Kenneth Egol, tells Jack O’Brien how his cine-history of NYU Langone Orthopedics, which screened at Tribeca this year, is vying to attract a non-medical audience.And for our Trends segment, we’ll talk about the extent to which analysts think Pfizer’s upbeat third-quarter earnings may help fend off a challenge from activist investor Starboard Value.Music by Sixième SonCheck us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram:

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00:24:11

Two sides of the privacy coin: HIPAA and state laws...

The MM+M Podcast ·

2024/10/24

Some agencies and pharmaceutical marketers believe that HIPAA-compliant solutions automatically meet all the latest privacy regulations. But, new consumer privacy state laws apply to the average consumer whereas HIPAA is about patient de-identification. This creates two different standards and media agencies and brands have to be aware of both. Today, healthcare marketers need to be especially vigilant when selecting partners to ensure they align with the highest privacy standards, not just the

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00:36:26

Backstory behind diabetes group’s rebrand

The MM+M Podcast ·

2024/10/23

Pam Morrisroe, chief marketing officer of Breakthrough T1D (formerly JDRF), tells Jack O’Brien the backstory behind this storied brand’s repositioning, and how the new name is resonating among the adult diabetes population.And for our Trends segment, we discuss the developing case of activist investor Starboard Value and its recent $1-billion stake in Pfizer.Music by Sixième SonCheck us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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00:21:48

Better partnerships, bigger impact, a podcast...

The MM+M Podcast ·

2024/10/23

From emerging pharma to late-stage biotechs, healthcare marketers and communicators are facing increasing challenges. Which is why choosing an agency is more important than ever. Agency leaders Mike Rosich, CEO, Current Group and Josh Hoekwater, SVP of client experience at Genuine, unpack how to bring in the right partners to fulfill both your near- and long-term ambitions.Check us out at: mmm-online.comFollow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X:

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00:34:50

GE HealthCare marketing chief previews HLTH 2024

The MM+M Podcast ·

2024/10/18

GE HealthCare’s chief marketing officer Nina Akerley Lindsey previews HLTH 2024 with Managing Editor Jack O’Brien, teases the brand’s announcements and activations at the annual conference and discusses the practical uses for AI in healthcare.Additionally, listen to a roundup of interviews with the winners from the 2024 MM+M Awards.Music by Sixième Son Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more

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00:42:17

Eye on gold: Eduardo Molina previews 21st MM+M Awards

The MM+M Podcast ·

2024/10/09

On the eve of Thursday night’s 21st MM+M Awards gala, Marc Iskowitz interviews jury chair Eduardo Molina, VP business operations and strategy at Ipsen, for his sneak peek on this year’s standout work, and trends to watch out for during a star-studded evening.Music by Sixième Son Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing,

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00:27:52

Advancing patient centricity through HCP and DTC...

The MM+M Podcast ·

2024/10/09

In a 2024 independent physician survey, OptimizeRx found that 70% of respondents agreed (or strongly agreed) that synchronizing HCP and DTC marketing streamlines patient care, but only 13% see that strong alignment today. Addressing this gap can increase pharma brands’ ability to drive conversion, accelerate therapy start, and build stronger HCP-patient relationships — but only if they can rethink siloed marketing approaches. Join OptimizeRx chief commercial officer, Theresa Greco, as she highlights

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