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PODCAST

The Real Bottom Line

Wendy Brookhouse

Welcome to The Real Bottom Line – the podcast for business owners who want to exit on their terms. I"m Wendy Brookhouse, creator of The Exit Lab and the Business Value Amplifier. In each episode, I talk with founders and experts about what really drives value in a business – and how to build a company that"s ready to sell, whether that"s in 2 years or 10. We unpack what makes a business more attractive to buyers. We tackle financials, recurring revenue, customer satisfaction, and systems that take

business entrepreneurship

All Episodes

40:34

Episode 54: How To Monetize Your Knowledge with...

The Real Bottom Line ·

2022/05/17

Samantha Dean is a former accountant from Australia who now helps other experts monetize their knowledge. In this episode, Sam provides invaluable advice on how to work through your 'shoulds' and the importance of setting up boundaries. She'll also share her thoughts on how to set up good collaborations, and what she believes are the most important key performance indicators. There's lots to learn in this episode! Join us for the Bottleneck to Breakthrough 5-Day Challenge, designed

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30:17

Episode 53: Navigating ADHD & Business with Andre...

The Real Bottom Line ·

2022/05/10

André Brisson has ADHD. He has also built two successful companies, and is now working on his third! When he received his ADHD diagnosis a few years ago, it explained EVERYTHING. Since then, he's learned all he can about ADHD and used his knowledge and first-hand experience to build a coaching program to help high-achieving entrepreneurs. On this episode, we'll define what exactly ADHD means, the reason why so many entrepreneurs have ADHD, and the differences between ADHD and other mental

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42:30

Episode 52: The Powers Of Personal Branding

The Real Bottom Line ·

2022/05/03

Personal Branding expert Monique Bryan has a massive background in global business, fashion, and marketing. She brings the energy and strategies around What is personal brandingWho needs itOnline presenceHow authentic to be onlineRetreats as a business strategy.How to put yourself into a high energy state You will love this advice delivered with panache. Join us for the Bottleneck to Breakthrough 5-Day Challenge, designed specifically for ambitious and growth-oriented business owners who

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42:11

Episode 51: How does the carbon market work with...

The Real Bottom Line ·

2022/04/26

What do you get when you marry energy efficiency, net zero, and block chain? You get Megan McCarthy's Rocarbon Labs! A start-up that helps business owners and their facilities reach net zero, with a faster return of investment thanks to the improvement in carbon offsets sold on the carbon market. How does the carbon market work? How can you develop more income streams for your facilities? What is data collection and the block chain? Listen and find out! Join us for the Bottleneck to

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29:40

Episode 50: Big, Game Changing Ideas with Andrea...

The Real Bottom Line ·

2022/04/19

Big ideas, game changers and transformative focus. Real life and business can get in the way of developing and implementing big ideas, but Andrea Ivanka and I talk about how to get them and stay focused! Listen to this episode to learn where big ideas can come from, how to re-engage with ideas you had in the past, the difference between alignment and systems and why they are both SO important. Join us for the Bottleneck to Breakthrough 5-Day Challenge, designed specifically for ambitious

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37:33

Episode 49: Jobs to be Done with Katelyn Bourgoin

The Real Bottom Line ·

2022/04/12

Katelyn Bourgoin is a trailblazer in the area of customer-focused research. Steeped in the experience of closing down her tech start-up, she is on a mission to teach effective customer research to entrepreneurs and other marketers. Katelyn is engaging, practical, and super knowledgeable on so many things. Join us as Katelyn shares that knowledge, explaining 'Jobs to be Done' and how McDonald's used it to increase their milkshake sales, beach head content, and where true customer clarity

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8:57

Episode 48: I'm Profitable, now what with Wendy...

The Real Bottom Line ·

2022/04/05

Profit is a beautiful thing, and opens the door to all sorts of new questions: Where do I stash it? What do I do with it? Should I spend it or save it? Wherever you are in your entrepreneurial journey, it’s time to plan now what to do with that profit. Join us for the Bottleneck to Breakthrough 5-Day Challenge, designed specifically for ambitious and growth-oriented business owners who are feeling overwhelmed and hitting revenue plateaus. In just 60 minutes a day, over the course of 5 days,

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36:44

Episode 47: Leadership with Lisa Haydon

The Real Bottom Line ·

2022/03/29

In this episode we are going to really define that super nebulous term - leadership. How to get work done through others and the different hats of managing, leading, and coaching. Lisa Haydon has just passed the 5-year anniversary mark of her business, Pivotal Growth. Prior to her own pivotal growth, Lisa worked in finance and banking for large enterprise companies. She helps companies assess and diagnose their people performance with diagnostic, consulting, and implementation

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42:26

Episode 46: How to Screen Your Opportunities with...

The Real Bottom Line ·

2022/03/22

How about this boundary? Only pursuing opportunities that offer the potential of adding 7 figures to the top line. Eleanor Beaton is the Founder and CEO of Safi Media. She is on a mission to double the number of 7-figure women business owners by 2030 through business coaching, entrepreneurship education and story telling. We talk about the filters that Eleanor uses when evaluating opportunities, and dig down into niching – how to know when it is time to narrow your focus, and the bliss and

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43:20

Episode 45: How to Turn Leads into Buyers with...

The Real Bottom Line ·

2022/03/15

A communication expert and Founder/CEO of Orisha Creative, Tamika is a specialist at turning leads into buyers. Join us for this fascinating conversation where you will learn the difference between a launch and an active enrolment campaign, and how Lead Generation is just another vanity metric. We'll break down the buyer's journey vs. the customer journey vs. funnels, redefine personal development, and share a unique definition of community. Join us for the Bottleneck to Breakthrough 5-Day

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36:06

Episode 44: How to Scale a Company to 50 with Saeed...

The Real Bottom Line ·

2022/03/08

Did you ever wonder what it takes to scale a company to 50 employees? What you have to do in the business as a Founder in the beginning and how that role evolves over time. Saeed El Darahali is the CEO of SimplyCast and has been an entrepreneur since his teens and he has many lessons to share. In this episode we discuss How to avoid micromanagingThe two tasks he always wants to participate inThe second question he always asks in an interviewThe evolution of communicationThe triangle of

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47:38

Episode 43: Get Inspired with Tareq Hadhad

The Real Bottom Line ·

2022/03/01

This is a must-listen episode for all Entrepreneurs who want inspiration. Tareq came to Canada in 2015 with nothing. He is now a sought-after speaker, running a major chocolate factory and a couple of retail stores. The story of Peace By Chocolate is now available in a book and a soon-to-be-released feature film. This interview is an inspiration and reminds us that we can overcome almost everything and that hope is important. In this episode, we talk about The importance of Building a

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33:36

Episode 42: The Different Types of Phone Calls with...

The Real Bottom Line ·

2022/02/22

Mary Jane Copps aka The Phone Lady is on a mission to make people less anxious and more masterful in their use of the telephone. In an era of texts, DMs, emails and a bijillion social platforms, a lot of people have lost their love of the phone or maybe didn’t ever love it. As an expert in all things phone, Mary Jane shares some great insights into: Why Customer Service calls are totally different nowHow to make Sales calls more effectiveHow often to follow up and what to do to get

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8:47

Episode 41: Is Your Brain Making You Richer or Poorer?

The Real Bottom Line ·

2022/02/15

On this episode, we dig into this question. The brain is a powerful tool that may not always lead us in the right direction. If we think of our brain like a computer, our subconscious is the operating system. And there are programs running and influencing our decisions all the time. Join us as we talk about Bringing these programs to the conscious level Reprogramming our mind to The shortcuts your brain takes when making decisions Join us for the Bottleneck to Breakthrough 5-Day

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42:30

Episode 40: How to Be Authentic Online with Monique...

The Real Bottom Line ·

2022/02/08

Personal Branding expert Monique Bryan has a massive background in global business, fashion, and marketing. She brings the energy and strategies around What is personal brandingWho needs itOnline presenceHow authentic to be onlineRetreats as a business strategy.How to put yourself into a high energy state You will love this advice delivered with panache. Join us for the Bottleneck to Breakthrough 5-Day Challenge, designed specifically for ambitious and growth-oriented business owners who

en

53:27

Episode 39: How to Network Your Way to Success with...

The Real Bottom Line ·

2022/02/01

Justin Breen was an entrepreneur trapped in a job until 5 years ago. A journalist by trade, he started BREpic as his salaried work was going away. I love hearing about people’s journeys to Entrepreneurship – they are all so different and inspiring in different ways – and Justin’s is one of perseverance. His conversion rate was pretty low at the beginning – 1 in 1000. To get his first 5 clients he talked to 5000. I think most of us would have called it way before that! Join us to hear that

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48:31

Episode 38: Goodbye To 2021 - What Did We Learn?

The Real Bottom Line ·

2022/01/25

For our last recorded episode of 2021, we wanted to go out with a bang, so we have not one, but THREE guests! Neil Stephen, Shelagh Cummins, and John Swain join us to share their expertise in Marketing, Coaching, and Accounting and they serve up some amazing insights and tips! We discuss the changes we’ve seen in business throughout the pandemic, and which of those changes we believe to be permanent. We will also break down our top 3 pointers for business owners in 2022, and what our

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22:47

Episode 37: My Favourite Business Books

The Real Bottom Line ·

2022/01/18

On this episode of The Real Bottom Line, we share and discuss our favourite business books that we’ve read over the past year. A few of the books we discuss include Dan Sullivan and Benjamin Hardy’s Who Not How, which lays out a blueprint of changing your thinking around your work; Fotini Iconomopoulos’ Say Less, Get More, which teaches an inclusive approach to negotiating, and Tarek Hadad’s Peace by Chocolate story shows us how community and perseverance can let you build success from

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46:00

Episode 36: What You Can’t Delegate with Your...

The Real Bottom Line ·

2022/01/11

Serial entrepreneur, published author, and CEO of ClearToYou, Frances Shagen, sits down to discuss what you can and can’t delegate when it comes to your accounting, how Mastermind changed her business, and the 3 most important questions you should be asking before hiring your bookkeeper. With a background in accounting and finance, Frances focuses on helping women, especially Indigenous women, start and grow their own enterprises. Learn more about Frances’ journey and how you can be your

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46:21

Episode 35: How to Productize Your Services with...

The Real Bottom Line ·

2022/01/04

Laural Carr, owner of Impagination, a marketing firm in Toronto focusing on sevice-based businesses, is about to celebrate her 35th year in business. We talk about productizing your services - the Why and the How? We talk about pricing and when you should value based price versus charge by the hour. You will want to tune into this episode to learn about what elephants, meatloaf and GPS have to do with marketing. It’s a great one! Join us for the Bottleneck to Breakthrough 5-Day Challenge,

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