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PODCAST

Executive Conversations

Maeva Cifuentes

A podcast and marketing therapy session for GTM leaders to talk about the things we don’t talk enough about.

business marketing

All Episodes

00:24:07

#37 The value & benefits of building a personal...

Executive Conversations ·

2021/04/28

“Our main goal is to educate on the necessity of having some sort of security process in place to avoid any potential incidence of parties, fraud, or criminal activities that could be detrimental to any business.” Hello everyone! In today’s episode, I had the pleasure of chatting with Mackenzie Kearnan, Marketing Manager at Autohost and what a delightful conversation this was.She had some wonderful observations and insights to share with us about the working style at Autohost and their role in the

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00:37:01

The art of selling ‘peace of mind’ to your clients,...

Executive Conversations ·

2021/04/21

“Internally, one thing I’m trying to push is not really getting comfortable with things. Something that’s very easy to do is, you get defensive of the way you do things and your view of the world... which prevents you from evolving, especially with SEO & content!”A big hello to all of you once again! In today’s special edition “bucket-hat episode” of the Flying Cat Marketing podcast, I chat with Nigel Stevens, CEO of OGM (Organic Growth Marketing). He shares with us his experience of working

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00:35:55

#35 How ClusterAI is shaping the future of keyword...

Executive Conversations ·

2021/04/06

“If you look at my career, I think it looks like a guy who has just been failing upward again & again!”In today’s episode, I chat with Nick Jordan, CEO of ContentDistribution.com. Nick walks us through his roller-coaster of a journey from being a founder of two not-so-successful start-ups, what he learnt from that experience and how that eventually led to becoming the CEO of a successful content marketing agency.With a career span of 13 years and counting, Nick’s mantra to move forward in life

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00:39:31

#34 The Importance of Mental Health and Boundary...

Executive Conversations ·

2021/03/31

“If someone is truly in a bad way, you can’t just say ‘look after yourself.’ It doesn’t work like that. As a company, you need to decide what are the set of tools we are going to provide so they are better enabled to look after themselves.”Hello hello! In today’s episode, I have Sançar Şahin, the founder of Oliva, which offers online therapy to those juggling high pressure jobs and relationships. He’s been in the marketing game since 2014 including working as the VP of Marketing for Hotjar and

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00:31:21

#33 How Hotjar Runs and Built a Fully Remote Content...

Executive Conversations ·

2021/03/24

In today’s episode, I chat with Tawni Sattler at Hotjar. Though Tawni holds the title of content writer, her role has transformed into a manager of a growing remote team. She works on the performance side of their content marketing strategy, which targets their audience at the middle and bottom of the funnel. Hotjar’s team operates 100% remotely as we do here at Flying Cat, and we talk about what that looks like and strategies for doing so effectively. When you operate remotely, you need to be more

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00:32:18

#32 3 Content Marketing Genres Every B2B Company...

Executive Conversations ·

2021/03/16

In today’s episode, I chat with Josh Spilker, a B2B content marketing consultant and founder of Growthcontent.io. He just launched his own consultancy but has been working in content marketing with companies like ClickUp, Toptal, and Workzone for years.Josh says that in content marketing, there are three main genres: brand, thought leadership, and education/search. They all play together but are usually not very well coordinated. There are also different expectations for how the different genres

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00:22:31

#31 SEO Optimization in the Short-Term Rental...

Executive Conversations ·

2021/03/10

Damian Sheridan joins me on today’s episode. He’s the director of The Book Direct Show, an event for property managers who want to learn how to generate more direct bookings. He’s also an SEO consultant for short-term rental and property management companies and has nearly two decades of experience in the industry. In the short-term rental industry, business owners know that SEO is something they need to do but don’t know how to do it. It’s a long, ongoing process involving optimizing content,

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00:33:36

#30 How Your Business Can Benefit from Your Mistakes...

Executive Conversations ·

2021/03/03

In today’s episode, I have Chris Maughan, founder of I-PRAC, a verification platform for the short-term rental industry. I-PRAC was born from the need for a reputable way to certify rentals to prevent consumers from becoming victims of fraud. They are now the leading global certification for the short-term rental industry. Chris is also the CEO of AES events group in Cannes, providing accommodation and event management for corporate clients like Twitter, Spotify, Microsoft, FOX and Disney. Building

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00:34:01

#29 Choosing Effective Marketing Channels with CGO...

Executive Conversations ·

2021/02/24

In today’s episode, I talk to Oren Greenburg, the Chief Growth Officer for Kurve, a marketing consultancy helping enterprises and startups navigate growth through digital marketing. They’ve worked with many big names like Canon, Investec and Lifecake, plus have been featured in publications by HubSpot, Zapier and Adweek. Digital marketing is, in Oren’s word, “his cup of tea”Almost every channel can be validated in a shorter time frame by using paid advertising. It allows you to quickly identify

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00:55:47

#28 How Boostly Grew Their Traffic by 200% By...

Executive Conversations ·

2021/02/17

Today, I chat with Mark Simpson. He’s the founder of Boostly, which offers website design and content creation coaching for people in the short-term rental industry. He’s spoken at various events and conferences, such as the Short Stay Show, and has won the “Best Use of Social Media” award at the Shorties Awards. He also hosts The Boostly Podcast, which is now in its 9th season.Over the 9 seasons of the Boostly Podcast, Mark has had to consistently come up with topic ideas that resonate with his

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00:22:10

#27 From 0 to Market In Months: An Interview With The...

Executive Conversations ·

2021/02/10

In this episode, I talk with Christophe Salmon, Co-founder of Revyoos - the only review aggregator in the vacation rental industry and winner of the VR Tech award. He started in the short-term rental industry as a property owner in 2006 and started his own property management company in 2016, managing 40 units in Costa Blanca. As the owner of a property management company Christophe was looking for ways to get the most out of his property reviews, and struggled to find a platform or solution that

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00:25:51

#26 Benchmark Report: How Lodgify Built Its Content...

Executive Conversations ·

2021/02/03

In today’s episode, I chat with Carla Chicharro, the marketing manager and head of the content team at Lodgify. She built their content strategy from the ground up and now they have content that outranks Airbnb! So, how did they create an effective strategy that not only drives traffic but conversions as well?When you’re building a content strategy from scratch Carla suggests focusing on the quantity first. Create as much quality content as you can, using extensive keyword research and research

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00:30:03

#25 Simon Lehmann on Consulting Secrets and Forecasts...

Executive Conversations ·

2021/01/26

In this episode, I am speaking to Simon Lehmann, the CEO and Co-Founder of AJL Atelier, a consulting firm for the short-term rental industry. They consult tech companies and operators in hospitality and vacation rentals, help them build their strategy and recently partnered with Hotel.School to launch a series of hospitality courses. They are the go-to partner in the vacation rental industry.For tech companies in the short-term rental industry having the correct strategy is paramount. This is

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00:23:19

#24 Jasper Ribbers On How STR Operators With...

Executive Conversations ·

2021/01/20

In this episode I interview Jasper Ribbers, the CEO of Get Paid for Your Pad, co-founder of Short-Term Rental Legends and co-founder of Short-Term Rental Profit Academy.Success or struggle in the short-term rental industry right now is highly based on where your listings are in. Urban listings are struggling while traditional vacation destinations—especially secluded ones, are flourishing. Since everyone wants to leave the city, operators that have remote properties are seeing a huge influx of

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00:33:59

#23 Florian Montag on Hoteliers and How They Choose...

Executive Conversations ·

2021/01/13

Today I talk with Florian Montag, the CEO of HotelHero, a platform that helps hotels to buy new tech. He’s also one of the creators of the Smack podcast, where they interview other leaders in the hospitality industry. HotelHero came to life because of a need for hotels to find tech that works for them.It’s still a very current problem. There’s been a very recent shift from on-premise tech to tech that is cloud-based. Where vendors needed to be local in-order to serve their customers' needs,

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00:32:21

#22 Identifying the Gaps in Your Marketing Efforts...

Executive Conversations ·

2021/01/06

Today I chat with marketing expert Laurie Kelly about creating content that your audience wants to consume and identifying where you may have gaps in your current marketing efforts. Today I chat with Laurie Kelly, a marketing expert with 17-years of experience in the marketing world. Laurie is the chair of the RevGenius marketing channel on Slack. We dive into demand generation, the new trends in marketing and why we shouldn’t get caught up in them. At its core, marketing has always remained the

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00:38:03

#21 Leveraging Your LinkedIn Networks To Generate...

Executive Conversations ·

2020/12/09

In this episode, I talk with Belinda Aramide, a LinkedIn sales coach teaching service-based entrepreneurs and sales executives how to generate more sales by using their LinkedIn Networks. Before you can even start reaching out to potential buyers it’s important that you optimize your LinkedIn profile so that when people land on it, they get a good sense of what it is that you do and how you help people. Then, you can start creating content so that people can see the depth of your understanding and

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00:26:50

#20 How SaaS Companies Can Give the Perfect Demo

Executive Conversations ·

2020/12/02

Today I chat with Matt Wolach, a sales coach for SaaS companies and SaaS leaders. He’s been in the SaaS industry for 15 years and helps companies to remove their roadblocks when it comes to closing deals and making sales. He has helped his clients double their close rates with his deal processes and we talk about how they make that happen. The perfect deal process can be broken down into 4 main parts: DiscoverEducateAssociateLeadThe entire process needs to be evaluated, from when a lead comes in all

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00:26:56

#19 CEO of TheHouseMonk Forecasts the Future of...

Executive Conversations ·

2020/11/25

On today’s episode we chat to Ajay Kumar, the CEO of TheHouseMonk, a company focused on solving problems in the real estate industry using technology. They help real estate businesses sell and manage their real estate profile, and serve over 100 clients in 12 different countries. He ran a property management company for many years prior to shifting into the software space so he understands the industry from both sides. He offers some interesting insights on how technology actually impacts the real

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00:24:54

#18 Why Do We Keep Screwing Up Demos?

Executive Conversations ·

2020/11/09

Today I’m chatting with Ed Jaffe, a presales expert from Demo Solutions. They provide demo training, demo consulting and demo pitch decks; basically, everything for SaaS companies to get their demos right and stop losing leads.Forget everything you thought you knew about pitching your software. It’s not about bigging up your product, poking at client pain points or comparing yourself to competitors. So, how do you successfully demo your product? Many SaaS companies face similar challenges when it

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137 results

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