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PODCAST

Product Led Growth Leaders

In a world where technology and business intersect, the "Product Led Growth Leaders" podcast was born out of a desire to bridge the gap between innovation and leadership in the SaaS industry. Our founder, Thomas Watkins, recognized a need for a platform where the brightest minds in business and technology could converge. This podcast is more than just a series of conversations; it"s a beacon for CEOs and product owners who are shaping the future of SaaS products. It"s a space where ideas are

business management

All Episodes

25:18

63 - Building Trust in a Digital World: The Essential...

Product Led Growth Leaders ·

2024/11/12

Your host, Thomas Watkins, talks with the Workstream Owner of Simple Salt, Dylan Evans. Dylan clarifies the misconceptions between internet crime and internet security, emphasizing that many perceived cyber threats involve traditional crime tactics rather than sophisticated hacking. He critiques outdated security measures and stresses the importance of understanding real risks. Dylan discusses his work with high-trust professional services, offering a mix of free content, consulting, and software

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24:13

62 - Transforming Content Creation: How to Align with...

Product Led Growth Leaders ·

2024/11/07

Your host, Thomas Watkins, talks with the Co-Founder of Otterly, Klaus-M. Schremser. Klaus shares his journey through the tech industry, highlighting his roles in startups like Wiki Docs and User Snap. Klaus delves into the effectiveness of TikTok as a B2B traction channel and the evolving landscape of SEO due to AI and large language models (LLMs). Klaus introduces Otterly, his current venture, which helps businesses adapt to these changes by understanding user intent and optimizing content

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19:37

61 - Demos That Dazzle: Transforming Product...

Product Led Growth Leaders ·

2024/11/05

Your host, Thomas Watkins, talks with the Head of Growth and Operations at Navattic, Natalie Marcotullio. Natalie highlights the challenges founders face in showcasing their products effectively, particularly during the early stages. She emphasizes the importance of creating interactive demos to help potential customers understand the product better. Natalie introduces Nevada, a tool that allows users to create interactive demos without coding skills, and discusses the company's shift towards a

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21:33

60 - Innovate, Educate, Elevate: Transforming Youth...

Product Led Growth Leaders ·

2024/10/31

Your host, Thomas Watkins, talks with the Founder and President of Next Gen Tech 360, Robyn Mussler. Robyn discusses her career and her initiative, Next Gen Tech 360. This award-winning platform aims to equip high school students with essential skills in technology and business. The conversation highlights Robyn's efforts to bridge the gap between education and industry, her unique consultancy model, and the importance of user experience in technology development. Robyn's passion for empowering

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22:42

59 - Building High-Performing Teams: The Key to...

Product Led Growth Leaders ·

2024/10/29

Your host, Thomas Watkins, talks with the Executive Coach of Adam Weber Coaching, Adam Weber. Adam shares his journey and insights from his experience in high-growth startups, emphasizing the importance of self-awareness, psychological safety, and personal growth for effective leadership. Adam covers the emotional challenges faced by founders, the evolution of HR towards a more strategic role, and the impact of generational values on workplace culture. Adam also highlights the significance of

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23:49

58 - Adapting to Short Attention Spans: The Key to...

Product Led Growth Leaders ·

2024/10/24

Your host, Thomas Watkins, talks with the Co-Founder of Workday Ninja, Alane Boyd. Alane shares her professional journey, emphasizing her experiences in strategic marketing and leadership roles, including her time as president and chief product officer at Go Fan Base. She delves into the challenges of sales and product development in today's market, the importance of customer feedback, and the evolving role of AI. Alane highlights Arvo's mission to create engaging knowledge management systems and

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29:08

57 - Unlocking Startup Success: The Power of...

Product Led Growth Leaders ·

2024/10/22

Your host, Thomas Watkins, talks with the Founder and Chief Pitch Artist of Startup Hypeman, Rajiv Nathan. Rajiv delves into the challenges tech startups face in effectively communicating their value propositions and go-to-market strategies. Rajiv emphasizes the importance of crafting clear and compelling pitches to attract investors and customers. He discusses common pitfalls in startup messaging, the significance of understanding core problems, and his structured approach to refining pitches. The

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22:35

56 - Breaking the Innovation Mold: Empowering Every...

Product Led Growth Leaders ·

2024/10/17

Your host, Thomas Watkins, talks with the CEO of IdeaScale, Nick Jain. Nick discusses large organizations and the innovation challenges that they face and how IdeaScale's platform addresses these by democratizing idea generation. Nick emphasizes the importance of tapping into the collective intelligence of all employees, not just executives, to foster innovation. He explains how IdeaScale allows users to submit, vote on, and refine ideas, creating a meritocracy. The episode also highlights the

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24:24

55 - Trusting the Machine: The Importance of...

Product Led Growth Leaders ·

2024/10/15

Your host, Thomas Watkins, speaks to the Director of Product at LinkedIn, Praveen Gujar. Praveen is an experienced product manager who has worked for top tech firms like Huawei, AWS, Twitter, and currently, LinkedIn. They explore the transformative role of artificial intelligence (AI) in product development and user experience. Praveen highlights AI's long-standing presence in systems and its recent rise to prominence with generative AI models. The discussion covers AI integration stages, value

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22:34

54 - Mastering Local SEO: Essential Tips for...

Product Led Growth Leaders ·

2024/10/10

Your host, Thomas Watkins, talks with the Co-Founder and Board Member of PinMeTo, Daniel Melkersson. PinMeTo is a company aiding multi-location brands in managing their local SEO and online presence. Daniel shares his entrepreneurial journey, emphasizing the importance of failure and learning from his diverse background in music, sports, and digital development. He discusses the challenges that large brands face in maintaining consistent local information and how PinMeTo's centralized platform

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22:02

53 - Designing Your Way to Success: The Art of...

Product Led Growth Leaders ·

2024/10/08

Your host, Thomas Watkins, talks with the CEO and Founder of RKS Design, Ravi Sawhney. Ravi shares his extensive experience in product development and market validation, emphasizing the importance of understanding consumer needs. He discusses the process of validating ideas, the role of design in enhancing user experience, and the concept of product-led growth. Ravi recounts notable projects, including a touchscreen interface at Xerox and a redesigned can opener, illustrating how thoughtful design

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02:32

52 - Building Better Support: The Role of User...

Product Led Growth Leaders ·

2024/10/03

Your host, Thomas Watkins, talks with the Founder and CEO of Inkeep, Nick Gomez. Nick shares his journey from co-founding a machine learning company at MIT to leading Innkeep, which focuses on enhancing user experience through AI-powered chatbots. These chatbots help users navigate complex documentation efficiently. Nick covers the importance of user experience, quality assurance, and the innovative potential of AI in SaaS products. Nick emphasizes the need for high-quality support solutions and the

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30:16

51 - AI and Product Development: What Every Founder...

Product Led Growth Leaders ·

2024/10/01

Your host, Thomas Watkins, talks with the Product Leader turned Coach and Advisor, Jamaila Holder. Jamila shares her extensive experience in product management and her current role in advising early-stage tech founders. The discussion covers the importance of founder education, user research, and the differences between corporate environments and startups. Jamila emphasizes the need for understanding user needs, the strategic implementation of AI, and the qualities investors look for in founders

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28:48

50 - The Anatomy of Effective Product Teams: Building...

Product Led Growth Leaders ·

2024/09/26

Your host, Thomas Watkins, talks with the Product Coach, Author, and Keynote Speaker, David Pereira. David shares his expertise in product management in startups and scale-ups. He highlights common pitfalls, such as relying on opinions over evidence and the need for structured processes. David emphasizes fostering a culture of learning and experimentation, validating product ideas, and the importance of product teams. He introduces the "Opportunity Solution Tree" and advises on transitioning to

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22:41

49 - Mastering the Art of Data-Driven Personalization...

Product Led Growth Leaders ·

2024/09/24

Your host, Thomas Watkins, talks with the Fractional CTO and Principal Technical Advisor of Summit Labs, Brian Childress. Brian explores the principles of product-led growth (PLG) for startups and scale-ups, emphasizing the importance of understanding user needs and leveraging data. Brian highlights the role of personalization in enhancing user experiences and discusses the integration of AI to streamline workflows. Brian covers the significance of team collaboration and effective communication,

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24:55

48 - Navigating Ambiguity: Essential Skills for...

Product Led Growth Leaders ·

2024/09/19

Your host, Thomas Watkins, talks with the Senior Advisor of Innovation, Product, and Market Strategy at GLG's, Moises Nava. Moises shares insights on the evolution of product management, emphasizing its roots in physical product development and its integration with digital advancements. He discusses the importance of understanding physical and digital aspects, stages of innovation, and cross-functional collaboration. Highlighting examples like Zipline's use of AI in drone deliveries, Moises

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27:09

47 - Innovating with AI: How to Stay Ahead in a...

Product Led Growth Leaders ·

2024/09/17

Your host, Thomas Watkins, talks with the Visiting Fellow at the James Silberrad Brown Center for Artificial Intelligence at SDSU, AI Writer and Advisor, Mike Todasco. Mike's journey from finance to innovation, his patent experiences, and the role of AI in business. Mike shares insights on the monetization of generative AI, its future trends, and the importance of understanding customer needs. The conversation also touches on AI's limitations, security concerns, and Mike's involvement with

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23:47

46 - The Myth of Perfect Research: Why Customer...

Product Led Growth Leaders ·

2024/09/12

Your host, Thomas Watkins, talks with the Co-Founder of Harvard Innovation Labs, Rob Snyder. Rob shares his experiences, highlighting the challenges faced after raising venture capital and the importance of understanding customer needs. He warns against relying too heavily on theoretical advice and the pitfalls of "larping" in startups. Emphasizing early customer interactions, Rob advocates for real-world feedback over abstract research. Learn more about Rob's work HERE.Connect with Rob on LinkedIn

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27:26

45 - The Art of Intentional Design: Creating Products...

Product Led Growth Leaders ·

2024/09/10

Your host, Thomas Watkins, talks with the Co-Founder of Penlo Parc, Alexandra Candelas. Alexandra shares her extensive experience in visual design, innovative technology, and user experience (UX). She covers the importance of differentiation in product design, the role of user experience, and the challenges of being a first mover versus a second mover in the market. Alexandra emphasizes intentionality and attention to detail in creating successful products, drawing from her work with Kodak and

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24:55

44 - The Importance of Resilience and Community in...

Product Led Growth Leaders ·

2024/09/05

Your host, Thomas Watkins, talks with the Co-Founder of Strongroom Solutions, Justin Nelson. Justin discusses his early career as a consultant, founding Strongroom Solutions, and its eventual acquisition by AvidXchange. He shares insights on the challenges of starting a business, product management, and customer success metrics. Justin introduces his current venture, Menlo Park, an incubator aimed at supporting first-time software entrepreneurs. Learn more about Justin's work HERE.Connect with

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