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PODCAST

Lash Biz Babes

This is THE podcast for you if: - you"re a solo lash artist or beauty business owner - you"re working on building your clientele/growing your business - you want to be apart of a like-minded community of beauty biz owners growing their businesses together. Lash Biz Babes is all about lashes, business, marketing, mindset, empowerment, & community! A little about your host: My name is Erica Schramm, and I"m a mama, a lash artist since 2014, & I own Beauty COR Pro - a social media management

business entrepreneurship

All Episodes

00:21:58

26. 6 Social Media Boundaries You Can Set Today to...

Lash Biz Babes ·

2022/09/28

We hear a lot about the negative side effects that using social media can have - the burnout, the time consumption, the comparison, etc. - but what about how to navigate those issues to keep growing our beauty businesses online? In today's episode, I shared 6 boundaries that you can set with social media for you to create a healthier relationship with it, have the ability to consistently show up online to grow your biz, & cut out the burnout, comparison, and time consumption that many solo

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00:23:22

25. Steal My Top 10 Best Performing Social Media...

Lash Biz Babes ·

2022/09/19

I asked on IG and TikTok over the weekend what your biggest struggle is when it comes to building your beauty clientele on social media & the overwhelming consensus was content creation! Today's episode is a short & sweet one where I share my top 10 performing social media posts that helped me turn Instagram and Facebook followers into full paying lash/beauty clients. If you ever get stuck with what to post, not knowing what to write about in caption, or just generally want some new content

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00:52:59

24. 6 Pieces You Need to Attract Loyal, High Paying...

Lash Biz Babes ·

2022/09/15

If you are a solo beauty business owner who wants to: - attract clients who are willing to pay full price/higher prices - build a loyal af clientele - have clients who refer all their friends & family to you - take less clients & make more money - be a go-to, highly in demand service provider in your area - have a thriving, successful beauty business Then this episode is for you! On today's episode, I share the 6 pieces that you need to have, do, & believe in order to book loyal, high

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00:46:17

23. The Power of Social Media to Grow Your Beauty...

Lash Biz Babes ·

2022/08/17

Are you a solo lash artist, hairstylist, nail tech, or beauty business owner who wants to use social media to build your clientele and grow your beauty business? Then this episode is for you! This week I interviewed Jessica Paul, who is the owner of JP Beauty. She shares with us so many tips & tricks for using social media to grow your beauty biz, the power of connecting with your potential clients on social media, and how to get comfortable showing up on it for your business. Connect with

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00:49:58

22. How to Use TikTok to Build Your Clientele and...

Lash Biz Babes ·

2022/08/10

Have you ever wondered what it takes to build your lash or beauty clientele on TikTok? Or maybe you're using TikTok and not seeing many clients booking from it yet? If so, this is the episode for you! In this episode, I brought on Frøya Langengen, who has used TikTok to build a full clientele, become highly in demand in her area, get clients traveling to see her, and is now considering a price raise because of it all. She shares tips & tricks that you can use on TikTok to attract local

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00:48:49

21. Action Steps You Can Take to Increase the...

Lash Biz Babes ·

2022/07/29

I've recently gotten a few messages and seen comments online from solo beauty business owners who are struggling with their appointment books and sales slowing down and not knowing what to do to increase them again. So, on today's episode, I share a whole list of tangible action steps that you can do even right after you listen to increase your bookings & sales in your lash or beauty business. This is probably one of my favorite episodes so far, because it has so many tips, tricks, & advice

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00:23:27

20. Why You Shouldn't "Charge Your Worth" In Your...

Lash Biz Babes ·

2022/07/14

Recently there's been a big push in the lash and beauty industries to "charge your worth" for your services. I don't agree with the sentiment, and today I am telling you all about why. If you've ever had a potential client tell you that you are "too expensive" or that you "charge too much" or anything else like it, and it made you feel bad about yourself, this episode is a must listen for you! I hope you walk away from listening to this episode feeling uplifted and empowered to make price setting

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00:52:46

19. Recession Proofing Your Beauty Business - 4 Ways...

Lash Biz Babes ·

2022/07/07

If you've listened to the news or read articles online recently, you know that a potential upcoming recession is a big topic of conversation. As a small business owner, this can be a scary topic and bring up feelings of fear and nervousness. In today's episode, I talk about 4 ways to strengthen your lash or beauty business to continue to thrive and grow regardless of the state of the economy. Ensuring that your business has a strong foundation is so important if you want to have a full-time,

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00:54:51

18. Why Burnout is So Rampant in the Beauty Industry...

Lash Biz Babes ·

2022/06/29

One of the biggest problems that solo business owners in the beauty industry face is burnout. In today's episode I share 7 causes of burnout in your lash/beauty business and what you can do to either avoid it altogether or what you can do to navigate through it. In this episode you will learn a lot about why setting up a sustainable business is so important, hear some of my own personal experiences with burnout and feeling resentment inside my business, what I did to navigate through those moments,

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00:29:40

17. 5 Things I DIDN'T Do To Build A Full Clientele in...

Lash Biz Babes ·

2022/06/14

In today's episode, I took a little bit of a different spin on one of my most commonly asked questions, "how did you build your clientele so fast?" I normally talk a lot about how I did it and what I did, but today I'm telling you all about 5 things that I didn't do or that weren't effective/beneficial to build my clientele quickly. My hope with this episode is to be more transparent on the process, give a fresh perspective, & to help you remember that this is YOUR business. You get to build

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00:44:47

16. All About Retention + TikTok to Grow Your Beauty...

Lash Biz Babes ·

2022/05/25

In this week's episode, I talked with Emily Lywood all about retention tips, retention myths and misconceptions in the lash industry, how to get confident on camera, using Tiktok vs. Instagram to grow your beauty biz, & so much more! Emily and I originally connected on TikTok where she shares alllll the retention tips and tricks to help you master retention and make more money in your lash biz! This episode is for you if you want to learn more about lash retention or how to get confident making

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00:33:44

15. How Email Marketing Will Change Your Beauty Business

Lash Biz Babes ·

2022/05/18

In this week's episode, Claire Hooper talks to us all about using email marketing to grow your beauty business! Claire is a beauty biz educator who helps you develop systems in your business, so you can scale, make more money, & have more time. Many solo beauty biz owners get overwhelmed at the thought of email marketing, but Claire broke it down for us and showed us just how simple & effective it can be! If you are wanting to grow your beauty biz and clientele off of social media, this episode is

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00:25:26

14. How to Create the Results You Desire in Your...

Lash Biz Babes ·

2022/05/15

Today I went live on Instagram talking all about how to create the results you desire in your beauty business (aka the full clientele, the full paying clients, the thriving biz you're working towards). Now, its on the podcast for my multi-taskers who like to listen and work/clean/do other things haha. In this episode, I talk about difficult situations that arise as solo beauty business owners, the root cause of these difficulties that we face, how to keep moving forward when those happen, how to

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00:38:43

13. The Power of Community in Growing Your Beauty...

Lash Biz Babes ·

2022/05/11

In this week's episode, Gretchen & I talk all about community in the industry, using it to grow your biz, ways that the lash industry has changed over the years, how she and her husband, David, bought My Brand Lashes, & lash trainings. My Brand Lashes is an eyelash extension supply and lash training company based out of Boise, ID. They offer quality and consistent products and game changing trainings and mentorship. Gretchen is a gem in the industry and truly a queen at connection and

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01:05:49

12. Secrets to Handling Slow Appointment Books - Live...

Lash Biz Babes ·

2022/05/09

Last week on Instagram I went live with Mo Hamil from Lash Out Texas & Lash Bash Texas talking allll about how to navigate slow books and slow weeks in your lash business, building your lash clientele, why learning marketing will change everything for you, mindset, & a few other topics in between! Now, you get to listen to our live on the podcast! If you are working on getting lash and beauty clients, if you're running into burnout, or if you are feeling overwhelmed/stuck in your beauty

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00:38:22

11. 6 Mindset Blocks I Had to Let Go of To Grow My...

Lash Biz Babes ·

2022/04/27

One of the hardest pieces to navigate as a solo beauty business owner is the mindset part of growing your business. The ups & downs are challenging, and if you aren't able to navigate those, it can be really hard to grow your lash and beauty business. In today's episode I talked about 6 things I had to let go of in order to grow my lash business. I truly believe that mindset/energetics and strategy are BOTH required in order to grow your business sustainably, especially as solo owners. So, in

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00:44:03

10. The Missing Piece to Booking Lash Clients on...

Lash Biz Babes ·

2022/04/23

If you want to use social media to build your clientele OR attract local students for your lash trainings, then this is the episode for you! Today's episode is a surprise solo episode, because I wanted to talk to you today! Haha. In today’s episode I talk about finding a client attraction method that feels good to you, the biggest piece you need to be able to build your lash clientele on social media, tips for getting seen online by local potential clients, & a few random tangents here &

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01:11:26

9. Products, Pricing, & Storytelling with Cheryl Peng...

Lash Biz Babes ·

2022/04/20

On this week's episode of Lash Biz Babes, I had the honor of interviewing the founder and CEO of Untamed Artistry, Cheryl Peng! She is a true gem, and shares so much knowledge with us today about products in relation to growing your lash business, insight into the manufacturing side of the lash industry, her expectation for the quality of lash products within the next 3-5 years, her take on pricing services, how to use storytelling in your marketing to attract dream clients, and speaks on truly

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00:50:56

8. Retention, Lash Biz, & Mom Life with Kari Bristow...

Lash Biz Babes ·

2022/04/06

Coming in hot with our second guest episode this week! Today we have Kari Bristow from Kari Designs on the show sharing her expertise with retention, clientele building, lash trainings, & mom life. She has been in the industry for over 11 years with 10+ of them being an educator. Kari is the retention queen of the lash industry, and brings so much knowledge, retention tips, & experience to the show today. I can personally attest to how amazing of an educator that Kari is after taking her

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00:45:41

7. Word of Mouth Marketing, Clientele Building, & Mom...

Lash Biz Babes ·

2022/03/30

Today is our very first guest episode! It features Morgan McGrath of Ida Jane Lashes who shares her lash journey and experience with clientele building, word of mouth marketing, restarting her clientele 3 times, outsourcing, being a lash mama, & so much more! She shares a lot of relatable stories and gives some great advice for those who are wanting to grow their lash businesses! Here is where you can find Morgan online & shop her amazing products! Instagram:

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