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PODCAST

Fitt Insider

Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

business entrepreneurship

All Episodes

43:13

199. Gabi Lewis, Co-founder & Co-CEO of Magic Spoon

Fitt Insider ·

2023/08/15

Today, I’m joined by Gabi Lewis, co-founder & co-CEO of Magic Spoon, creator of better-for-you versions of childhood-favorite breakfast cereals. Co-founding Magic Spoon, Gabi sought to redefine breakfast by combining his passion for nutritious innovation and delicious flavors, paving the way for a cereal renaissance that aligns with modern dietary preferences. With high-protein, low-carb, and keto-friendly offerings, the disruptive brand offers a healthier alternative to traditional cereals. In this

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49:31

198. Philipp Roesch-Schlanderer, CEO of EGYM

Fitt Insider ·

2023/08/08

Today, I’m joined by Philipp Roesch-Schlanderer, CEO of EGYM, a provider of smart workout solutions and equipment for health and fitness facilities. After initially focusing on connected gym equipment, Munich-based EGYM has emerged as a leading fitness technology company delivering equipment, software, and programming to health clubs operators and employers worldwide. Through cutting-edge technology, data-driven fitness experiences, and principles of movement as medicine, Philipp’s goal is to help

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47:28

197. Kyriakos Eleftheriou, Co-founder & CEO of Terra

Fitt Insider ·

2023/08/01

Today, I’m joined by Kyriakos Eleftheriou, co-founder & CEO of Terra, an API unifying health and fitness data from apps and wearables. After developing an obsession with wearables and health data to improve his performance in the armed forces, Kyriakos realized there wasn’t a solution to connect all his metrics in one place. Incubating the concept through Y Combinator and raising fresh funding, Terra’s software now enables interoperability for numerous top brands. In this episode, we discuss the

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41:09

196. Nick Allen, Co-founder & CEO of Sunnyside

Fitt Insider ·

2023/07/25

Today, I’m joined by Nick Allen, co-founder & CEO of Sunnyside, a mindful drinking app. Solving his own problem, Nick created the Sunnyside platform and SMS service to achieve a healthier relationship with alcohol. For users trying to get sober, drink less, or be more aware of their intake, Sunnyside acts as a digital accountability partner to improve people’s attitude toward drinking. In this episode, we discuss the rise of mindful drinking and how using technology can help users form healthier

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52:05

195. Kiva Dickinson, Founder & Managing Partner of...

Fitt Insider ·

2023/07/18

Today, I’m joined by Kiva Dickinson, founder & managing partner of Selva Ventures, a VC firm dedicated to CPG brands in health, wellness, and self-care. Backing brands like MUD\WTR, Mid-Day Squares, Kinship, Native Pet, and more, Selva Ventures invests in concepts that make their consumers' lives better. After closing $34M for its second fund, Kiva and team continue to seek out brands with better ingredients, better function, and greater connection to the consumer. In this episode, we discuss

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41:13

194. Phil Wagner, Founder & CEO of Sparta Science

Fitt Insider ·

2023/07/11

Today, I’m joined by Phil Wagner, founder & CEO of Sparta Science, a movement health intelligence platform for organizations. Sparta Science specializes in using data and analytics to optimize human performance and reduce the risk of injuries in athletes, the military, and healthcare. Using his experience as a physician and strength coach, Dr. Phil Wagner and team are revolutionizing training and injury prevention with help from physical biomarkers and artificial intelligence. In this episode, Phil

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38:36

193. Meridith Cass, Founder & CEO of Nix Biosensors

Fitt Insider ·

2023/06/27

Today, I’m joined by Meridith Cass, founder & CEO of Nix Biosensors, creators of a biometric patch that extracts real-time hydration data from human sweat. Through a reusable wearable device, Nix gives individuals the access and tools to understand their health in terms of sweat rate, electrolyte loss rate, and sweat composition. Its flagship product helps endurance athletes track, analyze, and strategize hydration, optimizing performance with a recommended combination of fluids and fuel. In this

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49:14

192. Adam Bornstein, Author & Founder of Born Fitness

Fitt Insider ·

2023/06/20

Today, I’m joined by Adam Bornstein, author & founder of Born Fitness, a health & fitness media platform and coaching program. Through expert-backed articles, a newsletter, and personalized coaching, Born Fitness makes building healthier habits around nutrition and exercise simple. Best-selling author of nutrition-focused book You Can’t Screw This Up, Adam shares his personal insights to living well with client and reader alike and has become a trusted health advisor for LeBron James, Arnold

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38:55

191. Mélanie Masarin, Founder & CEO of Ghia

Fitt Insider ·

2023/06/13

Today, I’m joined by Mélanie Masarin, founder & CEO of Ghia, makers of a nonalcoholic apéritif. Ghia creates an elegant and inclusive drinking experience, redefining alcohol culture with its balanced and flavorful concoction. The spirits-free apéritif crafted with natural botanicals, fruits, and herbs offers a sophisticated alternative to the traditional cocktail. In this episode, we discuss the rise of alcohol alternatives, and Mélanie explains what sets Ghia’s apéritif apart from other

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43:31

190. Kari Saitowitz, Chief Marketing & Creative...

Fitt Insider ·

2023/06/06

Today, I’m joined by Kari Saitowitz, chief marketing & creative officer of New York Sports Club and founder of Fhitting Room. After founding and operating NYC-based boutique HIIT and functional fitness studio Fhitting Room, Kari joined New York Sports Club upon its acquisition of her brand in late 2022. Now, she’s merging Fhitting Room’s programming while working to redefine the health club experience. In this episode, we discuss the evolution of boutique fitness, Kari explains the club-in-club

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41:18

189. Dr. Andrew Brandeis, Co-founder & CEO of OK Capsule

Fitt Insider ·

2023/05/30

Today, I’m joined by Dr. Andrew Brandeis, co-founder & CEO of OK Capsule, a private-label supplement manufacturer and distributor for DTC wellness brands. Meticulously formulated and scientifically backed, Dr. Brandeis and team have developed 70+ supplements that prioritize quality, transparency, and efficacy, providing companies and their clientele with a custom wellness solution through daily vitamin packs. In this episode, we discuss OK Capsule’s B2B platform for performance nutrition and how

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36:33

188. Andrew Lacy, Founder & CEO of Prenuvo

Fitt Insider ·

2023/05/23

Today, I’m joined by Andrew Lacy, founder & CEO of Prenuvo, a preventative healthcare company utilizing comprehensive whole-body MRI scans. Prenuvo offers advanced medical imaging services that provide personalized insights into an individual's health, enabling early detection and prevention of major diseases. Shifting the paradigm with proactive screening, the company’s clinicians can identify and advise on over 500 common and rare conditions. In this episode, we discuss the tech-enabled future of

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36:21

187. Samantha Diamond, Co-founder & CEO of Bird&Be

Fitt Insider ·

2023/05/16

Today, I’m joined by Samantha Diamond, co-founder & CEO of Bird&Be, an at-home fertility care platform. After suffering from prenatal and fertility issues themselves, Sam and her co-founders rallied to create an easier way for people to optimize their outcomes. Combining conventional and naturopathic medicine, Bird&Be’s at-home diagnostics and personalized supplements serve women through every stage on the journey. In this episode, Sam shares how her own fertility journey led to creating bespoke

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34:45

186. Dave Long, Co-founder & CEO of Orangetheory Fitness

Fitt Insider ·

2023/05/09

Today, I’m joined by Dave Long, co-founder & CEO of Orangetheory Fitness, a HIIT-based boutique studio franchise. Founded in 2010, Orangetheory’s science-backed, heart rate-based workouts aim to deliver maximum results in a short amount of time, splitting exercisers between treadmills, rowers, and strength equipment. Growing its international community, OTF has opened over 1.5K studios in 25+ countries. In this episode, we discuss the company’s tech-driven approach to interval training, Dave talks

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51:46

185. Christian Toetzke, Founder & CEO of HYROX

Fitt Insider ·

2023/05/02

Today, I’m joined by Christian Toetzke, founder & CEO of HYROX, a global fitness racing competition. Christian, a former professional athlete and entrepreneur, created HYROX with the goal of making fitness more accessible and engaging for people of all fitness levels. The company hosts mass-participation events, putting competitors on the clock for a series of functional exercises, while licensing training programs to gyms across the world. In this episode, we discuss the rise of fitness racing,

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36:35

184. Rachel Soper Sanders, Co-founder & CEO of Rootine

Fitt Insider ·

2023/04/25

Today, I’m joined by Rachel Soper Sanders, co-founder & CEO of Rootine, a personalized nutrition and diagnostics platform. Founded in 2018, Rootine’s unique approach to health and wellness combines DNA testing with a genomic algorithm to create customized vitamin subscriptions tailored to each member’s specific needs, be it performance, stress-reduction, or everyday health. In this episode, Rachel details the shortcomings of the unregulated supplement industry and how to remove barriers between

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43:43

183. Michael Easter, Author of The Comfort Crisis

Fitt Insider ·

2023/04/18

Today, I’m joined by Michael Easter, best-selling author, professor, and advocate for rewilding the modern lifestyle to achieve optimal health. Acclaimed author of The Comfort Crisis, Easter’s work focuses on how humans can integrate modern science and evolutionary wisdom for improved health, meaning, and performance in life and at work. In this episode, we talk about the value of doing hard things and the pitfalls of obsessing over health wearables and wellness routines. He also explains his “2

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39:17

182. Niki Leondakis, CEO of CorePower Yoga

Fitt Insider ·

2023/04/11

Today, I’m joined by Niki Leondakis, CEO of CorePower Yoga, a national chain of athletic-style yoga studios. With 220 studios in the US, as well as an on-demand digital platform, CorePower Yoga is the largest privately held yoga chain in the country. Operating at the convergence of physicality and spirituality, the brand’s modern approach resonates with its memberbase and extends to its certified teacher training. In this episode, we talk about Niki’s foot in both the hospitality and boutique

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45:30

181. Brandon Marshall, Founder & CEO of House of Athlete

Fitt Insider ·

2023/04/04

Today, I’m joined by Brandon Marshall, founder & CEO of House of Athlete, a lifestyle wellness brand training athletes of all levels for peak mental and physical performance. After a 13-year NFL career, Brandon Marshall founded House of Athlete to empower athletes and fitness enthusiasts to reach their full potential through holistic training, nutrition, and recovery programs at its facilities and on its digital platform HOA+. In this episode, we discuss Brandon’s transition from football to the

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46:06

180. Julie Rice and Elizabeth Cutler, Co-founders of...

Fitt Insider ·

2023/03/28

Today, I’m joined by Julie Rice and Elizabeth Cutler, co-founders of Peoplehood, a “relational fitness” studio. After founding and exiting SoulCycle, its co-founders Julie and Elizabeth sought to create an experience for people to step back from their busy lives to reflect, listen to others, and talk about their feelings. Launched in 2023, Peoplehood aims to strengthen relationships and build community through in-person and virtual “gathering” rooted in group therapy and emotional support from

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