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PODCAST

Great Events

If you"re a marketer or in the events industry seeking fresh insights, actionable tips, and a pulse on the latest trends, then this podcast is for you. We uncover everything from industry insights and career growth to accessibility, sustainability, diversity, and inclusion. Join us every other Wednesday as we redefine how to make your events great. Hosted by Rachel Andrews, Alyssa Peltier, and Felicia Asiedu.

business marketing

All Episodes

42:50

Thinking Outside the Booth with Arthur Castillo

Great Events ·

2023/05/10

At a trade show, a lot of time and effort goes into making sure your booth can make a strong impact in a matter of moments. It’s important to connect with your audience, providing them both information and an experience. But what can you do to take it a step further? How can you leap beyond the 10x10 booth? In this episode, Arthur Castillo (https://www.linkedin.com/in/arthur-castillo), Head of Dark Social & Evangelism at Chili Piper (https://www.chilipiper.com/), joins the show to share his insights

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32:58

Current Meeting Industry Trends According to Cvent's...

Great Events ·

2023/05/03

A lot of time and effort goes into making sure the event runs smoothly, but what often gets overlooked is the guest experience outside the event. While you may have planned out the perfect menu, guest speakers, and venue, going the extra mile to ensure that your attendees have leisurely options outside of the event can help to make the experience a memorable one. In this episode, Melinda Burdette (https://www.linkedin.com/in/melinda-burdette-cmp-cmm-84b9637/), Senior Director of Events with Meeting

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35:07

Why Building Connections is the First Step to...

Great Events ·

2023/04/26

We spend a lot of time thinking about where we are in our careers, but sometimes it's good to take a step back and reflect on how we got here. We can use the knowledge we’ve gained through our experiences to lend a helping hand to the next generation and help them find their way to a successful future. For those searching for a place to begin their careers, reaching out to role models in your field can be a great way to get your foot in the door. In this episode, Kate Levenstien

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23:30

ChatGPT: Generating a Role for AI in the Workplace

Great Events ·

2023/04/20

The world of AI technology continues to evolve, and with it, new opportunities for innovation emerge. In this week’s episode, Felicia Asiedu (https://www.linkedin.com/in/feliciaasiedu/?originalSubdomain=uk), Cvent Senior Marketing Manager in Europe and Co-Founder of the Diverse Speakers Bureau (https://www.diversespeakerbureau.com/), sits down with Paulina to share her insights on how ChatGPT and other AI tech can be used to make the life of an event planner easier. She explains just how much time

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32:57

Data to Reduce Your Carbon Footprint at Events

Great Events ·

2023/04/12

We all know that making our events environmentally friendly is important. What people don’t realize is that using data from past events can go a long way in helping your organization do its part to make the world a greener place. In honor of Earth Month, Alyssa Peltier sits down with Kimberly Meyer (https://www.linkedin.com/in/kimberly-meyer-8326949/), Co-founder of The DataAngel, (https://thedataangel.com/) and Kris Justice (https://www.linkedin.com/in/krisdjustice/?originalSubdomain=de), Senior

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28:01

Waste Free Events: Save The Environment and Your Wallet

Great Events ·

2023/04/05

Now that in-person events are back in full force, it’s important to ensure our events are environmentally friendly. This is a great way to cut costs at your event while also doing your part to help keep waste from piling up in landfills. In this episode, Dave Biderman (https://www.linkedin.com/in/david-biderman-5135646/), former executive director and CEO of the Solid Waste Association of North America (https://swana.org/), explains that communication serves a key role in making your events green

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26:19

How to Make Your Mark on the Meetings and Events...

Great Events ·

2023/03/29

The meetings industry has had to evolve over the past couple of years. Now more than ever, people are excited to get back to in-person events and continue to push the boundaries of what’s possible. In honor of Global Meetings Industry Day, Paulina Giusti sits down with Mapreet Kaur (https://www.linkedin.com/in/manpreet-kaur-7829a321/?originalSubdomain=in), Director of Events and Cvent India, to reflect on the meetings industry and where it’s headed in the near future. Listen as the two share their

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30:57

Attract More Attendees with Paid Advertising Tactics...

Great Events ·

2023/03/22

Jumping into the world of advertising can seem like a daunting task. With the wide variety of options at your fingertips, it can be hard to decide which approach will best suit your needs. In this episode, Silvio Perez (https://www.linkedin.com/in/silvio-perez/), Founder of AdConversion (https://www.adconversion.com/), discusses his perspective on entering the paid advertising scene and good practices to keep in mind to avoid spreading your time too thin. You’ll learn how to get started, tools you

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31:48

Creating a Sales Kickoff to Remember

Great Events ·

2023/03/15

Sales kick-off events can be a fantastic tool for setting your team up for a great sales year. However, knowing when to host the event and how to cultivate engagement is key to making the SKO as successful as possible. In this episode, Chris Kearney (https://www.linkedin.com/in/chris-kearney-50317816), Senior Manager in Sales at Cvent, shares his take on why hosting your SKO in the first few months of the year can lead to better morale and performance across the team. You’ll learn how to get

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17:48

Lifting Each Other Up: Celebrating International...

Great Events ·

2023/03/08

In honor of International Women's Day and Women’s History Month, Alyssa Peltier and Paulina Giusti share empowering stories of how they've achieved success, and how other women can continue to build confidence and create communities in their respective industries. International Women's Day celebrates the influence of women and their impact on society. Both Alyssa and Paulina have been supported by many women in their careers, and they're passionate about doing the same for others. Listen in to learn

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26:40

Business Travel is Back: 2023 Trends with Kevin...

Great Events ·

2023/03/01

Is business travel really back? With whiplash from the pandemic and now an economic downturn, it doesn’t seem promising, but GBTA’s (https://www.gbta.org/) new CMO and former Cventer Kevin Fliess (https://www.linkedin.com/in/kfliess/) has a different opinion. A 25-year marketing and events veteran who’s worked in the travel, software, and technology sectors, he joins us to talk about trends he’s seeing in the travel industry’s path to recovery. Listen in as he shares the benefits of blended travel,

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55:35

Beyond Black History Month: Amplify Diversity in Your...

Great Events ·

2023/02/22

The events industry is called upon to celebrate and bring attention to holidays throughout the year, Black History Month included. But amplifying black voices and promoting diversity in events and marketing cannot be reserved to one month. We have to be intentional about making it a permanent part of the planning process. Felicia Asiedu (https://www.linkedin.com/in/feliciaasiedu/), Cvent’s Senior Marketing Manager in Europe and co-founder of the Diverse Speakers Bureau

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36:26

Navigating Event Challenges: What We Learned from 2022

Great Events ·

2023/02/15

Any expert knows to learn from their mistakes as well as their successes. In the end, it’s the only way to get better. Felicia Asiedu (https://www.linkedin.com/in/feliciaasiedu/) is one of those experts. As the Senior Marketing Manager in Europe, a Fast Forward 15 Ambassador of Diversity and Inclusion, and winner of the 2023 prestigious Cventer of the Year Award, she’s always looking to improve and grow. In this episode, Felicia joins Paulina and Rachel to reflect on the innovative and impactful

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26:39

Doing More with Less in 2023 with Cvent CMO, Patrick...

Great Events ·

2023/02/08

It's harder than ever to break through the noise and get noticed. Moreover, with shrinking budgets and the rise in event costs this year, it truly seems like an impossible task. Patrick Smith (https://www.linkedin.com/in/patrick-smith-a5847/), Chief Marketing Officer and SVP at Cvent joins hosts Alyssa (https://www.linkedin.com/in/alyssapeltier/) and Rachel (https://www.linkedin.com/in/rachel-k-andrews/) to share his perspective on what marketers and event planners should pay attention to in 2023

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37:13

Hot Takes on 2023 Event Trends

Great Events ·

2022/12/15

The year is almost at an end, and predictions are as trendy as the trends themselves. And guess what? We’re jumping on the bandwagon. In this episode, we’re going to cover the meetings and event trends we’re excited about for 2023. This year, we’ve learned that event planners expect 83% more events than 2019, health and wellness isn’t going away, and there’s a renewed focus on ROI and sustainability. Come join us for our season (and year) finale and get excited for what’s to come!

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39:28

Rewrite Your Story: How to Reframe and Set Goals with...

Great Events ·

2022/12/06

Betsy Pake, (https://www.linkedin.com/in/bpake/) former Cventer and Subconscious Change Expert, is back! A big fan of the New Year, new beginnings, and Monday mornings, she’s a marketer and event professional who loves to reflect on successes and learn from failures. In this part two episode, she joins us for a discussion around uncovering the power of reflection and goal setting. Listen in as she shares insights on transforming failures into successes, celebrating successes, and creating an

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24:40

Combatting the Stress of Event Planning with Betsy Pake

Great Events ·

2022/11/29

We have control over our own thoughts. Betsy Pake (https://www.linkedin.com/in/bpake/), former Cventer and Subconscious Change Expert, believes our subconscious is powerful enough to drive change. Having forged a career as a change expert, she’s known for substantially altering her clients’ lives by shifting the way they think. In this episode, she and Paulina discuss human behavior and how to alter our mindset to live the biggest version of ourselves, wherever we are. Along the way, you’ll learn

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34:10

How Women Can Break the Glass Ceiling in Leadership...

Great Events ·

2022/11/15

DEI is always going to be an important topic, but what’s missing right now is the focus on diverse leadership. This year at Cvent CONNECT Europe, we hosted our first-ever leadership summit. At the summit, we discussed some of those bigger trends in the industry. In one of the panels, we focused on diversity, equity, and inclusion with a sub-conversation centered on women in leadership. This episode is a recording of that panel where guests Muriel Poulenc Charpentier

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37:31

Vegas Is Always A Good Idea, Hot Take with Lisa...

Great Events ·

2022/11/08

What happens in Vegas, stays in Vegas? Not this time! In this episode, hosts Paulina Giusti and Rachel Andrews are joined by Lisa Messina (https://www.linkedin.com/in/lisasmessina/), Chief Sales Officer at Las Vegas Convention and Visitor's Authority (https://www.lvcva.com/) (LVCVA). Lisa shares what she’s been up to since leaving Ceasar’s Entertainment (https://www.caesars.com/) and gives some insight into what major events they’re planning for in 2023. At the end, you’ll also hear her take on

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29:34

How Events are Impacting the Success of Your Return...

Great Events ·

2022/10/25

We’ve been talking about it for a while, but it’s time for Cvent employees to return to the office. In this episode, you’ll get to hear from all of your Great Events hosts, Alyssa, Rachel, and Paulina, as they discuss their return to the office and the employee engagement events that have kind of surrounded Cvent as a company. Tune in to learn more about the back-to-office trend and how to think about it like an event.

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241 results

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