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PODCAST

Social PR Secrets by Lisa Buyer

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the superpowers of public relations, social media and SEO. The struggle is real for work/life balance in the digital world for public relations and digital marketers. Each week, join Lisa Buyer, entrepreneur and author of Social PR Secrets and Digital Detox Secrets, as she interviews guests who are managing their own entrepreneurial digital detox and how create space for health, happiness and success. If you

business entrepreneurship

All Episodes

00:48:18

Grill Girl, Robyn Lindars, Dominates Digital PR, SEO...

Social PR Secrets by Lisa Buyer ·

2021/03/02

When one hears Grill Girl, their attention is immediately grabbed. That’s the genius of Robyn Lindars. From starting a small blog about grilling to running a successful website and appearing on the Today Show to soon launching her own magazine, Robyn is a PR expert. In this episode, she shares how she uses PR, social media, and SEO to grow her brand every day. In this episode of the Social PR Secrets Podcast, host Lisa Buyer sits down with Robyn Lindars, founder of GrillGirl,

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Modern PR Myths, Musts, and Mantras

Social PR Secrets by Lisa Buyer ·

2021/02/23

One of the first questions out of clients’ mouths, when they start working with a PR agency, is “when can we expect to see results with digital public relations?” The answer is: longer than with digital advertising. Online ads bring immediate but volatile results. On the other hand, digital PR slowly builds your brand and turns one-time customers into lifelong fans. If you want to learn more, you’re in luck. In this episode of the Social PR Secrets Podcast, host and digital PR

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Modern PR Myths, Musts, and Mantras

Social PR Secrets by Lisa Buyer ·

2021/02/23

One of the first questions out of clients’ mouths, when they start working with a PR agency, is “when can we expect to see results with digital public relations?” The answer is: longer than with digital advertising. Online ads bring immediate but volatile results. On the other hand, digital PR slowly builds your brand and turns one-time customers into lifelong fans. If you want to learn more, you’re in luck. In this episode of the Social PR Secrets Podcast, host and digital

en-us

00:14:01

21 Things Love It or Leave it

Social PR Secrets by Lisa Buyer ·

2021/02/16

February is my love it or “leave it” month. I’m feeling the ❤️ for taking ownership of things like email marketing, podcasting for PR, cannabis, and self-care. What can I do without ⚠️? Facebook ad drama, bad headlines, and LinkedIn lies. 21 things I'm doing for February that you can too. 1.Get them to open your emailswithSubjectline.com 2. Own it.Use this email marketing strategy for an 87% open rate!George Bryant's email secrets in this episodeare the best advice you will ever

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00:14:01

21 Things Love It or Leave it

Social PR Secrets by Lisa Buyer ·

2021/02/16

February is my love it or “leave it” month. I’m feeling the ❤️ for taking ownership of things like email marketing, podcasting for PR, cannabis, and self-care. What can I do without ⚠️? Facebook ad drama, bad headlines, and LinkedIn lies. 21 things I'm doing for February that you can too. 1. Get them to open your emails with Subjectline.com 2. Own it. Use this email marketing strategy for an 87% open rate! George Bryant's email secrets in this episode are the best advice you

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00:33:10

Top Tips to Promote Your Brand on Facebook, with Bob...

Social PR Secrets by Lisa Buyer ·

2021/02/09

We all know about the traditional marketing funnel. But how can you adapt it to social media ads? When using Facebook, too many people dive directly into the bottom of funnel advertising, says Facebook coach and video marketing expert Bob Regnerus. In this episode, the author of the Ultimate Guide to Facebook Advertising shares his best advice for small business, increase engagement, and more. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talked to Bob

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00:33:10

Top Tips to Promote Your Brand on Facebook, with Bob...

Social PR Secrets by Lisa Buyer ·

2021/02/09

We all know about the traditional marketing funnel. But how can you adapt it to social media ads? When using Facebook, too many people dive directly into the bottom of funnel advertising, says Facebook coach and video marketing expert Bob Regnerus. In this episode, the author of the Ultimate Guide to Facebook Advertising shares his best advice for small business, increase engagement, and more. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talked to Bob Regnerus and did a deep

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00:47:12

How Local Public Relations Makes SMB Famous - The...

Social PR Secrets by Lisa Buyer ·

2021/02/02

If you are a local business and public relations is not part of your digital marketing strategy, think again. In this episode, Lisa Buyer walks you through her recent presentation when she spoke at the Pubcon 2021 local search marketing conference. Whether you are a hair salon, lawyer, plumber, restaurant, or any other local service that live-n-thrives on the map, this multi-day conference was a virtual hot for local brands looking for the latest secrets to digital marketing success. Pubcon’s

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00:47:12

How Local Public Relations Makes SMB Famous - The...

Social PR Secrets by Lisa Buyer ·

2021/02/02

If you are a local business and public relations is not part of your digital marketing strategy, think again. In this episode, Lisa Buyer walks you through her recent presentation when she spoke at the Pubcon 2021 local search marketing conference. Whether you are a hair salon, lawyer, plumber, restaurant, or any other local service that live-n-thrives on the map, this multi-day conference was a virtual hot for local brands looking for the latest secrets to digital marketing

en-us

00:19:47

21 Things for 2021 in a Digital World

Social PR Secrets by Lisa Buyer ·

2021/01/26

Do you feel like certain people in 2020 rinsed right through and took a piece of you? Same. Let them have it. They needed it more than you did. Now you have a new space for new opportunities. Here are 21 things for 2021 I am doing, that you can too.1. Mindset is a 2021 secret weapon.Join me for thischallenge- the deadline to join is Jan 6.2. Snapchat advertising-Ask me about it, experts on board.3. Exploring Clubhouse- drop in audio app, feel better, not worse, and have meaningful conversations

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00:19:47

21 Things for 2021 in a Digital World

Social PR Secrets by Lisa Buyer ·

2021/01/26

Do you feel like certain people in 2020 rinsed right through and took a piece of you? Same. Let them have it. They needed it more than you did. Now you have a new space for new opportunities. Here are 21 things for 2021 I am doing, that you can too.1. Mindset is a 2021 secret weapon. Join me for this challenge - the deadline to join is Jan 6.2. Snapchat advertising - Ask me about it, experts on board.3. Exploring Clubhouse - drop in audio app, feel better, not worse, and have

en-us

00:45:20

The Clubhouse Playbook for Success by Dennis Yu

Social PR Secrets by Lisa Buyer ·

2021/01/20

You should have heard of Clubhouse by now. While the brand new social media platform is still in beta testing, it’s already being talked about by all. However, you might not be on Clubhouse yet. Why? It’s invite-only. So what exactly is this audio-only platform all about? And how can you use it to build your brand and following? Tune into this episode to learn all there is to know about the app that’s taking 2021 by storm, from the one and only Dennis Yu. In this episode of the

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00:45:20

The Clubhouse Playbook for Success by Dennis Yu

Social PR Secrets by Lisa Buyer ·

2021/01/20

You should have heard of Clubhouse by now. While the brand new social media platform is still in beta testing, it’s already being talked about by all. However, you might not be on Clubhouse yet. Why? It’s invite-only. So what exactly is this audio-only platform all about? And how can you use it to build your brand and following? Tune into this episode to learn all there is to know about the app that’s taking 2021 by storm, from the one and only Dennis Yu. In this episode of the

en-us

00:26:28

Using Pop Culture to Create Superfans: Brianne Fleming

Social PR Secrets by Lisa Buyer ·

2021/01/12

What do marketing and pop culture have in common? That’s what Brianne Fleming is trying to show the world! Being a fan herself, she realized that boy bands and other artists were able to build a following of superfans who were dedicated to their brand. And that’s when it clicked: marketers should take inspiration from pop culture. Since then, Brianne has been coaching brands to use the power of content to turn ordinary customers into passionate superfans. And in this episode,

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00:26:28

Using Pop Culture to Create Superfans: Brianne Fleming

Social PR Secrets by Lisa Buyer ·

2021/01/12

What do marketing and pop culture have in common? That’s what Brianne Fleming is trying to show the world! Being a fan herself, she realized that boy bands and other artists were able to build a following of superfans who were dedicated to their brand. And that’s when it clicked: marketers should take inspiration from pop culture. Since then, Brianne has been coaching brands to use the power of content to turn ordinary customers into passionate superfans. And in this episode, she tells

en-us

00:39:52

Megan Foster: How to Pitch E-Commerce Editors

Social PR Secrets by Lisa Buyer ·

2021/01/05

Affiliate promotion is everywhere. From talk shows to influencers and big-name publications, PR agencies cannot escape the phenomenon any longer. But how exactly should you pitch a product to an e-commerce editor? What’s the best affiliate strategy? In this episode, Megan Foster tells it all, from the editors’ side In this episode of the Social PR Secrets Podcast, host Lisa Buyer delved into the basics and specifics of e-commerce content with Megan Foster. Megan served as a commerce

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00:39:52

Megan Foster: How to Pitch E-Commerce Editors

Social PR Secrets by Lisa Buyer ·

2021/01/05

Affiliate promotion is everywhere. From talk shows to influencers and big-name publications, PR agencies cannot escape the phenomenon any longer. But how exactly should you pitch a product to an e-commerce editor? What’s the best affiliate strategy? In this episode, Megan Foster tells it all, from the editors’ side In this episode of the Social PR Secrets Podcast, host Lisa Buyer delved into the basics and specifics of e-commerce content with Megan Foster. Megan served as a

en-us

00:36:53

Paid Media vs SEO with Navah Hopkins

Social PR Secrets by Lisa Buyer ·

2020/12/29

Search Engine Optimization (SEO) and Pay per Click (PPC) are both central to a successful PR strategy. But where should you start? What yields the best results? Find out from Navah Hopkins, Director of Paid Media at Hennessey Digital, who previously worked on SEO at WordStream. In this episode of the Social PR Secrets Podcast, host Lisa Buyer sits down with Navah Hopkins. Navah started out in SEO when the field was barely burgeoning. She is now heading the paid media division of Hennessy Digital. In

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00:36:53

Paid Media vs SEO with Navah Hopkins

Social PR Secrets by Lisa Buyer ·

2020/12/29

Search Engine Optimization (SEO) and Pay per Click (PPC) are both central to a successful PR strategy. But where should you start? What yields the best results? Find out from Navah Hopkins, Director of Paid Media at Hennessey Digital, who previously worked on SEO at WordStream. In this episode of the Social PR Secrets Podcast, host Lisa Buyer sits down with Navah Hopkins. Navah started out in SEO when the field was barely burgeoning. She is now heading the paid media division

en-us

00:31:11

Nicole Enslein on Rebranding 101

Social PR Secrets by Lisa Buyer ·

2020/12/22

Rebranding is tough. You’re getting rid of the image of your business everyone had and you might be wondering if you’re trying to fix something that’s not broken. So when is the best time to rebrand? And how should you go about it? Listen to this episode to find out from guest Nicole Enslein. In this episode of the Social PR Secrets Podcast, host Lisa Buyer chats with Nicole Enslein, CEO of Sublime Communications, a full-service marketing agency that’s all about building

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