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PODCAST

Health Connective Show

Health Connective

Medtech companies are at the forefront of innovation in healthcare, but it can be hard to keep up with everything going on–new technologies, regulations, the changing needs of healthcare providers. Yet, all of these things can impact your decision-making processes.But worry not–we’re here to tackle it together. Published every two weeks, the Health Connective Show is your go-to source for the latest developments. Each episode promises a fresh perspective on the most pressing issues in the medtech

technology marketing

All Episodes

24:02

Education Is the New Marketing (#61)

Health Connective Show ·

2020/11/17

More than ever, patients need accurate health information that they can trust. We are facing the “double challenge” of millions of people’s health being affected by the pandemic, and millions being affected by putting off other types of care.In this episode, you’ll learn how to be proactive in providing patient education, how to level up your efforts, and the marketing benefits of doing it right. This conversation is brought to you by Health Connective, custom marketing solutions for medtech and

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25:42

60 – Our Journey’s Next Step

Health Connective Show ·

2020/10/29

When health tech companies work together with physicians to provide better communication and education for patients, it’s a win for everyone. As Michael, Scott, and Jared wrap season 3 and look ahead, they point out the most memorable ideas and mindset shifts they have discovered along the journey. In this episode, you’ll learn how patient and provider perspectives are converging, why oversimplifying patient populations can be dangerous, and why it’s more important than ever to diversify our

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27:17

59 – Medicine’s Virtual Next Step

Health Connective Show ·

2020/10/21

How far can virtual reality take medicine? Dr. Peter Buecker, Chief Medical Officer at BehaVR, and Dr. Allyson Brooks, the Executive Medical Director Endowed Chair of Hoag Women’s Health Institute, are here to share their goal of making VR the standard for maternal education, emotional health, and support. In this episode, you’ll learn how VR is being used to address health and wellness, the science behind it, and the realistic trajectory of where it can go from here. This conversation is brought to

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24:01

58 – Mending Senior Care

Health Connective Show ·

2020/10/09

Most people seem to agree that healthcare for seniors needs to be improved. Dr. Jay LaBine, chief medical officer at NaviHealth, is ready to answer the tough question, “How?” In this episode, you’ll learn about where higher quality of senior care needs to come from, how to demand more transparency for rehabilitative care, and the role that orthopedic surgeons can play in the post-acute stage. This conversation is brought to you by P3 Inbound. Hosted on Acast. See acast.com/privacy for more

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22:58

57 – Physicians Aren’t Resistant to Technology

Health Connective Show ·

2020/10/02

Physicians historically have been some of the fastest adopters of new tech, according to Dr. Ray Costantini, CEO and co-founder of Bright.md. What they resist is tech that doesn’t make their jobs easier. In this episode, you’ll learn about the new health tech adoption cycle, bringing better tools to clinicians, and long-term challenges that providers face as they work to integrate telehealth. This conversation is brought to you by P3 Inbound. Hosted on Acast. See acast.com/privacy for more

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23:26

56 – Managing Your Practice and Reputation During the...

Health Connective Show ·

2020/09/24

The effects of the coronavirus became real for Dr. Jim Cahill, an orthopedic surgeon practicing in Hackensack, New Jersey. While managing his practice’s patient load as restrictions were being lifted, he contracted COVID-19 himself. In this episode, you’ll learn where reputation marketing fits in for practices, how it helps patients make better choices, and how to keep abreast of potential COVID surges that can affect your practice. This conversation is brought to you by P3 Inbound. Hosted on

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23:03

55 – A Lifeline for Primary Care

Health Connective Show ·

2020/09/17

With the pandemic putting the crunch on primary care, remote patient monitoring (RPM) offers a potential lifeline while meeting skyrocketing demand for at-home care. Drew Mayer, a partner with MediCorHealth, discusses how RPM can provide an additional revenue stream to keep the doors open with no upfront costs to the clinic. In this episode, you’ll learn how this approach aligns incentives for the provider to monitor their patients’ health data, what instrumentation is involved, and how to overcome

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26:25

54 – Providing Higher Value in the O.R.

Health Connective Show ·

2020/09/11

The level of service in medical device sales has shifted in major ways. Jim Chessie, Managing Partner at VB Enviro Care, identifies keys for sales reps to provide the highest level of service in today’s operating room as compared to previous years. In this episode, you’ll learn how the surgical team benefits when the rep sells to other stakeholders besides the surgeon, is more well-rounded, and becomes a rock star at inventory management.This conversation is brought to you by P3 Inbound. Hosted on

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26:57

53 – Not Everyone Feels the Same

Health Connective Show ·

2020/09/04

Danny Fell, senior strategist at Optum, is here to share volumes of research hot off the (virtual) press about consumer sentiment toward seeking medical treatment, and how it has changed over the course of the pandemic. Danny examines the challenges that happen when we assume all consumers are feeling and acting the same way about their healthcare. In this episode, you’ll learn how providers can use this information when planning patient outreach, the importance of basing it on data, and the

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25:54

52 – Overcoming New Sales and Marketing Pressures

Health Connective Show ·

2020/08/24

We’re in an odd phase of the pandemic where we haven’t yet beat the disease, but businesses are begging for some semblance of normal life—and revenues. Michael, Scott, and Jared discuss the challenges that healthcare vendors are facing as marketing and sales indicators have become impossible to project. In this episode, you’ll learn how marketing and sales can team up more effectively, how to move forward when funnels and pipelines are frozen, and the importance of small, measurable wins. This

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24:25

51 – Laser-Focused On the Last Mile of Healthcare

Health Connective Show ·

2020/08/13

Karen Horgan, CEO of VAL Health, shares example after example of using behavioral economics in planning the patient experience. Those who study and apply this emerging field of study have the upper hand in changing outcomes. In this episode, you’ll learn how the tenets of this discipline are being used to influence behavior in both clinical and non-clinical settings, how the benefits apply to all practices regardless of size, and the potential of applying behavioral data to solve some of the biggest

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25:15

50 – Powering Proactive Healthcare

Health Connective Show ·

2020/08/07

A lot of work has to happen to shift the current “sick care” system to proactively promote wellness, but the data is now in our hands. Linda T. Hand, CEO of Prealize, shares the power and peril of predictive analytics when addressing flaws in the current delivery of care. In this episode, you’ll learn how health systems can treat millions of patients who have put their care on hold, what technologies providers can use to become more proactive, and how we can start to address racial and social

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25:31

49 – Keeping Your Employees Healthy

Health Connective Show ·

2020/07/31

Employee benefits consultant Taylor Lindsey sheds light on the paradigm shift of how employers are managing their employees’ health. In this episode, you’ll learn how employers can get a better ROI with their health plans, what changes in benefit offerings have come during the pandemic, and the need to be better incentivized to keep employees healthy. This conversation is brought to you by P3 Inbound. Hosted on Acast. See acast.com/privacy for more information.

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26:11

48 – Small Operational Improvements With Big Impact

Health Connective Show ·

2020/07/25

A lot of the work that ultimately affects a patient’s experience happens behind the scenes, but operations can be just as important to a practice’s financial viability as their patient care or marketing. Scott, Michael, and Jared discuss tips for providers to make operational improvements that can have an even greater impact during the pandemic. In this episode, you’ll learn opportunities for healthcare operations to be disrupted and ultimately more profitable in areas such as contracting with

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22:39

47 – Reducing the Real Costs of Care

Health Connective Show ·

2020/07/17

Healthcare attorney Doug Aldeen offers a highly informed take on whether providers, hospitals, and insurance companies have a responsibility to keep costs down for patients. In this episode, you’ll learn the “state of the state” of self-funded contracting, why it’s important, how payment models need to change, and the rise of price gouging during the pandemic.This conversation is brought to you by P3 Inbound. Hosted on Acast. See acast.com/privacy for more information.

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26:48

46 – Patients Deserve To Know Prices

Health Connective Show ·

2020/07/10

Patients deserve to know real prices and have a trusted, competitive marketplace for healthcare. Benefits advisor Carl Schuessler, Jr. describes how insurer-built plans have ceased to meet the needs of employers and employees, and how employer-built plans save costs for everyone by cutting out the middlemen. In this episode, you’ll learn what the FairCo$t Health Plan is, how it potentially improves business, and how real price transparency and direct contracting lower costs.This conversation is

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24:20

45 – New Battlegrounds, New Battle Plans

Health Connective Show ·

2020/07/02

Well-known marketing consultant John Marzano describes the seismic shifts happening at the intersection of primary care, retail health, and COVID-19. In this episode, you’ll learn how consumers are going to be fickle when choosing primary care services, how those choices trickle down to specialty care in new ways, and how the need to ramp up communications with patients is greater than ever. All that, plus how it’s essential not to underestimate the difficulty of convincing patients that it’s safe

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25:48

44 – Navigating Past New Mountains in the Patient...

Health Connective Show ·

2020/06/25

Even before the pandemic, mountains were standing in the way of patients getting the care they were seeking. On this episode, Jessica Walker, founder and CEO of Care Sherpa, dives deep into firsthand insights her team has discovered that are helping providers overcome operational errors. Learn how consumers are feeling now about procedures that have been cancelled or delayed and how guiding a prospect with a more human touch benefits both the practice and the patient. This conversation is brought to

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26:52

43 – Cutting Out the Middlemen

Health Connective Show ·

2020/06/16

Anybody coming to the healthcare planning table with a solution that can cut out the middlemen while providing quality care has the opportunity to both be very profitable and good for the patient, according to Dr. Kendrick Johnson, founder and medical director of Ark Family Health, the first Direct Primary Care clinic in Phoenix, AZ. In his own medical training, Dr. Johnson sought out a business model that would incentivize him to prevent illness, not just treat it. In his practice, he works with

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26:42

42 – Patient Engagement As Restrictions Lift

Health Connective Show ·

2020/06/10

Michael, Scott, and Jared dive deep into the ways patients are starting to engage online as states begin to lift restrictions on elective procedures. They discuss digital marketing trends they’re seeing from practices as they ramp campaigns back up, projections about surgical volumes, and what telemedicine needs to do to continue to provide a meaningful patient experience. Hosted on Acast. See acast.com/privacy for more information.

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161 results

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