x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Call To Action

Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY

business marketing

All Episodes

54:32

74: The man behind some of Britain’s most famous ads...

Call To Action ·

2021/10/29

This week, baited by a Bedouin birthing blanket, we caught big thinker and bestselling author, Paul Feldwick. The man behind one of our favourite all time ad campaigns, Paul worked at the legendary agency BMP on some of Britain’s most famous brands for over 30 years. His latest book ‘Why Does the Pedlar Sing?’ explores why selling and entertainment go hand in hand and was described by Rory Sutherland as “possibly the book I would most highly recommend to anyone in marketing”. Paul talks to us on

en

58:30

73: Why creatives don't do well in captivity with...

Call To Action ·

2021/10/15

All it took was a curly-wurly and a whiff of Hooblahoo to snare bumbling, bestselling author, Andrew Boulton, this week. A senior lecturer on copywriting and creative advertising at the University of Lincoln, Andrew has over a decade’s scribbling experience writing for big brands, tiny brands, and even a man who carved dolphins out of cheese. Andrew talks to us on tonnes of topics, including being robbed by Roy Keane, teaching, why copywriting makes you a better creative writer, Umbongo, a

en

51:32

72: The art and science of data driven marketing with...

Call To Action ·

2021/10/01

This week we’ve laced up our hiking boots and traversed the trails of North Carolina to track down Founder and CEO of Indie Consulting, Molly Baker, for a chinwag. Molly is a digital marketing pro both client-side and agency-side chops, including a tasty stint at Ben & Jerry’s. Over the past 3 years she’s built a fully remote team of boffins around the world who agree that nothing is more valuable than people’s time and thoughts. She gives us the lowdown on her first job as a “supreme

en

59:51

71: Meet Thomas Kolster the brand purpose expert who...

Call To Action ·

2021/09/17

This week we’ve got our longship out of dry dock and nipped North to Nyhavn to snare Danish marketing activist and author, Thomas Kolster. Hell-bent on making businesses put people and the planet first, Thomas is a branding and sustainability professional, the founder of the global Goodvertising movement, and the author of two books, Goodvertising and The Hero Trap. He talks to us about joining the industry with dreams of helicopters and Ogilvy’s Chateau, frustration, getting brand purpose all

en

64:34

70: Living under a false name & skirting death (more...

Call To Action ·

2021/09/03

Summer is over, so we’re migrating south (well, to Bristol) to catch a Bird not afraid to ruffle some feathers: one of the all-time greats in the world of copywriting, Drayton Bird. A man who could fill The British Library twice-over with his stories of mayhem and misadventure, Drayton was dubbed the man who “knows more about direct marketing than anyone in the world” by David Ogilvy and, at 85 years old, still writes great copy every day. He chirps to us on what makes a great copywriter,

en

43:35

69: ADHD as a creative advantage with designer...

Call To Action ·

2021/08/20

This week we’ve ditched the Dolmio and danced across the pond to sniff out Brooklyn’s master meatball maker and talented designer, Victoria Rosselli. Victoria is a freelance Art Director and Designer based in New York. She’s also a Pitch 100 Superwoman and co-founder of Our Silent Partner, a collection of crowdsourced work designed to give voice to the silent mental health struggles of creatives. We tuck into tons of topics including the benefits of an early internship at FCB, mental health in

en

69:12

68: "What's the noose around too many marketer's...

Call To Action ·

2021/08/06

There’s a Freaky Friday/Trading Places film vibe to this episode, as JP Castlin puts the boot very much on the other foot to volley a tonne of tough posers to the outspoken founder and Creative Director of Gasp, and this show’s usual host, Giles Edwards. A “wonderful overachiever”, he’s also the creator of ISOLATED Talks and has collaborated on two #1 best-selling books. He believes in “proper (timeless) Marketing” and its vital role in the boardroom and usually rants about this, and more, with

en

70:53

67: Industry legend Steve Harrison on writing “the...

Call To Action ·

2021/07/23

We flogged an old, precious ad book on Amazon for three grand and just about covered a one-way ticket t’Blackpool (cheers privatisation) to nab one of the most outspoken voices in ad land: copywriter, Creative Director and author, Steve Harrison. He’s bagged more Cannes Lions in his discipline than any other Creative Director in the world, and his book “How to do better creative work” became the most expensive ad book ever sold. His new, updated version of "Can't Sell, Won't Sell: Advertising,

en

46:33

66: How to win your first client with Freelancer...

Call To Action ·

2021/07/09

We’ve set tripwires to snare the Jimmy Choo’s of the freelance community’s very own Anna Wintour, the editor of Freelancer Magazine, Sophie Cross. An OG freelancer with over 15 years’ marketing experience, Sophie launched her very own 100-pages of glossy printed freelance goodness earlier this year. She talks to us her first cheese-related jobs, thinking she wasn’t creative enough for marketing, sausage and mash business plans, launching a magazine, her ‘Kevin from Home Alone’ moment,

en

63:34

65: A masterclass on how to do better virtual...

Call To Action ·

2021/06/25

This week we’ve laid bait of crisp apple strudels and schnitzel with noodles to snare Munich-based performance artist, Marcus John Henry Brown, to talk on a few of his favourite things. Hisüber-talented creative chops have conjured up “performance hacks”, a keynote format that disrupts conference proceedings, delighting and shocking audiences across the world. Marcus gives us the lowdown on the best (and worst) Batman, hacking business conferences, creating Blade Runner with PowerPoint,

en

46:41

64: Why a good craftsperson isn't always a good...

Call To Action ·

2021/06/11

We’ve masqueraded as a bellboy and snuck into the G-Suite to catch freak in the (Google) Sheets and designer turned creative strategist, Izzi Hays, this week. An awfully loud introvert, Izzi Rascal is bonkers for a tricky problem and is currently breaking industry moulds and bolstering their strategy chops at MultiAdaptor. They chinwag to us on their accidental shift from design to strategy, empathy, bullsh*t job titles, why a good craftsperson isn’t always a good manager, research in the

en

58:13

63: Why everyone hates marketers according to one of...

Call To Action ·

2021/05/28

This week we’re leading the frontline charge against marketing B.S. by catching and conscribing the fiery Frenchman and frère from another mère, Louis Grenier. Quite simply one of the most maverick marketers on the planet, Louis’ mega-successful marketing podcast, Everyone Hates Marketers, has over 1 million downloads and interviews industry giants like Seth Godin and Mark Ritson. Lend us your ears for a riotous rendezvous on why everyone really hates marketers, being radically different, how

en

56:40

62: How to write a creative brief you love with...

Call To Action ·

2021/05/14

This week we’ve cast a spell to catch one of the most talented strategists in Middle-earth the UK, ad land’s answer to Gandalf, Richard Huntington. A high-octane brand strategist, Richard has been leading his merry band of creatives and hobbits to the edge of The Shire for nearly 30 years. Richard is currently Chairman, Chief Strategy Officer, and part of the furniture at Saatchi & Saatchi. He talks to us on being interesting versus being right, the lost art of salesmanship, why you must

en

58:34

61: Getting creatives to talk about mental health...

Call To Action ·

2021/04/30

We snuck aboard a streetcar and cruised down Castro Street to catch the Bay Area’s finest Creative Director and Pitch 100 Superwoman, Laurel Stark Akman, this week. Laurel leads creative marketing efforts for The Sims at EA and is the mind (and heart) behind “world changing” and “industry bettering” work, including mental health initiative, Our Silent Partner, and diversity boosting portfolio competition, Next Creative Leaders. She adds smarts and sass to tons of topics including going to ad

en

39:43

60: The story behind the Mouldy Whopper with Fernando...

Call To Action ·

2021/04/16

We’ve posed as a jester in the throne room of the Burger Kingdom to nab the recently abdicated and most influential CMO and brand genius in the industry; the mind behind the Mouldy Whopper, Fernando Machado. A global marketer with enough Lions to rival Joe Exotic, Fernando has recently tucked into a new role as CMO at Activision Blizzard. At the time of recording, Fer was CMO at Restaurant Brands International, serving up great creative work for Burger King, Popeyes and Tim Hortons. So, pull up

en

52:52

59: Red Bull alumni & Formula 1 social media pioneer...

Call To Action ·

2021/04/02

It’s lights out and we’re off with Red Bull Racing alumni, David Granger, in the driver’s seat, this week. David got his wings managing the international digital and social strategy for Red Bull, its Formula One teams and for companies in aviation, fashion and music including the Wu-Tang Clan. So protect ya neck as David brings da ruckus on reading ‘F1 for Dummies’ (twice) before joining Red Bull Racing, pissing off Fernando Alonso, owing his career to Leo Sayer, taking pole position ahead of

en

52:39

58: "Research is creative as much as it is...

Call To Action ·

2021/03/19

We’ve taken cover in the jungle and laid bait of some intriguing research in the wild to snare planner, pattern spotter and people watcher, Sarah Benson, this week. Currently a Senior Planner at adam&eveDDB, Sarah is an exceptionally talented strategic mind with 12 years’ experience making telly ads, creating brands and finding out what people really think. She chats to us on being fired from her first job at IKEA, tackling industry biases, why planners should pay attention to the

en

61:10

57: "Is advertising in danger of becoming a hobby for...

Call To Action ·

2021/03/05

This week we’ve laid bait of a pint and picture round to snare sharp thinker, pub quizzer and Strategy Director at Wunderman Thompson, Will Humphrey. A lifelong problem solver with experience across Advertising, PR, CRM and Digital, he’s devised award-winning strategies for the likes of O2, Budweiser, NatWest and Land Rover and is a huge advocate for mentoring junior folk in the industry. He talks to us on a treasure trove of topics including ad land as a walled garden, binding machines and

en

62:35

56: Why ROI is rubbish with top data dog Andrew...

Call To Action ·

2021/02/19

We lurked in the waters of Loch Lomond to catch Strathclyde’s top dog in data for a natter; independent analytics consultant, Andrew Willshire. Andrew is the Founder of Diametrical, a Strategic Analytics Consultancy. He has over a decade of experience in media analytics and his expertise includes marketing mix modelling, media optimisation, segmentation and market analysis. This pod is packed with nuggets of golden insight as Andrew talks to us on his work with JP Castlin (and their argument

en

63:45

55: Learning how to fail with Harriet Minter, founder...

Call To Action ·

2021/02/05

We’ve gone all in with a pair of Jacks to bluff and catch journalist and broadcaster Harriet Minter this week. Harriet is an expert in female leadership, working from home and accidental autoerotic asphyxiation. After a hugely successful stint at The Guardian, founding a first-of-its-kind Women in Leadership editorial section, Harriet’s latest foray into writing, Working from Home: How to Build a Career you Love Outside the Office, is a bullshit-free guide to the new flexible workplace. We up

en

174 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...