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PODCAST

Roadmap to Referrals

Stacey Brown Randall

You deserve referrals naturally… without manipulating, incentivizing or even asking. Join Stacey Brown Randall every week on the Roadmap to Referrals podcast where she shows you how to grow your business by referrals so you can stay in your expert space (attorney, financial advisor, realtor, consultant, coach, interior designer, etc.) AND leave behind the worry of being seen as the "always hustling salesperson." If you need a direct and practical roadmap to follow to generate referrals naturally,

business marketing

All Episodes

22:33

Ep #296: Leveraging Referrals in Unique Ways

Roadmap to Referrals ·

2024/02/13

While I often teach specific referral strategies, other opportunities may arise in your business that can be used to generate referrals. These one-time events in your business timeline can be powerful referral generators if approached strategically. In this episode, I share a few examples of how my clients have successfully leveraged events such as launching a new website, hitting a major milestone, or even switching brokerages. Tune in to discover how you can make the most of these unique

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29:12

Ep #295: Must Have Referral Strategies This Year

Roadmap to Referrals ·

2024/02/06

As we enter a new year, it's crucial to adapt our referral strategies to the current business environment. In this episode, we explore ways businesses are shifting in 2024 and how to leverage your referral opportunities effectively. I also share three key referral strategies and a bonus tip to maximize your referral potential. Stay tuned for more episodes this month, where we will expand on these strategies. And don’t forget to check out the show notes page to grab my free referral tracker, which

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27:17

Ep #294: No Regrets Business Ownership

Roadmap to Referrals ·

2024/01/30

Have you ever wondered how successful entrepreneurs make decisions without regrets? People ask me from time to time how I came up with the model of how I run my business. It wasn’t easy and didn’t happen overnight, but it has served me well. In this episode, I share the story of a pivotal moment in my early 20s that shaped my mindset and decision-making process to this day. I also reveal the metrics and scorecards I use to measure my business success. These tools help me stay focused and make

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25:45

Ep #293: Strategic Alignment for a Referral Explosion

Roadmap to Referrals ·

2024/01/23

Referrals are not just a one-off tactic; they can be so much more. In our earlier episodes, I highlighted the importance of clarity and understanding your referral data to set achievable goals. This episode builds upon that foundation and focuses on identifying and closing the gaps hindering your referral success. This episode will help you align your goals with the three crucial areas that drive referral success. By understanding this alignment and taking the necessary steps, you can generate the

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28:05

Ep #292: Calculate Your 2024 Referral Goals (Part 2)

Roadmap to Referrals ·

2024/01/16

Setting clear referral goals is essential for building a successful and referable business. Now that we know the three keys to clarity and gathered our past referral data, it's time to take the next step and start calculating our referral goals for 2024. After you've calculated your referral goals, share them with me. Let's celebrate your progress together! Send me a direct message on LinkedIn or Instagram, or join us on one of our upcoming live training sessions on January 18th or 23rd. During

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26:45

Ep #291: Calculate Your 2024 Referral Goals (Part 1)

Roadmap to Referrals ·

2024/01/09

In our last episode, I shared the three key factors to consider when setting referral goals. This week, we go even deeper and focus on the second key factor - having the right data from your past referrals to inform your decisions for the future. Today, I take you through how to gather this data and provide you with a free worksheet to make the process easier. By understanding your referral results from last year and analyzing your referral sources, you'll gain valuable insights into your referral

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27:24

Ep #290: Gaining Clarity with Your 2024 Referral Goals

Roadmap to Referrals ·

2024/01/02

Happy New Year! I hope you're off to a fantastic start and ready to make this year your best one yet. As we kick off the new year, I want to help you gain clarity and set the right goals for referrals in 2024. So, let's get started! In this episode, we're going to break down the importance of capacity, understanding your past results, and clarifying your growth expectations. By taking these steps now, you can set realistic and achievable referral goals for 2024. Be sure to tune into our next

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37:15

Ep #289: Life Proof Your Business

Roadmap to Referrals ·

2023/12/26

Are you prepared for unexpected challenges in your business? Learn how to life-proof your business with tips from our guest, Chelsea Brinkley. Life-proofing your business is attainable, even if you're a solopreneur, and it can significantly impact how your business adapts to various circumstances. Chelsea shares valuable insights and tips on how to create a business that can thrive and continue to succeed, even when you have to step away. I also share my personal experience of undergoing back

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36:20

Ep #288: End of Year Referral Reflections

Roadmap to Referrals ·

2023/12/19

As the year comes to an end, it's the perfect time to look back and evaluate our referral strategies. Join us as we reflect on the past year and think about how to maximize our referrals in the new year. In this episode, I explore some observations I've made about referrals, including outdated referral advice still being taught today, the spread of misconceptions about referrals, and the impact of economic uncertainty on referrals. You won't want to miss this episode! Resources and links mentioned

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17:12

Ep #287: Reverse Goal Setting

Roadmap to Referrals ·

2023/12/12

As we approach the end of the year, it’s time to reflect on the past and plan for the future. Goal setting is not just about what you want your business to achieve; it's about envisioning the life you want to live. During this episode, we explore the importance of setting goals that align with your long-term vision. Whether it's a five-year, ten-year, or even further out plan, this process will help you set yourself up for incredible success. Reverse goal setting is the key to achieving your

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11:17

Ep #286: Avoiding Referral Blind Spots

Roadmap to Referrals ·

2023/12/05

Nobody wants to admit they have a blind spot, but we all do, whether it’s in business, leadership, parenting, or even referrals. But by acknowledging and addressing these referral blind spots, we can pave the way for a more referable business. Since we're in the final month of this year, now is a great time to reflect on your referral blind spots. In this episode, you’ll learn three referral blind spots to avoid in order to build a referable business. Don’t let these three referral blind spots keep

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13:49

Ep #285: Industry Partner or Referral Source?

Roadmap to Referrals ·

2023/11/28

Do you struggle with labeling or categorizing your referral sources? In this episode, we're diving into the nuances of referrals and answering a burning question asked at a recent conference I attended. I also share examples of how these concepts apply to various industries. Throughout the episode, we discuss the importance of labeling and categorizing your referral sources and how doing so can have a significant impact on your business. Whether you choose to define and apply labels or simply refer

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27:33

Ep #284: What People Get Wrong About Referrals

Roadmap to Referrals ·

2023/11/21

Referrals are not just a nice to have but an excellent way to grow your business and can make all the difference in generating consistent and natural growth. It's crucial to get the correct information and avoid common misconceptions when it comes to referrals. In this episode, we debunk some common misconceptions about referrals and provide valuable insights on leveraging the science of referrals to build a referable business. We'll explore the difference between basic follow-up, keeping in touch,

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25:50

Ep #283: Dealing With *This* Referral Frustration

Roadmap to Referrals ·

2023/11/14

Referrals are not an easy button. If you're looking for a quick fix or a shortcut to get referrals, this podcast might not be for you. Building a referable business takes dedication, hard work, and a willingness to step out of your comfort zone. But trust me, the results are absolutely worth it! Join us as we discuss the magic and complexity of referrals in this must-listen podcast episode. There may be frustrations along the way, but being aware of them allows you to stay focused and keep going

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32:52

Ep #282: Growing Through Referrals… An Interior...

Roadmap to Referrals ·

2023/11/07

As a business owner there is nothing quite like the light bulb going off in your mind that gives you the direction you need. Lacey Michalek is a Houston Interior Designer who experienced a major mindset shift around referrals. Learn how a light bulb moment transformed Lacey's business and how it can transform yours too. Don't forget to grab the valuable resources mentioned in this episode. Resources and links mentioned in this episode can be found on the show notes page at

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18:49

Ep #281: Automation, Personalization and Referrals

Roadmap to Referrals ·

2023/10/31

Personalization vs. Automation: which is the key to successful referrals? Spoiler alert -- it’s not a versus thing at all. It's about finding the perfect balance between the two. In this episode, I'll explain how to achieve this balance and why it's crucial for building a referable business. If you're struggling to identify your existing referral sources, I've got you covered. I'll provide you with a template that will help you easily identify who has been referring you or has the potential to refer

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23:23

Ep #280: Referral Q&A

Roadmap to Referrals ·

2023/10/24

In this Q&A episode, we dive deep into a question from one of my Referring Machines program participants. Her question is about overcoming certain challenges in getting referrals in a specific service area. My answer to her question is packed with actionable strategies and insights. You will learn how to navigate the sensitive nature of personal services and create an environment where clients feel comfortable referring you. Don't miss this game-changing episode! Resources and links mentioned in

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37:56

Ep #279: If an Attorney Can Do It

Roadmap to Referrals ·

2023/10/17

Investing in your business can be scary but is necessary for growth. When you take the leap to make a lasting investment – it changes everything. And your business is worth it. In this episode, I sit down with Steve Jaeger, a practicing attorney from Kentucky and a BRB alumni. Steve shares his unique journey and how implementing systems, processes, and strategies that align with your values and goals can create a referable business that withstands the test of time. We are also celebrating the fifth

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29:57

Ep #278: One Month Can Change Everything

Roadmap to Referrals ·

2023/10/10

When you make the right decision, one month can change everything. Lois Weinblatt is a member of our Building a Referable Business coaching program and is here to share her journey and the impact our program has had on her business in just under 30 days. Lois dives into what changed for her, what she got serious about, and why joining our coaching program was the right decision at the right time. Her story is a testament to the incredible results that can be achieved when you prioritize building a

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31:03

Ep #277: If a CPA Can Do It…

Roadmap to Referrals ·

2023/10/03

Whether you’re a brand-new listener or a long-time listener, there is nothing like hearing from a business owner – like you – who is having referral success. What are they doing differently, and how is it working for them? Let’s find out! Randall Brody is an income tax expert and founder of Tax Samaritan and Peace of Mind Tax Help. Randall shares his journey of building a referable business and the success he has achieved in just a few months. He discusses the mindset shifts, tracking, and

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