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PODCAST

Roadmap to Referrals

Stacey Brown Randall

You deserve referrals naturally… without manipulating, incentivizing or even asking. Join Stacey Brown Randall every week on the Roadmap to Referrals podcast where she shows you how to grow your business by referrals so you can stay in your expert space (attorney, financial advisor, realtor, consultant, coach, interior designer, etc.) AND leave behind the worry of being seen as the "always hustling salesperson." If you need a direct and practical roadmap to follow to generate referrals naturally,

business marketing

All Episodes

36:20

Ep #288: End of Year Referral Reflections

Roadmap to Referrals ·

2023/12/19

As the year comes to an end, it's the perfect time to look back and evaluate our referral strategies. Join us as we reflect on the past year and think about how to maximize our referrals in the new year. In this episode, I explore some observations I've made about referrals, including outdated referral advice still being taught today, the spread of misconceptions about referrals, and the impact of economic uncertainty on referrals. You won't want to miss this episode! Resources and links mentioned

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17:12

Ep #287: Reverse Goal Setting

Roadmap to Referrals ·

2023/12/12

As we approach the end of the year, it’s time to reflect on the past and plan for the future. Goal setting is not just about what you want your business to achieve; it's about envisioning the life you want to live. During this episode, we explore the importance of setting goals that align with your long-term vision. Whether it's a five-year, ten-year, or even further out plan, this process will help you set yourself up for incredible success. Reverse goal setting is the key to achieving your

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11:17

Ep #286: Avoiding Referral Blind Spots

Roadmap to Referrals ·

2023/12/05

Nobody wants to admit they have a blind spot, but we all do, whether it’s in business, leadership, parenting, or even referrals. But by acknowledging and addressing these referral blind spots, we can pave the way for a more referable business. Since we're in the final month of this year, now is a great time to reflect on your referral blind spots. In this episode, you’ll learn three referral blind spots to avoid in order to build a referable business. Don’t let these three referral blind spots keep

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13:49

Ep #285: Industry Partner or Referral Source?

Roadmap to Referrals ·

2023/11/28

Do you struggle with labeling or categorizing your referral sources? In this episode, we're diving into the nuances of referrals and answering a burning question asked at a recent conference I attended. I also share examples of how these concepts apply to various industries. Throughout the episode, we discuss the importance of labeling and categorizing your referral sources and how doing so can have a significant impact on your business. Whether you choose to define and apply labels or simply refer

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27:33

Ep #284: What People Get Wrong About Referrals

Roadmap to Referrals ·

2023/11/21

Referrals are not just a nice to have but an excellent way to grow your business and can make all the difference in generating consistent and natural growth. It's crucial to get the correct information and avoid common misconceptions when it comes to referrals. In this episode, we debunk some common misconceptions about referrals and provide valuable insights on leveraging the science of referrals to build a referable business. We'll explore the difference between basic follow-up, keeping in touch,

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25:50

Ep #283: Dealing With *This* Referral Frustration

Roadmap to Referrals ·

2023/11/14

Referrals are not an easy button. If you're looking for a quick fix or a shortcut to get referrals, this podcast might not be for you. Building a referable business takes dedication, hard work, and a willingness to step out of your comfort zone. But trust me, the results are absolutely worth it! Join us as we discuss the magic and complexity of referrals in this must-listen podcast episode. There may be frustrations along the way, but being aware of them allows you to stay focused and keep going

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32:52

Ep #282: Growing Through Referrals… An Interior...

Roadmap to Referrals ·

2023/11/07

As a business owner there is nothing quite like the light bulb going off in your mind that gives you the direction you need. Lacey Michalek is a Houston Interior Designer who experienced a major mindset shift around referrals. Learn how a light bulb moment transformed Lacey's business and how it can transform yours too. Don't forget to grab the valuable resources mentioned in this episode. Resources and links mentioned in this episode can be found on the show notes page at

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18:49

Ep #281: Automation, Personalization and Referrals

Roadmap to Referrals ·

2023/10/31

Personalization vs. Automation: which is the key to successful referrals? Spoiler alert -- it’s not a versus thing at all. It's about finding the perfect balance between the two. In this episode, I'll explain how to achieve this balance and why it's crucial for building a referable business. If you're struggling to identify your existing referral sources, I've got you covered. I'll provide you with a template that will help you easily identify who has been referring you or has the potential to refer

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23:23

Ep #280: Referral Q&A

Roadmap to Referrals ·

2023/10/24

In this Q&A episode, we dive deep into a question from one of my Referring Machines program participants. Her question is about overcoming certain challenges in getting referrals in a specific service area. My answer to her question is packed with actionable strategies and insights. You will learn how to navigate the sensitive nature of personal services and create an environment where clients feel comfortable referring you. Don't miss this game-changing episode! Resources and links mentioned in

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37:56

Ep #279: If an Attorney Can Do It

Roadmap to Referrals ·

2023/10/17

Investing in your business can be scary but is necessary for growth. When you take the leap to make a lasting investment – it changes everything. And your business is worth it. In this episode, I sit down with Steve Jaeger, a practicing attorney from Kentucky and a BRB alumni. Steve shares his unique journey and how implementing systems, processes, and strategies that align with your values and goals can create a referable business that withstands the test of time. We are also celebrating the fifth

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29:57

Ep #278: One Month Can Change Everything

Roadmap to Referrals ·

2023/10/10

When you make the right decision, one month can change everything. Lois Weinblatt is a member of our Building a Referable Business coaching program and is here to share her journey and the impact our program has had on her business in just under 30 days. Lois dives into what changed for her, what she got serious about, and why joining our coaching program was the right decision at the right time. Her story is a testament to the incredible results that can be achieved when you prioritize building a

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31:03

Ep #277: If a CPA Can Do It…

Roadmap to Referrals ·

2023/10/03

Whether you’re a brand-new listener or a long-time listener, there is nothing like hearing from a business owner – like you – who is having referral success. What are they doing differently, and how is it working for them? Let’s find out! Randall Brody is an income tax expert and founder of Tax Samaritan and Peace of Mind Tax Help. Randall shares his journey of building a referable business and the success he has achieved in just a few months. He discusses the mindset shifts, tracking, and

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24:06

Ep #276: If I Had No Referral Sources

Roadmap to Referrals ·

2023/09/26

Every single business owner will, at some point, experience a reality of having no referral sources. In this episode, I am going to tell you what I would do if I found myself in this situation and had to build my referral sources from scratch. Remember that building a referable business takes time and effort, but it is a journey well worth embarking on. By implementing these strategies, you can overcome the challenges of having no referral sources and pave the way for a thriving business. Resources

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18:32

Ep #275: Tech Start Up Applications to Improve Referrals

Roadmap to Referrals ·

2023/09/19

There are different ways to start a business and scale it. Today, we dive into the world of startups and how you can use their strategies to improve your referrals. We discuss three valuable tips typically given to startups, and I’ll show you how to implement them in your own referral process. It's a unique perspective that will surely enhance your referral game. Get ready to double down on your referral sources and watch your business thrive! Resources and links mentioned in this episode can be

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15:32

Ep #274: How We Prep Inside the BRB Coaching Program

Roadmap to Referrals ·

2023/09/12

I believe it was Ben Franklin who said, “By failing to prepare, you are preparing to fail.” Join us as we discuss the importance of preparation and planning for referral success. In this episode, you will get a sneak peek into our coaching program, Building a Referable Business (BRB). Learn how we structure our 90-day sprints to help members reach their goals. We also discuss how these strategies can be applied to any business to achieve success. Resources and links mentioned in this episode can be

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28:48

Ep #273: My Leads Framework

Roadmap to Referrals ·

2023/09/05

Every day as a business owner you make a multitude of decisions. From mundane ones to important ones. Little ones to big ones. Some decisions are inconsequently to the growth of your company. But the decisions you make about sales is in a category all by itself. In this episode, I explain the three categories that encompass all sales activities and how using this framework helps me make decisions in my own business. This helps avoid the "rocking horse syndrome" of feeling busy but not making

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18:17

Ep #272: When to be a Scuba Diver vs Astronaut

Roadmap to Referrals ·

2023/08/29

What do scuba divers and astronauts have to do with referrals? I haven’t gone off my rocker, stick with me here. I read about this concept in a book called Every Word, and although the concept in that context wasn’t about business, it SO applies to business. In this episode, I’ll share what your business and referrals actually have to do with scuba divers and astronauts—and how this concept can help you find perspective in the right way. Resources and links mentioned in this episode can be found on

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26:47

Ep #271: 3 Referral Tactics to Implement Immediately

Roadmap to Referrals ·

2023/08/22

Implementation trumps knowledge every day—and twice on Sunday! Because what good is all that knowledge and information if you don’t implement it? So if you want to get better at implementation and put all that knowledge you’ve gathered to good use, I've got you covered today. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/271

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18:16

Ep #270: Referral Q&A

Roadmap to Referrals ·

2023/08/15

Can you bring old referral sources to a new business? Is there a limit to referral sources? Today I’ll be answering these questions and more from the Summer School for Referrals program that I hosted in July. These particular questions were ones I wanted to address because they are SO valuable and can often get people stuck, so don't miss this episode! Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/270

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18:04

Ep #269: Making Tracking Sexy Again

Roadmap to Referrals ·

2023/08/08

Why do I want to make tracking sexy? Wait until you see the value and the results of your tracking and then you might get a better understanding of why it can be so valuable and possibly even… sexy. Yep. There are so many situations that I see and hear about where decisions are made without solid data to back them up. This is a problem, and in this episode, I’ll explain why this is so common and how it slows your growth. Resources and links mentioned in this episode can be found on the show notes

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