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PODCAST

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We"re here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and

business marketing

All Episodes

00:56:03

Ep 329: Public Wall of Shame

Market Proof Marketing: Home Builder Marketing Insights ·

2024/03/14

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Andrew Peek and Jen Barkan! The three talk about their favorite moments from the International Builders' Show and Kevin shares the advice he gave leaders who were wanting to know the best solution for getting salespeople to use CRM's: a public wall of shame. They address a lot of the conversations happening around AI and share their frustrations with the misplaced obsessiveness with it.Story Time (11:26)Jen

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00:39:33

#11 - Gold Award Winners: OSC & Rookie of the Year!

Market Proof Marketing: Home Builder Marketing Insights ·

2024/03/12

Be sure sure to like and subscribe on your favorite platforms! Welcome to Online People Talking with Jen Barkan! In this episode, Jen is joined by Jessie Suggs and very special guests The Nationals Gold Award Winners Terrell Turner and Amberly Mioduszewski! Jen and Jessie talk all things International Builders' Show from close calls to their key takeaways and what topics took center stage for most conversations and sessions. Amberly shares what winning the Rookie of the Year award meant to her

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00:19:48

Ep 328: IBS 2024 Recap

Market Proof Marketing: Home Builder Marketing Insights ·

2024/03/07

Like and subscribe on your favorite platform!In this episode, Kevin Oakley, Julie Jarnagin and Jackie Lipinski hop on for a quick episode to give their recap on the 2024 International Builders’ Show! Their one word takeaway from the show is “accountability”. Despite the constant buzz of AI the team agrees that in the end it always came back to people. Kevin advises for next year that the builders’ show is not a place to sell something.Market Proof Marketing · Ep 328: IBS 2024 RecapQuestions

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00:52:28

Ep 327: Connecting The Silos

Market Proof Marketing: Home Builder Marketing Insights ·

2024/02/29

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Beth Russell and Jackie Lipinski! The team dives into several topics all of which point toward leadership knowledge and action. They discuss the need for leaders to take initiative to expand the knowledge of their team when it comes to marketing, suggesting tips on "connecting the silos". Your team should know and understand what each department does and how it furthers the company’s goals. Leaders should also

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00:53:21

Ep 326: The Housing Bubble

Market Proof Marketing: Home Builder Marketing Insights ·

2024/02/20

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Beth Russell and Julie Jarnagin who are gearing up to go to the IBS Show next week!! The team discuss internal communication and reporting, offering ways to do it more effectively and observing that sometimes a lack of communication can be a result of lack of knowledge. They dive into the topic of the “housing bubble” and give their thoughts on whether they think home prices will eventually drop or if the current

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00:50:30

Ep 325: Loss of Perspective

Market Proof Marketing: Home Builder Marketing Insights ·

2024/02/14

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Julie Jarnagin and Jackie Lipinski. The team looks at the results of a survey that asked builders how often they visit their home communities and urge everyone to go often! They talk about the continuation of growing in your marketing role by focusing on “rounding out” your skills and give advice on how to confidently express your expertise.Story Time (04:30)Jackie created a survey and asked how often you go

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01:01:39

Ep 324: Inspiration in Unusual Places

Market Proof Marketing: Home Builder Marketing Insights ·

2024/02/08

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Beth Russell and special guest, Jessie Suggs! Together, they discuss the importance of appointment to sale ratio and Kevin lays out the three parts he believes it’s made up of. They talk about finding inspiration in unusual places like children's pop-up books and dive into digital advertising hot takes!Story Time (01:23)Jessie reflects on her recent trip to Garman Homes.Kevin reassures everyone that no, no one

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00:50:27

Ep 323: Fitting The Mold

Market Proof Marketing: Home Builder Marketing Insights ·

2024/01/30

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski. The three discuss building a social media following and the commitment it takes to create content over a long period of time, observing that most people become deflated before any progress is made. They discuss the predicted new home design trends and discuss what they prefer and what they would like in their own homes.Story Time (05:23)Julies in-laws are searching for a second

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00:51:39

Ep 322: The Complexity of Simplicity

Market Proof Marketing: Home Builder Marketing Insights ·

2024/01/25

Like and subscribe on your favorite platform!In this episode, Kevin Oakley, Andrew Peek, Beth Russell and special guest Karla Tuten dive into the world of chaos. The team discusses making things complicated for the sake of being complicated instead of leaning into the complexity of simplicity. They remind people it’s okay to ask questions because simple questions lead to better questions, better questions to advanced, and advanced questions lead to insight. Kevin reminds us that a little friction

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00:47:49

Ep 321: The Human Element

Market Proof Marketing: Home Builder Marketing Insights ·

2024/01/16

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski! The trio discuss content and the ways we consume it from start to finish when looking to make a larger purchase as well as new year resolutions and taking inspiration from Jessie Suggs word of the year “Less.” Jackie urges marketers not to underestimate small incremental changes that can make a huge difference when the heart is in it and the human element added.Story Time

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01:07:18

Ep 320: Reframing "Success"

Market Proof Marketing: Home Builder Marketing Insights ·

2024/01/11

Like and subscribe on your favorite platform!In this episode, In this episode, Kevin Oakley is joined by Beth Russell and Jen Barkan! The three discuss success (primarily from the famous Maya Angelou quote “Success is liking yourself, liking what you do, and liking how you do it”) and the many definitions of the word and how each definition can change the way you view and seek success. They talk about how to reframe success in a more healthy way and Kevin adds onto Maya’s quote that success is also

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00:06:38

Ep 319: Happy New Year!

Market Proof Marketing: Home Builder Marketing Insights ·

2024/01/04

Like and subscribe on your favorite platform!Happy New Year! In this short episode, Kevin Oakley offers some encouragement and advice going into 2024 and shares some positive data on website activity.Kevin's 3 must reads on human psychology: Influence: Science and Practice - Robert CialdiniPredictably Irrational: The Hidden Forces That Shape Our Decisions - Dan ArielySame As Ever: A Guide To What Never Changes - Morgan HouselMarket Proof Marketing · Ep 319: Happy New Year!Questions? Comments

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00:51:44

Ep 318: Real Will Always Win

Market Proof Marketing: Home Builder Marketing Insights ·

2023/12/28

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Beth Russell and Jackie Lipinski! The team talks about how implementing innovative and personal content can feel uncomfortable, but that it's a positive growing pain. Jackie shares how important it is to pretend you’ve never seen your website before and look at it with fresh eyes! They talk about AI and how, despite the buzz around it, it is still just a tool and is not ready to replace anyone, especially on a

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01:03:51

Ep 317: The Vibe Session

Market Proof Marketing: Home Builder Marketing Insights ·

2023/12/21

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Julie Jarnagin and a returning, Jackie Lipinski! Kevin starts the episode by challenging Jackie and Julie to a rapid word association game. The team discusses how to discover who your audience is and the importance of catering to them and no one else. Kevin shares his disdain for programmatic advertising and educates the group on “The Vibe Session '' which is a term for when we’re not necessarily worse off but we

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01:03:33

Ep 316: Re-Prioritizing The Consumer

Market Proof Marketing: Home Builder Marketing Insights ·

2023/12/14

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Julie Jarnagin and Jen Barkan! The team shares good and bad stories about their Christmas trees both past and present. Jen asks, “How many chances do you give someone who is underperforming before you tell them their position isn’t a good fit?” and they unpack scenarios around that situation. Kevin shares his opinion on builders including more information and specifications about homes on their website which lead

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00:48:07

Ep 315: Strategize vs Analyze

Market Proof Marketing: Home Builder Marketing Insights ·

2023/12/07

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined byBeth Russelland Julie Jarnagin! The team discusses the different tools we use day to day and how often we don’t use them to their full potential and instead turn to something else. They talk about how problems and mistakes build up at corporations and no one does anything about it until it’s too late and how we need to “stop licking the paw” and address the issues. The team also talks about the difference between a

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00:31:39

Guest Episode: Getting to Know Forward Commitments...

Market Proof Marketing: Home Builder Marketing Insights ·

2023/12/06

Market Proof Marketing · Guest Ep: Getting to Know Forward Commitments with Brock Worthen🎙 In this episode, Kevin Oakley is joined by Brock Worthen the president of Intercap Lending Inc! Kevin has noticed confusion surrounding some builders offering forward commitments and lower interest rates and asked Brock to hop on the show to explain how they are doing it. Brock walks us through forward commitments, what they are, how they work and when you should consider one. Kevin and Brock discuss:The in’s

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00:18:12

Ep 314: Roadblocks

Market Proof Marketing: Home Builder Marketing Insights ·

2023/11/30

Market Proof Marketing · Ep 314: RoadblocksDue to Thanksgiving, Kevin Oakley takes on this episode alone! He covers the three main roadblocks that marketers face as they grow in their leadership ability. You can read a summary of each roadblock below: Street Cred: It's not just about having skills and insights; it's about demonstrating them in tangible ways. The challenge here is overcoming skepticism that might stem from predecessors' failures or a history of ineffective marketing roles within

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00:58:14

Ep 313: Chatbot Controversy

Market Proof Marketing: Home Builder Marketing Insights ·

2023/11/23

Market Proof Marketing · Ep 313: Chatbot ControversyIn this episode, Kevin Oakley is joined by Julie Jarnagin and Andrew Peek. The team starts off by giving controversial opinions on chatbots and discuss the idea that it’s better to be good at a lot of different things than the best at one thing. Together, they give their thoughts on Tiktok marketing and the way builders do it wrong.Story Time (03:14)Kevin says he doesn’t think that homebuilding sites have ever had chatbots, and doesn’t think people

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00:29:47

Ep 312: Helping Builders Make Happier Buyers with...

Market Proof Marketing: Home Builder Marketing Insights ·

2023/11/17

Market Proof Marketing · Ep 312: Helping Builders Get Happier Buyers with Derek Schairer and Luke GroesbeckIn this episode, Kevin Oakley is joined by, Derek Schairer and Luke Groesbeck where they present their new software tool called Foundation. Derek and Luke dared to ask “Why is it easier to track a pizza delivery than it is to track the most important purchase of your life?” which led them to find a way to simplify the homebuilding process for both the builder and buyer. The goal that Foundation

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