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PODCAST

Education Marketing Leader with Chris Rapozo

🎙️ Welcome to The Education Marketing Leader Podcast Hosted by Chris Rapozo, this podcast delivers actionable insights and proven strategies specifically for higher ed marketers. Each episode explores the challenges and opportunities in education marketing, providing you with tools to refine your campaigns, elevate your institution’s brand, and engage your audiences effectively. Learn how to create impactful content strategies, leverage personalization, optimize social media, and tackle challenges

business marketing

All Episodes

32:18

The Demand Marketing Bootcamp - An Interview with...

Education Marketing Leader with Chris Rapozo ·

2023/07/13

My latest guest on the Marketing Tales Show joined me from the Golden State and helped produce an episode as rich and fruitful as California's Downieville area in the summer of 1849. Lynnice Wolf, a SaaS marketing leader, longtime demand generation expert, PEAK community member, and soon-to-be podcast host, joined the show to share some nuggets from her extensive marketing career. But marketing wasn't always the plan for Lynnice. The dream of being on TV lead her to enroll at California State

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34:33

Video Marketing Essentials - An interview with Jeff Long

Education Marketing Leader with Chris Rapozo ·

2023/07/06

"Content is key; video is king!"That's how I'd summarize my latest interview on the Marketing Tales Show with entrepreneur and video marketing expert Jeff Long, owner of True Focus Media.Jeff found his way into marketing a few years after graduating from Faith Baptist Bible College in Iowa when he started an agency with some friends after not knowing what he should do after graduation. "It was like a God moment where He made things very clear," Jeff recalls. "Once I discovered [my calling], it was

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34:35

The Benefits of Analytics in B2B Marketing - an...

Education Marketing Leader with Chris Rapozo ·

2023/07/03

On the latest episode of the Marketing Tales Show, I had the pleasure of speaking with Jon Piehl, an analytics expert, seasoned marketer, and complex problem solver at Proofpoint Marketing.Jon discovered his interest in digital marketing in the early 2000s during a computer course in high school that taught him how to build websites while the internet was still in its infancy."I started to see the potential of the internet in its ability to promote businesses," Jon recalls. "Not many businesses were

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33:15

The Education Marketer - An interview with Kyle Campbell

Education Marketing Leader with Chris Rapozo ·

2023/07/03

My latest guest on the Marketing Tales Show joined me all the way from the United Kingdom.This creative writer with a degree in English from Falmouth University turned his passion for higher education into an occupation.He is a seasoned marketing expert, writer, and internet culture nerd, who shares insightful higher-ed news fortnightly from his Nintendo room in a market town and borough in the Staffordshire region of England.Meet Kyle Campbell, Founder and Managing Director of Education

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26:57

Email Marketing Tips with Jenna Salerno

Education Marketing Leader with Chris Rapozo ·

2023/07/03

My latest guest on the Marketing Tales Show found her way into the industry while working an internship during her Junior year at Florida Atlantic University.Her degree in English with a concentration in writing and rhetoric and love for storytelling matched perfectly with the skills needed to start her career as a content creator.Meet Jenna Salerno, Email Marketing Manager at GPS Trackit and former Marketing Manager at the University of Florida Online. Jenna worked her way up the marketing ladder

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32:27

The Analytical Legal Marketer - An Interview With...

Education Marketing Leader with Chris Rapozo ·

2023/07/03

My latest guest on the Marketing Tales Show joined me all the way from Bangkok, Thailand. In 2009, this Pennsylvania native withered away in a cubicle in the capital building in Harrisburg, PA, working "the most boring job you'd ever hope to have" and thought to himself: "I need to get out of the U.S.," packed his bags, hopped on a plane to Southeast Asia, traveled the region, and ultimately settled in The Big Mango because of its rural and likewise metropolitan appeal.Meet William McLaughlin,

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27:41

A Lesson in Higher-Ed Content Strategy an interview...

Education Marketing Leader with Chris Rapozo ·

2023/07/03

Meet Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, co-author of the 2nd edition of Epic Content Marketing, and my latest guest on the Marketing Tales Show.As a creative writing major, Brian initially wanted to work as a freelance writer for rock climbing and skydiving magazines.This love for skydiving stemmed from his time as an enlisted soldier in the U.S. Army Airborne Infantry. After an honorable discharge, however, he worked as a web developer, leading

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38:52

A Lesson in Demand Marketing - An interview with...

Education Marketing Leader with Chris Rapozo ·

2023/07/03

My latest guest on the Marketing Tales show is a seasoned demand gen marketer, podcast host, and the director of an international non-profit organization in Kenya. Meet Joseph Lewin, a man who started his marketing career in Kakamega, a town in western Kenya, about 15 miles north of the Equator, where his wife started the Waweza Movement, a non-profit organization that houses, feeds, and educates 50 children from vulnerable backgrounds. He took photos and videos of kids in Kenya for a sponsorship

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32:09

How to write compelling student stories - An...

Education Marketing Leader with Chris Rapozo ·

2023/07/03

Those who tell the stories rule the world, and if we had more storytellers like my latest guest on the Marketing Tales Show, the world would be a better place.Meet Giovanni Sanata, a Writer at the University of Florida Online's marketing department.Giovanni earned his Bachelor of Science in Advertising at The University of Florida College of Journalism and Communications and recently received his acceptance letter to join CJC's Mass Communications Masters program.Go Gators! 🐊After earning his

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37:31

How lawyers can earn more business_ a lesson in legal...

Education Marketing Leader with Chris Rapozo ·

2023/07/03

I'm thrilled to share the latest guest on the Marketing Tales show, who joined the podcast all the way from Sydney, Australia, to convey his insights on how to best market a business in the professional services industry, particularly law firms. Alistair Marshall earned his degree in Monetary Economics from the Chartered Banker Institute in England and worked several years in sales in the UK before starting his consultancy business to help law firms market their services.Alistair started helping

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30:50

How to build an audience - An interview with Dan Sanchez

Education Marketing Leader with Chris Rapozo ·

2023/07/03

My latest guest on the Marketing Tales show is a former higher-ed marketer turned B2B SaaS evangelist serving higher-ed clients on all things engagement, enrollment, marketing, and student success.But that's not all, folks.He's also the host of the Attention Podcast and Audience Growth teacher at Danchez, Element451's Director of Inbound Marketing, and author of the children's book "I Want To Be A Marketer When I Grow Up."Meet my friend #Danchez, a.k.a Dan Sanchez.Dan's love for graphic design led

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34:22

How to B2B Market to the Chinese Market - An...

Education Marketing Leader with Chris Rapozo ·

2023/07/03

My latest guest on the Marketing Tales show is a well-traveled and incredibly cultured international man of mystery who entered this world in the shadows of the Austria Alps, grew up in the Philippines, received his education in the city-state of Singapore, and developed his marketing acumen in Shanghai, China. Meet Christian Klepp, the co-founder and director of client engagement at EINBLICK Consulting Inc., a Toronto-based consulting firm, and host of the B2B Marketers on a Mission Podcast

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32:52

How to Marketing A Non-Profit - A Interview with...

Education Marketing Leader with Chris Rapozo ·

2023/07/03

In the latest episode of the Marketing Tales Show, I had the pleasure of speaking with David May, the Director of Marketing and Communications at the Los Angeles Regional Food Bank.David studied at Chapman University in Orange, Calif., and earned both his Bachelor's and Master's degrees in film.Upon graduation, he remained at his alma mater, worked in admissions for several years, then moved into #marketing, working his way into an Assistant Vice President of Web and Digital Media role at the

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24:32

The Adaptable Marketing Leader - an interview with...

Education Marketing Leader with Chris Rapozo ·

2023/07/03

I don't often interview people who used to be in the job I'm in today, but when I do, I make sure we talk about their days at Hannon Hill and how they've evolved since leaving the company. Holly Wright, a Georgia Tech MBA grad, former Hannon Hill marketing specialist, then manager, and current VP of Marketplace Success at Appfire, was the latest guest on the Marketing Tales show. Holly discovered her passion for marketing during her junior year in college when she enrolled in some marketing courses

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34:53

How to Get the Most B2B Marketing Qualified Leads...

Education Marketing Leader with Chris Rapozo ·

2023/07/03

My latest guest is an amazing marketing leader and the first CMO on my show!Laurie Hood, a proud Clemson University grad, studied economics and computer science before starting her marketing career.Laurie entered the tech marketing arena right out of college. She forged her way through the ranks at many well-known corporations and now holds the position of Chief Marketing Officer at Mobilewalla, a data and artificial intelligence company headquartered in Atlanta, Ga. As a B2B SaaS marketing

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26:55

How to Make a Higher-Ed Website More Enrollment...

Education Marketing Leader with Chris Rapozo ·

2023/07/03

My latest guest first appeared in my car’s speakers as I headed southbound on Georgia SR 400, ready to start a new career. I needed to learn about higher-ed marketing fast, and The Higher Ed Marketer podcast, co-hosted by Bart Caylor, gave me practical higher-ed marketing insights I could use immediately. Bart, a graduate of Anderson University with a degree in graphic design, always knew he wanted to help people succeed and help them solve complex problems. A career in marketing gave him that

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21:46

How to Post Content on LinkedIn - An Interview with...

Education Marketing Leader with Chris Rapozo ·

2023/07/03

My next guest fell into marketing by chance, and we're all the better for it!Nick Bennett studied Sports & Movement Science at Salem State University, planning to become the next big athletic director or professional sports agent when he realized he needed to further his education to do so or start selling tickets for the Red Sox at $10/hour. No fun! So, he decided to get into sales, which then put him in various marketing roles, eventually earning him a job as Sr. Director of ELG &

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21:50

How to get started with SEO - an interview with...

Education Marketing Leader with Chris Rapozo ·

2023/07/03

I'm excited about this episode with my friend Kaushik Prakash and can't wait to share it with you! Kaushik and I met a few years ago when I considered making a career change into marketing, and he's been an advisor ever since. Kaushik attended Korea University in Seoul, South Korea, to study Mechanical Engineering to follow his passion for cars, just to find out that he liked to admire them more than to build them. Always on the pulse and seeing upcoming trends, Kaushik rode the Instagram wave when

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20:15

How Marketers Should Use ChatGPT an interview with...

Education Marketing Leader with Chris Rapozo ·

2023/07/03

A marketing leader for 20 years, Caroline Dunn, shared her marketing insights with the detailed attention of an electrical engineer on the latest Marketing Tales episode.Electrical engineer?!You heard that right!Caroline earned her BEE and MSECE in electrical engineering from Georgia Tech. She was ready to save the world with her innovations upon graduation and tell everyone about it.However, the engineering communications arm wasn't the best at that time and didn't tell compelling stories about the

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20:53

How Marketers Create Interest an interview with Teri...

Education Marketing Leader with Chris Rapozo ·

2023/07/03

Sometimes you meet someone so positive that their energy transcends the virtual realm and lifts your mood as if they were right next to you. That's what I felt during my latest interview with Teri Marks, Marketing Manager of Peak Community. Teri started her career in graphic design, working towards an agency life until B2B marketing caught her eye. She quickly realized that's where she wanted to be and has been ever since. Building trust with your audience is essential in B2B marketing. When it

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