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PODCAST

Cubicle to CEO

We ask founders the business questions you can"t Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they"ve successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

business entrepreneurship

All Episodes

52:53

‘Best Of’ Hiring: 8 Top Tips On The Who, What, When,...

Cubicle to CEO ·

2024/07/15

We’re rounding up our 8 best tips and guest insights on all things hiring, from pre-hiring essentials, to successful delegation, to finding the right people to bring on your team. I’ll introduce each sound bite with the name of the guest and the original episode number, in case you want to go back and listen to the full interview. All referenced episodes will also be linked for you in the show notes below for easy access.View the transcript for this episode at: Thank you to our sponsor! Try the

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54:16

Is Underspending Hurting Your Business Growth?...

Cubicle to CEO ·

2024/07/08

The media tends to portray women as over-spenders who are bad with money, causing Kickstart Accounting founder Danielle Hayden to notice that many of her new clients would come in asking “where can I cut back?”But Danielle, who runs a 7 figure bookkeeping and accounting agency, challenges that narrative by examining where women are actually underspending in their businesses in a way that is prohibitive to reaching their goals. In this case study, we dissect how Danielle is spending $113,223 on

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54:38

Transitioning a “One-On-One” Service to “One-To-Many”...

Cubicle to CEO ·

2024/07/01

A lot of expert-based online businesses and coaches start with 1:1 client services, myself included. But what happens when you’ve reached your capacity and want to transition from a one-to-one to one-to many business model?Dani Marenburg of Mindin’ My Macros successfully restructured her 1:1 service into a scalable offer suite that 2Xed her revenue in just one year! In today’s case study, we go through Dani’s process of shifting her individual client work into scalable programs, which halved her

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64:19

Outsourcing: How To Find + Hire Your Dream Team

Cubicle to CEO ·

2024/06/24

When you start a business, you wear all the hats - everything from operations to accounting to marketing to customer service. Eventually, you become your own roadblock to growth - so how do you get out of the weeds and hire the right people to join your team?To answer this question, we’re joined by Emily Reagan, founder of the Unicorn Digital Marketing Assistant School, a program training women to become successful freelance marketing assistants and specialists every online business owner wants to

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55:48

How to Host Roundtable Events That Add $884K To Your...

Cubicle to CEO ·

2024/06/17

If you’re a longtime listener, you know getting in front of borrowed traffic is our favorite audience growth strategy, and today’s case study on hosting roundtables affirms why. Women’s leadership expert and founder of Safi Media, Eleanor Beaton, has successfully hosted 14 roundtables since Q4 2021, inviting aligned speakers to join her for hot button conversations and growing her email list by 2655 highly vetted subscribers in the process.The roundtables may be free to attend, but they have

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42:10

Warm Up Your Program Launch with A PAID Private...

Cubicle to CEO ·

2024/06/10

Want to weed out the freebie seekers in your next launch? Try this pre-launch strategy on for size.Kelsey McCormick, founder of Coming Up Roses, knows that launch strategies are ever evolving, so she’s tested MULTIPLE top-of-funnel approaches ranging from challenges to workshops to quizzes.But she recently discovered that the best way to get intentional buyers for her $1500 program was to identify the people in her community who were serious about the transformation she offered AND had buying

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46:46

$330K Launch WITHOUT Ads, Social Content, or Email...

Cubicle to CEO ·

2024/06/03

You may be overcomplicating your launches…While in the midst of a health scare juggling appointments, surgeries, and literally being unable to speak for periods of time, list-building expert and business matchmaker Linda Sidhu still pulled off a $330K launch.She didn’t use any of the traditional methods during her launch to promote her offer, like ads, webinars, social media posts, or email blasts. All of her new buyers were referred by her network of clients, peers, and mentors.Linda is a testament

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45:45

Winning Mrs. Oregon America 👑 (and Why I Decided To...

Cubicle to CEO ·

2024/05/27

I was recently crowned Mrs. Oregon America! Curious what led me to compete in (and win) my first pageant? Many of you have been witness to my personal growth as a founder over the last 6 years, so in line with our usual practice of building in public, I’m sharing my experience as Mrs. Oregon America so far and how I plan to use my role to further our mission of championing women entrepreneurs.View the transcript for this episode at:

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55:59

How Reflecting Her Ideal Client Doubled This...

Cubicle to CEO ·

2024/05/20

As humans, we are subconsciously attracted to or trusting of things that feel familiar. Today’s case study examines how executive assistant Kiri Mohan, who also doubles as a coach for freelancers who work corporate jobs, used this to her advantage to double her revenue in one year - all while working 25 hours a week as a solopreneur. By implementing a simple reflection framework, Kiri studied the brand colors, imagery, copy, social media, and website of her ideal clients, and started reflecting

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66:32

Paying Off $70K Debt In 9 Months By Monetizing...

Cubicle to CEO ·

2024/05/13

Debt - especially personal or consumer debt - feels like a monster most people prefer to shove in a closet, so we’re grateful to get a rare and financially vulnerable testimony of what managing and paying off debt as an entrepreneur actually looks like from our guest, Taylor Aller. Despite making 6-figures as a multi-passionate registered massage therapist, educator and consultant, Taylor didn’t feel like her finances were in a comfortable place. After taking a deep dive into her and her husband’s

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45:05

Organic Social Selling with Chatbots: This ManyChat...

Cubicle to CEO ·

2024/05/06

ManyChat has entered the chat in a big way over the last few years, so we’re bringing you a practical case study from an entrepreneur who has successfully leveraged this to skyrocket her post engagement and sales. Video marketing strategist, Keenya Kelly, started using ManyChat in 2020 to gather leads and convert them into paying customers. Her strategy has led to 18% conversion rates and over $15,000 in revenue in the last 60 days alone!Keenya walks us through each step of her chatbot automation

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34:10

[Q1 2024 Quarterly Review] 6-Figures In Profit From...

Cubicle to CEO ·

2024/04/29

If you are a longtime listener of our show, then you’re probably used to hearing our quarterly income reports, but this year we’re testing quarterly reviews instead! Don’t worry, you’ll still get access to new income report episodes, just on an annual basis instead.It's very important to us to continue to create financially transparent content, and we are very proud of the advocacy work we've done over the last five years to contribute to that mission.With these quarterly reviews we will share

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4:48

[TEASER] What’s My Business Worth? The Who, When, Why...

Cubicle to CEO ·

2024/04/24

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Not clickbait! I recently went through a formal valuation process for my business to see what it’s actually worth, and whether selling (now or in the future) would make sense for its continued growth.Listen to the full episode on our private podcast, exclusive to C-Suite members! Become a part of the suite life when you join The C-Suite:

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49:16

The $100K Risk That Made $1 Million + Caught Costco’s...

Cubicle to CEO ·

2024/04/22

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Are you misallocating your company’s resources on a product that’s stunting your growth? Today’s case study investigates this dilemma.Michelle Razavi, CEO and co-founder of the gut-friendly food company, Elavi, recently faced this roadblock head on. After successfully launching the company in 2020 with collagen protein bars, she made the

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36:31

‘Best Of’ Email Marketing: 7 Tips To Make More Sales,...

Cubicle to CEO ·

2024/04/15

We’re rounding up our 7 best tips and guest insights on all things email marketing, from reducing unsubscribes to maximizing conversions. I’ll introduce each sound bite with the name of the guest and the original episode number, in case you want to go back and listen to the full interview. All referenced episodes will also be linked for you in the show notes below for easy access.View the transcript for this episode at: https://otter.ai/u/XKMnp9tD3kf9ca2L81tjjU-2j2Y?utm_source=copy_urlThank you to

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3:07

[TEASER] Selling Out a Six Figure Retreat in 1 Week...

Cubicle to CEO ·

2024/04/10

I sold out my brand partnerships retreat in 7 days… but trust me this launch was anything but smooth sailing. Hear how my waitlist responded to this offer going live and how I filled up all 11 spots in a week in this behind the business episode!Listen to the full episode on our private podcast, exclusive to C-Suite members! Become a part of the suite life when you join The C-Suite: https://ellenyin.com/csuiteView the transcript for this teaser at:

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49:16

Unique Top-Of-Funnel App Strategy Adds Hundreds of...

Cubicle to CEO ·

2024/04/08

Want to create your own branded app? Try Passion.io for free: https://passion.io/saas-free-trial?_go=ellen26 Recent studies show the average person spends 2 hours and 23 minutes a day on social media platforms, so imagine the power of capturing even a fraction of your dream customer’s screen time and diverting them from mindlessly scrolling to engaging with your business by turning your content into an off-social, destination experience.In early 2022, Megan Sumrell, time management expert and

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48:21

Acquiring Over 300,000 New Customers With Performance...

Cubicle to CEO ·

2024/04/01

To close out women’s history month, we’re chatting with two trailblazers disrupting the publishing industry.Lauren Kleinman and Lee Joselowitz are the co-founders of The Quality Edit (TQE), a modern media company at the intersection of content, curation, and conversion.After working with big name publishers like Buzzfeed in their previous marketing roles at the vitamin company Ritual, Lauren and Lee realized that the way these traditional publications were advertising their brand partners was stale

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58:57

These Q&A Parties Converted 100% of Participants Into...

Cubicle to CEO ·

2024/03/25

Is it possible to have a 100% conversion rate? Marketing strategist Sophia Parra’s case study today proves that with a well-timed nurture event, yes. Sophia started hosting Q&A text parties with her audience last year and found that over the course of one year, all but one participant converted into paying customers. The best part? These simple Q&A parties only required a few hours of her attention a couple times a year, no launch or tech set-up, and did not rely on having a large audience

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60:17

Bonus #53: Live Q&A With Students at CU Denver’s Jake...

Cubicle to CEO ·

2024/03/20

Develop Your Entrepreneurial Mindset with a Master’s in Entrepreneurship at CU Denver! Take the next step in your career today by going to https://jakejabscenter.org/cubicletoceo/Watch a recap of our visit to The Jake Jabs Center for Entrepreneurship:https://www.instagram.com/reel/C3-5i03JmFY/?igsh=MW40cXpjYm5sOHVqMAEllen is on campus at CU Denver’s Jake Jabs Center for Entrepreneurship to answer student submitted questions for a live podcast recording, moderated by the center’s Assistant Director

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415 results

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