PODCAST

Social Media for Small Business

Social media tips, news, interviews and how-tos for small business. Your hosts are HerBusiness Community Director, Suzi Dafnis and Cat Matson of catmatson.com.

business

All Episodes

32:33

Social Media and eCommerce

Social Media for Small Business ·

2012/05/21

What role should social media play in eCommerce and and how is social media changing the face of eCommerce? Are social networks a driving focus in the way we shop online?

36:12

The Magic of Twitter for Business

Social Media for Small Business ·

2012/05/14

Have you failed to see the magic of Twitter for your business? Guest Leonie Smith of Digital Breezes explains which businesses benefit most from Twitter and why Twitter presents the opportunity for opportunities. Plus new apps and cool tools.

34:27

Social Media Optimisation

Social Media for Small Business ·

2012/05/07

Is Social Media Optimisation limited to boosting our marketing and brand building? The three things are smart businesses focused on for optimisation results. Guest: Jeff Bullas, Blogger, social media speaker and strategist.

The Importance of Social Media Policy

Social Media for Small Business ·

2012/04/23

Are we potentially exposing our businesses to brand damage by not having policies in place? When is it important to develop a social media policy? Guest: Peta Ellis, City Publicity.

28:34

Instagram - Share your business story in pictures

Social Media for Small Business ·

2012/04/09

As image sharing apps and platforms explode into the social media space, how can Small Businesses harness the power of good-old-fashioned photo sharing? In this episode we look at Instagram and how small businesses can use it to share their story, their clients' stories and build a relationship with their target market through images rather than words. Guest: Brooke Simmons, Pursuit Communications.

31:21

Integrating Website and Social Media

Social Media for Small Business ·

2012/03/26

Integrate social media with your website. It's one thing to have your twitter or facebook feed scrolling through on your website ... but how do you *really* integrate your website with your social media activities? Why is is it important and what do we need to do to better integrate our online platforms?

34:58

The Power of a Strong Content Strategy

Social Media for Small Business ·

2012/03/12

Web Content Strategy. Stop wondering 'What shall I tweet about today?' and develop a strategy that builds brand consistency, potency of message and more importantly, strategic results. Guest: Sally Bagshaw of Snappy Sentence.

23:17

Branding and Marketing Trends: Get More Strategic and...

Social Media for Small Business ·

2012/03/12

How do you use social media and integrative media in your marketing? In this special episode recorded live at SXSW Interactive in Austin, Texas, we look at branding and marketing trends, location-based data in apps, how to get more strategic and thoughtful, geo-barriers and geo-fences and the user experience as vital. Joe Pulizzi, Content Marketing Strategist for The Content Marketing Institute joins Hosts Cat Matson and Suzi Dafnis.

Pinterest for Business

Social Media for Small Business ·

2012/02/27

Pinterest - It's the social network EVERYONE is talking about. Christina Butcher of Hair Romance tells us how she Pinterest to drive website traffic and to promote her business.