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PODCAST

The Sales Japan Series

Dale Carnegie Japan

The vast majority of salespeople are just pitching the features of their solutions and doing it the hard way. They are throwing mud up against the wall and hoping it will stick. Hope by the way is not much of a strategy. They do it this way because they are untrained. Even if their company won"t invest in training for them, this podcast provides hundreds of episodes with information, insights and techniques all based on solid real world experience selling in Japan. Trying to work it out by

business management

All Episodes

13:28

How To Be Likeable and Trustworthy In Sales

The Sales Japan Series ·

2023/11/21

It has always been astonishing to me how hopeless some salespeople are in Japan. Over the last 20 years, I have been through thousands of job interviews with salespeople. We teach sales for our clients and so as a training company we see the good, the bad and the ugly - a very broad gamut of salespeople. We also buy services and products ourselves and so are actively on the receiving end of the sales process. Well actually that is a blatant exaggeration. There are almost no salespeople operating in

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11:30

Salespeople Need To Care

The Sales Japan Series ·

2023/11/14

Do you subscribe to various sites that send you useful information, uplifting quotes etc? The following morsel popped into my inbox the other morning, “People don't care how much you know, until they know how much you care–Anonymous”. Wow! What a powerful reminder of the things that really matter in our interactions with others. This piece of sage advice should be metaphorically tattooed on to the brain of every single person involved in sales. Don’t miss it – we all know selling stuff is a tough

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10:26

367 Dealing with Organisational Distractions When...

The Sales Japan Series ·

2023/11/07

We have all seen it – the pendulum swings of organisational change. You can basically break out your stopwatch and get the timing down perfectly. The new CEO arrives and reverses whatever the predecessor was doing. If things had been centralised, now everything will be decentralised. Then here we are five years later, another CEO and we reverse course again. In the sales area, the goalposts keep moving. The raw numbers chase may now be leavened with big numbers, but from a better quality of

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11:32

366 How To Pitch For Business In The Worst Case Scenario

The Sales Japan Series ·

2023/10/31

Pitching for the business is quite different to selling to a client representative we may be meeting in a meeting room. In the latter case, we have only one or sometimes two people to persuade, but in a pitch it could be department representatives from many parts of the firm. The worst possible pitch environment is when on this occasion you have had no chance to meet the client beforehand to understand their situation, aspirations, issues and problems. Hopefully the pitch would be after you have

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11:11

365 How Do We Sell To Idiot Buyers?

The Sales Japan Series ·

2023/10/24

Selling to idiot buyers sounds a bit harsh doesn’t it, but I am sure we have all had a version of this experience. It usually manifests itself in the pricing component of the transaction. We provide value, but the buyer is too inexperienced, uninformed, basically stupid, has a massive ego or is lacking in context to appreciate why they need to pay more than they suggest. We have to remember they are in the market for a service or product only a few times a year, but as salespeople, we are talking

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11:08

364 Do We Really Understand Client’s Needs In Sales?

The Sales Japan Series ·

2023/10/17

Understanding client’s needs presumes we care about what they want. For many salespeople this isn’t even a topic in their mind. Their understanding is that they turn up and tell the client all about their widget in microscopic detail and somehow the client will buy once they have all of that data. Now this approach may work with certain analytic personality types and certain professions, but it is still a sporadic approach with a low success rate. How do we know that what we are showing them

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10:49

363 Self-Belief In Sales

The Sales Japan Series ·

2023/10/10

Imposter syndrome is a fact of this sale’s life. If we try to avoid that and strive for safety by staying in our lane and just repeat the same actions, we will probably master what we need to do to complete the job. The problem is organisations keep moving the goalposts every year and they want higher revenue productivity. The market also moves on us too and we cannot control that. The definition of insanity is to keep doing the same things over and over again, in the same way, but expecting an

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10:26

362 Sell The Reaction To Your Client

The Sales Japan Series ·

2023/10/03

We have products and services to sell and there are key details about their features which we need to explain to the buyer. Clients need to know what they are getting for their money, so fair enough. In Japan, the client will lead you down the road of morbid detail about the ins-and-outs of the purchase, as they suck you dry for all the information you have. This is a defence mechanism to make sure they are not making a mistake. It is also tedious and over the top from the salesperson’s point of

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10:02

361 Dealing With Pushback From Buyers

The Sales Japan Series ·

2023/09/26

Nobody in sales likes it when buyers pushback and don’t make a purchase decision. There are varying degrees of pushback though. Sometimes it might be the buyer being the Devil’s advocate trying to better assure themselves that buying would be the right decision. Other times it is just the buyer being a pain and exerting their power and authority over the sales person. Most buyers have never been salespeople, so they are coming into decision-making positions through general management or

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11:08

360 Don’t Drown The Buyer In Detail When Selling

The Sales Japan Series ·

2023/09/19

If we have done a professional job in selling we will have understood what the buyer is attempting to achieve and we will have concluded if we have a solution that matchs or not. Following that we need to explain the solution to the buyer and convince them that this is what they need. Japan presents a danger at this point. There is a ravenous hunger in Japan for data and detail. Buyers are super risk averse in this country so the antidote for risk is information and the more the better. They

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10:51

359 Developing A Personal Following In Sales

The Sales Japan Series ·

2023/09/12

For most places in the world, and Japan in particular, when you find a good salesperson, you tend to stick with them. Why is that? There is a huge trust component to the idea that this person is someone you can rely on and who isn’t going to rob you blind, so that they get rich at your expense. There are so many unprofessional salespeople floating around on every continent and this is just base incompetence in action. Then there are evil salespeople who scam buyers, but this is a very small

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09:39

358 How Detailed Should Our Sale’s Proposal Be?

The Sales Japan Series ·

2023/09/05

In Japan, we meet the client, build the rapport, seek permission to ask questions, ask the questions and then we set the date and time for the next meeting. Usually, in the first meeting this is where we expect to get to and we know we have to come back with a lot more detail for the second meeting. What level of detail do we need to go into in the proposal? Decision-making is done differently in Japan, so the proposal carries a lot of weight here, because so many eyes need to check it. Consensus

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11:09

357 Will My Content Marketing Be Swamped By ChatGPT?

The Sales Japan Series ·

2023/08/29

Content marketing has been around for many years now and is an accepted way of appealing to clients. Thought Leadership and Intellectual Property are given away for free to establish our credentials with the buyers. If we show how knowledgeable we are, prospective clients will choose us over our rivals. So for many years now, blogs, books, podcasts, magazine and newspaper articles, videos, Medium articles, social media posts, white papers, surveys and numerous other tools have been at the

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10:08

356 Dealing With Multiple Buyers

The Sales Japan Series ·

2023/08/22

Usually in Japan, we meet more than one buyer. In Western meetings, it is more likely to be a one-on-one situation. Sometimes the buyer boss will bring others to the meeting and they are there to represent their functions and report back what has taken place. The danger is we just focus on the boss and ignore their henchmen. These hangers-on have important roles to play in the decision-making process about the purchase, so it very unwise to ignore them and spend all of your time just addressing

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09:46

355 Selling When The Client Doesn’t Follow Our Script

The Sales Japan Series ·

2023/08/15

Every professional salesperson has a set script of how the sales call will run. Amateur salespeople just turn up and don’t try to direct the action. Having a set script means we know what will happen during the call, what the stages will be, what we will say at certain points, what we want to know from the client and how the call will conclude. We have already worked out how to be charming in the small talk component of the call at the very start and how to get the client to do the talking, so

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11:18

354 Recognising Non-Clients

The Sales Japan Series ·

2023/08/08

Salespeople are always desperate to make a sale. There are targets, quotas, KPIs aplenty and the pressure is unrelenting. When you are in a downturn, a recession, a pandemic etc., which are driving down sales, the desperation becomes even more intense. Getting meetings at all is considered a win and we go for it, regardless of whether the buyer is qualified or not. Telling your Sales Manager you are seeing a potential buyer feels a lot better than telling them you are seeing no one and a five

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10:38

353 Selling Yourself Is The First Sale You Need To Make

The Sales Japan Series ·

2023/08/01

Buyers don’t know us at first, so all they have to go on is the brand and our personality. If the brand is a powerful selling point, great, but for many smaller companies that is not something which is going to make the sale for you. A lot of Japanese salespeople rely on the brand. They never learn how to do sales as a professional and instead decide to transform themselves into glorified order-takers. If you ask them to go out and find a new client, they will recoil in fear and horror because

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10:12

352 The Arrogance Of The Sales Amateur

The Sales Japan Series ·

2023/07/25

Recently, I was asked to do a hands-on session regarding post-Covid sales for a group of CEOs. What was interesting to me was the different idiosyncratic approaches many of them had come up with to make sales. It was immediately clear that none of them had ever had any sales training. This meant that they had been relying on trial and error and hope to make sales. Given the amount of information out there for free and the easy access to high-quality sales training, this choice set is a bit

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10:42

351 Make The Buyer The Hero When Selling

The Sales Japan Series ·

2023/07/18

When we meet the buyer in Japan, it will be extremely rare that they are the final decision-maker. Usually, there are other people sitting behind the meeting room wall, who will have an interest in any changes or new initiatives. A collective decision will be reached about whether or not they will proceed with you. Japan likes this splitting of the authority because if things go bad, the blame gets spread far and wide and people feel better protected. “We are all responsible, so no one is

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11:33

350 Buyers Have Many Woes And We Need Those In Sales

The Sales Japan Series ·

2023/07/11

There is nothing worse than meeting a buyer with no problems. Theoretically, we shouldn’t be meeting them at all because we should have qualified them first. After three years of Covid forcing us all on video, getting to meet a buyer face-to-face is a genuine thrill for salespeople. We are likely to meet every single buyer we can get in front of. There is also the point that a buyer may think they are “all good” and have no issues, but perhaps we can help them see that is not the case. The

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469 results

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