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PODCAST

Wharton Marketing Matters

The Wharton School

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

22:23

Charlotte Tansill & Adam Kornblum on CeraVe's Super...

Wharton Marketing Matters ·

2024/04/18

Wharton's Barbara Kahn and Annie Wilson speak with Charlotte Tansill, North America President of Ogilvy PR, Social & Influence and Adam Kornblum, Global Chief Creative at L'Oréal about the success of CeraVe's Super Bowl ad, working with Michael Cera, the beauty brand landscape, and more. Hosted on Acast. See acast.com/privacy for more information.

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27:38

Suzanne Kapner, Reporter at The Wall Street Journal

Wharton Marketing Matters ·

2024/04/11

Wharton's Barbara Kahn and Dr. Americus Reed speak with Suzanne Kapner, a reporter at The Wall Street Journal about the changes at Macy's, the brand issues facing Brady Melville, The Gap marketing campaigns, and more. Hosted on Acast. See acast.com/privacy for more information.

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25:16

Mark Singer, Deloitte Digital's US Chief Marketing...

Wharton Marketing Matters ·

2024/04/11

Wharton's Barbara Kahn and Dr. Americus Reed speak with Mark Singer, Deloitte Digital's US Chief Marketing Officer and US agency lead about the marketing agency space, customizing your brand to your customer, using generative AI in marketing, and more. Hosted on Acast. See acast.com/privacy for more information.

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26:37

Chip Bergh, Former President & CEO of Levi Strauss & Co

Wharton Marketing Matters ·

2024/03/28

Wharton's Barbara Kahn and Dr. Americus Reed have a live LinkedIn Q&A with Chip Bergh, former President & CEO of Levi Strauss & Co., discussing global retail, online fashion, brand relevance, creating successful marketing campaigns, and more. Hosted on Acast. See acast.com/privacy for more information.

en

15:31

Erica Martin, Marketing Communications Manager, Ford...

Wharton Marketing Matters ·

2024/03/21

Wharton's Barbara Kahn and Annie Wilson speak with Erica Martin, Marketing Communications Manager at Ford, about their Dear Car Girl campaign, and their marketing efforts geared towards women. Hosted on Acast. See acast.com/privacy for more information.

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21:29

Sabrina Sanchez, Senior Reporter of Creativity at Ad Age

Wharton Marketing Matters ·

2024/03/21

Wharton's Barbara Kahn and Annie Wilson speak with Sabrina Sanchez, Senior Reporter of Creativity at Ad Age about women-focused marketing campaigns, and how companies are marketing during Women's History Month. Hosted on Acast. See acast.com/privacy for more information.

en

17:56

Emily May, President, Co-Founder and Lead Executive...

Wharton Marketing Matters ·

2024/03/21

Wharton's Barbara Kahn and Annie Wilson speak with Emily May, President, Co-Founder and Lead Executive Officer of Right To Be(In partnership with L'Oreal) about their mission, their methods of de-escalating harassment, their partnership with L'Oreal and more. Hosted on Acast. See acast.com/privacy for more information.

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24:12

Connor Blakley, Founder of Youth Logic

Wharton Marketing Matters ·

2024/03/14

Wharton's Barbara Kahn and Dr. Americus Reed speak with Connor Blakley, the founder of Youth Logic about the founding of the company, reaching Gen Z with marketing, what brands are getting wrong about marketing to Gen Z, and more. Hosted on Acast. See acast.com/privacy for more information.

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27:55

Branding & Gen Z with Zora Fabiana Reed

Wharton Marketing Matters ·

2024/03/14

Wharton's Barbara Kahn and Dr. Americus Reed speak withAmericus' daughter, Zora Fabiana Reed, about branding to Gen Z, brand identity, brand positioning, new brands vs established brands, and more. Hosted on Acast. See acast.com/privacy for more information.

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26:51

Pauline Brown, Longtime Leader in the Luxury Goods...

Wharton Marketing Matters ·

2024/03/07

Wharton's Barbara Kahn speaks with Pauline Brown, Longtime Leader in the Luxury Goods Sector and Pioneer in the Business of Aesthetics about the state of luxury, emotional experience,the post-pandemic luxury market,brand expansion, therole of the Chinese consumer, and more. Hosted on Acast. See acast.com/privacy for more information.

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27:21

Stuart Weitzman, Founder and Chairman Emeritus of...

Wharton Marketing Matters ·

2024/03/07

Wharton's Barbara Kahn speaks with Stuart Weitzman, Founder and Chairman Emeritus of Stuart Weitzman Shoe Company about the decision to manufacture in Spain,brand values, innovative marketing ideas, branching out into the Asian market, and much more. Hosted on Acast. See acast.com/privacy for more information.

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18:01

Jeff Scott, Vice President for Hockey Development &...

Wharton Marketing Matters ·

2024/02/29

Wharton's Barbara Kahn speaks with Jeff Scott, Vice President for Hockey Development & Industry Growth at the NHL, about his background, increasing inclusivity in hockey, and how the NHL is celebrating Black History Month. Hosted on Acast. See acast.com/privacy for more information.

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29:50

Jeff Beer, Sr. Staff Editor at Fast Company

Wharton Marketing Matters ·

2024/02/29

Wharton's Dr. Americus Reed speaks with Jeff Beer, Sr. Staff Editor at Fast Company about McDonald's marketing campaign, LVMH's brand entertainment division, and Wendy's dynamic pricing. Hosted on Acast. See acast.com/privacy for more information.

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18:00

Jazmyn Williams, Director of Brand Marketing for The...

Wharton Marketing Matters ·

2024/02/22

Wharton's Barbara Kahn and Dave Reibstein speak with Jazmyn Williams, Director of Brand Marketing for The Honey Pot Company about the background of the company, their marketing strategy, their "Reclaiming Wellness Campaign",and more. Hosted on Acast. See acast.com/privacy for more information.

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18:15

Devo Harris, CEO and Founder of Adventr

Wharton Marketing Matters ·

2024/02/22

Wharton's Barbara Kahn and Dave Reibstein speak with Devo Harris, CEO and founder of Adventr, about the brand story, their interactive content software, connective media, and more. Hosted on Acast. See acast.com/privacy for more information.

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15:45

Andre Woolery, Senior Vice President of Branded...

Wharton Marketing Matters ·

2024/02/22

Wharton's Barbara Kahn and Dave Reibstein speak with Andre Woolery, Senior Vice President of Branded Content at REVOLT about Revolt's engagement with the community, how they connect brands with artists, how they incorporate tech and AI into the platform, and more. Hosted on Acast. See acast.com/privacy for more information.

en

25:19

Alyson Griffin, State Farm's Head of Marketing

Wharton Marketing Matters ·

2024/02/15

Wharton's Barbara Kahn and Dr. Americus Reed speak with Alyson Griffin, State Farm's Head of Marketing, about their top-ranked Super Bowl ad, celebrity partnerships, working with Jimmy Kimmel, and strategic ad placement. Hosted on Acast. See acast.com/privacy for more information.

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27:46

Jameson Fleming, Adweek's Managing Editor of Marketing

Wharton Marketing Matters ·

2024/02/15

Wharton's Barbara Kahn and Dr. Americus Reed speak with Jameson Fleming, Adweek's Managing Editor of Marketing, about the Super Bowl ads, what worked, what didn't, ad cost and placement, and more. Hosted on Acast. See acast.com/privacy for more information.

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26:11

Andrew Sneyd, EVP of Marketing at Fanduel

Wharton Marketing Matters ·

2024/02/08

Wharton's Barbara Kahn and Dr. Americus Reed speak with Andrew Sneyd, EVP of Marketing at Fanduel about the history of Fanduel, sports gambling, fantasy sports, marketing during the Super Bowl, and more. Hosted on Acast. See acast.com/privacy for more information.

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27:03

Jeanine Poggi, Editor in Chief at Ad Age

Wharton Marketing Matters ·

2024/02/08

Wharton's Barbara Kahn and Dr. Americus Reed speak with Jeanine Poggi, Editor in Chief at Ad Age about Super Bowl ad trends, what goes into their ad ratings, the changes in Super Bowl commercial categories, the impact of Taylor Swift, branding around the Super Bowl and more. Hosted on Acast. See acast.com/privacy for more information.

en

296 results

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