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PODCAST

Building With Buyers: Startup Marketing and Growth Fueled By Customers

You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you"re stuck. There"s always one thing I ask: have you talked to your customers? This is a show that explores the role that customers play in helping companies build to their next level of growth. Hosted by Anna Furmanov. Anna turns customer insights into compelling positioning and messaging, visit furmanovmarketing.com to learn more.

business marketing

All Episodes

00:12:13

170 - MaaS (Marketing as a System) Step #4 + #5:...

Building With Buyers: Startup Marketing and Growth... ·

2023/10/23

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠https://creators.riverside.fm/Anna⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit ⁠pdcflow.com/flow-billing⁠ to learn more. It's Season 4 of the Modern Startup Marketing podcast and this episode is me continuing to share ⁠MaaS⁠ (Marketing as a System) which is the systematic approach to marketing that I built over 3+ years of working

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00:30:53

169 - BONUS: How To Take Bites Of A Conference...

Building With Buyers: Startup Marketing and Growth... ·

2023/10/20

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠https://creators.riverside.fm/Anna⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit ⁠pdcflow.com/flow-billing⁠ to learn more. I’d just like to take a brief moment of silence to remember those innocent lives that have been lost during the terrorist attacks committed by Hamas in Israel. Especially the children, babies, and families that were

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00:59:06

168 - Technical Seed Startup Leaders Put Their...

Building With Buyers: Startup Marketing and Growth... ·

2023/10/16

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit pdcflow.com/flow-billing to learn more. I’d just like to take a brief moment of silence to remember those innocent lives that have been lost during the terrorist attacks committed by Hamas in Israel. Especially the children, babies, and families that were asleep

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00:13:22

167 - MaaS (Marketing as a System) Step #3: Keyword...

Building With Buyers: Startup Marketing and Growth... ·

2023/10/09

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit pdcflow.com/flow-billing to learn more. It's Season 4 of the Modern Startup Marketing podcast and this episode is me continuing to share MaaS (Marketing as a System) which is the systematic approach to marketing that I built over 3+ years of working with

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00:47:45

166 - How Much To Invest In Crazy Marketing Ideas...

Building With Buyers: Startup Marketing and Growth... ·

2023/10/02

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit pdcflow.com/flow-billing to learn more. Mary Keough (Head of Marketing at Map My Customers) joined me on the show. Season 4 I’m bringing on mostly startup founders but with Mary I made an exception and you'll understand why when you listen. She's the solo

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00:13:37

165 - MaaS (Marketing as a System) Step #2: Marketing...

Building With Buyers: Startup Marketing and Growth... ·

2023/09/25

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit pdcflow.com/flow-billing to learn more. It's Season 4 of the Modern Startup Marketing podcast and this episode is me continuing to share MaaS (Marketing as a System) which is the systematic approach to marketing that I built over 3+ years of working with

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00:28:54

164 - Why Do Marketing? Plus AMA (Hayes Davis,...

Building With Buyers: Startup Marketing and Growth... ·

2023/09/18

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit pdcflow.com/flow-billing to learn more. I'm welcoming my first guest for Season 4 of the show, Hayes Davis (Co-Founder and CEO at Gradient Works). I had Jenn Davis (Co-Founder and CMO at Gradient Works) on the show (Ep. 137 - “Pitfalls to Avoid When Designing

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00:15:59

163 - MaaS (Marketing as a System) Step #1: Voice Of...

Building With Buyers: Startup Marketing and Growth... ·

2023/09/11

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit pdcflow.com/flow-billing to learn more. It's Season 4 of the Modern Startup Marketing podcast and this episode is me kicking off MaaS (Marketing as a System) which is the systematic approach to marketing that I built over 3+ years of working with early stage

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00:11:51

162 - Kicking Off Season 4!

Building With Buyers: Startup Marketing and Growth... ·

2023/09/04

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit pdcflow.com/flow-billing to learn more. Happy Labor Day to my listeners in the US!! Hope you're enjoying the time off. Great day to sneak in a little Modern Startup Marketing :) Welcome to Season 4 of the Modern Startup Marketing podcast. I’m so happy you

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00:14:09

161 - BONUS Customer Conversation (Christina...

Building With Buyers: Startup Marketing and Growth... ·

2023/07/07

Ok, I know I said the last episode was the LAST one, but I just wanted to slide this BONUS one in here if ya don't mind. I asked Christina Pawlikowski (CEO and Co-Founder at Causal) to join me on the show so we could talk about what they're building, the value they've gotten from working with me as their fractional head of marketing, and why they decided to hire marketing before sales. About Causal: Founded in 2021 Funding: Seed Description: Causal is product optimization in a

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00:01:07

160 - Season 3 Wrap Up!

Building With Buyers: Startup Marketing and Growth... ·

2023/07/03

Hey MSM listeners! Anna here, the host of the show. I hope you enjoyed Season 3 of Modern Startup Marketing and all the incredible guests and conversations I had. I'm officially wrapped with this season but will be back for more in the future. In the meantime, make sure you follow me @AnnaFurmanov on LinkedIn and you can sign up to get my monthly startup marketing newsletter where I’m sharing playbooks and insights and cracking some jokes. --- Send in a voice message:

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01:01:58

159 - Podcast Guests Ask Anna Their Burning Questions

Building With Buyers: Startup Marketing and Growth... ·

2023/06/26

Usually I'm asking my guests all the questions, but sometimes they have a question for me. So I created an episode that’s just guests asking me their burning question and then I answer their question. Some really great, thought-provoking questions in here. People do not hold back. Here's the full list of people that had questions for me (in order) along with the episode number in case you want to jump back and listen to the full episode: Chris Walker (Refine Labs, Ep. 154) Lee Anne Grant

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00:22:37

158 - BONUS Customer Conversation (Tyler Wells, CTO...

Building With Buyers: Startup Marketing and Growth... ·

2023/06/23

Sprinkling in another customer conversation (love doing these) I asked Tyler Wells (CTO and Co-Founder at Propel) to join me on the show so we could talk about what they're building, what stage they're at, the value they've gotten from working with me as their fractional head of marketing, and how they're ramping their marketing efforts. Tyler is also the host of the podcast "Data Chaos!" so check that out. About Propel: Founded in 2021 Funding: Seed ($4.6M)

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00:28:58

157 - How LASSO Makes Time For Play While Driving...

Building With Buyers: Startup Marketing and Growth... ·

2023/06/19

Happy Juneteenth to all my listeners! Drew Brucker (VP of Growth at LASSO, first marketing hire) has been a longtime listener of the podcast and he's one of the people that's given me some great feedback about the show. I decided to invite him on to talk about what he's been building, creative marketing plays, and more. Prior to LASSO, Drew was the first marketing hire at Fullsteam (a tech payments company) and prior to that he was Head of Brand and Digital at Rubicon (had a successful

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00:50:45

156 - Gong's Marketing Evolution From Early Stage To...

Building With Buyers: Startup Marketing and Growth... ·

2023/06/12

Udi Ledergor is Chief Evangelist at Gong. He went from marketer #1 to Gong's Chief Marketing Officer and has been there for over 6 years. Udi led the creation of the Revenue Intelligence category, and led the company from zero to hundreds of millions in revenue. He's a 5X marketing leader in B2B startups AND he's also really good at playing the piano. About Gong: Founded in 2015, based out of SF, 1300+ people Funding: $583M total Hit unicorn status August 2020 Description: The

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00:26:44

155 - Anna SOLO episode on productizing my knowledge...

Building With Buyers: Startup Marketing and Growth... ·

2023/06/05

I’ve cracked the nut on exactly what early stage startups need help with from a marketing and business perspective, and I wanted to share it with you in this episode. I built a systematic approach, and what’s cool is I can use the system I’ve built over and over in many different contexts. For example: client work GrowthMentor calls friend calls VC calls accelerator workshops EdTech GTM bootcamp sessions high school presentations (yep, I’ve done this a couple times too) I always wanted

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00:42:52

154 - To Push Into Creativity, Remove Constraints...

Building With Buyers: Startup Marketing and Growth... ·

2023/05/29

Happy Memorial Day!!! I asked Chris Walker to join me for a second round on the show. Last time he was on was Episode 35 (called “Over-prioritizing sales is your SaaS startup’s biggest mistake”) and that was also a really good one. Towards the end of the episode, Chris has some great questions for me to answer. Chris is Founder and CEO at Refine Labs. Prior, Chris was the Dir. of Mktg at Eversound, a wellness startup. And prior to that he was at Vapotherm, a global medtech startup that IPO’d in

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00:26:42

153 - How Superhuman Is Changing Habits Using Part...

Building With Buyers: Startup Marketing and Growth... ·

2023/05/22

There's been a lot of buzz around PLG vs. Sales-led GTM models. Companies that started with one GTM method are exploring others. So I thought this conversation would be super interesting for many as they're thinking about a more blended approach. Sei Suriyakumar is Head of Marketing at Superhuman. Prior, Sei was Director of Product Marketing at Dropbox and prior to that he held marketing leadership positions at HelloSign (acquired by Dropbox). About Superhuman: Founded 2015 100+ people

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00:29:37

152 - Simple Frameworks To Define Good Content &...

Building With Buyers: Startup Marketing and Growth... ·

2023/05/15

Obaid Durrani is Head of Content at HockeyStack. He's also Creator Advisor at Cognism (a Series C startup) and he's the co-host of the Cheat Codes podcast with Todd Clouser who I also had on the show (check out Ep. 148). Prior, Obaid was Associate Creative Director at Refine Labs. Prior to that he bootstrapped a 5-person content + animation team to $420k ARR. In this episode we cover: What does “creative” mean to you; When Todd was on the show with me (Ep. 148) he talked about 3 content

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00:54:42

151 - Are You Spending Enough Time At The (Creative)...

Building With Buyers: Startup Marketing and Growth... ·

2023/05/08

I asked Jay Acunzo to join me (again) on the show because he's a writer and content creator and I believe that we (startup marketers) can learn a lot from people that focus on creative work. Jay is a writer, podcast host, speaker, and lifelong storyteller on a mission to help you make what matters most. Here's what Jay is up to: Host of the podcast Unthinkable Newsletter “Playing Favorites” that's helping people push themselves creatively Co-Founder of the Creator Kitchen, a

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