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PODCAST

Insurance Untangled

Naren Arulrajah

Are you tired of feeling chained to insurance companies and their restrictive policies? As a dentist, you have the skills and expertise to provide top-notch patient care, but insurance dependence may be holding you back. By reducing your reliance on insurance, you can take control of your practice, increase profitability, and provide the highest quality care without limitations. Join us weekly as we dive into a topic related to insurance negotiations and working with insurance providers. Our expert

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All Episodes

27:40

Top 3 Marketing Questions Practice Owners Ask

Insurance Untangled ·

2024/03/05

In this episode, Insurance Untangled hosts dive into the pressing concerns of practice owners. They kick off with the pivotal question: What are the digital marketing options available, and what are their pros and cons? Naren sheds light on the invisible costs of PPO plans, emphasizing the need to explore more cost-effective alternatives like SEO, Google ads, and social media marketing and stressing the significance of consistent effort in enhancing online presence and patient engagement.

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24:16

What Insurance Executives Are Planning For 2024 As It...

Insurance Untangled ·

2024/02/27

In this episode, Ben Tuinei shares insider knowledge about the evolving landscape of dental insurance and its impact on dentists. He sheds light on the challenges faced by dentists in obtaining crucial information about insurance changes, highlighting a need for more transparency in the industry. Ben discusses how insurance companies prioritize profits over the well-being of dentists, leading to fee cuts and increased denials for crucial procedures like periods and build-ups. He also explores

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24:40

Building a Practice that Can Thrive Without You

Insurance Untangled ·

2024/02/20

In this episode, Jordan talks about building a practice that can thrive without the constant presence of its owner. He emphasizes the importance of structuring the business to generate income independently, allowing the owner to take time off without compromising operations. Drawing from personal experiences and recommended readings like "Built to Sell" and "Traction," Insurance Untangled hosts discuss strategies such as defining the business's vision and culture, identifying and delegating roles,

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26:42

What is your Conversion Rate?

Insurance Untangled ·

2024/02/13

From understanding the significance of conversion rates in revenue funnel management to dissecting why one-third of new patient callers fail to book appointments, we explore the root causes and solutions from the crucial topic of conversion rates. Learn how to identify talented individuals for phone communication roles, optimize training strategies, and implement actionable steps to enhance conversion rates and reduce missed call percentages, ultimately fostering a culture of excellence and

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28:25

Are Insurance plans finally making big changes for...

Insurance Untangled ·

2024/02/06

In this episode, the hosts delve into the significant changes in insurance plans for the new year. The discussion covers the response to the mass exodus of doctors from networks, the industry's fear of losing in-network providers, and anticipated policy shifts. Insurance expert Ben Tuinei emphasizes the need for improvements in financial relief and reduced denials for doctors, expressing hope for positive changes in 2024 but acknowledging the ongoing contention between insurance companies and

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25:14

How to grow a membership plan with small business...

Insurance Untangled ·

2024/01/30

In this episode, Jordon delves into the crucial topic of growing patient membership plans with small business owners. He emphasizes the significance of steering clear from PPO plans, focusing on predictable recurring revenue, and nurturing loyalty through customized membership plans. The conversation highlights various strategies targeting uninsured and inactive patients, converting PPO patients, and networking with small businesses. A dental membership plan can save your practice time and

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27:07

5 Marketing Strategies That Will Shape 2024 To Be...

Insurance Untangled ·

2024/01/23

In this informative episode, dental practice owners can look forward to discovering the key strategies for a successful 2024. The focus begins with dominating Google SEO by ranking for 100+ keywords. Emphasis is placed on smart marketing spending, urging precise tracking for optimal ROI. Explore the importance of refining landing pages to showcase expertise and connect with potential patients. The episode concludes by underlining the crucial role of effective phone answering skills, with a strong

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23:17

The Dental Buyer's Journey with Credentialing and Fee...

Insurance Untangled ·

2024/01/16

In this discussion on the dental buyer's journey, the focus is on credentialing and fee negotiations. Starting credentialing early is crucial, but confidentiality agreements during sales can complicate matters. Delays in credentialing can halt income generation, impacting new businesses. Contrary to misconceptions, it can take months. In this episode, learn how you can strategize to mitigate income disruptions during transitions and understand the realities of credentialing timelines. Replace

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30:26

10 Reasons NOT to Manage Your Dental Memberships...

Insurance Untangled ·

2024/01/09

In this episode, Jordon Comstock discusses ten reasons why managing dental memberships manually isn't ideal. He emphasizes the importance of starting 2024 by prioritizing membership plans. The manual approach leads to administrative burdens, incorrect member tracking, and lapses in coverage, drawing parallels to self-checkout at Walmart, with the need to scale effectively. Additionally, it highlights the risks of data mismanagement, the complexity of customizing plans, and the significance of

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29:03

If you are not an Influencer, don't bother with...

Insurance Untangled ·

2024/01/02

In this episode, Naren shares a critical understanding of marketing's effectiveness in today's landscape. Challenging the notion of social media's sole relevance for influencers and examines its changing nature. From discussing the shift in Facebook's purpose to the addiction-driven strategies of platforms like TikTok and Instagram, the conversation explores the realities of social media for dental practices. Ekwa's dedicated team of experts devotes 4-6 hours prior to the meeting to carefully

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22:07

Do Insurance Plans Lease CDT from American Dental...

Insurance Untangled ·

2023/12/26

Learn the secret agreement between the American Dental Association (ADA) and insurance companies with Ben Tuinei. Explore how ADA leases the CDT codes, challenging insurance claims and protecting dentists' rights. Join Ben's quest for transparency as he navigates this intricate system, empowering dentists to fight back against unfair insurance practices and discover exclusive insights into the leasing agreement's clauses, the power it holds in appeals, and its impact on claim denials. Before

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27:57

Incentivizing Dental Staff for Membership Plan Success

Insurance Untangled ·

2023/12/19

In this episode, Jordan Comstock talks about motivating dental staff to promote a membership plan. He explores how successful practices inspire their teams by rewarding them for bringing in more revenue. They also have fun activities and outings to boost morale. Jordan shares tips on how to motivate staff effectively, emphasizing the importance of aligning incentives, offering education, and building a team spirit for steady growth and happier team members. A dental membership plan can save your

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32:06

Why Practices Fail with Marketing?

Insurance Untangled ·

2023/12/12

In this episode, Naren Arulrajah explains why many practices struggle and fail with marketing. He emphasizes the crucial aspects of their costs and effectiveness—helping people find solutions to their needs and providing reasons to choose your service over others. Naren also highlights the challenges and strategies to secure a strong presence on Google through SEO, with the importance of executing a clear plan. Don't let marketing mistakes hold you back from reaching your potential patients and

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18:41

What is a healthy collection rate to maintain in a...

Insurance Untangled ·

2023/12/05

Are you going through the complexities of maintaining a high collection rate in dental offices? In this episode, Insurance Untangled hosts will help you explore the challenges of collecting the full amount owed, especially when dealing with insurance write-offs and patient negotiations. They highlight the mistakes leading to low collection rates, like inadequate verification and inaccurate estimations. Learn the strategies to bridge the gap from lower rates to optimal collections, including

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24:45

Subscription Revenue Reinvestment Strategy

Insurance Untangled ·

2023/11/28

In this episode, Jordon Comstock dives into subscription revenue reinvestment strategies, exploring the power of recurring revenue models. Unveiling the significance of membership plans, he sheds light on their transformative potential for businesses, drawing parallels to successful practices. From dissecting the nuances of recurring vs. reoccurring revenue to unraveling the art of strategic reinvestment, Jordan emphasizes the impact of smart reinvestment in business growth. Explore the realms of

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28:21

Can Social Media Help Me Get New Patients?

Insurance Untangled ·

2023/11/21

This episode explores dental practice marketing through digital channels like Google ads, SEO, social media ads, and organic social media. Naren leads the discussion, highlighting the differences between these marketing avenues and their effectiveness in acquiring new patients. The discussion emphasizes the need for personal involvement in organic social media for effective patient acquisition. The rarity of successful organic social media strategies in dentistry, especially for local practices,

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19:54

Growing PPO Fee Negotiations Amid Dentist Network...

Insurance Untangled ·

2023/11/14

In this episode, the hosts delve into the changing dynamics between dentists and insurance companies, particularly in the context of more dentists dropping PPO plans. They highlight the shift towards more favorable fee negotiations and increased flexibility for dentists, as well as the impact of doctors going out of network. The conversation emphasizes the power of dentists to negotiate and adapt in response to changing patient preferences and the influence of online reviews. The future of

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21:52

Why Dental Membership Plans Fail

Insurance Untangled ·

2023/11/07

With numerous practices offering their membership plans, how can a dental practice effectively stand out and reach potential patients who may already be bombarded with similar offers? In this interview, Jordon Comstock discusses why many dental membership plans often fail and how to ensure their success. Learn the power of subscriptions, the art of internal and external marketing, and the magic of team buy-in. Find out how these factors can ensure predictable revenue and create exceptional

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17:58

Are You Using Google Reviews To Grow Your Practice?

Insurance Untangled ·

2023/10/31

In this episode, Naren shares the importance of using Google Reviews to grow a dental practice, emphasizing the 92% reliance on such reviews when choosing a dentist. He explains the two primary reasons for focusing on five-star Google reviews: increasing patient attraction and improving Google ranking. The episode also highlights Google's ranking criteria, emphasizing that managing Google reviews is an ongoing process essential for long-term success.

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19:50

How many doctors in dentistry are dropping insurance...

Insurance Untangled ·

2023/10/24

In this episode, Ben, Naren and Jordon discuss the growing trend of doctors dropping insurance in the dental industry. They explore the motivations behind this shift, such as rising inflation and the desire for traditional profitability, delving into the numbers, revealing that approximately 98% of dentists are considering dropping insurance plans. The episode highlights the changing landscape among DSOs (Dental Service Organizations), with some leaving insurance participation and the potential

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