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PODCAST

The GTMnow Podcast

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio

technology

All Episodes

56:21

GTM 96: The Three Pillars of a Modern Go-To-Market...

The GTMnow Podcast ·

2024/05/28

Kelly Hopping is currently the Chief Marketing Officer (CMO) for Demandbase whereshe is responsible for differentiating the go to market platform, increasing brandpresence, and accelerating acquisition and conversion of potential customers.Prior to joining Demandbase, Kelly honed her start-up skills as the first CMO atHYCU, a series B, venture capital-backed data protection SaaS company. She nowcontinues at HYCU as an Advisor. Before HYCU, Kelly served as the Chief MarketingOfficer for the Di...

en

54:24

GTM 95: Going to Market in a Single Platform...

The GTMnow Podcast ·

2024/05/21

Daniel Zarick is the Co-Founder and CEO of Arrows, a collaborative customer onboarding tool built specifically for teams using HubSpot. With funding from Gradient Ventures, HubSpot Ventures, and GTMfund, Arrows. is well-positioned to become a major player in the HubSpot ecosystem.Discussed in this Episode:The benefits and challenges of going to market in a single platform ecosystem like HubSpotHow to gain traction and build relationships with key stakeholders in a crowded partner ecosystemStr...

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51:49

GTM 94: Mastering Branding, Pricing, and Customer...

The GTMnow Podcast ·

2024/05/14

Holly Chen is the Managing Partner of ExponentialX, a Marketing and Growth Advisory Collective for high-growth SaaS startups, advising companies like Miro, Loom, ServiceNow, Appsflyer in their growth journeys. She also guest lectures at Berkeley and NYU, teaches at Section and Maven, mentors at First Round Capital, and is an active angel investor. Previously, Holly was the Global Head of Digital Marketing at Slack, helping it grow $100M to $700M ARR and going public. She was the Head of Growt...

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53:23

GTM 93: Mastering the Generalist Specialist Role and...

The GTMnow Podcast ·

2024/05/07

Description:Noah Marks is a transformative growth leader focused on building GTM engines and scaling organizations for sustainable growth. He has been in the strategy & operations world for the last decade (with Udemy, WalkMe, Okta and Salesforce), and has spent almost the entirely of his career in the B2B technology market (with the lone exception being a slight deviation into the world of M&A investment banking). Noah currently resides in the Bay Area with his wife, three kids and 3...

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50:30

GTM 92: Unlocking $100M+ Deals, Winning in Enterprise...

The GTMnow Podcast ·

2024/04/30

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55:18

GTM 91: Transforming Customer Intelligence, Leading a...

The GTMnow Podcast ·

2024/04/23

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51:27

GTM 90: The GTM Playbook Under Attack and...

The GTMnow Podcast ·

2024/04/16

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47:00

GTM 89: Bundling the GTM Stack, Secrets of Winning...

The GTMnow Podcast ·

2024/04/09

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38:56

GTM 88: Know Your Numbers to Create Alignment and...

The GTMnow Podcast ·

2024/04/02

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43:20

GTM 87: The Future of Media and Marketing with...

The GTMnow Podcast ·

2024/03/26

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48:55

GTM 86: Learnings From 6 Successful SaaS Exits with...

The GTMnow Podcast ·

2024/03/19

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47:11

GTM 85: A $2.6 Billion Lesson and Embracing...

The GTMnow Podcast ·

2024/03/12

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38:45

GTM 84: Outbound Isn’t Dead: This is How to Reach the...

The GTMnow Podcast ·

2024/03/05

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41:29

GTM 83: Redefining Marketing with AI and...

The GTMnow Podcast ·

2024/02/27

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39:14

GTM 82: Use These Sales Negotiation Tactics to Win...

The GTMnow Podcast ·

2024/02/20

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34:42

GTM 81: Signal-Based Sales and Entering GTM 5.0 with...

The GTMnow Podcast ·

2024/02/13

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47:11

GTM 80: AI in GTM Deep Dive | Overcoming Analysis...

The GTMnow Podcast ·

2024/02/06

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49:31

GTM 79: Surviving and Thriving with Frugal, Gorilla...

The GTMnow Podcast ·

2024/01/30

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22:58

GTM 78: 2024 Predictions with GTMfund's General...

The GTMnow Podcast ·

2024/01/23

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40:08

GTM 77: Building a Top-Down Sales Strategy While...

The GTMnow Podcast ·

2024/01/17

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205 results

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