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PODCAST

Product Chats Podcast

Pragmatic Institute

Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.

business management

All Episodes

55:31

Decoding Customer Satisfaction with Evan Klein

Product Chats Podcast ·

2023/07/07

"Understanding precisely why your users are happy or frustrated should inform the product roadmap and your continuous improvement efforts are likely to enhance your company's reputation." - Evan Klein In this product chat, Evan Klein, Founder and President of Satrix Solutions, shares insights on understanding customer behavior and its impact on business success. The conversation revolves around the importance of data-driven decision-making, focusing on key data points businesses should monitor

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31:55

Throwback - Too Much too Soon? - Subscription Models...

Product Chats Podcast ·

2023/06/30

In this episode of Pragmatic Live, our very own Diane Pierson, Pragmatic Institute instructor, is joined by Joe Douress, published author and managing director for Brittish Medical Publishing for the Americas, to discuss how to better leverage subscription models at the right time to ensure customer and revenue retention. Don't forget! - Each and every Friday, we hold live AMA's that you can take part in! Visit pragmaticinstitute.com to learn more. Watch our previous sessions HERE.

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24:08

Mastering the Voice of the Customer: A Conversation...

Product Chats Podcast ·

2023/06/23

“Your best messaging is often going to be the messaging that a customer gives to you.” - Aneri Shah In this episode, Rebecca Kalogeris interviews Aneri Shah, the head of B2B marketing at Ethos and a seasoned product marketing professional. They delve deep into the importance of understanding your buyers and capturing the 'voice of the customer.' Shah brings forth her experiences from working with tech giants like Microsoft, Meta and insurtech company Ethos to shed light on successful product

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30:38

The Power of Curiosity and Market Research

Product Chats Podcast ·

2023/06/16

“Even one conversation with one customer can be so impactful to what we can deliver.” - Daniel Alleyne In this episode of Product Chats, Rebecca Kalogeris, VP of product strategy at Pragmatic Institute, interviews Daniel Alleyne, a former Deloitte consultant and current product manager at Ivy Charging Network. The discussion centers around Daniel’s non-linear journeys to product management and highlights the significant impact of curiosity and market research. They discuss: The pervasive

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36:28

Decoding Data-Driven Decisions with Paul Meresanu

Product Chats Podcast ·

2023/06/09

“Break the communication barriers to your organization with data.” - Paul Meresanu In this episode, Georgina Donahue, director of community at Pragmatic Institute interviews Paul Meresanu, the director of product management at Jedox Cloud Platform, on incorporating data into product strategies. Paul Meresanu is an experienced product leader with knowledge in leading product management teams in software, SaaS, and B2B companies on a global scale, ranging from small startups to established

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53:12

How to Build Roadmap Alignment

Product Chats Podcast ·

2023/06/02

Your product roadmap serves as more than just a mere document. It acts as a powerful conduit, effectively communicating your vision and strategy to key stakeholders, partners, and customers. Neglecting to provide realistic, relevant, and up-to-date information within your roadmap can lead to missed opportunities, wasted time, and potential revenue loss. In this episode, Mina Hanna, a senior product manager in FinTech at Verizon, shares invaluable strategies and approaches for effectively

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23:23

In the Sales Trenches: How Product Marketers Build...

Product Chats Podcast ·

2023/05/26

“I would love for marketers to get involved in a couple of sales demos and commit to it, not just listen in. I think that would be uncomfortable for a lot of people, and that means that you're learning.” - Ross Cranwell In this episode of Pragmatic Live, Rebecca Kalogeris, VP of Product for Pragmatic Institute, interviews Ross Cranwell, the CEO and co-founder of Milk Video, a video-editing platform that helps product marketers quickly repurpose their long-form video and audio content into

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13:15

Throwback - From Roadmap to Revenue

Product Chats Podcast ·

2023/05/19

In this great throwback episode, pricing guru and long-time Pragmatic partner Mark Stiving covers three key methods you can use to get the most profitable products to the market as quickly as possible. Want to learn more about pricing your product for success? Take Price from Pragmatic Institute. Learn more and register today.

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27:38

Tested Strategies for Raising Prices and Increasing...

Product Chats Podcast ·

2023/05/12

"Your customers are looking at your product and asking for discounts. The key is to demonstrate the value of your product so that they understand the price is justified." - Mark Stiving, Chief Pricing Officer for Impact Pricing In this episode of the Pragmatic Live, host Rebecca Kalogeris, Vice President of Product at Pragmatic Institute, interviews Mark Stiving, Ph.D., Chief Pricing Officer for Impact Pricing, who shares six ways to raise product prices effectively. They discuss pricing

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34:45

Turning Knowledge into Impact: How Pragmatic Courses...

Product Chats Podcast ·

2023/05/05

“We're not looking for the learning itself; we're looking for that behavior. We want that application. That is where the real value is for any organization or business.” - Erica Sutula What makes Pragmatic’s courses effective and impactful? In this episode of Pragmatic Live, Rebecca Kalogeris, VP of Product for Pragmatic Institute, and Erica Sutula answer that question. Erica is a passionate learner and an expert in creating learning experiences that motivate and engage adults. She finds joy in

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57:06

How To Utilize Aha! For Effective Product Management

Product Chats Podcast ·

2023/04/28

“The secret is not to pick the squeakiest wheel, but to actually find the thing that's going to add the most business value and customer value if we release it out to the market.” - Erik Johnson In this Product Chat, Ian Templin, director of product management at Pragmatic Institute, and Erik Johnson, knowledge group manager at Aha! have a collaborative discussion about specific product strategies and how to execute processes using Aha!’s software. Ian and Eric Discuss: The three common pitfalls

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27:29

How to be a Product Manager That Engineers Don’t Hate

Product Chats Podcast ·

2023/04/21

“Use that user empathy superpower with your engineers. See that they are your partners, not your resources.” - Kirsten Van Detta In this episode of Pragmatic Live, Rebecca Kalogeris, VP of product for Pragmatic Institute, interviews Kirsten Van Detta, group product manager at LinkedIn, about improving the PM/Engineering relationship. Kirsten Van Detta is a passionate product manager with a diverse project management and business analysis background. She discovered her love for product management

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58:27

Should You Delegate to ChatGPT? Insights from Nils Janse

Product Chats Podcast ·

2023/04/14

This episode is from our latest Product Chat webinar >> watch the webinar “I really encourage you whenever you have a task think about whether you have to do it or whether the ChatGPT can do it for you.” - Nils Janse In this episode, Nils Janse, founder of Delibr, explains how product professionals can integrate AI to enhance products and workflows. During this episode, Nils discusses: The limitations and capabilities of GPT-3 and GPT-4 The applications for generative AI, evaluative AI and

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45:22

Lessons from Netflix: How to Launch Pricing Changes...

Product Chats Podcast ·

2023/04/07

“I teach the pricing class, and we like to say that people don't want to feel punished when it comes to price—they want to feel rewarded." - Todd Middlebrook In this episode, Pragmatic Instructors Paul Young, Dan Corbin and Todd Middlebrook dive deep into Netflix’s latest policy updates to discuss the importance of pricing changes in a subscription-based business. During this episode, they discuss: Netflix’s latest changes and the impact The reaction in the market to the password-sharing

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47:06

Why Your Company Needs a Voice of Customer Program

Product Chats Podcast ·

2023/03/31

“Data in a spreadsheet is going to have a limited effect. How you tell the story and how you convey that to members of the leadership team in a way that is easily digestible and makes it clear how they can act on it is vitally important. If the feedback is only shared with the CEO or with one department, then you're leaving a lot of opportunities on the table.” - Evan Klein. In this episode of Pragmatic Live, Eddie Gordon, courseware designer at Pragmatic Institute, interviews Evan Klien about

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58:25

How Designers and Product Managers Can Work Together...

Product Chats Podcast ·

2023/03/24

"In an environment where there is not good collaboration, ultimately, you don’t leverage the expertise of everyone. You’re leaving all these superpowers on the table because people aren’t talking. The key to innovative ideas is leveraging the talents of a whole group.” - Teresa Brazen In this episode, Pragmatic Instructors Cindy Cruzado and Teresa Brazen discuss how product managers and designers can work together to create intuitive, innovative products. Cindy and Teresa will provide insights

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48:41

Overcoming Resistance to Change: Insights from...

Product Chats Podcast ·

2023/03/17

“The first market we have to sell to is our executive team” - Steve Gaylor We know Pragmatic training has the potential to revolutionize the way your organization approaches product—but does your company (more specifically, your leadership) understand the impact of being market-driven? In this episode, Pragmatic Instructors Paul Young, Cindy Cruzado, Amy Graham, Steve Gaylor, and Will Scott discuss putting Pragmatic training into practice. During this episode, they discuss: The challenges

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37:36

How To Hire Excellent Product Managers with Matt Lemay

Product Chats Podcast ·

2023/03/10

This podcast has some strong language, so if you've got any little ones around, you might want to pop in some headphones. “I think there is just this deep, massive insecurity around hiring product managers. Companies are fearful of hiring the wrong person. So they defer to the perceived wisdom and expertise of others. In doing so, they abdicate their most important responsibility, which is to figure out what they need for that team to achieve its particular goals at that moment, at that company.”

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40:38

A Systematic Approach to Branding and Positioning...

Product Chats Podcast ·

2023/03/03

“The first success criteria for positioning I use is if all the key constituents within the client organization have clarity and a united point of view on what the brand and the company stand for. The second is if the salesforce feels energized. The ultimate metric is business success, such as customer acquisition or growth.” - Ulli Appelbaum In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Ulli Appelbaum, an independent brand strategist

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56:01

Anatomy and Evaluation of a Successful Launch

Product Chats Podcast ·

2023/02/24

This episode is from our latest Product Chat webinar >> watch the webinar When it comes to the planning, execution and effectiveness of a launch, understanding the key components and their function within teams and processes is essential. Each phase of a launch brings its own very specific challenges and being able to execute and navigate while remaining on track can be challenging. So how can you best identify the key elements of a launch and utilize evaluation to ensure you’re building upon each

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474 results

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