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PODCAST

The Rebooting Show

Brian Morrissey

The Rebooting Show gets into the weeds with those building and operating media businesses, giving an open view into how the smartest people in the media business are building sustainable media businesses. https://www.therebooting.com/ (www.therebooting.com)

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All Episodes

00:18:24

Media's uncanny valley

The Rebooting Show ·

2023/09/25

This is a bonus episode of The Rebooting Show, featuring a conversation I had on the People vs Algorithms podcast. We discuss why the conventions of media are giving way to new formats that dispense with the artifice in favor of something approximating real conversations.

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00:54:50

Rich Routman on The Sporting News' embrace of affiliate

The Rebooting Show ·

2023/09/19

Rich Routman is a veteran of the sports media industry. He recalls how if an advertiser discussed a cost-per-action deal with a major sports media company as recently as five years ago, the media executives would "run out of the room." That all changed with the legalization of sports gambling in 33 states and the District of Columbia. A giant industry would need customers, and sports media was there to help. That's led the Sporting News, which Rich joined as CEO last year, to raise a

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00:45:30

Bustle's Jason Wagenheim on the end of traffic

The Rebooting Show ·

2023/09/12

Bustle was founded a decade ago in a far different media environment, as big digital media companies, flush with VC cash, scrambled to acquire the biggest audiences possible. The supposition that those with the biggest uniques would be handsomely rewarded didn't turn out to be a durable model. Now, Bustle is looking like a different entity, as its CRO says typical ad campaigns are now just 15% of the company's revenue Instead, it is focused on using its stable of brands for bigger efforts

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00:45:42

Puck’s Jon Kelly on why ads are still a good business

The Rebooting Show ·

2023/09/05

Puck launched two years ago, heralded as Vanity Fair for the Substack era. A big part of the pitch was a subscription model. But like others, such as Punchbowl, Puck has found that its subscription business, with its direct connections, and vertical focus lends itself well to a strong direct-sold ad business. Other topics we cover: What ails legacy publishing models Raising $10 million in a rough funding climate The pendulum shift from institutions to individuals The enduring value of scarcity

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00:44:44

How CJ Gustafson is building the playbook for CFOs

The Rebooting Show ·

2023/08/15

CJ Gustafson is one of the rare people who is both immersed in his field but does not suffer from the tyranny of knowledge. CJ uses memes and a conversational style with Mostly Metrics to address what those outside corporate finance would consider dry topics. But most importantly, he completely understands the challenges of being a CFO because he’s a CFO. In this episode, we discuss how he built Mostly Metrics, as well as getting into the weeds of why media is often a terrible business and what are

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00:44:55

Literally Media's approach to creator partnerships

The Rebooting Show ·

2023/08/08

Literally Media -- home to Cracked, I Know Your Meme and Cheezburger -- isn't going to fight creators. Instead, it's partnering with them to do everything from launch channels on new platforms, get access to brand partnerships and be part of live events. Literally Media CEO Oren Katzeff explains the approach, along with Literally's emphasis on IP-based video franchises and more.

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00:50:14

Hollywood's doom loop

The Rebooting Show ·

2023/08/01

This week, I spoke to Parquor’s Andrew Rosen, a former Vicom exec turned media analyst, to unpack Hollywood’s weird summer of transition. The challenge for media companies is moving from a wholesale model to a retail model. Andrew sees a group of leaders without a clear understanding of how to make that leap.

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00:49:00

Bloombeg Media CEO Scott Havens on AI's impact

The Rebooting Show ·

2023/07/25

Bloomberg Media CEO Scott Havens sees AI as both challenge and opportunity for publishers, who at this point are used to rapid changes to how their content is distributed. The challenge is how AI is poised to have the biggest impact on search since Google's rise to be the dominant distributor of internet traffic. The opportunity is to use the AI tools to create better experiences and more resilient business models. "There's no use in crying over spilled milk," Scott advises.

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00:53:58

Hearst's David Carey on media's chaotic future

The Rebooting Show ·

2023/07/18

On this week’s episode of The Rebooting Show, I was joined by Hearst’s David Carey to discuss the resilience of so-called legacy media businesses. David returned to Hearst in 2019 as svp of public affairs and communications after a stint at Harvard, picking up on an eight-year run as president of Hearst Magazines from 2010 to 2018. He was group president at Condé Nast for many years, as well as the founding publisher of Smart Money. Some highlights from our discussion: The broad view of content:

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00:48:36

Neil Vogel on why the Dotdash-Meredith deal still...

The Rebooting Show ·

2023/07/11

At Dotdash Meredith, CEO Neil Vogel remembers sitting around with his management team, after $2 million in “incremental” ad revenue appeared, and wondering, “Have we hit peak Dotdash?” “We had a really great formula: make incredible content, make really great sites and experiences, and have fewer ads that work better,” Neil said. Which brings me back to late 2021, because that’s when IAC plunked down $2.7 billion to buy the storied Meredith brands: People, Entertainment Weekly, Better Homes &

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00:33:34

The 'influencer" journalist model

The Rebooting Show ·

2023/06/27

Last week, at The New Attention Economy in Cannes, I discussed the notion of “influencer journalism” with Semafor co-founder and editor-in-chief Ben Smith and Puck co-founder and COO Liz Gough. Some highlights from the session: The creator economy is a long term shift: “Every other media industry, starting with Hollywood 80 years ago, made this transition to a connection with individuals. Journalism, because it is the worst of the media businesses, is the last one to get there.” – Ben The legacy

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00:29:16

Bloomberg Media's Christine Cook on navigating change

The Rebooting Show ·

2023/06/23

Christine Cook joined Bloomberg Media in March as global chief revenue officer. We spoke about reasons for media optimism, how AI is an opportunity (and a threat), and how Bloomberg is approaching programmatic as the data landscape changes.

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00:16:13

Creativity in an AI age

The Rebooting Show ·

2023/06/22

At The New Attention Economy’s final day in Cannes, we turned the spotlight on AI with a closing session featuring Rei Inamoto, CEO of I&Co, and Myra Nussbaum, chief creative officer and president of Havas, assessed the impact AI will have on creativity. Both aren’t quite ready to proclaim a revolution just yet.

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00:21:43

Hearst’s Lisa Howard on why media can’t quit ads

The Rebooting Show ·

2023/06/21

For Hearst global chief revenue officer Lisa Howard, the shift to focus mostly on subscriptions at many publishers obscures the reality that advertising will continue to be the dominant monetization form for most media, including Hearst. Lisa discussed the power of ads and the resilience of legacy media during a live podcast recording at The New Attention Economy on Tuesday.

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00:29:22

GroupM's Kirk McDonald on the outlook for digital...

The Rebooting Show ·

2023/06/20

In a live recording of The Rebooting Show from Cannes, Kirk McDonald, CEO of GroupM North America, seemed to wonder whether we’ve all talked ourselves into a downturn that wasn’t, "For the first half of this year, we saw behavior that anticipated a crash,” he said, even if we’ve had a “pretty smooth landing.” “The thing we were worried about didn’t happen,” he added. “But I don’t think we’re seeing the kind of fulsome growth [we’ve seen in the past]”

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00:49:36

Punchbowl's Anna Palmer on building a new media brand

The Rebooting Show ·

2023/06/13

Anna Palmer is a journalist turned startup CEO. Along with Jake Sherman and John Bresnahan, she founded Punchbowl News in January 2021, just in time for the assault on the Capitol. Punchbowl’s obsessive focus on the Capitol, and business model that combines subscriptions with high-value issue advocacy ads led it to sprint out of the gates with a $10 million first year. Anna is more reticent about its current pace – I tried – but by all measures what Punchbowl is doing is working in a media

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00:49:06

How AI will change advertising

The Rebooting Show ·

2023/06/06

This episode is sponsored by Kerv, which uses artificial intelligence to identify objects within video and match them to databases, enabling for, among other uses, the creation of interactive “shoppable video” that embeds commerce in entertainment Kerv CEO Gary Mittman sees AI leading a sea change to the creative process, allowing for a movie franchise, for instance, to create sequels to the original without starting from scratch. For advertising, the changes are poised to be broader, with AI

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00:46:16

The China Project’s pivot to B2B and subscriptions

The Rebooting Show ·

2023/05/30

The Rebooting show is sponsored by Kerv Interactive, an AI-powered video creative technology that creates shoppable and immersive experiences within any video content. Learn more. ..... On this week’s episode of The Rebooting Show, Bob Guterma, CEO of The China Project, to discuss how to maintain credibility while catching flack from many sides, The China Project’s decision to leave Substack, adopting a subscription-first model and its crowdfunding efforts to raise capital from its audience.

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00:54:56

Industry Dive's Sean Griffey's guide to sustainable...

The Rebooting Show ·

2023/05/23

⁠Thanks to Kerv ⁠for sponsoring this episode. To see Kerv's technology at work, ⁠check out Peacock's MustShop TV⁠. If you’ll be on the Cote d’Azur next month. The New Attention Economy, presented by Kerv, will have speakers from the Financial Times, Uber, Paramount, Havas and more. Let’s talk ‘Active Attention’ Economy at Cannes Join us for three days of exclusive thoughtful conversations and cocktails with the industry’s best to discuss the Attention Economy and the future of publishing,

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00:40:54

Time CEO Jessica Sibley on taking down Time's paywall

The Rebooting Show ·

2023/05/18

Last week, I was in Chicago to attend the Omeda OX6 conference, where I recorded a live version of The Rebooting Show podcast. Jessica Sibley, CEO of Time, joined me to discuss her first six months at the 100-year-old publishing brand. Among the issues we discussed: The benefits of being a “legacy” brand The importance of a brand clearly standing for something Why taking down a paywall was right for Time’s strategy How Time is building a diversified business strategy Why commerce

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