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PODCAST

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week"s most important news. Every Monday there"s an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

business marketing

All Episodes

44:24

Episode 103: Andrew Lipsman on retail media trends,...

Marketecture: Get Smart. Fast. ·

2024/12/20

Andrew Lipsman is an Independent analyst, formerly eMarketer, NPD, Comscore. We talk retail media trends, Walmart-Vizio, etc.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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06:57

IAB Tech Lab Summit: Aashish Takkala of TikTok

Marketecture: Get Smart. Fast. ·

2024/12/16

Jeremy Bloom interviews Aashish from TikTokFor more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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58:56

Episode 102: Sir Martin Sorrell

Marketecture: Get Smart. Fast. ·

2024/12/13

The latest on S4 Capital, how AI is shaping the holding companies of the future, and more.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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10:21

IAB Tech Lab Summit: Achim Schlosser from Bertelsmann

Marketecture: Get Smart. Fast. ·

2024/12/09

Jeremy Bloom interviews Achim Schlosser, the VP of Global Data Standards at Bertelsmann about the challenges of working with data in today's privacy environment.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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43:13

Episode 101: Andy Goldberg of PCH

Marketecture: Get Smart. Fast. ·

2024/12/06

PCH, or Publisher's Clearing House, has been around for 70 years, and had a lot to teach us about user data, consent, and direct marketing.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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20:47

IAB Tech Lab Summit: Manny Puentes on how Genius is...

Marketecture: Get Smart. Fast. ·

2024/12/02

Jeremy Bloom interviews Manny Puentes of Genius sports. Genius has been a leader in visual enhancements to live sporting events and is now building an advertising business.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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43:02

Episode 100! Michael Kassan helps us celebrate

Marketecture: Get Smart. Fast. ·

2024/11/26

Legendary marketing whisperer Michael Kassan comes on the show to help up celebrate our 100th episode. We talk about pretty much everything!For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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07:23

IAB Tech Lab Summit: Mathieu Roche of ID5

Marketecture: Get Smart. Fast. ·

2024/11/25

Mathieu talks about how ID5 is trying to replace third party cookies with something better.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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52:16

Episode 99: Too much news! Rich Greenfield from...

Marketecture: Get Smart. Fast. ·

2024/11/22

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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09:14

IAB Tech Lab Summit: Cadi Jones from Index

Marketecture: Get Smart. Fast. ·

2024/11/18

Ari is joined by Cadi Jones, the GM for EMEA for Index Exchange to talk about curation, CTV, and more.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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43:37

Episode 98: Marc Guldimann explains everything about...

Marketecture: Get Smart. Fast. ·

2024/11/15

Marc is the CEO of Adelaide and he gives Eric and Ari a crash course in everything about attention measurement and metrics. In the News, we talk about the awful Forrester chart and the allegations against Zeta.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

22:26

Shopsense.ai: Enabling second screen shopping for TV

Marketecture: Get Smart. Fast. ·

2024/11/11

Shopsense.ai is a platform that enables broadcasters to transform into commerce destinations by capitalizing on "second screen" experiences, where viewers use a mobile device while watching TV. The platform allows audiences to shop for products seen on-screen through dedicated microsites, interactive content, and AI-powered image recognition. With partnerships with over a thousand retailers, Shopsense offers product suggestions for items inspired by media content, like fashion from red carpet events

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36:54

Episode 97: Live from London with the IAB Tech Lab

Marketecture: Get Smart. Fast. ·

2024/11/08

Ari interviews Shailley Singh the CEO of the IAB Tech Lab from their big event in London. And we announce our first ever conference, MarketectureLive (www.marketecturelive.com)For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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07:35

Justify Your Existence: Streamr.ai

Marketecture: Get Smart. Fast. ·

2024/11/04

Streamr.ai is a platform that enables small and medium-sized businesses to create and launch AI-generated video ads on Connected TV (CTV). The platform uses generative AI, called Streamr GPT, which leverages models from OpenAI and other providers to automatically create commercials by pulling brand assets from sources like business profiles or websites. Streamr.ai’s goal is to simplify CTV advertising for non-technical users by handling the creative and ad placement, targeting local audiences

en

40:39

Episode 96: Chris Paquette from DeepIntent explains...

Marketecture: Get Smart. Fast. ·

2024/11/01

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

12:57

Advertising Week: Elizabeth Chapman of Nextroll...

Marketecture: Get Smart. Fast. ·

2024/10/28

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Elizabeth ChapmanVP, Tech Partnerships & Channels of Nextroll (formerly AdRoll) about their work with the Privacy Sandbox and how they are approaching the cookieless future as a retargeting company.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

42:59

Episode 95: Randall Rothenberg, former head of the IAB

Marketecture: Get Smart. Fast. ·

2024/10/25

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

13:57

Advertising Week: Katie McAdams of Basis In-Person

Marketecture: Get Smart. Fast. ·

2024/10/21

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Katie McAdams, the CMO of Basis (formerly Centro) about their expansion into mid- and large-sized agencies from their traditional position with smaller clients.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

43:02

Episode 94: Dave Otten on the JW-Connatix deal and...

Marketecture: Get Smart. Fast. ·

2024/10/18

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

21:01

Advertising Week: InMobi and Kochava In-Person

Marketecture: Get Smart. Fast. ·

2024/10/14

We took advantage of Advertising Week by conducting a number of in-person interviews. We kicked off the week Vasuta Agarwal, the Chief Business Officer of Inmobi and Charles Manning, the CEO/President of Kochava. We talk about the current state of in-app advertising, as well as how brands are looking at the opportunities outside of the walled gardens.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at

en

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