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PODCAST

The Cash-Based Practice Podcast

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number

business

All Episodes

17:56

CBP 201: How to convert phone consultations into...

The Cash-Based Practice Podcast ·

2022/08/04

Do you hate it when a prospective patient asks about insurance right out of the gate? If so, you are not alone. But fortunately, handling those calls is a learned skill and there are quite a few things you can say to convert phone consultations into cash-pay patients—even when they have been seeing in-network providers for years. In this episode, I share some proven strategies to convey the high value of your service to prospective patients whose experience with other providers has led them to

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26:43

CBP 200: Little-Known Keys to Converting...

The Cash-Based Practice Podcast ·

2022/07/14

Are you frustrated by the number of new-patient consultations who never move forward with treatment? These missed opportunities can quickly drain your resources and leave your schedule full of holes, so it’s worth some effort to become as effective as possible at turning those prospects into paying patients. Fortunately, there are some simple things you can do to dramatically improve the number of conversions that result from your consults. This week marks a big milestone for the Cash-Based Practice

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50:39

CBP 199: How to get more google reviews and make your...

The Cash-Based Practice Podcast ·

2022/06/30

Does the mention of “social media marketing” make you want to crawl under your desk? Are you struggling to figure out how to get more Google reviews? Are you having trouble getting established as a high-end provider? If you answered ‘yes’ to any of these questions, I’m so excited to be able to share this week’s podcast with you! I had a chance to talk with Scott Waddell about a few powerful new tools from Patientsites that can make it easy for your practice to outshine the competition. In this

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16:51

CBP 198: Niche Healthcare Marketing that produces...

The Cash-Based Practice Podcast ·

2022/06/16

If you’ve ever struggled to get enough patients in your niche, this week’s podcast episode is a must-listen. I share a low-cost niche healthcare marketing plan that can quickly prove your authority and get the phone ringing. In this episode, I talk one of my Mastermind members through how to market specialized physical therapy services to those struggling with fertility problems. You’ll hear a number of simple, inexpensive approaches that can be translated to market any healthcare specialty within a

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14:52

CBP 197: How to drop low-paying insurance contracts...

The Cash-Based Practice Podcast ·

2022/06/02

If your profits are being squeezed by low-reimbursement insurance contracts but you hesitate to drop them because you think you'll lose too many patients, then this podcast episode is for you. I'm going to explain 4 key steps that my students have used to not only minimize loss of current patients, but to actually increase their patient numbers with high-value services that more than double their profit per visit! You’ll hear the top strategies that can help a practice successfully navigate the

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14:11

CBP 196: How to turn physical therapy workshop...

The Cash-Based Practice Podcast ·

2022/05/19

Do you struggle to turn workshop attendees into paying customers? There’s little more disappointing than having put a huge effort into creating highly valuable content and then walking away with no business. Not to worry, there are some simple workshop strategies you can use to make your offer irresistible and keep your practice in front of participants long after you’ve finished presenting. In this episode, I explain how to ensure your next workshop gives you the greatest number of participants

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14:05

CBP 195: Top practice growth strategies for any budget

The Cash-Based Practice Podcast ·

2022/05/05

Wondering if there’s a way you could leverage your resources to see better growth for your practice? It can be confusing to figure out the best way to get the word out about our services, particularly when there are significant limits on our time or the money we can invest. And that’s why this week’s podcast discusses the growth strategies that will make the most sense in the context of your specific priorities. In this episode, I answer three critical questions on the best way to make use of

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11:22

CBP 194: How to get a potential referral source...

The Cash-Based Practice Podcast ·

2022/04/21

Need to make a great impression with a promising potential referral source? Then this week’s podcast on how to manage your first meeting with a nearby provider should be just what the doctor ordered. In this episode, I explain how to make the most of your in-person introductions to referral sources. You’ll hear how to guide the conversation to build rapport and help them understand the value you can bring to their patients. And I also share some tips for how to describe your cash-based practice in

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11:55

CBP 193: How to get more attention for your practice...

The Cash-Based Practice Podcast ·

2022/04/13

Don’t reinvent the wheel every time you want to create a touchpoint with your audience! There are some simple strategies for repurposing your articles, resources, and videos that will allow you to build more credibility with potential patients without wasting a lot of your time. In this week’s podcast, I walk you through how you can get more bang for your buck on all your content marketing efforts. You’ll learn creative ways to take a single piece of content and turn it into a variety of highly

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16:50

CBP 192: How to build the right team to scale your...

The Cash-Based Practice Podcast ·

2022/04/07

Are you getting ready to hire but afraid of putting your practice in the wrong hands? Creating the right team is definitely one of the trickier parts of growing a practice, but there are some simple strategies that can make it far easier. In this week’s podcast, I walk you through approaches that will help you build the right team to fit your unique practice goals. You’ll hear specific tactics that can help you identify the type of personality a position requires, efficiently screen candidates, and

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10:57

CBP 191: How to start your cash-based practice as a...

The Cash-Based Practice Podcast ·

2022/03/31

Do you dream of starting your own cash-based practice but are held back by the fear of what it will take to make that work? If so, this week’s podcast may be just what you need! Starting a practice as a side hustle dramatically limits the time and money required in order to get started, so you can begin working toward your dream without feeling like you’ve jumped from a plane without a parachute. In this episode, I explain how a side hustle can help you maintain a relatively relaxed work/life

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13:57

CBP 190: Is an event booth a good way to market a...

The Cash-Based Practice Podcast ·

2022/03/17

Does it make good business sense for a cash-based practice to have a presence at a local event? After all, the investment doesn’t only include the price of the booth itself, but also your time and any promotional materials you bring along. In this week’s podcast, I explain how to decide if having a space at a live event is right for your practice, and if so, how to make the most of your booth. You’ll hear how to know if the cost is likely to deliver a big-enough return, how to handle the crowd so

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11:43

CBP 189: How to get leads to answer the phone when...

The Cash-Based Practice Podcast ·

2022/03/03

Tired of playing phone tag with prospects? Are you sometimes ghosted by website leads? If so, this podcast may be just what the doctor ordered to help you learn precisely how to get in touch with the leads who have expressed an interest in your practice. In this episode, I explain the simple followup techniques that can help you get in touch with all those interested leads who found you through your marketing efforts. You’ll hear exactly what to do, when to do it, and which media to use in what ways

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10:41

CBP 188: Two simple elements that turn tough...

The Cash-Based Practice Podcast ·

2022/02/17

Do you have trouble deciding whether to pursue each new opportunity that arrives? Do you find it hard to hire people who are a great fit for your practice? Do you sometimes struggle to get your practice to reflect your vision for it? Well, the solution to it all might be as simple as understanding how to leverage two critical documents: the mission statement and core values. In this episode, you’ll learn how to save time, stress, and potential regrets by creating an actionable mission statement and

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53:49

CBP 187: A low-stress way to start a cash-based...

The Cash-Based Practice Podcast ·

2022/02/04

If you’ve been thinking about going out on your own but are afraid to make the leap, you’ll definitely want to hear this week’s podcast. Jason Racca is one of my Mastermind group members, and he’s managed to lean into practice with a solid side hustle that involved very little risk or disruption to his life! From the moment he encountered manual therapy in PT school, Jason was sold. As he learned more about the transformative power of some leading-edge manual therapy techniques, he always kept the

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11:29

CBP 186: How to find out if a potential employee is...

The Cash-Based Practice Podcast ·

2022/01/20

So you’re ready to hire, and you’ve got interviews scheduled. But do you know how to strategically use an interview to find out if a candidate is going to be a good fit for your practice? In this week’s podcast, I explain how to prepare for an interview with a candidate so you’ll be able to decide if they possess the characteristics and personality you need for the role. You’ll hear how to decide what traits really matter and how to leverage behavioral interviewing techniques that can help you see

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57:25

CBP 185: How to rise above cash-pay competition in 2022

The Cash-Based Practice Podcast ·

2022/01/06

The cash-pay practice model is going to see major changes in 2022, and nobody seems to be talking about it! … That’s why today’s podcast is so important—because understanding the trends and strategies I share can mean the difference between your sustainable success or ongoing struggle and failure in the cash practice model. For some time, there’s been a trend of mergers and acquisitions in healthcare, where large corporations buy up small practices and practice groups to add to their network. The

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13:05

CBP 184: Should I hire a professional marketing...

The Cash-Based Practice Podcast ·

2021/12/30

Thinking about handing off your marketing to a slick vendor who promises fantastic ROI? Before you leap head-first into any deals, you’ll want to make sure you know what to look for to recognize a less-than-stellar marketing company or a bad contract. While there are amazing marketing professionals who are worth huge sums because of the astonishing results they deliver, there are also many who offer lots of empty promises and demand payment for little if any results! In this episode, I explain how

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01:06:59

CBP 183: Cash-based functional medicine practice...

The Cash-Based Practice Podcast ·

2021/12/09

It’s not everyday I get to interview someone who has been making the cash-based healthcare model work since the 90’s! But in this interview you’ll go on a journey with a true pioneer of cash practice, Dr. Tom Yarema and learn how he was able to do it at a time when almost no one else was (and on the rural island of Kauai!) Dr Yarema got his start in medicine nearly 40 years ago. His work at the forefront of the newly developing field of emergency medicine gave him an opportunity to learn and create

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17:12

CBP 182: How to create an exceptional patient experience

The Cash-Based Practice Podcast ·

2021/12/02

Are you missing opportunities to turn your patients into raving fans? Since human beings are wired to notice defects and problems, it takes more than just competent care in a decent office to truly impress. Fortunately, with a little thought, most practices can discover some fairly easy changes that will make a big impact on the overall patient experience you can deliver. In this episode, I walk you through some of the critical—but often overlooked—features that can help set a cash-based practice

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301 results

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