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PODCAST

The Cash-Based Practice Podcast

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number

business

All Episodes

13:57

CBP 190: Is an event booth a good way to market a...

The Cash-Based Practice Podcast ·

2022/03/17

Does it make good business sense for a cash-based practice to have a presence at a local event? After all, the investment doesn’t only include the price of the booth itself, but also your time and any promotional materials you bring along. In this week’s podcast, I explain how to decide if having a space at a live event is right for your practice, and if so, how to make the most of your booth. You’ll hear how to know if the cost is likely to deliver a big-enough return, how to handle the crowd so

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11:43

CBP 189: How to get leads to answer the phone when...

The Cash-Based Practice Podcast ·

2022/03/03

Tired of playing phone tag with prospects? Are you sometimes ghosted by website leads? If so, this podcast may be just what the doctor ordered to help you learn precisely how to get in touch with the leads who have expressed an interest in your practice. In this episode, I explain the simple followup techniques that can help you get in touch with all those interested leads who found you through your marketing efforts. You’ll hear exactly what to do, when to do it, and which media to use in what ways

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10:41

CBP 188: Two simple elements that turn tough...

The Cash-Based Practice Podcast ·

2022/02/17

Do you have trouble deciding whether to pursue each new opportunity that arrives? Do you find it hard to hire people who are a great fit for your practice? Do you sometimes struggle to get your practice to reflect your vision for it? Well, the solution to it all might be as simple as understanding how to leverage two critical documents: the mission statement and core values. In this episode, you’ll learn how to save time, stress, and potential regrets by creating an actionable mission statement and

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53:49

CBP 187: A low-stress way to start a cash-based...

The Cash-Based Practice Podcast ·

2022/02/04

If you’ve been thinking about going out on your own but are afraid to make the leap, you’ll definitely want to hear this week’s podcast. Jason Racca is one of my Mastermind group members, and he’s managed to lean into practice with a solid side hustle that involved very little risk or disruption to his life! From the moment he encountered manual therapy in PT school, Jason was sold. As he learned more about the transformative power of some leading-edge manual therapy techniques, he always kept the

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11:29

CBP 186: How to find out if a potential employee is...

The Cash-Based Practice Podcast ·

2022/01/20

So you’re ready to hire, and you’ve got interviews scheduled. But do you know how to strategically use an interview to find out if a candidate is going to be a good fit for your practice? In this week’s podcast, I explain how to prepare for an interview with a candidate so you’ll be able to decide if they possess the characteristics and personality you need for the role. You’ll hear how to decide what traits really matter and how to leverage behavioral interviewing techniques that can help you see

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57:25

CBP 185: How to rise above cash-pay competition in 2022

The Cash-Based Practice Podcast ·

2022/01/06

The cash-pay practice model is going to see major changes in 2022, and nobody seems to be talking about it! … That’s why today’s podcast is so important—because understanding the trends and strategies I share can mean the difference between your sustainable success or ongoing struggle and failure in the cash practice model. For some time, there’s been a trend of mergers and acquisitions in healthcare, where large corporations buy up small practices and practice groups to add to their network. The

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13:05

CBP 184: Should I hire a professional marketing...

The Cash-Based Practice Podcast ·

2021/12/30

Thinking about handing off your marketing to a slick vendor who promises fantastic ROI? Before you leap head-first into any deals, you’ll want to make sure you know what to look for to recognize a less-than-stellar marketing company or a bad contract. While there are amazing marketing professionals who are worth huge sums because of the astonishing results they deliver, there are also many who offer lots of empty promises and demand payment for little if any results! In this episode, I explain how

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01:06:59

CBP 183: Cash-based functional medicine practice...

The Cash-Based Practice Podcast ·

2021/12/09

It’s not everyday I get to interview someone who has been making the cash-based healthcare model work since the 90’s! But in this interview you’ll go on a journey with a true pioneer of cash practice, Dr. Tom Yarema and learn how he was able to do it at a time when almost no one else was (and on the rural island of Kauai!) Dr Yarema got his start in medicine nearly 40 years ago. His work at the forefront of the newly developing field of emergency medicine gave him an opportunity to learn and create

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17:12

CBP 182: How to create an exceptional patient experience

The Cash-Based Practice Podcast ·

2021/12/02

Are you missing opportunities to turn your patients into raving fans? Since human beings are wired to notice defects and problems, it takes more than just competent care in a decent office to truly impress. Fortunately, with a little thought, most practices can discover some fairly easy changes that will make a big impact on the overall patient experience you can deliver. In this episode, I walk you through some of the critical—but often overlooked—features that can help set a cash-based practice

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01:09:15

CBP 181: From cash-practice launch to 6-month...

The Cash-Based Practice Podcast ·

2021/11/18

Jenny Williams felt called to pediatric OT since high school. But shortly after graduation, her job in an insurance-based setting where she had to see as many as 15 kids back-to-back in a day left her burnt out and disillusioned. She switched to treating adults as a break, but soon felt the pull to return to her specialty in sensory processing for kids. After 9 years in the field, she finally decided to create a practice of her own. To avoid the miserable lifestyle she’d observed among

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12:11

CBP 180: How to optimize the profit potential of your...

The Cash-Based Practice Podcast ·

2021/11/04

Are you so focused on getting new patients in the door that you’re missing out on the profit potential of your already-satisfied customers? Similar to last week’s podcast on losing patients before they’ve completed treatment, ignoring your past clients creates a “profit leak” that can cost your practice tons of revenue, both in terms of losing potential business to your competitors and in all those referrals you could have gotten if they’d remembered you. In this episode, I walk you through some

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20:59

CBP 179: How to maximize the lifetime value of your...

The Cash-Based Practice Podcast ·

2021/10/21

Tired of losing patients who improved just enough that they lost interest and never returned? This costly “profit leak” erodes your lifetime revenue per patient, increases the number of new prospects you must bring in each month to fill the schedule, and puts your practice reputation at risk. Fortunately, there are things you can do to keep your patients truly invested in their own goals so they will continue with treatment until they complete the full plan of care. In this episode, I explain five

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14:06

CBP 178: You're doing your patients and your business...

The Cash-Based Practice Podcast ·

2021/10/14

Do you have a hard time recommending the optimal treatment plan to a cash-pay patient who seems of modest means? In an effort to be sensitive to our patients' limitations, most practitioners often end up suggesting a cheaper option that may not produce the best outcome for the patient. And that can become a lose-lose proposition, as your practice misses out on revenue and the patient decides the treatment isn't very effective. In this episode, I explain how to avoid letting your assumptions about

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12:08

CBP 177: You + Smart Phone = New Patients... Here's How

The Cash-Based Practice Podcast ·

2021/09/30

Did last years’ explosion in telemedicine get you curious about how you might leverage video to reach potential patients? While the idea of creating marketing videos may sound daunting, when done well, this can be among the most-efficient methods for quickly establishing your credibility with people who are actively seeking the kind of help you can provide. In this episode, I describe some tactics and pro tips that take the stress out of producing engaging videos that bring in new patients to your

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14:45

CBP 176: How to turn a dull practice website into a...

The Cash-Based Practice Podcast ·

2021/09/23

Is your practice website little more than a digital business card? If so, you’ll want to listen to this week’s podcast… because that boring practice website is leaving a lot of money on the table in the form of potential patients who actually found you but then clicked off into the ether seconds later! In this episode, I walk you through the specific elements that will transform that website business card into a high-converting lead generator for your practice. You’ll hear exactly what content to

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15:42

CBP 175: The easy way to get new patients to give...

The Cash-Based Practice Podcast ·

2021/09/16

Looking for a way to attract your ideal customer and make it obvious they’ll want to work with your practice? By crafting an irresistible promo offer, you can get a chance to introduce your practice to tons of prospective patients and start building the trust that leads to conversions. In this podcast, I explain how you can use giveaways, discounts, and other promotions to attract a new audience who are likely to have a need for your services. By leveraging the perception of savings, you can build

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15:11

CBP 174: How to squeeze the most “juice” out of your...

The Cash-Based Practice Podcast ·

2021/09/09

Looking for a fast, easy way to attract tons of highly interested customers to your door? Then this week’s podcast on word-of-mouth marketing (WOM) techniques is for you. By learning how to properly leverage WOM, you will be able to efficiently reach many more potential customers in a way that establishes your credibility and value right from the start. In this episode, I explain some simple WOM strategies that can quickly bring in more business with little effort or expense. You’ll hear exactly

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15:33

CBP 173: How to Decrease Patient Dropoffs in a...

The Cash-Based Practice Podcast ·

2021/08/19

Are you tired of watching your “busy” schedule end up full of holes? If too many patient dropoffs are wreaking havoc on your practice, you’ll want to give this podcast a listen. There are a few simple strategies that can transform those flighty customers into reliable partners who are truly invested in reaching their own goals! In this episode, I explain how you can address the underlying issues that can contribute to a problem with patient dropoffs. You’ll hear exactly what situations tend to prime

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10:10

CBP 172: The secret to success in selling injury...

The Cash-Based Practice Podcast ·

2021/08/12

If you offer injury prevention services in your practice, you’ve likely faced a common paradox of human behavior—how do you convince people to invest time or money addressing a problem that they don’t realize they have. While it may be a poor long-term strategy, most people are far more interested in resolving acute pain than they are in optimizing their situation or avoiding a future injury. And that means you can face an uphill battle when you attempt to sell health-optimization and

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01:01:33

CBP 171: The data on how PT private practices...

The Cash-Based Practice Podcast ·

2021/08/05

Ever wonder how badly the pandemic and 2020 really was for the average PT private practice? Or what practice owners and practitioners did to get through it, and how they’re doing now? Well, Heidi Jennenga, founder of WebPT, recently released the 5th annual State of Rehab Therapy report with over 7000 respondents to tell us exactly that and so much more… In their report and this podcast episode, you’ll not only learn the above, you’ll also learn about a profound shift in business models and the

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290 results

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