x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Obvious Choice

Jonathan Goodman

Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship

health & fitness fitness

All Episodes

18:56

179 | (HOT SEAT) Catching Clients In The Buying Mood

The Obvious Choice ·

2024/02/09

When your ideal client has an outcome with a deadline, such as getting ready for a wedding, how you connect with them is very different. Deadline transformation clients are like avocados Meeting your ideal client at exactly the right moment Marketing lessons from a play couch company -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The

en

01:09:12

178 | Ben Patrick - Stack The Odds In Your Favor

The Obvious Choice ·

2024/02/07

Success is hard work with a hefty dose of luck. You can't control the luck part but you can certainly stack the odds in your favor. Creating more success with satisficer clients The behind-the-scenes work that no one tells you Using glorious inefficiency to your advantage This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at www.obviouschoicesummit.com (100% of all revenue goes to charity). -- Hosts: @itscoachgoodman

en

58:44

177 | 5 Lessons in Surviving Long Term Projects

The Obvious Choice ·

2024/02/05

Projects that won't reap a reward for a long time are the hardest to stay consistent with. Sticking with it won't ever be easy, but there are ways to make it a little less hard. What to tie into your project milestones to keep you motivated How to solve your specific, nuanced problems How to know if you should tackle a project or not -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5

en

19:59

176 | (HOT SEAT) Turning Lurkers Into Clients

The Obvious Choice ·

2024/02/02

Most of your clients will come from lurkers - people who have rarely, if ever, engaged with your content. Getting those lurkers to come out of hiding can seem tricky, but it's absurdly simple. Balancing lurkers vs. likers content Analyzing outlier content to drive conversion Rotating nails, to be specific, while catching a wider net of clients -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress,

en

55:53

175 | Alex Cattoni - How Customers Are Buying Today

The Obvious Choice ·

2024/01/31

It feels like everyone else has the secret code when it comes to creating content that makes people buy. There's no secret, but there is a key component you might be missing. Using The Wine Test to help people remember you Testing the forest before the leaves One marketing lesson from The Bachelor you can hook your audience with This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at www.obviouschoicesummit.com (100% of all revenue

en

40:40

174 | Marketing Like A Human

The Obvious Choice ·

2024/01/29

Marketing feels so inhuman these days. What's worse? It doesn't feel like it moves the needle much. The HOMS approach will both feel more natural and be far more effective. Finding your family circle and The Mirage of Immediacy Growth hacking "The Best of Etobicoke" Bringing the metaphorical coffee -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at

en

21:35

173 | (HOT SEAT) Fix Your Funnel Bottleneck

The Obvious Choice ·

2024/01/26

How you talk to your audience when they're at the top of your funnel is very different than how you talk to them in later stages. A mismatch here can create a big bottleneck in your business. What potential clients want to hear versus what you want to share A big question to answer to help drive content direction How to determine the big concerns of your ideal client -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up

en

59:01

172 | Andrew Coates - Building Career Capital

The Obvious Choice ·

2024/01/24

A strong, long-lasting career takes patience and forethought. Our guest, Andrew Coates, is one of the fitness industry's best examples of earning long-term career capital by leveraging social media. Answering the question, "What should I do next?" How to be prepared for when opportunity strikes Dealing with content performance whiplash This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at www.obviouschoicesummit.com (100% of all

en

53:19

171 | 20 Mindset Shifts To Become The Obvious Choice...

The Obvious Choice ·

2024/01/22

Jonathan and Michael Kurkowski from The Strength Connection podcast discuss 20 mindset shifts that need to happen if you're going to become The Obvious Choice. Beating computers with strategic human inefficiency Professionalism is a lie that needs to die The difference between overthinking and thinking things through Be sure to check out The Strength Connection podcast. -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up

en

01:12:04

170 | (HOT SEAT) Advanced Content Strategy

The Obvious Choice ·

2024/01/19

How do the people who put out massive amounts of content while getting a ton of engagement do it? There's a method to the madness. Using the Leap Frog Effect on content planning Talent scouting to grow your network What to use instead of "DM me for coaching" -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is

en

51:05

169 | Becoming The MS Home Renovation Guy (Case Study)

The Obvious Choice ·

2024/01/17

What does it look like when you follow The Obvious Choice philosophy? Jonathan walks us through his conversation with a construction scientist who is building a consultancy business but needs guidance on what direction to go in. Researching the perfect, profitable niche market that also allows for expansion Building the marketing plan for getting clients (without social media) Discovering additional income stream opportunities -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me --

en

51:44

168 | Find Better Solutions By Asking The Right...

The Obvious Choice ·

2024/01/15

The more complicated the solution, the better it will work - right? Not quite. The trick is asking the right questions to find the far more simple (and effective) solution. Why your potential clients are like the 85% of people who didn't use seatbelts in 1983 Problem: You're selling cassettes to people without a cassette player Building a multi-million dollar referral machine without social media -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers,

en

25:01

167 | (HOT SEAT) Building A High End Brand

The Obvious Choice ·

2024/01/12

When your business offers a premium service, matching your content and branding becomes more important than ever. Bridging the gap of clients wanting to lose weight versus needing deep health 5-part framework for creating content that connects with high-end clients When you don't want to show your face on camera -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter

en

56:24

166 | 20 Mindset Shifts To Become The Obvious Choice...

The Obvious Choice ·

2024/01/10

Jonathan and Michael Kurkowski from The Strength Connection podcast discuss 20 mindset shifts that need to happen if you're going to become The Obvious Choice. Why we are all amateurs, and why some excel while others flail Irrational passions and why authenticity isn't enough on its own Avoiding being an accidental entertainer instead of a coach Be sure to check out The Strength Connection podcast. -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers,

en

53:22

165 | Managing the "You're Too Expensive" Objection

The Obvious Choice ·

2024/01/08

When you're already questioning your prices, it's soul-crushing to hear "you're too expensive" objections from a potential client. Luckily, this is a great objection to get when you know how to manage it. Your 3-part response to a potential client saying, "You're too expensive" Two questions and one phrase to help you get ahead of "You're too expensive" Better identify if they're your perfect client with your Golden Question -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me --

en

23:39

164 | (HOT SEAT) Create More Opportunities With Your...

The Obvious Choice ·

2024/01/05

If you feel like you've accidentally pigeonholed yourself with your packages, there's a way to fix it so you can serve your target market in more than one way. Create a repeatable marketing rhythm by creating containers Becoming a champion for your community Building a marketing plan outside of social media -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at

en

55:17

163 | Managing Life While Traveling Long Term

The Obvious Choice ·

2024/01/03

If you fantasize about traveling the world for several months, especially with kids, you probably feel overwhelmed at how to even approach it. There are a lot of things to consider, but it's not as complicated as you may think. Not getting royally ripped off when exchanging currency (and the best place to hide your cash) The weird way to figure out where to live How to handle school when you have kids -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers,

en

01:04:23

162 | The Process For Reliable Success

The Obvious Choice ·

2024/01/01

Instead of trying to ride the waves of fads, learn how to create your own reliable success. Success is ordinary and dull Think less like an engineer and more like a philosopher Four elements to finding your good -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional

en

19:43

161 | (HOT SEAT) I'm Not My Avatar - Is That A Mistake?

The Obvious Choice ·

2023/12/29

When you don't represent your ideal client, you may wonder if it's a mistake. Here's how to figure it out. Finding the connection between you and your ideal client The 2-part plan to finding your niche Finding natural allies to partner with -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by

en

01:03:20

160 | Creating Work That Lasts

The Obvious Choice ·

2023/12/27

Your time is finite and valuable. When you create something, it should serve you more than once. Creating work that compounds over time Your content will crush it if accomplishes these two things Building a monopoly fast -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free,

en

442 results

Similar Podcasts

Доктор Тройняшкин

Доктор Тройняшкин

The Dry Eye Treatment PODCAST

Dry Eye Treatment

Différent et alors ?

PATRICK SULAY

Kyle Kingsbury Podcast

Kyle Kingsbury

The Real Weight Loss Coach

Matty Lansdown