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PODCAST

VO Pro: The Business of Voice Over and Voice Acting

Voiceover Business Strategies That WorkThe VO Pro Podcast is the go-to show for voice actors who want to grow their voiceover business without relying on casting sites or waiting for agents to hand them work. Hosted by voice actor and business coach Paul Schmidt, this podcast delivers no-fluff, tactical advice on how to market your voiceover services, attract high-quality clients, and build a profitable VO business in a world of AI-generated voices and shifting industry standards.You’ll learn

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All Episodes

09:47

8 Strategies To Vet Reputable Coaching & Demo Production

VO Pro: The Business of Voice Over and Voice Acting ·

2024/01/11

There are currently at the time we’re filming this, allegations against a specific voiceover coach and demo producer. The concerning part of these allegations is that they’re being made against someone who at one time had a sterling reputation in the voiceover business. They are a highly accomplished voice actor and were for years a trusted coach. That’s scary stuff. And it’s nightmare fuel for newer and even more experienced voice actors when it comes to vetting reputable coaches. Who do you

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32:32

Linda Bruno: "You Have To Be HUNGRY"

VO Pro: The Business of Voice Over and Voice Acting ·

2024/01/08

Linda Bruno has been doing voiceover for a hot minute. Since the '90s. She started out with big, big dreams and made it all happen. She's voiced national campaigns for AT&T, been the voice of Disney Junior for Southeast Asia, and made a "crapload of money," over the course of her more than 30 year career. I got the chance to chat with her at length about her start, and about how things have changed, gotten better, and gotten worse. Linda loves this business and it shines through in every word. She's

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08:21

Wanna GROW Your Voice Over Business? CUT the CRAP!

VO Pro: The Business of Voice Over and Voice Acting ·

2024/01/04

This time of year, early January, everybody’s all fired up about their New Year’s resolutions. I hate them. But, I understand them. Typically, New Year’s resolutions involve setting goals, broken down into added behaviors. It’s the psychology of achieving more through doing more, and I myself have subscribed to it for a very long time. But what we don’t talk about is the fact that we all have only 24 hours in a day and 7 days in a week. But every year we add all these new behaviors to those days

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44:08

Jamie Muffett: "I had impotent rage."

VO Pro: The Business of Voice Over and Voice Acting ·

2024/01/02

Jamie Muffett is one of the smartest people in voice-over. The British expat is an audio engineer, voice actor, coach, conference organizer, and podcaster and that combination of roles gives him a unique and nuanced perspective on our business. In this episode, we learn a little about Jamie as a person and how his voice over story could be called "Coming To America." We talk about his disdain for video courses, his impotent rage, and why he started the VO SChool Podcast, the VOcation Conference and

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33:42

Tina Morasco Has Sat in ALL the Chairs

VO Pro: The Business of Voice Over and Voice Acting ·

2023/12/18

Agent. Actor. Casting Director. Demo Producer. You name it and Tina Morasco has done it and done it all at the highest levels. We've been friends for a couple of years and even I didn't know the depth and breadth of her experience and how that makes her uniquely qualified to be both the Head of Casting at Sound and Fury and the best commercial VO coach I've ever been around. In our chat, Tina briefly tells her own story, gives me her theory on why 2023 was a slower year in voice over, and why (dear

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09:15

Voice Actors’ Top 5 Biggest Social Media Mistakes

VO Pro: The Business of Voice Over and Voice Acting ·

2023/12/14

If you’re like most voice actors, you feel an immense amount of pressure to constantly post content on social media, hoping to use that as a strategy for business development and that takes a ton of time, effort, sweat, and stress. You’ve got to plan it, conceive it, design it, produce it, and schedule it. Omg, no wonder you’re stressed out about it. But here’s the thing: you’re probably going to all that trouble for almost nothing in return in terms of revenue produced because of it. The fact is

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30:32

Craig Williams Has Been in WAY Too Many Helicopters

VO Pro: The Business of Voice Over and Voice Acting ·

2023/12/11

Today, we talk with voice actor Craig Williams. He's a British expat living and working in Houston, TX. Craig has been in voice over for 7 years and brings a unique perspective to the industry because of his upbringing, Scottish heritage, experience as an electrical engineer and club DJ. In today's episode, we chat about all of that, why he's been in way too many helicopters, the coach that changed his VO career, and why our accountability calls have led to the success both of us have had in our own

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10:46

Your 6-Point Plan to ROCK VOICE OVER and LIFE in 2024

VO Pro: The Business of Voice Over and Voice Acting ·

2023/12/07

You have a choice. Keep doing what you’ve been doing and keep getting what you’ve been getting, or decide you’re done with excuses, done with kidding yourself, and done with half-assing your VO career and your life. I said it in last week’s episode there are two kinds of people: those who make excuses and those who make it happen. And the fact of the matter is, you can’t make it happen without a plan. Decide now. You’re either gonna rock the coming year, or it’s gonna rock you. The fact is, you

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12:03

The 6 BIG Reasons YOU'LL QUIT VO

VO Pro: The Business of Voice Over and Voice Acting ·

2023/11/30

If you’re a professional voice actor or audiobook narrator, your job is to stay in the game as long as possible. Voiceover is not a long game. It’s an infinite game. Author Simon Sinek says that in finite games, like football or chess, the players are known, the rules are fixed, and the endpoint is clear. The winners and losers are easily identified. In infinite games, like business or voiceover or life itself, the players come and go, the rules are changeable, and there is no defined endpoint. In

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12:05

GRATEFUL for AI?!? SURELY YOU MUST BE JOKING!

VO Pro: The Business of Voice Over and Voice Acting ·

2023/11/16

I've been getting a little discouraged lately about the voiceover business. We are hearing stories of lots of people potentially being allegedly hornswoggled by a particular coach. People are making up Zoom calls with celebrities that probably didn't happen. There's La Niña and war and unrest on the world stage and I'm feeling it all heavier in a way that I probably haven't since maybe 2016. So when that happens, one of the best strategies I've found to manage it myself is to go hard in the paint

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10:21

An Open Letter to Voices' New CEO: 7 Ways to Make Up...

VO Pro: The Business of Voice Over and Voice Acting ·

2023/11/09

It’s November and as we stare down the barrel of the Holiday Season, it's clear that 2023 has held more change and transition for the VO business than any of us knew at the start of the year. We’ve also seen some change and transition in the PSP platforms, especially at the largest of the VO-specific platforms, Voices, as they replaced Founder David Ciccarelli as CEO with interim CEO Jay O’Connor in October. So today as we start wrapping our heads around 2024, I think there’s an opportunity here to

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08:30

The Rise and FALL of VOICES.com & VOICE123

VO Pro: The Business of Voice Over and Voice Acting ·

2023/11/02

Dearly beloved, we are gathered here today to remember Voices and Voice123. Both had lives with so much promise, yet cut so short. We had such hopes for you. But as The Good Book says, “Yay, though I walked through the shadow of the valley of the pay to plays, I shall fear no evil. For the GVAA Rate Guide is with me. Lord, we pray for these souls, Voices and Voice123, that though they be twisted and tortured by the evil of publicly traded corporations, that you may deliver them, Lord, once again

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08:37

A Voice Over MASS EXODUS? Will 80% of Voice Actors Be...

VO Pro: The Business of Voice Over and Voice Acting ·

2023/10/26

Music Radio Creative’s Izabela Russell recently said on their channel that she sees a mass exodus happening in the voice over industry. And while Izabela’s take is stark, and blunt, it’s not new. Do I agree with her? Yes. And no. I’ll get to that. I agree, and I’ve said this for years, that AI will obliterate the bottom end of the industry where price is and always has been the primary driver. And I think that’s a good thing because for those of us who have taken the time and effort to get the

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10:50

The 5 Biggest LIES in Voice Over & the REAL TRUTHS...

VO Pro: The Business of Voice Over and Voice Acting ·

2023/10/19

One of the biggest problems that folks new to the business coming into voiceover run into as new voice actors is how to separate, how to sort out the good information from the bad. In fact, it's one reason I started this channel because there is a substantial amount of factually incorrect garbage going on in our business that's floating around out there and the only way to fight that is with real facts and honest truth. Now, is truth in the eye of the beholder. Largely, yes. But again, there's

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12:17

Should I Get into Voice Over? 9 CRUCIAL Questions

VO Pro: The Business of Voice Over and Voice Acting ·

2023/10/13

Several times a week people reach out with the question, “People say I have a nice voice. Should I get into voice over?” And my answer used to be “Sure! It’s a great business! It’s the best job I’ve ever had and second isn’t even close!” And while that’s still true as much as it ever was, my answer has changed. Voice over and voice acting isn’t for everyone. Some don’t have the talent. Some don’t have the drive. Most think it’s something it’s not: a way to make quick money with no experience. So how

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08:49

David Ciccarelli OUT! And Why That’s BAD for Voice...

VO Pro: The Business of Voice Over and Voice Acting ·

2023/10/05

Two weeks ago I said that Voices was getting desperate and ten days later they ousted their CEO, David Ciccarelli. I hate to say I told you so, but… Earlier this week, Voices made the following announcement: Dear Valued Customers and Friends, Today, we share some bittersweet news as we bid farewell to a cherished member of our team, David, who has been at the helm of Voices.com, Inc. as its chief executive officer for the past 18 years. Since founding Voices.com, David and his wife Stephanie have

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10:24

Is Voice Over Work DRYING UP?!? The 6 BIG CAUSES

VO Pro: The Business of Voice Over and Voice Acting ·

2023/09/28

As I touched on in my last video, 2023 has been a slow year for voiceover. In fact, this might be the first year in the 21st century that we can honestly say that voiceover work has not… available work… has not grown year over year. There's no hard data that I know of in the voiceover industry that shows the exact amount of available work. But I talked to a lot of people in this business and pretty much everybody agrees it's been a down year. This has also been the year that A.I. has exploded onto

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08:36

Is PANIC Setting In at Voices.com? 2 Signs

VO Pro: The Business of Voice Over and Voice Acting ·

2023/09/21

I talk to a lot of people in the voice over industry regularly – voice actors, casting directors, producers, agents. And everyone acknowledges whether their business is up or down that the industry has been slow for the last several months. One of the facets of the business that is seeing the most change is the online casting platforms, and this has become evident most recently in two ways, specifically on Voices. Today, we’re going to look at two pieces of communication to get a snapshot in time

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13:33

This Rate "Guide" Is RIDICULOUS! DO NOT USE IT!

VO Pro: The Business of Voice Over and Voice Acting ·

2023/09/14

I recently posted on social media a great guide from the website of a well-known coach in this business. And today I call bullsh*t. I'm going to break down exactly why I think this entire rate guide is a crap sandwich and be specific about the damage it does to voice actors and the industry as a whole. You may want to put on coveralls. This is going to get messy. I want to make it clear that this is not an attack on this coach personally, but it is an opposition to his teachings and practices in

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11:22

The 7 REAL Reasons You’re Not Booking VO Jobs

VO Pro: The Business of Voice Over and Voice Acting ·

2023/09/07

Actors, in general, are notoriously bad business people. And statistically, we’re bad a booking work. Even elite voice actors will book 5-10 jobs out of every 100 they audition for. Chances are you’re booking way less than that and today I’m going to teach you why. First, there are some overarching truths about voice actors: 1. We are historically, willfully passive. According to the State of VO Survey, conducted by NAVA, the National Association of Voice Actors, about 75% of us report reaching out

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