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PODCAST

Cat & Cloud Podcast

Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby &

education

All Episodes

00:33:37

Putting In The Work

Cat & Cloud Podcast ·

2023/12/04

We’re nearing the end of 2023 and a new year calls for new challenges, new directions and new ideas. This week Chris and Jared are sharing their what they’re looking forward to in 2024; Jared is excited for both his eyes to work, Chris wants his left knee to stop hurting, and they’re both stoked for the opportunity to let go of what is and work for what could be. Listen to the full episode to hear their thoughts on how they’re approaching growth in 2024, and how they’re working to paint a clear

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00:34:14

Get Out There

Cat & Cloud Podcast ·

2023/11/27

The guys are on their own this week! Chris and Jared sit at the mic to discuss the “Event Experience.” What are we looking to share when we attend expos and what makes being at these events so special? Listen to the full episode to hear some of their experiences on the expo floor, and how refreshing and connective it can be to be surrounded by coffee folks who care about the industry as much as they do. No matter why you go; whether you want to learn, get connected, or just want to be around the

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00:41:12

Roses Are Red, Bottles Are Blue

Cat & Cloud Podcast ·

2023/11/18

We’re taking a lot of left turns today, but we end up in the right direction. This week on the podcast the guys are talking about everything! What they’ve been thankful for through their growth in the industry, an incredible fine dining coffee experience, and how authenticity isn’t just something you practice, but something you feel. Listen to the full episode to hear their thoughts owning your work, and loving what you do enough to want to share it. Have you tried the newest coffee from

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00:37:02

Comfy Like Kobe

Cat & Cloud Podcast ·

2023/11/13

How do you see the Forest beyond the Trees? In an organization like ours, there is a lot of balancing that needs to happen every day, the abundance of daily tasks necessary to run the cafe, and, the over-arching mission that we are working to achieve at all times. How do we keep it all in mind, and more importantly how do we as leadership help the newest members of our team learn to hold it all? This week on the podcast, the guys sit down to discuss how we educate our team on both the requirements

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00:37:01

I'm A People Person

Cat & Cloud Podcast ·

2023/11/06

What is the job of the owner? As a company grows it becomes more natural for owners to step away from the day to day work, but how does that happen? What would a job listing for the person to take over charge of the thing that you’ve poured yourself into growing? The role of an owner or a CEO is to see the patterns that are often overlooked by others. An effective leader needs to be able to track changes in customer needs, and be able to see from the perspective of the guest experience. Listen to

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00:34:19

Taste of Victory

Cat & Cloud Podcast ·

2023/10/30

This week we have a very special guest… First place winner of the Cup Tasters Prelim and our very own Green Coffee Coordinator, Dulce!! So this week we brought Dulce to the mic to walk us all through the breakdown of a Cup Tasters competition and her experience going through that process. Listen to the full episode to hear about Dulce's history with Cat & Cloud, what it was like to connect with the specialty coffee community in such a focused setting, and what inspired the head-first dive into the

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00:29:49

This Is The Way

Cat & Cloud Podcast ·

2023/10/23

We rolled out some pretty exciting new developments for the Cat & Cloud team last week. From a new handbook, to road maps to growth, our retail teams are now fully set up to be the pros we know they are. This week on the podcast Chris, Jared and Michael sit down to share the motivations behind the redesign of our employee handbook and the creation of the Cat & Cloud passport. We believe that our mission and values should touch every aspect of our business, and we hope that these new tools will

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00:32:27

A Matter of Perspective

Cat & Cloud Podcast ·

2023/10/16

Jared went to Australia! This week on the podcast Michael and Jared sit down to review his experience with the coffee industry on his recent visit to Australia. Listen to the full episode to hear his thoughts on their espresso-focused coffee culture, the types of coffees they use, and even a few thoughts on how their economic structure affects the industry culture! If you’re interested in becoming a Cat & Cloud Partner email us at wholesale@catandcloud.com! Do you have a question you’ve been

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01:02:07

The Lost Coffee of South Sudan

Cat & Cloud Podcast ·

2023/10/09

Welcome to ChuckTalk! This week on the podcast Chris and Michael are joined by Cat & Cloud’s third owner Charles Jack! Have you ever wondered about Cat & Cloud’s elusive third owner? Maybe you want to know how he got his start in coffee, how he met Chris and Jared, or why he left his Wall Street career to work with TechnoServe and live in South Sudan? Well Chuck is on the mic this week to answer all of those burning questions. Listen to the full episode to hear about his life, career and all

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00:30:43

Partner Program

Cat & Cloud Podcast ·

2023/10/02

Did you know that Cat & Cloud has a partner program? This week on the podcast Chris and Michael are joined by Director of Coffee Marc Gessler to chat about our wholesale program! The guys sit down to discuss why we try and build such close relationships with our coffee partners, and the intricacies of adapting what we offer to the needs of each business. Listen to the full episode to hear their thoughts on how we find our partners and set them up to have the best experience with our coffee. If

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00:40:02

Path Of Least Resistance

Cat & Cloud Podcast ·

2023/09/25

What is the lifetime value of a customer? What is the importance of providing guests with “delightful” experiences? Hospitality extends farther than making people feel welcome, it’s about meeting guests where they’re at and doing what you can to get them stoked. This week Chris and Michael are sitting down to talk about how you can keep people coming back to your business time and time again. Every interaction is an investment in your guest, and the more you’re able to make someone feel taken care

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00:41:41

Gold Star Experience

Cat & Cloud Podcast ·

2023/09/18

Does coffee have a place in the slow food industry? What would that even look like? This week on the podcast the guys discuss what it means to provide a highly specialized experience, and the challenges that cafes would face fighting the high volume nature of the coffee industry. Listen to the full episode to hear their thoughts on how cafes can provide a little bit of the slow food experience every day through hospitality, enthusiasm, and knowledge. Let us know your thoughts on a slow bar coffee

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00:23:01

Waystar Royco

Cat & Cloud Podcast ·

2023/09/11

We’re getting sample roasted. This week on the podcast the guys sit down to go over some of the challenges that come along with cafe succession planning and the work experiences that inspired them to build Cat & Cloud with a positive company culture. Listen to the full episode to hear their thoughts on how to face the unknowns of your business while remaining open to the adventure, and how to break the negative work cycle that keeps most of us from doing what we love, and finding positivity in

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00:25:36

Spark It Up

Cat & Cloud Podcast ·

2023/09/04

Where do you find your inspiration for things? Do you go to the same place to find what you are looking for, or do you find inspiration striking when you least expect it? This week Wiser tries to ask Chris and Jared where they find their inspiration, and it goes about how you would expect. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is,

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00:37:20

The Enemy of My Enemy is Me

Cat & Cloud Podcast ·

2023/08/28

It’s surprising how much the law of improv can apply to other parts of our lives. Collaborating on teams becomes a real challenge when you’re not meeting each other in a “yes, and” space. Work is not always perfectly aligned all the time, but it’s our ability to show up, approach roadblocks with optimism, and believe something is possible even if there is no proof of it. Listen to the full episode to hear Chris, Jared and Michael discuss the importance of clear communication, adaptability and 360

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00:37:09

Michelangelo Was A Hot Boy

Cat & Cloud Podcast ·

2023/08/21

This week the guys sit down to discuss Delorean prices, how coffee culture has changed, and what, if anything, in the culture should be held sacred. Listen to the full episode to hear Chris, Jared and Michael discuss the process of creating our current coffee and cafe culture, all of the ways it’s had to change to get to this point, and how to continue to adapt as pieces of that culture change. Listen to the full episode to get the rundown on how you could utilize the concept in your own

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00:28:43

The Seven

Cat & Cloud Podcast ·

2023/08/14

What are the 7 Steps of Service? We reference it pretty often when talking about daily life in the cafes but how do they work and what are the actual steps? This week on the podcast Chris, Jared and Michael dive deep on fundamentals of Cat & Clouds “7 Steps of Service.” These steps were designed to simplify some of the complexities of hospitality for our new hires. They are the building blocks to our ability to connect with our guests, soften their landing in the cafe, and provide a meaningful

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00:44:44

Impact

Cat & Cloud Podcast ·

2023/08/07

We all spend a majority of our lives working. It’s a necessity, and impacts your life whether you intend it to or not. Not everyone likes every part of their job all the time, but how do you zoom out and turn the thing you “have to do” into a best case scenario? This week on the podcast Chris, Jared and Michael sit down to discuss how to remain motivated in your work and take advantage on every opportunity you may have to learn more. Listen to the full episode to hear their thoughts on the impact

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00:52:08

Gone Fishing

Cat & Cloud Podcast ·

2023/07/31

This week on the podcast we are checking our work. Last week we posted on our Threads account asking y’all to send in your questions for us and y’all did not hold back! So this week on the podcast Michael, Chris, and Jared are reviewing the questions you sent in and the answers we gave. Listen to the full episode to get Jared’s surprisingly thorough breakdown on proper fishing technique, how to play forward even when you don’t have all the answers, and how to create the perfect mix of human and

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00:40:43

Put Me In Coach

Cat & Cloud Podcast ·

2023/07/24

This week on the podcast Michael and Jared are joined by another new voice on the Podcast, Director of Coffee Marc Gessler! The guys are hopping on the mic to talk about barista competitions, shameless plugs and Marc’s experience of finding artistry through his work with coffee. We’re diving into coffee competitions! We are thrilled that our Director of Coffee Marc and our Green Coffee Coordinator Dulce are going to be breaking us in to the competitive world of coffee for the first time this year

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422 results

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