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PODCAST

My Digital Farmer Podcast

CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it"s not enough to just grow your product. You"ve got to be able to sell it too. In this podcast you"ll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We"ll cover

business marketing

All Episodes

01:22:47

246 The Three Elements You MUST Have on a Farm...

My Digital Farmer Podcast ·

2024/01/24

Farm website updates. Ugh. If you're like most farmers, you cringe at the thought of working on your website. It feels overwhelming, time consuming and ultra confusing. What do you say? How do you set it up technically? How do you even get started?! In today's episode, I interview an actual website designer who works specifically with farmers to design or rebuild farm websites. She has seen it all. We talk through the 3 most important elements that need to be on your farm's website home page, and

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45:13

245 Common Traits of Manifesting Big Goals - Lessons...

My Digital Farmer Podcast ·

2024/01/17

I'm willing to bet that if you're in business, you have some big dreams and goals you want to hit. How do you make sure you reach them? Over the last 3 years especially, I've made some pretty incredible things happen. One day this past year, I was reflecting on the art of "manifesting big things." I decided to catalog a list of things that I would consider "big goals" I had manifested. And then I asked the question in my journal: What do all of these things have in common? Did I see any patterns in

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01:15:44

244 Sales Funnel Audit of Shady Brook Farm - Beef and...

My Digital Farmer Podcast ·

2024/01/10

January 10, 2024 Today we do one of my favorite things: we interview a farmer and audit their sales funnel. In today's episode, you'll hear from Adam Henson of Shady Brook Farm. Adam joined my Accelerator program this fall to build out his email nurture sequence and sales sequence for his meat sales. As you listen, I want you to hear how simple his sales funnel is. Sometimes we think that we have to have a lot of irons in the fire, but in reality, in the early years of setting up your business sales

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55:09

243 Building Your Farm's Product Ladder to Increase...

My Digital Farmer Podcast ·

2024/01/03

How do you make more money in your farm business? Answer: make more offers. In our early years as a CSA farm, we struggled to increase revenue because we only had the one thing to sell: our 18-week CSA membership. That's it! Once you paid for that, you weren't asked to buy anything again until the next year, when we asked to renew the membership. Looking back, that was a mistake. In order to maximize profits, your farm will want to sell multiple things to the same customer all year long. That means

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59:38

242 Seven Principles of Farm Marketing that Manifest...

My Digital Farmer Podcast ·

2023/12/20

Have you ever wondered what are the primary agents that cause people to buy your product? Turns out there are "laws" in marketing that drive the sales to our products. Do you know what they are? I'm betting that many of these principles are familiar to you. You're probably using some of them without realizing it. But there might be a couple that are new to you. What's REALLY cool is when you can use multiple principles at the same time for a multiplier effect. In today's episode, I want to introduce

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01:06:28

241 ReBroadcast: My Process for Evaluating Your Year...

My Digital Farmer Podcast ·

2023/12/13

It’s the end of the year, and that means it’s time for the end of year evaluation and goal setting retreat! This is a rebroadcast of Episode 191 -- because it's THAT good, and I want you to repeat the process again! I used to avoid this process — partly because I didn’t have a good process that worked for me. That all changed when I found these evaluation questions. And in today’s podcast, I’m going to share them with you. I spend two separate days working through them for about two hours each

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01:17:07

240 Selling High End Berkshire Pork - Interview with...

My Digital Farmer Podcast ·

2023/12/06

How do you sell a rare breed pig in a community who's never heard of it? This was a problem faced by today's podcast guest. Joanna Shepherd from Cobblestone Farm had moved from the UK on a mission to save the Berkshire pig breed! The problem: not many people in Saskatchewan, Canada knew what they were, or why they deserved her luxury-level price point. How do you market a product no one has heard of and create desire for it? Joanna has spent the last 5 years trying to figure it out. In today's

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40:32

239 What Do You Want your Farm Customer to Do? 10+...

My Digital Farmer Podcast ·

2023/11/29

What do you want your farm customers to DO? This is the all-important question as a farm marketer. You are always taking your customer (or prospect) somewhere. We should be ready at all times with a "call to action" in whatever communication channel we use. So what is your go-to CTA? Most farmers (and business owners) default to "buy my stuff." But in the world of marketing, there are a lot of other options for CTAs (calls to action). And frankly, you shouldn't be pitching your stuff all the time

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31:58

238 How to Make Your Farm Product More Desirable

My Digital Farmer Podcast ·

2023/11/22

How do you make your farm products highly desirable? To answer this question, this week I share another saga in my continuing quest to find a massage therapist. I share how my prospective LMT played "hard to get" when I tried to book her; and what that did inside my brain to make me want it even more. We'll explore the value of things like "sold out" signs, wait lists, and low inventory. How can you use the principle of scarcity to ratchet up the perceived value of your goods and services? This

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34:51

237 Introducing Farm Marketing School - mDF's Monthly...

My Digital Farmer Podcast ·

2023/11/15

What if you could go ONE place to learn all the farm marketing basics, and DIY your way through them? What if you could spend this off-season, working through ONE marketing project at a time - build it in 30 days, and move on to the next one? What if you could finally get some of those "big" marketing tasks OFF your plate and into your sales machine, because someone has explained it in a way that actually makes sense to you. In this episode, I walk you through the in's and out's of my new monthly

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01:08:30

236 How to Raise Your Prices (and Make More $) Using...

My Digital Farmer Podcast ·

2023/11/08

How do you raise your prices and get your customers to buy at that price point? (And feel good about it?) In today's episode, I'm diving into a crucial aspect of farm marketing: the art of price anchoring. Have you ever gone to Amazon to buy something with a certain idea in your mind of what something will cost?... and then you see what Amazon thinks it should cost?... For example, I recently needed to buy a countdown timer for our Chopped Competition -- a big one that everyone can see from the

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01:06:07

235 How to Build a CSA Renewal Promotion Step by Step

My Digital Farmer Podcast ·

2023/11/01

Do you wish more of your current CSA members would renew their share early? I just wrapped up my end-of-season "early renewal" promotion campaign to my current CSA members, and it's October 23. I asked 400 members to give me their commitments for next summer. My results?... 310 of 385 spots were pre-sold in 7 days before November 1st! That's 7 months before we start our season. And most of them came on day one of the promotion period. In today's podcast, I'm doing a full-scale audit of the whole

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34:59

234 The Three Most Powerful Words in Farm Marketing

My Digital Farmer Podcast ·

2023/10/25

When you talk about your farm products, are you making a nice, bullet-point list of features that come with your product? Things like: certified organic by USDA grass-fed, regeneratively-raised locally-sourced raw and unfiltered That's great, but that may not be enough. The problem with just focusing on features in our marketing is that we (as the salesperson) have assumed that the customer has a level of understanding he/she simply doesn’t have. From the inside looking out, we think, “Everyone

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01:01:13

233 Ten Helpful Tags to Set Up in Your Email Service...

My Digital Farmer Podcast ·

2023/10/18

Imagine waking up on Christmas morning and running to tree to pass out gifts, only to discover that none of the packages have labels on them. You have no idea which package is for whom. Some packages go to the wrong person. People get upset. NO BUENO. Ahhh.... the power of LABELS. When it comes to communicating with your customers and leads, it is VITAL that you have some kind of identifier, label, or marker on their account to help you know what messages to send their way. So where can you add

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42:53

232 How to Use Mirroring to Close More Sales

My Digital Farmer Podcast ·

2023/10/11

How often do you hold up a mirror? If you're good at marketing, you're doing it ALL THE TIME. We mirror in two ways: In our behavior and face to face interactions with customers/prospects. In our messaging. In today's episode, I'm revealing "sales secrets" that the great sales reps often leverage to quickly connect with their prospects and close more deals. It's something known as: "sales mirroring." Basically, you are holding up a mirror and reflecting back what you are seeing from your customer

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01:02:25

231 How to SEO Your Farm Business with Julia Bocchese

My Digital Farmer Podcast ·

2023/10/04

Do people "Google" something that leads to your business? If so, what are they typing into that search bar? And is Google recommending your business to them? If not, you may have an "SEO Problem." In today's episode, I invite a special guest and SEO expert, Julia Bocchese, onto the show to share some best practices for how we can improve our SEO performance and drive more organic traffic to our business. This interview was so good that I hired Julia afterwards to "SEO-proof" my farm business

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23:13

230 Quick Tip: Put More CTA Buttons on Your Website

My Digital Farmer Podcast ·

2023/09/27

How many times does your call to action show up on your website home page? (or anywhere on your website?!...) Today I'm going to challenge you to go count. And if you've only got 1-2 on your home page, I want you to DOUBLE it (at least). In today's episode, I talk through why repetition of this CTA button is so important for conversions. I also share some best practices for how to design (and write copy for) that button. It's a simple, quick tip that you can execute on in under 10 minutes! Try it

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51:39

229 Five Ways to Take Care of Your Best Farm Customers

My Digital Farmer Podcast ·

2023/09/20

Who are your "best" clients in your farm business? Do you know? And how do you define "best" when it comes to your customers? Maybe it means "biggest-spending" or "biggest referral source." Or maybe your best clients are customers who add energy to your brand in some other way. We all have a small subset of super valuable clients. In business, it's vital that you A.) know who these clients are, and B.) that you take GOOD care of them so they keep replicating the desired behavior. So what are some

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31:46

228 TRAFFIC: How To Get More Eyes on Your Business

My Digital Farmer Podcast ·

2023/09/13

Traffic is a count of the number of visitors to a website, web page, or your point of sale. Increase the number of people who get exposed to your message, and you will inevitably increase your traffic (and your sales). If I know that 20% of people who see my message end up clicking to my website or online store, then the way to get more eyes on my offer is to increase the number of people I'm funneling through that message in -- aka turn up the traffic hose. If you're a newer farm business, one of

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48:17

227 Farm Marketing Metrics to Be Tracking

My Digital Farmer Podcast ·

2023/09/06

What farm marketing metrics are you tracking in your business? When I first took the reins of sales/marketing in my business, I didn't know I SHOULD be tracking metrics, much less which ones! Peter Drucker (wise, business man) once said: "You can't improve what you don't measure." SO TRUE. Please trust me: if you haven't starting measuring data, you're leaving money on the table. The data is there, waiting to show you something. Don't be afraid of it. Let it guide you. In today's podcast, I'm

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