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PODCAST

Best Story Wins

Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. Tune in to hear expert insights, hard-won lessons, and key strategies to take your own marketing efforts to the next

business marketing

All Episodes

49:07

Ep. 9 David Garvin (Creative Director at Happy Money)

Best Story Wins ·

2023/07/20

Today’s special guest is David Garvin, Creative Director at Happy Money. On this episode, we chat about how Happy Money infuses psychology into their branding and marketing, David’s philosophies on great storytelling, and how brands get it wrong. We also discuss future applications for AI in marketing, including how people’s desire for authenticity will continue to challenge the world of AI.Join us as we discuss:What the evolution of brand design for Happy Money looked likeHow to handle a new CMO

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54:27

Ep. 8 Jackie Wylie (Chief Marketing Officer at Textio)

Best Story Wins ·

2023/07/06

Today we’re talking with Jackie Wylie, Chief Marketing Officer at Textio—a B2B SaaS company that makes workplaces more equitable, inclusive, and diverse by helping customers achieve measurable Diversity, Equity, and Inclusion (DEI) outcomes. On a mission to eliminate bias with both hiring and retention efforts, Textio is set to disrupt the way companies attract and retain talent.We chat with Jackie about systemic bias in companies, how her team approaches storytelling around their DEI tools, the

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44:56

Ep 7. Zach Kitschke (CMO at Canva)

Best Story Wins ·

2023/06/22

Today we’re talking with Zach Kitschke, CMO at Canva—one of the most impressive and disruptive companies around. Their mission is to empower everyone in the world to design anything and publish anywhere, and they are successfully doing it one user at a time. But being at the forefront of design and tech comes with its own challenges, as the need to innovate requires plenty of creative brainpower. We chat with Zach about the intersection of artificial intelligence and creativity, how AI can serve as

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44:26

Ep. 6 Jascha Kaykas-Wolff (President of Lytics)

Best Story Wins ·

2023/06/08

Are you ready to unlock your career's full potential? What if you could also align your passions, strengths, and aspirations for success using something called the Heart Tree Star? Jascha Kaykas-Wolff, President at Lytics, delves into the key principles of career growth and leadership. By practicing empathy and understanding, leaders can reduce noise and tailor their messages to better connect with their audience, ultimately enhancing their own effectiveness and team engagement.Tune in to discover

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47:45

Ep. 5 Devin Zimmerman (VP of Brand at Greenlight)

Best Story Wins ·

2023/05/25

By the time most people reach the age of 18, they’ve already had to make some huge financial decisions.But how many young adults come into these decisions armed with a robust financial education?Not enough says our latest guest, Devin Zimmerman. As VP of Brand at Greenlight, he’s helping to change that and joins the show today to share how.Join us as we discuss:How Greenlight is helping provide financial education for tweens and teensHow to understand branding trends for youthsHow brands can find

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56:47

Ep. 4 Drew Hoffman (VP of Brand at SentinelOne)

Best Story Wins ·

2023/05/11

One of the worst things you can do as a marketer is rely on outdated clichés. Unfortunately, it still happens all the time — so much so we all know the tropes.In this episode, we’re speaking with Drew Hoffman, VP of Brand at SentinelOne, a cybersecurity company. Drew talks about the use of AI and how they’ve leveraged it to share their story in a new world.Join us as we discuss:How to capture the right emotion in your brand storytellingHow to leverage ai to build the brandHow Drew moved beyond the

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50:52

Ep. 3 Keith Messick (CMO at LaunchDarkly)

Best Story Wins ·

2023/04/27

The tools B2B marketers rely on may be ever-evolving — whether that’s the channels they use, the data they collect or the technology they rely on — but the key to success in B2B is actually one overlooked element: Emotion.In this episode of Best Story Wins, we speak with master storyteller Keith Messick, CMO at LaunchDarkly, about how he combines his knack for storytelling with all the tools, tactics, and strategies in modern marketing to tailor the perfect message for his ICP. We discuss:What B2B

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48:33

Ep. 2 Michelle Kim (Vice President of Brand Design at...

Best Story Wins ·

2023/04/13

The creatives at VideoAmp are risk takers — game changers. They have a level of ambition and drive that can’t be bought or taught, and it’s driving innovation throughout the industry.On this episode of Best Story Wins, we speak with Michelle Kim, Vice President of Brand Design at VideoAmp. According to Michelle, the secret to cutting-edge culture is brand storytelling and company-wide alignment. From carefully tailoring the onboarding process to ensuring open avenues of honest communication,

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50:13

Ep. 1 Bryan Saftler (Director of Product Marketing -...

Best Story Wins ·

2023/03/30

Imagine taking three-decade-old technologies and making them work harder today, by combining the best of both data warehousing and data lake, making it easier to read and be more efficient. That’s the world that Bryan Saftler, Director of Product Marketing - Communications, Media & Entertainment Industries at Databricks, is helping to build. Bryan touches on the storytelling that is most compelling, the power of empathy in marketing, and the challenge of shaping narratives that speak to people

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0:34

Introducing Best Story Wins

Best Story Wins ·

2023/03/08

Building and marketing a brand doesn’t always come naturally. Sometimes, you need to take a step back and see the bigger picture before diving into the details.On the show, we connect with brand and marketing experts who have been through the difficult journey of driving real business results. We’ll also give you tips for turning ideas into conversions with some of today’s fastest growing companies.You can find us on Apple, Spotify, or wherever you get your podcasts. Just search for “Best Story

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110 results

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