x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Making It in The Toy Industry

Azhelle Wade | The Toy Coach

How do I bring my toy ideas to life? How can I pitch my toy concept to top toy companies like Hasbro, Mattel, or Goliath Games? What does it cost to make a prototype, and where can I get one made? Are there toy manufacturing options outside of China? These are just a few of the questions that will be answered on this weekly podcast, Making It In The Toy Industry. In addition to mini toy masterclasses, and step-by-step guides, each episode is designed to help you take immediate action toward

business entrepreneurship

All Episodes

32:39

#203: How CJ Charles Turned Her Children's Book into...

Making It in The Toy Industry ·

2024/01/17

Ever wondered how a beloved character from a children's book can leap off the pages and become a real toy? This episode of "Making It in the Toy Industry" reveals the transformative journey of a TCA Alumni who turned a character from their storybook into a cherished 12-inch plush toy.Join Virginia Lette as the host of this new series in a conversation with CJ Charles, the author and toy creator behind My Mother Is A Superhero. Hear the story of how CJ successfully turned her

en-us

40:48

#202: Gender Neutral Toy Sections Are Now Law In...

Making It in The Toy Industry ·

2024/01/10

How does the recent California law mandating gender-neutral toy sections in large retail stores impact the toy industry? This episode takes a deep dive into the nuances of this legislative change and its potential ripple effects on manufacturers, retailers, and consumers.The episode revisits a critical discussion from October 2021, examining the intricate details and recent amendments of the bill turned into law. We explore the initial intentions of the bill, which aimed to encompass childcare

en-us

26:41

#201: 12 SMART Goals To Launch Your Toy Idea in 2024

Making It in The Toy Industry ·

2024/01/03

Are you ready to transform your toy idea into a market-ready product by the end of 2024 but unsure where to start? Then you’ve chosen the perfect episode to dive into! In just 26 minutes, get a month-by-month blueprint, detailing 12 SMART goals to lead you into a soft launch of your toy or game by Q4 of 2024. With guidance from The Toy Coach, you'll discover the critical importance of understanding the toy market and setting specific, achievable goals. Learn the acronym for SMART goals and how

en-us

49:17

#200: Virginia Lette Interviews Azhelle Wade The Toy...

Making It in The Toy Industry ·

2023/12/20

To celebrate Episode 200 of Making It in The Toy Industry, something special is underway. Joining The Toy Coach, also known as Azhelle Wade, is Virginia Lette, an accomplished Australian radio and television presenter. She is renowned for co-hosting Eclipse Music TV for three years and serving as a Weekend News and Sport Presenter for WIN News Tasmania. Virginia has also hosted over 500 episodes of the Morning Kids Podcast. Beyond her professional achievements, she is a dedicated mother,

en-us

27:10

#199: Speed Up Your Toy or Game Promotion Process...

Making It in The Toy Industry ·

2023/12/13

How is AI reshaping the toy industry? In this eye-opening episode, we delve into the world of AI and its transformative impact on toy design and creation. Discover how tools like Adobe Firefly, Canva, and Amazon are integrating AI to enhance their services and change the game for how consumers experience products and how professional toy creators promote them.In episode 199, The Toy Coach explores the practical applications of AI in the toy industry, from speeding up the toy invention process to

en-us

30:39

#198: Speed Up Your Toy or Game Invention Process...

Making It in The Toy Industry ·

2023/12/06

Have you ever wondered how Artificial Intelligence (AI) is revolutionizing the toy industry? From speeding up the toy invention process to comparing traditional and AI-assisted methods, AI is transforming how we create and innovate. Dive into this engaging exploration of AI’s role in the toy industry.In this episode, join The Toy Coach as she shares insights from her talk at the People of Play Innovation Conference. Discover how AI can enhance market research, ideation, product visualization, and

en-us

24:08

#197: How Get Your Products In Stores With A Pitch...

Making It in The Toy Industry ·

2023/11/29

In Q4 some toy entrepreneurs are feeling FOMO, wishing that they made a bigger push to get into retail for this season. But don’t worry, your next big opportunity for sales is just around the corner. This week's episode is a treasure trove of insights for anyone struggling to get their toy or game products noticed by retailers. If you've been tirelessly pitching with little to no response, this episode is a turning point.Discover the secrets of creating a standout pitch that captures the

en-us

37:44

#196: Instant Insights Into The Toy Industry...

Making It in The Toy Industry ·

2023/11/22

Listen in as The Toy Coach conducts several mini interviews for a deep dive into the heart of toy innovation at CHITAG, part of the People of Play Week and Innovation Conference. Episode 196 offers a unique blend of playful interviews and insightful discussions with industry innovators.In this episode, we feature a dynamic duo, Michael and Melissa Giles, founders of Chiki Chaka, who reveal the secrets behind creating a game that's as simple as it is engaging, proving that the essence of play

en-us

32:33

#195: Instant Insights Into The Toy Industry...

Making It in The Toy Industry ·

2023/11/16

Are you passionate about toy design and eager to learn from the best in the toy industry? This episode of Making It In The Toy Industry takes you inside the Chicago Toy and Game Fair (ChiTag), a hub of innovation and creativity in the toy and game industry. Learn tips from show attendees who specialize in toy marketing, toy sales, and game innovation. Whether you're an aspiring toy inventor, a game design enthusiast, or simply fascinated by the world of toys, this episode includes 3 mini and

en-us

51:32

#194: How To Pick A Toy Brand Name That Doesn't Suck...

Making It in The Toy Industry ·

2023/11/08

In this episode of Making It In The Toy Industry, you'll hear an insightful conversation with our guest Alexandra C. Watkins, the creative genius behind naming consultancy Eat My Words and the innovator of iconic names like Wendy's Baconator.Watkins shares her expertise on creating memorable and appealing names for toys and toy companies. She's learned firsthand how the power of a catchy name can drive your sales, save you money, and even turn your customers into ambassadors for your

en-us

36:09

#193: 3 Last-Minute Black Friday Promo Ideas To...

Making It in The Toy Industry ·

2023/11/01

It's that time of year again, and Black Friday is just around the corner. If you're still finalizing your Black Friday promotions, or you haven’t even started thinking about them yet, stress less! This podcast episode has got you covered with 3 easy to implement, last-minute ideas to boost your holiday sales at this important time of the year.To kick off this episode you’ll get an overview of a 2022 holiday sales report provided by Adobe Analytics and compare and contrast that report to

en-us

29:45

#192: The Secret To Mastering 1:1 Email in Your Toy...

Making It in The Toy Industry ·

2023/10/25

Are you drowning in emails, struggling to keep up with crucial communications for your toy business? In this episode of Making It In The Toy Industry, we're about to unveil the secret to conquering your email overload and saving sales and opportunities that are sitting unread in your inbox right now! In this episode, The Toy Coach dives deep into a game-changing tool that will revolutionize the way you handle your inbox.Get an in depth introduction to the must-have email plugin designed to save

en-us

24:45

#191: Game-Changing Connections for Toy Inventors at...

Making It in The Toy Industry ·

2023/10/18

Are you "toying" around with an idea for a toy or game that you want to license? Don’t miss the chance to pitch and playtest that idea in 2023 at POP Week. In this episode of Making It In The Toy Industry, Azhelle Wade aka The Toy Coach, highlights a beloved toy industry event that is designed to create opportunities for toy inventors and entrepreneurs like you. Act fast because registration for this once a year in-person event is STILL OPEN.Pop in your earbuds and listen as Azhelle

en-us

45:39

#190: The Best and Worst of Toy Fair and Why You...

Making It in The Toy Industry ·

2023/10/11

Want a play by play of what worked at Toy Fair New York, and what didn’t? In this new podcast episode, The Toy Coach breaks down every day of the trade show, including setup days, and provides tips and insights to make your next show experience better. Also, if you haven’t already read it on The Toy Coach Blog, you’ll hear in this episode that New York Toy Fair is relocating to New Orleans! Dive deep into the whirlwind experience of Toy Fair, its changes and evolution. If you’re planning to launch

en-us

49:28

#189: How To Pitch With Pizzazz at New York Toy Fair...

Making It in The Toy Industry ·

2023/09/20

Maya Angelou once said, “At the end of the day people won’t remember what you said or did, they will remember how you made them feel.” So tell me this, at your last pitch meeting, how did you make your guest feel?In today’s podcast episode I sat down for a hilarious and informative chat with Barry and Jason. During this call, Barry and Jason share their journey inventing and ultimately licensing the TOTY nominated, Game Night In A Can. In between jokes and chuckles you’ll get invaluable tid-bits on

en-us

24:48

#188: You're Invited To Hasbro's FIRST Ever Women...

Making It in The Toy Industry ·

2023/09/06

The biggest game company in the world is walking the talk with their first ever Women Innovators of Play Event, and YOU are invited. In this episode of Making It in The Toy Industry, The Toy Coach sit's down to chat with Tanya Thompson, the Senior Director of Inventor Relations and External Innovation for Hasbro Gaming. With over 16 years of experience in the toy and game industry, Tanya is a true luminary, having received the prestigious 2023 IDIOT (International Designer and Inventor of Toys)

en-us

33:08

#187: Making Change Through Play with TOTY Nominated...

Making It in The Toy Industry ·

2023/08/30

Dr. Zabina Bhasin began her journey of understanding the powerful role toys play in shaping a child's identity. As a child psychiatrist, she used her expertise to observe that children were naturally drawn towards toys, books, and crafts. Yet, as a mother, she noticed a distinct gap in the market - there were no multicultural or ethnic studies toys. This realization sparked an idea, a vision to create a space where children could learn about various cultures and traditions, and feel a sense of

en-us

19:58

#186: When A Game You Developed Gets Nominated For a...

Making It in The Toy Industry ·

2023/08/23

Calling all game people! In this week’s episode, we delve into the captivating world of game development with Christian Castro, Director of Product Development at Relatable. Christian's conversation highlights the story behind "Search Party Chaos at the Park," a first-of-its-kind 3D board game that's been nominated for the prestigious Toy of the Year Award. The game, a family-friendly cooperative experience, introduces a unique blend of storytelling, search-and-find gameplay, and

en-us

51:56

#185: Dolls That Celebrate Asian Diversity with...

Making It in The Toy Industry ·

2023/08/16

In this episode of the Making It In The Toy Industry, Samantha Ong shares her journey in launching Joeydolls and highlights the importance of representation in the toy industry. Samantha's passion for creating culturally diverse dolls stems from her desire to combat the lack of representation and stereotypes faced by Asian children. By spreading joy and empowering children to feel proud of their heritage, Samantha aims to make a meaningful impact. Listeners will gain valuable insights into

en-us

40:26

#184: From Fandom to Fun: The Power of Collaboration...

Making It in The Toy Industry ·

2023/08/09

If you're feeling frustrated and discouraged because your games aren't resonating with fans and delivering the powerful and rewarding experiences you envisioned, then you are not alone! You may be investing countless hours in game development, pouring your creativity into every detail, but still not capturing the essence of the fandom. Instead of the desired result, you might be facing lukewarm reactions from players who fail to connect deeply with your games. We are delighted to introduce

en-us

304 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...