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PODCAST

Creator Science

Creating content has never been easier—but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business. Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what"s actually working for them: the experiments they"re running, the data

business marketing

All Episodes

67:57

#195: Why (and how) to ask your audience why they...

Creator Science ·

2024/05/28

Subscribe to Podcast Marketing Trends Explained ↗I was out for a run recently, and I was listening to a new podcast called Podcast Marketing Trends Explained. This show is co-hosted by my two friends, Jeremy Enns and Justin Jackson. Both of these guys are deep into the world of podcasting. Justin is the cofounder of Transistor, which is one of my favorite podcast hosting platforms. And Jeremy is the founder of Podcast Marketing Academy, as well as a member of The Lab. These guys are doing really

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68:18

#194: An honest conversation with my friend, Justin...

Creator Science ·

2024/05/21

Last week, I was invited to speak at the 3rd Annual Content Entrepreneur Expo, also known as CEX. We had more than 20 members of the lab at the event. It was fantastic. We hosted a dinner on the 1st night for everyone, and we had a great time connecting, reconnecting in person, or getting to meet each other for the first time in some cases. It was also an opportunity for me to really catch up with my good friend, Justin Moore. Justin has been on the show a bunch of times, and I'll link to some of

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41:41

#193: Jake Thomas – YouTube title expert shares his...

Creator Science ·

2024/05/14

Jake Thomas is a title specialist whose channels have over 100 million views because he spent thousands of hours studying viral titles and the psychology of what makes people click. He’s the man who solved YouTube titles. In this episode, you'll learn, How to model titles The differences between education and entertainment channels What most creators are getting wrong And much, much more Full transcript and show notes Jake's Website / Twitter / LinkedIn *** TIMESTAMPS (00:00) Meet the Man Who

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88:29

#192: I coached Ali Abdaal on building a membership.

Creator Science ·

2024/05/08

Welcome to a bonus episode of Creator Science. A couple of months ago, I got a direct message on Twitter from Ali Abdaal. He said he loved what I was doing with The Lab, my membership community, and he had heard great things about the experience. He was in the early stages of building his own membership community, coincidentally called Productivity Lab, and he wanted to ask me some questions. He suggested that we record the episode as a coaching call for his podcast Deep Dive, and I thought it was

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60:55

#191: Breaking down my $60,723 product launch

Creator Science ·

2024/04/30

Earlier this month, I launched a brand new product called CreatorHQ. The way I’ve come to describe CreatorHQ is a complete operating system for creators – it’s literally the system I’ve built for myself in Notion to run the entire Creator Science business.I use CreatorHQ every day. It houses all my goals, projects, tasks, content, CRM, sponsorship campaigns – everything! This episode was prepared in CreatorHQ. It’s the glue that keeps my business together and keeps the trains running. And I knew if

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46:13

[GREATEST HITS] #147: Chenell Basilio – How the best...

Creator Science ·

2024/04/23

Chenell is the writer of Growth In Reverse, a weekly newsletter where she reverse engineers how a top creator grew from 0 to 50k+ subscribers. Chenell has done deep dives on Justin Welsh, Codie Sanchez, Lenny Rachitsky, Harry Dry, and many more. I read it every week and think it’s incredibly well-done. The premise is super clear, and as a result, Chenell has seen her OWN newsletter grow very quickly – nearing 10,000 subscribers in just about four months. In this episode, you’ll learn: The common

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52:30

#190: Tony Santos – How to find, hire, and work with...

Creator Science ·

2024/04/18

WATCH▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Tony Santos is a YouTube editor with over a decade of experience working with people like Thomas Frank and Noah Kagan. With his own YouTube channel, Tony has built a reputation for helping creators and editors communicate in a more positive way, which makes him the perfect person to teach us how to find, hire, and work with great YouTube editors. In this episode, you'll learn, Where to look for an editor How to evaluate a potential

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8:53

#189: This episode will self-destruct on Monday 👀

Creator Science ·

2024/04/11

I have a short announcement to share with today – and this is ONLY available through Sunday, so time is of the essence here!I just released a brand new product called CreatorHQ – and it’s a comprehensive Notion workspace for creators. It’s literally the Notion workspace I built for myself – templatized – and available for YOU to use too. Full transcript and show notes Learn more about CreatorHQ Link to PODCAST discount code *** CONNECT 📬 Subscribe to the newsletter 📫 Get my Professional Creator

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60:25

#188: Richard van der Blom – How the man behind the...

Creator Science ·

2024/04/09

Richard van der Blom is the founder of Just Connecting, a social selling and LinkedIn training consultancy based in the Netherlands. And with nearly 200,000 followers on LinkedIn, he's one of the most respected voices on the platform. Richard was really early to LinkedIn. And as his own reach grew, he started getting a lot of questions about how to best use the platform. 5 years ago, Richard started creating an annual LinkedIn algorithm insights research report. This thing is a gold mine of data

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54:35

#187: Michael Stelzner – How to run profitable events...

Creator Science ·

2024/04/02

Michael Stelzner is the founder of Social Media Examiner and the man behind Social Media Marketing World, the industry's largest conference.He takes a very different approach to events. Before talking with Michael, I was told that events are not profitable from ticket sales, that you had to design events to make money during the event itself by selling products or bringing in sponsors. But he disagrees. In this episode you'll learn The nitty gritty of the economics behind events Where things get

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72:11

#186: Listener Q&A (Part 2) – Selling without feeling...

Creator Science ·

2024/03/28

For this audio episode, we are going to dive into questions that I got from the lab, from Instagram, from LinkedIn, Twitter, and threads.Now this is actually a part 2. The first half of these questions I recorded in video format with my producer, Connor. We took a lot of the questions from YouTube and about YouTube and we prioritize those for a video episode on the channel. But before we get into that, I have a couple of things that I want to tell you. Thing #1, if you are not already subscribed to

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95:58

#185: Listener Q&A (Part 1) – The downside of viral...

Creator Science ·

2024/03/23

WATCH▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION In this audience Q&A video, my producer Conor and I answer all your questions about YouTube and building a creator business. We talk about getting sponsors and how we craft our podcast intros We discuss pivoting your content and more. Get my Notion Template Listen to my recent Mailbag episode Full transcript and show notes *** CONNECT 📬 Subscribe to Creator Science 🧪 Join The Lab 🐦 Connect on Twitter 📸 Connect on Instagram 🎵

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57:30

#184: Amy Porterfield – Her step-by-step process for...

Creator Science ·

2024/03/12

Amy Porterfield is an online marketing expert and the creator of a multimillion dollar education business. Now you may know Amy from her top ranked marketing podcast called Online Marketing Made Easy or her new best selling book, Two Weeks Notice. She is a legend after all. Amy quit her job in 2009 and started out on her own. In 2011, she launched her first course, but despite her background and experience, that course was a total flop earning just $26. She tried again in 2012, and this time, she

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33:43

#183: Thomas Frank – How to build a successful...

Creator Science ·

2024/03/05

WATCH▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Two years ago, Thomas Frank made the seemingly crazy decision to abandon his 2 million subscriber YouTube channel that he spent a decade of his life building to make software tutorials. His decision paid off big time. The @ThomasFrankExplains channel has grown to 220,000 subscribers, done over 10 million views, and doubled his revenue, just by teaching people how to use the productivity and note taking software, Notion. In this episode,

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