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PODCAST

Field and Garden with Lisa Mason Ziegler

Lisa Mason Ziegler

Join Lisa Mason Ziegler of The Gardener"s Workshop on the Field and Garden Podcast talking flower farming, cut-flower gardening, business, and all things related!

leisure home & garden

All Episodes

00:25:44

#274: Under the Row Covers & Succession Planting...

Field and Garden with Lisa Mason Ziegler ·

2024/01/23

In this encore presentation of Lisa's very first episode of Field & Garden, she covers a couple of really big topics: 1) How NOT to freak out if you decide to peek under your row covers in mid-winter, and 2) How to use this time to harness the power of succession planting as you plan out your bed space throughout the coming year. As avid cut flower gardeners and farmers, we know that the dead of winter is not just for dreaming! Now is also the time to carefully plan your bed space

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00:21:34

#273: Facing the Fears of Business

Field and Garden with Lisa Mason Ziegler ·

2024/01/16

Tests and lessons (failures!) lead to perseverance. Perseverance is a required ingredient for a small business. We must continue despite failures, difficulties, or opposition. Don't give up or give in to fear. Facing fear in business never ends, so we must all learn to overcome it.⁠⁠⁠ Remember... "Fear is a mile wide, but only an inch deep." - Lisa Z. Mentions Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠ ⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠ The⁠⁠⁠ Field

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00:29:34

#272: Flower Farming School Online, The Trio Sale

Field and Garden with Lisa Mason Ziegler ·

2024/01/09

Join Lisa, Dave, and Gretel as they discuss the Flower Farming School Online Trio Sale. The culmination of several years of work, these schools are being offered as a complete set for the first time, and for a limited time only. Students now have the opportunity to gain immediate access to beginner through expert-level teachings for cut flower farming, both in the field and in structures, in a format that fits their lifestyle and needs. If you're looking for the most time and cost-efficient

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00:46:13

#271: Do You Know About Seed Talk? (Best of 2023)

Field and Garden with Lisa Mason Ziegler ·

2024/01/02

Did you know that we have another podcast series? It's called Seed Talk with Lisa & Layne, and it's become really popular! This is their top podcast episode of 2023, the one with the most overall listens, and it's the first episode in a 3-part series about cut-and-come-again Cool Flowers. If you like this one, please consider subscribing to Seed Talk wherever you get your podcasts. You can also watch Seed Talk on our YouTube channel (see the Seed Talk playlist there), or listen to

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00:38:00

#270: (Best of 2023) Flower Farming Do's & Don'ts

Field and Garden with Lisa Mason Ziegler ·

2023/12/26

*Winner Best of 2023* This podcast had the most listens this year! If I had the opportunity to restart my business today based on what I have learned since starting in 1998, these are some of the things that would change the course of my business. They seem so simple now, but when I was in the weeds-- I never even thought of these things! Hope they help! ~Lisa P.S. Listen through to the very end for an uplifting note from Jennifer! Mentions ⁠Shop the TGW Online Store for all your seeds and

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00:28:11

#269: Dave Dowling's December Q&A, Ask A Flower Farmer

Field and Garden with Lisa Mason Ziegler ·

2023/12/19

This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. Guest-hosted by Dave Dowling of Ball/ColorLink, who is also a former flower farmer and the instructor for our online course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More. Dave has such a wealth of knowledge to share! Here, he answers questions about lots of plants, including snapdragons, lisianthus, astilbe, winterberry, willows, baptisia, anemones,

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00:28:24

#268: Looking Back to Move Forward

Field and Garden with Lisa Mason Ziegler ·

2023/12/12

I'm looking over my shoulder as I begin to firm up my business goals and plans for 2024. Lessons learned and reminders of advice given is good food for thought. Learning to say no to great ideas that aren't in my wheelhouse is at the top of my list. Mentions The Book That Changed My Life: ⁠Interview with Lynn Byczynski⁠ Pre-Order Now: The Cut-Flower Handbook ⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠ ⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠ The ⁠⁠⁠⁠Field and

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00:31:12

#267: Flower Farming, Will You Make It?

Field and Garden with Lisa Mason Ziegler ·

2023/12/05

I find that many people struggle and quit flower farming before they really get started. Why do they quit? Not because they aren’t trying, but because “they don’t know, what they don't know” and get burned out doing the wrong stuff. How do you learn the right stuff? Networking with those who are ahead of you in their business journey. Mentions December 9, 2023: Gratitude Open Warehouse Lisa's Book: The Cut-Flower Handbook Podcast Series: Seed Talk with Lisa & LayneCourses: Flower

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00:25:54

#266: Dave Dowling's October Q&A on Ask a Flower Farmer

Field and Garden with Lisa Mason Ziegler ·

2023/11/28

This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. This one was guest-hosted by Dave Dowling of Ball/ColorLink. Dave is also a former flower farmer and the instructor for our online course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More. Dave has such a wealth of knowledge to share! Here, he answers questions about lots of plants, including ninebark, dahlias, cool flowers, gladiolus, tulips, lisianthus,

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00:21:27

#265: Writing The Cut Flower Handbook with Lisa & Jessi

Field and Garden with Lisa Mason Ziegler ·

2023/11/21

Join Lisa Ziegler and Jessi Graven as they discuss the writing of The Cut-Flower Handbook. This book is scheduled for release in February 2024 and is available for pre-order now. Pre-order The Cut-Flower Handbook directly from TGW to get our FREE bonus resources! Details HERE. Mentions Lisa's book, The Cut-Flower Handbook ⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Sign up to receive our Farm News emails!⁠⁠⁠⁠⁠ The ⁠⁠⁠⁠⁠Field and Garden Podcast⁠⁠⁠⁠⁠ is produced by

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00:35:15

#264: Farming With A Baby, With Gretel Adams

Field and Garden with Lisa Mason Ziegler ·

2023/11/14

Join me as I catch up with Gretel Adams of Sunny Meadows Flower Farm in Columbus, Ohio. In this episode, we talk about how life on the farm has changed with the addition of their first child, get an update on their flower farming biz, and learn of another big development in Steve & Gretel's farm and home life. Listen in for the scoop on Sunny Meadows! Mentions Flower Farming School Online: Growing Cut-Flower Crops in Hoop & Greenhouses⁠ with Steve & Gretel Adams Learn more about and

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00:27:59

#263: Dried Flowers, Added Value

Field and Garden with Lisa Mason Ziegler ·

2023/11/07

Dried Flowers = Added Value! My goal was to always sell it all fresh, but, there are always leftovers, right? Why not hang them to air dry and sell them as added-value products? Dried flowers are back in vogue and an excellent cash crop to sell alongside your fresh fall flowers and those holiday-blooming bulb containers. Dried straight bunches, bouquets, and wreaths are all in demand. MentionsAbout Ellen Frost: ⁠Instagram⁠, ⁠YouTube ⁠Florist School Online: Growing Your Business with Local Flower

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00:40:21

#262: Meet Michelle of River Bend Blooms, with Jessi...

Field and Garden with Lisa Mason Ziegler ·

2023/10/31

In this very special episode, TGW staffer Jessi Graven guest hosts as she visits fellow TGW student and established flower farmer Michelle Wheeler of River Bend Blooms in Kentucky! Here, Michelle tells the story of how she came into flower farming, how the business has grown, the selling outlets she's utilizing, and discusses her plans for the future. During the farm tour, she shows us the wildlife conservation practices in place on the farm and gives us a glimpse of her awesome flower truck as

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00:29:25

#261: Jennie Love's Takeover of Ask A Flower Farmer

Field and Garden with Lisa Mason Ziegler ·

2023/10/24

This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer, hosted by Jennie Love of Love ’n Fresh Flowers. Jennie is a well-known and highly sought-after farmer-florist in Philadelphia specializing in field-to-vase wedding and event work. She is also the author of two of our online courses: Farmer-Florist School Online: The Wedding Process, and the online mini-workshop called Making Workshops Work for You. Here, Jennie graciously shares her

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00:36:10

#260: Ways To Sell Your Flowers with Dave Dowling

Field and Garden with Lisa Mason Ziegler ·

2023/10/17

Time for another great chat between Lisa and expert cut-flower grower, Dave Dowling! Dave is also a bulb and plant broker, and the author of our online course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More. In this episode, Lisa & Dave talk about the many ways they've sold their flowers, and how you could be selling the flowers that you grow, too. Topics include: Importance of researching your local market to identify opportunities Understanding that you'll

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00:36:40

#259: Trust The Process

Field and Garden with Lisa Mason Ziegler ·

2023/10/10

What does trusting the process mean? Learning the steps and just keep doing them. I lean on mentors, teachers, organizations, resources, and team members. Everyone needs them all. Business is an ever-evolving and changing force meaning every day has scary stuff— we need backup. Doing this podcast reminded me that all will be well. ~Lisa MENTIONS We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print

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00:29:10

#258: Lily Succession Planting with Dave Dowling

Field and Garden with Lisa Mason Ziegler ·

2023/10/03

Get your notepad ready! This is an information-packed crash course in lily succession planting from expert grower and bulb broker, Dave Dowling. Dave is also the author of our online course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More. In this episode, Lisa & Dave cover lily succession planting from start to finish! Topics include: Why to succession plant lilies Intro to crate growing, how to get crates What types of lilies to grow When and where to buy

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00:23:06

#257: What To Grow Next Season

Field and Garden with Lisa Mason Ziegler ·

2023/09/26

Coming out of the dog days of summer is the time to consider: what are my flower needs for next season? While it is fresh in your memory, consider "Where am I selling and when does it start?" These guiding principles will lead you to what you should grow, how much, and when the blooms should begin. Mentions:Our Online Mini-Workshops Seed Starting Saturdays on YouTube Check out the app for our shopping show! Find it Here Shop the TGW Online Store for all your seeds and supplies! Sign up

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00:26:08

#256: Jennie Love's Top 5 Mistakes Farmer-Florists Make

Field and Garden with Lisa Mason Ziegler ·

2023/09/19

Please enjoy this replay of a webinar that Lisa did with Jennie Love called “Top 5 Mistakes New Farmer-Florists Make.” Jennie & Lisa put this one together with the hope of helping new farmer-florists avoid some common pitfalls - all mistakes that Jennie admits to making herself when she was first starting out. There are some great tips here! Mentions Jennie's Free PDF: Favorite Suppliers of Vases & Other Floral Design Hard Goods Jennie's Course: Farmer-Florist School Online: The

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00:22:25

#255: Misguided Passion?

Field and Garden with Lisa Mason Ziegler ·

2023/09/12

Do you love the processes of starting, growing, and harvesting lots of cut flowers, but don’t really want to go into business? That is totally doable and in my book, an even higher calling! Mentions We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription. Lisa's course, Flower Farming School Online: The Basics, Annual Crops, Marketing, and More! Check out the app for our

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