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PODCAST

Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

Michelle J Raymond - LinkedIn B2B Expert

Social Media for B2B Growth is the podcast for B2B marketers who want LinkedIn insight — not hacks. Hosted by Michelle J Raymond, a globally recognised LinkedIn Company Page strategist and founder of B2B Growth Co, this podcast focuses on how B2B organisations use LinkedIn as a strategic business channel. Most episodes are solo insights from Michelle, based on real-world work with B2B marketing teams, leaders, and sales organisations. The emphasis is on clarity, relevance, and sustainable growth —

business marketing

All Episodes

34:08

B2B Content Marketing Strategy: What Matters Most in...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/04/30

What's hot and what's not regarding Content Marketing Strategy for B2B Marketers right now? Michelle J Raymond asks Robert Rose his thoughts on some topics that continue to cause debate in content marketing. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show00:44 Diving Deep into Content Marketing Strategies for 202401:33 Quality Over Quantity: The Winning Content Marketing Formula07:08 Leveraging AI in Content Marketing: Boon or Bane?15:36 Exploring

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34:34

The Power of Presence Social Media Tactics for...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/04/23

Katie Brinkley joins Michelle J Raymond to explore the vital role of social media in leadership and brand growth. Discover why CEOs and business leaders must maintain an active social media presence, the best practices for choosing platforms that align with their goals, and how innovative content can enhance engagement. They also delve into Katie's insights from her book "The Social Shift," discussing why leaders should consider leveraging YouTube and podcasts to broaden their impact and connect

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32:59

LinkedIn Strategies for Social Media Managers to...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/04/16

Michelle J Raymond and guest Latasha James discuss the trends they see for LinkedIn Marketing. Personal and business brand visibility is the goal, and they share actionable tips on how to get there. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show!00:25 Exploring Social Media Marketing World: Trends and Insights02:03 The Power of LinkedIn for Social Media Managers04:27 Overcoming LinkedIn Intimidation: Tips for Social Media Managers09:29 Maximizing

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27:31

Conquering Video Overwhelm: A Strategic Guide with...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/04/09

Despite the undeniable impact of video on digital marketing, many DIY marketers and business owners find themselves at a crossroads, grappling with the challenges of integrating video into their social media strategies. Whether it's a lack of knowledge, direction, ideas, or a robust strategy, the hurdle remains significant. This week's guest Ben Amos shows us that the key to overcoming this obstacle lies in adopting a strategy-first approach to video content, effectively pushing back the

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40:31

Joe Pulizzi: The Roadmap to Becoming a Content...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/04/02

Want to build your revenue and your audience? Then listen in to “The Godfather of Content Marketing”, Joe Pulizzi, as he shares his frameworks for becoming a content entrepreneur. From getting the foundations set to setting realistic expectations, this episode is focused on building a loyal audience, and the various and surprising ways to monetize content effectively to ensure long-term profitability. The key moments in this episode are: 00:00 Kicking Off with Content Marketing Royalty: Joe Pulizzi

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27:16

Using LinkedInTo Get Speaking Opportunities with...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/03/26

Stop dreaming of speaking opportunities and start using LinkedIn™️ to make them happen. Bobby Umar, Keynote Speaker, Trainer & Coach shares practical tips on how to get started, stand out as a thought leader and present on more stages - local and international. The key moments in this episode are: 00:00 Introduction and Welcome 00:51 The Power of LinkedIn™️ for Speakers 01:54 The Journey from Posts to Podiums 02:26 The Impact of TEDx Talks on Personal Branding 02:51 The Evolution of a Speaker 04:42

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29:17

Top 10 Mistakes to Avoid Getting Employees Active on...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/03/19

Getting your employees active on LinkedIn has many upsides for them and the business, but how do you set your employee advocacy program up for success? Michelle J Raymond gives her Top 10 Mistakes to Avoid so you can ensure your program isn't over before it begins. The key moments in this episode are: 00:00 Welcome00:09 The Power of Employee Advocacy on LinkedIn01:25 Why Invest in Employee Advocacy?04:32 Top 10 Mistakes to Avoid in Your Employee Advocacy Program07:51 The Importance of Executive

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22:18

Social Media Trends & Insights from Social Media...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/03/11

What is it like to attend Social Media Marketing World? Michelle J Raymond shares her experience as a speaker and an attendee. What are the social media trends you need to be aware of? Key moments in this episode - 00:00 Introduction to the Social Media for B2B Growth Show 00:08 Experiences and Insights from Social Media Marketing World 01:44 The Importance of Networking and Learning Styles 10:27 The Power of Newsletters in Building Trust 13:51 The Renaissance of LinkedIn and Company Pages 18:47

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35:45

One in a Billion - The Power of a Distinctive...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/03/05

When you build a distinct brand, personal or business it attracts the right audience and repels the wrong ones. For those trying to walk the line between garnering attention and maintaining authenticity, this episode is packed with valuable insights. Key moments in this episode are - 00:00 Introduction to the Show 00:44 The Plague of Blandness on LinkedIn™️ 01:07 Defining a Distinct Brand 02:07 The Power of Distinctive Brands 03:52 The Importance of Authenticity in Branding 05:01 The Role of

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28:21

From Social Proof to Confetti Moments: 7 Lessons From...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/02/27

Join host, Michelle J Raymond, on a journey through some of the most important lessons learned from her guests over recent months. Featured guests provide insights on a range of topics, from the importance of social proof in marketing, to crafting confetti moments of surprise and delight for your customers. This episode is packed with insights and actionable steps for those working in B2B social media marketing. The key moments in this episode are - 00:00 7 Lessons from 7 Amazing Women in Marketing

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30:18

Top 5 LinkedIn Company Page Mistakes and Solutions...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/02/20

If you're a LinkedIn™️ Company Page Admin wanting increased follower growth and higher engagement for your Page, listen in to make sure you aren't making one of the five biggest mistakes, Company Page expert Michelle J Raymond sees. Ensure your Company Page is a demand generation asset for your business. The key moments in this episode are:00:00 Introduction to LinkedIn™️ Company Pages 00:53 Top Five Mistakes on LinkedIn™️ Company Pages 01:22 Mistake 1: Overly Branded Content 06:43 Mistake 2:

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16:18

LinkedIn™️ Legal Trouble. Don't Make These Same...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/02/13

CEASE & DESIST is not an email you want to be greeted with. The truth is that it could happen to you too if you aren't aware of trademark and copywriting laws that apply to the content you create. In this episode of the newly named 'Social Media for B2B Growth' show, host Michelle J Raymond shares her experience of unintentionally infringing LinkedIn's trademark and the critical lessons she learned. The key moments in this episode are - 00:00 Introduction and Podcast Rebranding 01:16 The Story

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34:08

Finding Your Own Path on LinkedIn™️. Staying True to...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/02/06

Many people are active on social media but LinkedIn™️ is the final frontier to conquer. LinkedIn™️ as a professional platform can be intimidating and comes with its own set of rules and etiquette unique to it. How can you navigate this successfully to build a community and generate business growth? The key moments in this episode are:00:00 Introduction and Welcome 00:45 Getting Started on LinkedIn: A Real Perspective 01:57 Exploring LinkedIn's Creator Mode 03:16 The Challenge of Getting Started on

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31:30

Breaking the Silence: Strategies for LinkedIn™️...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/01/29

With one billion members on the platform, now more than ever it's harder to stand out and stay top of mind. There's a lot of advice on LinkedIn™️ when it comes to crafting the perfect post, but with Ali Schwanke we look beyond this. Listen and learn how to avoid common mistakes and become memorable. The key moments in this episode are: 00:00 Introduction to the Show 00:24 The Importance of Standing Out on LinkedIn™️ 01:36 Overcoming the Fear of LinkedIn™️ 04:59 The Challenges of Staying Focused on

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25:10

LinkedIn™️ Roundup - What's New? with Coach Michelle...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/01/23

In this episode, host Michelle J Raymond provides a detailed roundup of the latest changes and trends on LinkedIn™️, helpful for people who may have missed recent updates. She explores the differences between a free account, a premium account, and Sales Navigator. The video also discusses the significance of LinkedIn events and Lives, highlighting their importance in building communities and engaging audiences. Further, Michelle takes a deep dive into the new changes on Company Pages and new trends

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31:51

Authenticity in Action - Elevating B2B Marketing on...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/01/16

In this episode of the LinkedIn for B2B Growth Show, host Michelle J Raymond and guest Gina Balarin engage in a lively discussion on the value of authenticity in professional and social media contexts. They share valuable insights into the evolution of marketing and the essential role of authenticity, balancing personal and professional content, and the necessity of a supportive culture in fostering authenticity. Gina shares practical strategies for leaders to nurture an environment where employees

en

18:45

Brand Building and LinkedIn™️ Strategies for B2B...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/01/09

Aiming for LinkedIn Success in 2024? This episode is packed with tips for Effective Personal and Business Branding on LinkedIn™️. In this episode, Coach Michelle encourages her listeners to reflect on their achievements from the past year and set their goals for 2024. She highlights the importance of having a strong personal and professional branding on LinkedIn to grow a business. Michelle talks about her rebranding experience, shares tips on content planning, and explains how diligent planning and

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45:59

Using LinkedIn™️ for Business and Marketing 2024 with...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2023/12/20

In this power-packed episode, host Michelle J Raymond provides an in-depth understanding of how to utilize LinkedIn for business and marketing effectively as we move into 2024. She discusses the significant milestone of LinkedIn reaching 1 billion members, the benefits and challenges of this crowded platform, and the importance of authenticity and genuine engagement. She further touches upon the shift in the generation of B2B buyers, the need for brand values and creative distinctiveness, and the

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32:04

Enough of the Boring Event Content - Try These Ideas...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2023/12/15

When it comes to event marketing, let's face it the content is pretty boring at best. The obligatory photo of the team in front of a shiny, expensive stand. Add in a few action shots to make sure it looks like you had people attend to justify the cost. Multiply this content by the number of stands, and it all looks exactly the same. Attendees do an obligatory one with the sign at the front to prove they were there. But what if it could be different? Laura Erdem joins the show and shares her

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34:21

Marketing Magic or Behavioral Science? How to Get...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2023/12/11

In this episode of LinkedIn for B2B Growth Show, host Michelle J Raymond hosts an engaging conversation with the expert Nancy Harhut, author of 'Using Behavioral Science in Marketing, Drive customer action and Loyalty by prompting instinctive responses'. They discuss several behavioral science principles including 'Reciprocity Principle', 'Social Proof Principle', 'Authority Principle', and 'Rhyme-as-Reason Bias'. Nancy shares insights on how these principles can dramatically enhance marketing

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