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PODCAST

Social Media for B2B Growth: LinkedIn Strategies and Tips

Michelle J Raymond - LinkedIn B2B Expert

Social Media for B2B Growth is the LinkedIn podcast for B2B marketers and business leaders who want to stop guessing and start winning on LinkedIn. Forget outdated tactics and vanity metrics. Around here, it’s B2B Growth. No Hacks! Hosted by Michelle J Raymond - LinkedIn expert, international speaker, and unapologetic Company Page superfan, this show cuts through the noise to bring you proven strategies, fresh ideas, and insider tips to grow your brand, build influence, and generate real business

business marketing

All Episodes

31:51

Authenticity in Action - Elevating B2B Marketing on...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2024/01/16

In this episode of the LinkedIn for B2B Growth Show, host Michelle J Raymond and guest Gina Balarin engage in a lively discussion on the value of authenticity in professional and social media contexts. They share valuable insights into the evolution of marketing and the essential role of authenticity, balancing personal and professional content, and the necessity of a supportive culture in fostering authenticity. Gina shares practical strategies for leaders to nurture an environment where employees

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18:45

Brand Building and LinkedIn™️ Strategies for B2B...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2024/01/09

Aiming for LinkedIn Success in 2024? This episode is packed with tips for Effective Personal and Business Branding on LinkedIn™️. In this episode, Coach Michelle encourages her listeners to reflect on their achievements from the past year and set their goals for 2024. She highlights the importance of having a strong personal and professional branding on LinkedIn to grow a business. Michelle talks about her rebranding experience, shares tips on content planning, and explains how diligent planning and

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45:59

Using LinkedIn™️ for Business and Marketing 2024 with...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/12/20

In this power-packed episode, host Michelle J Raymond provides an in-depth understanding of how to utilize LinkedIn for business and marketing effectively as we move into 2024. She discusses the significant milestone of LinkedIn reaching 1 billion members, the benefits and challenges of this crowded platform, and the importance of authenticity and genuine engagement. She further touches upon the shift in the generation of B2B buyers, the need for brand values and creative distinctiveness, and the

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32:04

Enough of the Boring Event Content - Try These Ideas...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/12/15

When it comes to event marketing, let's face it the content is pretty boring at best. The obligatory photo of the team in front of a shiny, expensive stand. Add in a few action shots to make sure it looks like you had people attend to justify the cost. Multiply this content by the number of stands, and it all looks exactly the same. Attendees do an obligatory one with the sign at the front to prove they were there. But what if it could be different? Laura Erdem joins the show and shares her

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34:21

Marketing Magic or Behavioral Science? How to Get...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/12/11

In this episode of LinkedIn for B2B Growth Show, host Michelle J Raymond hosts an engaging conversation with the expert Nancy Harhut, author of 'Using Behavioral Science in Marketing, Drive customer action and Loyalty by prompting instinctive responses'. They discuss several behavioral science principles including 'Reciprocity Principle', 'Social Proof Principle', 'Authority Principle', and 'Rhyme-as-Reason Bias'. Nancy shares insights on how these principles can dramatically enhance marketing

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32:33

Future Proof Your Brand Identity with Distinctive...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/12/04

Host Michelle J Raymond welcomes marketing and scientific research expert Professor Jenni Romaniuk (Ehrenberg-Bass Institute), to discuss the importance and impact of distinctive brand assets for B2B businesses, especially on platforms like LinkedIn. They discuss the significance of brand asset building in memory building and marketing, the contrast between asset building and asset usage, as well as the process and tactics for building brand assets. Tips on auditing competitors to counter

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32:12

From Consultant to Paid Community Builder - What You...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/11/27

John Espirian is a relentlessly helpful® LinkedIn® nerd, trainer and consultant who created his own paid community - Espresso+. We delve into the process John followed to move from a predominantly consulting and training business to a community leader. The key moments in this episode are: 00:00 Introduction and Welcome 00:13 Transition from Consulting to Community Building 00:50 Origin of Espresso+ 01:29 The Birth of Espresso+ Community 03:06 Challenges and Lessons Learned in Building a Paid

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31:48

Business Gold: Build Awareness, Authority and...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/11/20

The co-authors of the world's first and only book dedicated to LinkedIn Company Pages meet to discuss the significant changes they noticed in updating their book Business Gold. More importantly, where do they think the future of business page success lies? The key moments in this episode are:00:00 Introduction and Welcome00:18 Discussing the Second Edition of Business Gold00:40 The Evolution of LinkedIn Company Pages01:36 The Origin Story of Business Gold02:29 The Power of LinkedIn and

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41:19

Ultimate Guide to Improving Your LinkedIn Company...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/11/13

This is your ultimate guide to improving your LinkedIn Company Page performance. This episode is for you if you want to grow your Page followers or get more reach and engagement. The second edition of the international best-selling "Business Gold - Build Awareness, Authority and Advantage with LinkedIn Company Pages" is out, and to celebrate, Michelle J Raymond - Pages Expert, will answer the most frequently asked questions she gets from LinkedIn Company Page Admins. Listen to Michelle's expert

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37:46

The Power of Brand Strategy Assessments with Wanita Z

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/11/06

When did you last take time to reflect on your business and social strategy? Chances are it's been a while and things have slipped out of alignment. Wanita Z discusses how a brand strategy assessment could be just what you need to level up and grow your business. The key moments in this episode are: 00:00:00 Introduction 00:01:08 Why is it important to take time out to do a business strategy assessment? 00:02:45 How would you address the common misconception that strategy is solely focused on the

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31:39

From Clips to Cash. Profit-Driven LinkedIn Video Tips...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/10/30

Creating video content on LinkedIn in its many different formats can be a very powerful tool for business growth. Tanya Smith is a premier video coach, savvy business strategist, and the charismatic host of Stream Like a Boss TV. She joins the show this week to share her actionable strategies you can implement today. The key moments in this episode are: 00:00:00 Intro 00:01:05 Tips to Getting Content Made Consistently 00:05:27 The Video Content Sweet Spot 00:12:13 Topic Selection for Videos for

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26:35

From Overwhelmed to Effortless: A Guide to LinkedIn...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/10/23

If you struggle to create, produce and distribute content on LinkedIn and other social media platforms, rather than get overwhelmed, get organised. Stephen G. Pope joins the show to show us how content can be effortless with suitable systems. The key moments in this episode: 00:00:00 Intro 00:00:29 When manual content processes stop working 00:08:40 Common misconceptions about automating LinkedIn content 00:11:19 Business planning for content automation 00:14:48 Specific tools or systems for

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36:29

How To Outsmart The Linkedin Algorithm And Boost Your...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/10/16

Over 1M LinkedIn impressions and 850% growth based on the previous 365 days! How did Michelle J Raymond achieve this if reach is down on LinkedIn? The good news for you is that she shares exactly how in this episode, and you can too. Michelle offers practical strategies for navigating the platform and achieving growth, despite the perceived decline in reach. The key moments in this episode are - 00:00:00 What is reach and engagement on LinkedIn?00:00:23 Outsmarting the LinkedIn algorithm. 00:03:49

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27:19

How to Start Your Employee Advocacy Program on...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/10/09

It's one thing to build a personal brand or company brand on LinkedIn; it's another to get employees on board to become advocates for the brand. Yet businesses that invest in this area are able to scale their impact and generate business growth. Before rushing in, listen to this episode to learn how you can get started and avoid some of the common pitfalls. The key moments in this episode are: 00:00:00 - Introduction 00:01:18 - Employee Advocacy - how is it different to building a personal brand on

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35:46

Why Employer Branding on LinkedIn Matters More Than...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/10/02

Employer brand isn't the "pretty pictures and better job postings team," says this episode's guest James Ellis. If it's not this - what is it, and why should your business be investing in building an employer brand on LinkedIn? The key moments in this episode are: 00:00:00 Introduction 00:02:23 How do you define employer branding? 00:05:18 Why does employer branding exist? 00:15:37 Does employer branding apply to small business too? 00:22:59 Which team is best suited to run employer branding

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36:25

What's Working and Not Working on LinkedIn for B2B...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/09/25

Want to generate maximum return for the time your business spends on LinkedIn? With new features being launched, and changes to the algorithm, knowing what is working and what isn't is critical for success. This week Sarah Clay - LinkedIn Trainer joins the show to discuss with Michelle their latest research and strategies. The key moments in this episode are: 00:00:00 Introduction 00:01:43 What have you found is working on LinkedIn? 00:03:53 What have you found is not working on LinkedIn? 00:10:00

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34:35

Beyond Profit: How Purpose-Driven Brand Values Shape...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/09/18

What is a brand led business strategy and why does it matter for B2B businesses in 2023? This week's guest Melissa Packham shares how brands that are led by their values can navigate uncertain times. The key moments in this episode are:00:00:00 Introduction 00:01:23 Why are values an important part of branding? 00:04:08 How do you strike the balance between incorporating values and not sounding overly promotional or forced? 00:15:14 How do brand values help in uncertain times? 00:18:10 What are some

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30:32

From Buzzwords to Clarity: Create Powerful...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/09/11

Have you ever wondered what the secret sauce is behind educational content that not only informs but also engages? Are you struggling to make your LinkedIn posts stand out in the crowded B2B space? Former journalist Kelsey Kloss will unpack what it takes to create educational LinkedIn posts that truly resonate with your target audience. The key moments in this episode are: 00:00:00 - Introduction 00:02:06 - Making Educational Content Effective 00:06:34 - Building Authenticity into Content 00:09:12

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32:28

LinkedIn Live: Myths, Realities, and B2B Superpowers...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/09/04

Have you heard these myths about LinkedIn Live? Myth #1: LinkedIn Live is only for big brands with large budgets. Myth #2: LinkedIn Live is difficult to set up and use. Myth #3: LinkedIn Live is not effective for B2B outreach. In this episode, our guest Gillian Whitney, will debunk these myths and reveal the truth about how LinkedIn Live can amplify your B2B outreach and engagement. The key moments in this episode are: 00:00:00 - Introduction 00:01:35 - Why LinkedIn Live? 00:03:38 - Funny Moments

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34:15

Rebranding Magic - How Visual Branding Shapes...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/08/30

Emma Wright was behind the visual rebrand for Michelle J Raymond and B2B GROWTH CO - LinkedIn B2B Strategy & Training. In this episode we talk through the process, why it's important and how finding the right partner to work with is so important. The key moments in this episode are: 00:00:00 - Introduction 00:00:38 - Knowing When to Rebrand 00:03:08 - Fear of Investing in Rebranding 00:05:10 - Importance of Visual Rebranding 00:07:21 - Operation Rebrand Experience 00:12:55 - Importance of

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