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PODCAST

Artist Academy

Andrea Ehrhardt

The Artist Academy Podcast hosted by Andrea Ehrhardt. The purpose of this series is to show aspiring painters that it"s completely possible to make a great career in the arts. We focus on the business side of art to help you attract more customers, increase profits, and ultimately live a life of creativity and financial freedom. www.ArtistAcademy.co

arts visual arts

All Episodes

50:19

263. My Plan to Make $300,000 This Year While Working...

Artist Academy ·

2024/12/30

This week's episode on the Artist Academy Podcast is all about creating a roadmap to success with the goal of making $50k right out of the gate! I’m sharing strategies like social media posting, applying for public art calls, and cold outreach to businesses—plus, I break down the success rates for each method. You’ll also hear why having a strong portfolio, an SEO-optimized website, and high-quality photos is crucial for landing more jobs. I’ll dive into the importance of motivation,

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28:54

362. Amplify Your New Year with This Challenge

Artist Academy ·

2024/12/23

This week’s episode on the Artist Academy Podcast is all about turning creative consistency into momentum with the 31-Day Challenge—starting January 1st! Whether you’re painting daily, posting for 31 days straight, or experimenting with videos and mural mockups, this challenge is designed to push boundaries and open doors.In this episode, I’m sharing strategies to amplify your goals—like testing new outreach methods, building social proof, and ditching excuses (because “no time” isn’t

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33:30

361. $500 Giveaway - How to Make a Bigger Impact With...

Artist Academy ·

2024/12/18

This week's episode on the Artist Academy Podcast is all about using a holiday promotion tactic that I’m currently implementing in my art business, and why I think it’s a strategy you should consider for your own business. Whether you’re selling murals, prints, small items, or custom canvases, I’m sharing why putting in that extra effort right now—right before Christmas—can make a huge impact. We’re also talking about our recent mural meetup, where I’m sharing behind-the-scenes details on

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50:17

360. $100K in 100 Days Part 3

Artist Academy ·

2024/12/16

In this week's episode of the Artist Academy Podcast, we welcome you to part 3 of the $100K podcast series, where we’re getting real about the habits and strategies that will actually make those big goals possible. If you’ve been following along, you know I’m gearing up to make $100,000 in the first 100 days of 2025—but this episode is different. We’re not just talking about the challenge; we’re breaking down the how behind productivity and goal-setting. In this episode, I’m sharing a

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53:02

359. The Mural Artist’s Handbook with Morgan Bricca

Artist Academy ·

2024/12/11

This week's replay episode on theArtist Academy Podcastfeatures California-based muralistMorgan Bricca.I have stumbled upon the more experienced version of myself in Morgan. I could talk to her for hours. She has the confidence and positivity ofan experiencedartist—one who has dealt with the past trials of owning a business but happily perseveres because she knows, from years of experience, how the profits far surpass the struggles. For example, her project minimum nowadays is $7,500. Yep,

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43:10

358. $100K in 100 Days - Part 2

Artist Academy ·

2024/12/09

This week on theArtist Academy Podcast,I’m discussing a significant $8,000 investment I made in my art business and how it’s set to help me 5x that amount in just six months. In this episode, I’llbreak downexactly what I invested in and why it’s crucial for growth in 2025. I’ll also explorethe question ofwhether it’s time for you to invest in external support. Whether it’s a VA, coach, video editor, outreach specialist, or someone to help you create a strategic plan, I’ll share how making

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49:38

357. Murals & Wall Decals by Marilena Madio

Artist Academy ·

2024/12/04

This week on the Artist Academy Podcast, I’m bringing back a replay episode with Marilena Madio from 2021. It was so memorable that I had to share it again—now, over three years later. I originally reached out to Marilena to chat about her wall decal product she began creating for customers but was caught off guard by how much mural wisdom she had to share.Marilena has been in the mural game longer than I have and is such a joy to talk shop with. Last year, I watched as she had a video go

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35:04

356. $100K in 100 Days

Artist Academy ·

2024/12/02

This week on the Artist Academy Podcast, we’re diving into an exciting challenge: the goal of making $100,000 in 100 days, starting January 1st. It’s a bold plan designed to push boundaries and inspire growth in your art business.In this episode, we’ll discuss how consistent, small actions can lead to big results and explore the value of making intentional investments to boost your business. You’ll hear strategies for managing your energy by focusing on tasks that inspire you and learning

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45:29

355. Adding a Personal Touch to Business in Today’s...

Artist Academy ·

2024/11/27

This week on the Artist Academy Podcast, we’re featuring a replay episode from back in 2020 with Australian oil painter Wanda Comrie. Wanda shared some amazing tips for Instagram during our chat, and one that stood out to me was her practice of privately messaging potential buyers with a video of her newly completed paintings.She talks about avoiding automation and instead keeping excellent customer service at the forefront of her art business. She has full conversations with everyone who

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40:33

354. Embracing the Tough Moments: Why the Hard Times...

Artist Academy ·

2024/11/25

This week on theArtist Academy Podcast,we’re exploring how dealing with challenges and criticism is an essential part of growing as an artist and business owner. It’s not about the situation itself but how you choose to respond to it that defines your path forward. In this episode, we’ll dive into personal stories about navigating tough customer interactions, learning from mistakes, and improving processes to prepare for bigger opportunities. Tune in for insights on embracing the good and

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37:55

353. 40 Years of Pinstriping, Lettering, and Graphic...

Artist Academy ·

2024/11/20

This week on the Artist Academy Podcast is an interview with artist John Foster, all about his lifelong career in custom lettering, pinstriping, and graphic design. I love chatting with artists who have lived through decades of the evolving art industry because they offer a completely different perspective compared to those who are just starting out. The evolution required to survive in this industry demands an open mind, constant learning, and the ability to adapt. There are so many

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25:24

352. Small Jobs, Big Wins: Turning Low-Paying Gigs...

Artist Academy ·

2024/11/18

This week on the Artist Academy Podcast, we're exploring how small jobs can lead to big opportunities. I’m sharing my experience working on a mural for a local Mexican restaurant and how taking on a lower-paying project turned out to be a smart move for gaining exposure and expanding my portfolio.In this episode, I’ll explain how shifting my mindset about these smaller gigs helped me view them as stepping stones to larger, more rewarding projects. If you’re an artist wondering whether to

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23:41

351. Painting Eighteen-Storey Murals with Tony Castillo

Artist Academy ·

2024/11/13

This week on theArtist Academy Podcastis an interview with muralistTony Castillo. Like most of us, Tony entered the art world thinking he would go in a certain direction but ended up turning, learning, and diving into murals headfirst.I love a good chat about large-scale painting, pricing, and the hurdles that only exterior painters have to face. Topics like heights, wind, and strict deadlines are just a few of the challenges covered with Tony. His story is yet another that really began in

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21:20

350. How Shame Holds Us Back From Growth

Artist Academy ·

2024/11/11

This week on the Artist Academy Podcast, we're diving deep into the subtle but powerful ways shame can prevent us from reaching our full potential as artists. We often don’t realize how feelings of inadequacy or fear of judgment can sneak into our creative process, holding us back from taking bold steps, experimenting with new ideas, or putting ourselves out there fully.Through this episode, we’ll uncover how acknowledging and working through shame can actually unlock new levels of growth,

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41:34

349. Murals, Mountains, Art Licensing - Turning...

Artist Academy ·

2024/11/06

This week on theArtist Academy Podcastis an interview with muralist and adventurerEmily Beaudoin. I so appreciate how real Emily is with her answers to all the technical painting and business questions I ask her. She’s just like you and me, figuring it out as we go. Emily and I chat about her experience painting for Lululemon, Black Diamond, and several other name brands. She splits her time between creating murals in the Canadian summer and illustrating things like t-shirt designs in the

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26:13

348. Try This Easy Go-With-The-Flow Marketing Tactic

Artist Academy ·

2024/11/04

This week on the Artist Academy Podcast, we're talking about a go-with-the-flow marketing tactic that can be a game-changer for any mural business. Discover how adopting a flexible approach—especially when it comes to scheduling, pricing, and client communication—has helped me handle the ups and downs of running an art business.From setting appropriate prices and taking deposits to maintaining a calm, confident attitude with clients, this episode breaks down strategies that can make the

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55:42

347. Sculpting Your Own Art Career with William...

Artist Academy ·

2024/10/30

This week on the Artist Academy Podcast is yet another replay of an interview I did over 4 years ago with an inspiring artist who is living their unique art dream. William Jeffrey Jones is a sculptor living a little over an hour away from me in small-town Missouri.After this interview, I was so inspired by this unique human that I drove to his location to meet and create with him. We threw on the pottery wheel, and I made a really big cup. We also recorded the session and put it inside the

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31:17

346. Buy Back Your Time + Boss VS Employee Mentality...

Artist Academy ·

2024/10/28

In this week's episode of the Artist Academy Podcast, by popular demand, we dive back into the topic of a Boss Mentality vs. Employee Mentality. The discussion explores the fundamental differences between these two mindsets and how they can impact artists' careers.The boss mentality encourages ownership, initiative, and a proactive approach to challenges, empowering us to take control of our creative journeys. In contrast, the employee mentality often fosters dependency and limits growth,

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29:03

345. Finding Your Artistic Style with Casey Langteau

Artist Academy ·

2024/10/23

This week on theArtist Academy Podcast, I am continuing the trend of bringing back some of thebest, most inspiring, educational, and movinginterviews from years past. This one is a look back at a chat from 2020 withCasey Langteau, all about how to find your artistic style. Casey is a New Orleans-based artist with her own beautiful gallery filled with her unique art. She has a very interesting process in which she creates her one-of-a-kind paintings. I’ll let her explain it to you and share

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30:43

344. Art, Business, Farming, Travel - BTS with Ryan...

Artist Academy ·

2024/10/21

This week on the Artist Academy Podcast, I finally let my husband take over the interviewer seat and ask questions. We polled the Artist Academy about what questions they had regarding art, business, personal life, and what it’s really like living with a busy artist. My husband, Ryan Sanders, has been asking for this for a while, so I finally obliged him with some time to talk into the microphone. If you’ve ever met Ryan in person, you know his gift for gab. He’s way more of a personality

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463 results

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