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PODCAST

Pomodoro Breaks

Panigrahi Nirma

Making a host of powerful literature in science, technology, humanities, business and management available with the help of advanced technology and generative AI tools.

business

All Episodes

00:26:20

The Fruitfulness of Framing

Pomodoro Breaks ·

2025/06/30

This excerpt from Chris Haufe's Fruitfulness explores how scientists make theory choices based on expected fruitfulness, prioritising the potential for generating new research and solvable problems over solely focusing on truth. Haufe argues that scientific progress is driven by adopting "fruitful" frameworks and analogies, which enable the creation of "families of solvable problems" and guide future inquiry. The text examines historical examples from science and mathematics

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00:30:02

The Opt-Out Effect

Pomodoro Breaks ·

2025/06/27

Gerald Smith's "The Opt-Out Effect" examines the evolving power dynamic between brands and consumers in the digital age. It highlights how empowered customers increasingly manage their brand relationships and are prone to "opting out" if their needs for control, personalisation, and relevant experiences are unmet. The book explores strategies for marketers to adapt to this shift by focusing on customer empowerment through digital tools and building customer-driven loyalty

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00:19:36

The Medici Effect

Pomodoro Breaks ·

2025/06/26

"The Medici Effect" by Frans Johansson explores the concept of intersectional innovation, arguing that groundbreaking ideas emerge when diverse fields, disciplines, or cultures converge. The author introduces the "Intersection" as a mental space where established concepts collide and combine, leading to a burst of creativity, a phenomenon likened to the Renaissance-era patronage of the Medici family. Johansson supports this idea with numerous examples, demonstrating how

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00:32:09

The Design of Insight

Pomodoro Breaks ·

2025/06/25

This collection of texts focuses on a novel problem-solving platform utilising what the authors call "flexons", which are described as universal modelling languages for tackling complex business issues. Unlike purely technical ones, the core idea is that business problems are often ill-defined and require careful articulation before solutions can be sought. The flexons, including Networks, Decision Agent, System Dynamics, Evolutionary, and Information Processing, provide distinct perspectives and

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00:27:16

Why Generalists Triumph in a Specialized World

Pomodoro Breaks ·

2025/06/24

These sources explore the concept of specialisation versus generalisation, arguing that while early, narrow focus is often championed, particularly in fields like sports and education, breadth of experience and delayed specialisation are frequently more advantageous in a complex and rapidly changing world. The text highlights how sampling diverse activities and acquiring knowledge across domains fosters crucial skills such as analogical thinking, problem-solving, and adaptability. It suggests that

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00:19:56

Ogilvy on Advertising

Pomodoro Breaks ·

2025/06/23

This compilation of excerpts, primarily from David Ogilvy's "Ogilvy on Advertising," offers an in-depth look at the principles and practices of the advertising industry through the lens of one of its most influential figures. Ogilvy shares his philosophy on effective advertising, emphasising the importance of research, understanding consumer behaviour, and focusing on selling the product. He discusses various advertising formats, from print and television to direct mail and corporate

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00:29:06

Marketplace Dignity

Pomodoro Breaks ·

2025/06/20

This source, "Marketplace Dignity: Transforming How We Engage with Customers Across Their Journey" by Lamberton, Saldanha, and Wein, explores the crucial concept of dignity in business practices. The authors argue that respecting customers' inherent worth throughout their interactions, from initial exposure to post-purchase engagement, yields significant benefits. The book introduces a three-lever framework of representation, agency, and equality to help organisations integrate dignity

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00:29:29

Impact Networks

Pomodoro Breaks ·

2025/06/19

This book introduces the concept of impact networks as intentionally created webs of relationships focused on addressing social and environmental issues through learning and coordinated action. The text emphasises that these networks, drawing from various fields and technologies, can accelerate learning, spark collaboration, and catalyse systemic change by bringing diverse individuals and organisations together around a shared purpose. The book outlines principles and practical guidance for

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00:26:34

Fifty Models for Strategic Thinking

Pomodoro Breaks ·

2025/06/18

"The Decision Book" by Mikael Krogerus and Roman Tschäppeler presents fifty models for strategic thinking, aiming to improve decision-making skills across various aspects of life, from personal growth to understanding others and leading teams. The book, translated and revised, offers concise descriptions and visual diagrams for each model, encouraging readers to engage with the concepts through practical application actively. It emphasises simplifying complexity and providing frameworks

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00:24:51

Design Thinking for Business Transformation

Pomodoro Breaks ·

2025/06/17

Mashhood Alam's "Transforming an Idea Into a Business with Design Thinking" provides a structured methodology for entrepreneurs and leaders to convert innovative concepts into viable businesses. The book champions design thinking as a human-centred approach, emphasising understanding user needs before developing solutions. It outlines a four-stage framework: understanding the problem, devising the solution, crafting the business model, and managing risk. Each stage includes practical

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00:24:51

Crossing the Chasm

Pomodoro Breaks ·

2025/06/16

"Crossing the Chasm" by Geoffrey A. Moore provides a framework for marketing and selling disruptive high-tech products to mainstream customers. The book identifies a "chasm" between early adopters and the pragmatic majority, explaining why many innovative companies fail to transition across this gap. Moore outlines "crossing the chasm" strategies by focusing on a specific niche market, developing a "whole product" solution, and building strategic partnerships. The text details the characteristics of

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00:26:46

What Customers Crave

Pomodoro Breaks ·

2025/06/13

"What Customers Crave" explores how businesses can achieve exceptional customer experiences in today's interconnected world. It argues for understanding customers by their loves and hates, not just demographics, and emphasizes creating positive experiences across all customer touchpoints, both digital and non-digital. The book outlines strategies for identifying customer types, innovating customer-driven solutions, and fostering a customer-centric culture throughout an organization. It

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00:24:34

The Science of Failing Well

Pomodoro Breaks ·

2025/06/12

Amy Edmondson's book "Right Kind of Wrong," explores the multifaceted nature of failure and how individuals and organizations can learn and grow from it. The author differentiates between basic failures, complex failures, and intelligent failures, arguing that not all mistakes are equal and that some are essential for progress, particularly in novel situations. Edmondson emphasizes the importance of psychological safety in fostering environments where people can speak up about errors

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00:27:11

Understanding Customer Buying Behavior

Pomodoro Breaks ·

2025/06/11

"The Customer-Base Audit" by Peter Fader, Bruce Hardie, and Michael Ross, advocates for a fundamental shift in business analysis from a product-centric to a customer-centric perspective. It introduces the concept of a customer-base audit, a systematic review of customer buying behavior using transaction data to understand customer heterogeneity and its evolution over time. The authors outline a "data cube" framework with a primary focus on the customer-time dimension, explored

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00:21:35

The Laws of Simplicity

Pomodoro Breaks ·

2025/06/10

John Maeda's The Laws of Simplicity explores the concept of making complex things easier to understand and use across technology, business, design, and life. The book presents ten fundamental laws, supported by illustrative examples, aiming to guide readers in achieving simplicity without sacrificing meaning. Maeda argues that in our increasingly complicated world, embracing simplicity is not merely an aesthetic choice but a crucial strategy for success and sanity. Through principles like

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00:27:31

Crowd-Based Business Models

Pomodoro Breaks ·

2025/06/09

"Crowd-Based Business Models Using Collective Intelligence for Market Competitiveness" explores how businesses can leverage the knowledge and input of crowds through methods like crowdsourcing and crowdfunding to enhance their market position. Authored by Rajagopal, the work examines these models' theoretical foundations and practical applications across various business functions, including marketing, innovation, decision-making, and service design. The text emphasizes the importance of collective

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00:27:28

Change your thinking - leveraging paradoxes

Pomodoro Breaks ·

2025/06/06

Wendy Smith and Marianne Lewis's Both/And Thinking introduces a methodology for navigating complex, contradictory tensions in both professional and personal life. Drawing on extensive research and real-world examples from companies like IBM and LEGO, the authors argue for moving beyond either/or perspectives to embrace both/and mindsets. The book provides tools and frameworks to transform these competing demands into opportunities for innovation and growth by understanding underlying paradoxes

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00:22:04

Lessons from a Lifetime of Transformations

Pomodoro Breaks ·

2025/06/05

This text excerpts "Know What Matters," a book by Ron Shaich, the founder of Panera Bread. Shaich recounts his entrepreneurial journey, detailing his company's multiple transformations, from Au Bon Pain to the fast-casual giant Panera. He shares key lessons learned throughout his career, emphasizing the importance of understanding customer needs through empathy, developing a clear "Concept Essence," and the necessity of continuous innovation to maintain a competitive edge. The excerpts explore his

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00:15:07

Making Numbers Count

Pomodoro Breaks ·

2025/06/04

"Making Numbers Count" by Chip Heath and Karla Starr explores effective communication of numerical information by presenting over thirty practical principles. The authors emphasize translating abstract figures into relatable and memorable terms through techniques like simple comparisons, process conversions, and emotional measuring sticks. They argue that numbers are not inherently intuitive and require thoughtful translation to overcome "numbing" and foster understanding. The book uses diverse

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00:30:03

Reinvent Your Business Model

Pomodoro Breaks ·

2025/06/03

Mark W. Johnson's "Reinvent Your Business Model" explores how established companies can achieve transformative growth by innovating their core business models. The book introduces a four-box framework to analyze and design business models, emphasizing the importance of understanding the customer's job-to-be-done as the foundation for value creation. Johnson examines various strategies for seizing "white space"—opportunities outside a company's current

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221 results

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