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PODCAST

The Flower Podcast

Scott Shepherd, Host and Flower Educator

The Flower Podcast, hosted by Scott Shepherd is for the floral community to discuss flowers, trends, and business topics, including everything from flower farmer to all aspects of floristry. Each week a featured guest will share their knowledge, passion, and love of flowers. Join us for colorful chats with talented creatives, photographers, growers, entrepreneurs, authors, and so much more!! Be sure to subscribe on your listening platform of choice. Learn more at

business entrepreneurship

All Episodes

01:08:52

Floral Art for All: Teaching and Learning Floristry...

The Flower Podcast ·

2023/01/23

As members of the floral community, we can help and inspire one another to grow as individuals and in our respective fields. This week's guest is a great example of the floral community. I had the chance to catch up with Sue McLeary this summer, and now that the publication of her new book is just around the corner, I'm thrilled to have her back on The Flower Podcast. We are discussing The beauty of flowers, the strength of curiosity, the influence one may have on others, and much more. Sue McLeary

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01:18:25

Starting a Wedding Business with Alison Ellis

The Flower Podcast ·

2023/01/16

Many flower farmers are expanding into the wedding industry as well as florist that may not have been offering wedding design. I invited Alison Ellis to return to the podcast. Alison is the founder of realflowerbusiness.com, creator of Flower Math, and author of Falling Into Flowers, A step-by-step guide to today’s modern wedding business. She’s a floral designer and educator who teaches florists around the world how to increase their income and find more freedom in their small business with honest,

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01:13:27

Creating a Mission Led Business with Megan Hurley

The Flower Podcast ·

2023/01/09

We’re starting our season with Megan Hurley as our very first guest of 2023. Being an entrepreneur may be challenging, particularly when we launch our company out of a deep-seated passion for a particular field, such as flowers, growing, or even the planning of weddings and other events. Megan has the unique blend of a chief operating officer's (COO) brains and a chief executive officer's (CEO) heart. She started off as a wedding coordinator, but quickly expanded into a role that included much more

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01:08:17

Enduring Loss with Holly Chapple

The Flower Podcast ·

2022/12/12

This is the time of year we’re all surrounded by people, decorating, shopping for presents, attending parties, and of course, spending time with family. This time of year may be quite tough for some people for a variety of reasons. This week, I contacted Holly Chapple. Holly is well-known for her wedding and events, her Chapple designer community, FlowerStock, her partnership with Syndicate Sales, and so much more. I'm honored that she's been on our podcast three times before, and this year has been

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01:09:24

Making the Most of Your Flower Journey

The Flower Podcast ·

2022/12/06

It’s always fun to host florists here on our podcast and I’m really happy to have Alex Vaughan and Quinn Kiesow of FLWR located in Nashville, TN. They both bring years of experience to their shop where Alex is creative director and Quinn works with operations, logistics, and is a general rigging guru. They have a retail flower business that services daily deliveries, wedding and events, and are now starting to grow some of their own products. I’ve first hand seen them in action and have found them

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01:09:27

Mum's the Word with Harmony Harvest Farm

The Flower Podcast ·

2022/11/28

Who doesn’t love an awesome comeback! Although we may not think of a comeback in flowers, I am looking at the mum as the next big flower trend. In years past the chrysanthemum was the staple corsage for homecoming on the football field, and the inexpensive filler for florists. Today, our domestic flower farmers are working hard to preserve this beauty, and at the same time, they are increasing their production of new varieties and heirlooms. My guests this week, Jessica Hall and Stephanie Duncan of

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01:11:05

Urban Flower Farming with Urban Buds: City Grown Flowers

The Flower Podcast ·

2022/11/21

I'm overjoyed that urban flower farming is becoming more popular. This week, we're talking with Mimo Davis and Miranda Duschack of Urban Buds City Grown Flowers in St. Louis about how they started on this amazing historic land, creating multiple revenue streams and community impact. In this episdoe we chat about: - How their flower journeys began - The history of the land they grow on - Pre-pandemic Sales Channels - Pivoting through the pandemic - Farmers Market Pricing -ASCFG - The importance of

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01:28:50

Collectives and Cooperatives with Justine McFarland...

The Flower Podcast ·

2022/11/14

Today we talking about cooperatives and collectives with two guests that represent a growing segment in our flower farming communities. We’re excited to have Jill Shea of the Connecticut Flower Collective and Justine McFarland of the River City Flower Exchange this week on the podcast. Both manage two different models where farmers are working together to reach their community and area with the flowers they grow. Both Jill and Justine share a their experiences and thoughts for those of you

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01:16:28

2019 Laura Dowling: Floral Diplomacy at the White House

The Flower Podcast ·

2022/11/07

Hi Flower Friends!! This week we’re diving into The Flower Podcast archive to share one of our episodes from the past! Our episode with Laura Dowling was one our listeners favorites. Laura was the Chief floral designer at the White House from 2009 until 2015. As the creative director for flowers and decor, she managed White House floral design for thousands of official and private events, including state dinners, parties, receptions and large-scale installations like the iconic White House

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01:01:46

Culture, Craftmanship, and Communication in Floristry...

The Flower Podcast ·

2022/10/30

I am thrilled to have Dr. Solomon Leong as a guest this week. His honors are most impressive including awards, workshops, exhibits, demonstrations, books, a creative consultant, and extensive media attention. Dr. Solomon Leong AIFD is the director of SOLOMON BLOEMEN, a prominent Hong Kong-based bespoke design firm. As a doctor of philosophy in cultural studies, Solomon offers his understanding of cultures and history in connection to floral art, and we explore his unique approach to floral design

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01:07:49

Knowing Your Market, with Dave Dowling

The Flower Podcast ·

2022/10/24

Dave Dowling returns to our podcast this week. Dave has over 20 years of experience flower farming and now works for BaLL Colorlink as an advisor to cut flower growers across North America for small to medium sized farms. This week it is great to chat with Dave again and discuss the importance of knowing who your customers are before planning your crops. We also chatted about the importance of maintaining quality and standards that your customers can rely on. Episode 146 contains our first interview

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54:41

The World of Pumpkins with Eddie Gordon of Gordon...

The Flower Podcast ·

2022/10/17

Our guest this week is Eddie Gordon, third generation farmer at Gordon Skagit Farm known for their amazing collection of heirloom pumpkins that they grow. It was great to hear about how Gordon’s evolved into a destination during this time of year. With over 120 varieties they’re constantly trying new pumpkins for color, texture, and form. If you haven’t seen Floret’s Favorite Specialty Pumpkin Guide we’re including a link here and on our website on Eddie’s page. It’s a stunning collection of

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01:11:17

Making a Fresh Start with Sustainability: Melanie...

The Flower Podcast ·

2022/10/10

Melanie Stapleton is the owner of Cecilia Fox, an award-winning creative floral studio based in Tāmaki Makaurau, Aotearoa (Auckland, New Zealand). Their studio was founded in 2006 on Wurundjeri country in Naarm (Melbourne), Australia, where they have thrived on community and collaboration. Cecilia Fox is committed to following more sustainable floristry practices. They work with local growers, gardeners and foragers whenever possible, and guide their customers towards what’s in season rather than

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01:11:31

Sunflower Steve and His Rogue Sunflower

The Flower Podcast ·

2022/10/03

This week’s guest is Steve Kaufer also know as Sunflower Steve. It was great to learn more about Steve’s flower journey, his cut flower farm, and the discovery of the new sunflower he’s developing. Steve shares about the various crops they grow, how they harvest and process sunflowers, and the process of developing new sunflowers. Learn more about Sunflower Steve and all of our past guests by visiting TheFlowerPodcast.com Subscribe on your favorite podcast platform. We are available on Apple

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01:09:40

Studio Mondine's Amanda Luu: Having a Conversation...

The Flower Podcast ·

2022/09/26

This week’s guest is Amanda Luu, owner of Studio Mondine. Studio Mondine is a San Francisco based floral design studio which seeks to balance the simplicity of Japanese ikebana with the abundance of western style flower arranging. It was wonderful to learn about how Amanda found her way into the floral world and how Studio Mondine has grown. Amanda shares about the strengths of her team, the art behind Ikebana, creating a suitability impact report for their business, and so much more. Learn more

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30:56

The Flower Farmers Superpowers

The Flower Podcast ·

2022/09/19

In this week’s episode of The Flower Podcast, Scott shares many of the Superpowers of Flower Farmers. There are countless benefits for utilizing local flower farmers for florists and wedding professionals. Benefits Scott shares: Environmental Ability to cut flowers at the best cut stage Growing a wide variety of flowers Specialize in seasonal flowers Taping into popular colors Pivoting with crops more easily Embrace new flower trends Learn more about all of our past guests by visiting

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58:12

Asking for the Sale: Christi Lopez AIFD EMC

The Flower Podcast ·

2022/09/12

Creative entrepreneurs often have challenges balancing their creativity with the demands of day to day business activities. Our guest this week has more than 30 years experience designing, managing and marketing her own floral business. Christi Lopez AIFD EMC now helps coach floral entrepreneurs by helping them overcome negative mindsets and other obstacles that hold them back from growing their business to their full potential. In this episode we have fun chatting about starting new habits for

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58:59

Growing A Luxury Brand with Jacin Fitzgerald

The Flower Podcast ·

2022/09/05

Jacin Fitzgerald Events began in 2009 and has grown to be included on the list of the “World’s Top Planners” year after year. Jacin truly has a passion for planning and designing extraordinary events and celebrations around the world. I’m so happy to have had the opportunity to connect with Jacin while I lived in Atlanta, where she lives too. She truly has a gift for hospitality and a love for flowers. She is respected by her piers and clients for producing luxury weddings and events with attention

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59:08

Knowing Your Why with Brenna Quan AIFD

The Flower Podcast ·

2022/08/29

Brenna Quan is a designer who loves the creative aspect of floristry. Her artistic expression developed in her youth, studying dance and theatre, which eventually landed her on stages across the United States and Canada as a professional dancer and choreographer. It was during this time she discovered the real emotional connection between flowers & the human spirit, sparking her interest in developing the skills needed to create this form of art. With years of experience in retail, wholesale,

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58:37

Peas, Plugs, and Portugal with Bailey Hale of Ardelia...

The Flower Podcast ·

2022/08/22

My guest this week is Bailey Hale and he has been on my guest bucket list since the very beginning of our podcast 4 years ago. So you can imagine how excited I was to sit down for an interview at the ASCFG conference earlier this month. Bailey is no stranger to the cut flower community and his passion for flowers, farming, and introducing new cut flowers is inspiring. He shares about the beginnings of Ardelia Farm and Company, Farmer Bailey Plugs, and their move to Portugal on today’s episode of The

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333 results

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