x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Strategic Storytelling

Cathy Goodwin, Ph.D.

Strategic Storytelling blends together the magic of storytelling with practical strategies for copywriting and marketing, especially creating content, branding, and planning. Forget about movies, bedtime stories, and fairy tales: Cathy Goodwin, an online strategist and published author, show you how business storytelling will directly impact your bottom line. No fairy godmothers allowed!

business marketing

All Episodes

10:33

074 How 1 Story Gives You 5 Great Blog Post Ideas

Strategic Storytelling ·

2022/10/02

Looking for more creative blog post ideas that attract hungry readers? You'll find a zillion bundles promising to help...with tired titles like, "Behind the scenes of my business" or "5 mistakes I'll never make again." Writing a blog post is like making a sandwich. Using a template is like, "Begin with 2 slices of bread." For a great sandwich you need filling. When you start with your prospect's backstory, you start with the filling. You can go back and add. the bread - the structure - later

en

08:49

073 The Surprising Way To 10X The Impact Of Your Content

Strategic Storytelling ·

2022/09/07

"I've heard this all before." "You sound just like everybody else in your field." "I can't remember...what did you say again?" Content creation takes work. Nobody wants to hear those responses after putting in effort to create what should have been a remarkable blog post, web page, podcast or landing page. In this episode we talk about specific ways to achieve originality in your message. In particular, we'll talk about the importance of creating a framework as a container for your message. Once

en

30:24

072 Entrepreneurs: Get Past Your Comfort Zone With...

Strategic Storytelling ·

2022/08/24

You want to grow a business ... but what happens when you keep telling yourself stories keep you from moving forward? Stories that seem so real and vivid you never think to question them? The truth is, comfort zones are just too ... comfortable. Mike Krupit is an entrepreneur who's consulted with many companies over the years. Mike now supports business owners and entrepreneurs who are serious about developing profitable businesses. Mike talks about how we can get out of our way when we recognize

en

32:14

071 Building A Community By Telling Stories With Alex...

Strategic Storytelling ·

2022/08/08

Many organizations are still struggling to rebuild community after the pandemic forced everyone apart. Alex Hillman is the founder of Indy Hall, one of the first coworking spaces in Philadelphia. He had to answer the question, "How do you keep a space-based community together when the space goes away?" In this episode, Alex shares stories that show why Indy Hall coworking is far more than a piece of real estate. He shows how the community helps members find their way, grow and change. Around

en

18:08

070 The 5-Step Story Behind A Successful Small...

Strategic Storytelling ·

2022/07/31

Thinking of starting or growing a blog? This episode breaks down the steps - which are not what most marketers will tell you. You'll save a lot of time (and enjoy a more successful blog) when you stop and ask just a few extra questions. To discover your marketing archetype (which helps you create a blog consistent with your marketing style), download this free report - http://cathygoodwin.com/arch

en

06:15

069 Small Business Branding: Your Brand Is Not Your...

Strategic Storytelling ·

2022/07/21

Branding consultants and courses often try to learn from big-name consumer products , such as beer and cola drinks. Small service-based businesses run into trouble when they try to copy the big guys - like a petite female competing with big, muscular power lifters in a weight training class. Big brands wear their brands like beach towels. Small business branding starts when you take off the towel. This episode uses a fun summer metaphor to highlight the difference between large and small business

en

21:33

068 A Story A Day To Grow Your Business - With Ellen...

Strategic Storytelling ·

2022/07/10

Ellen Finkelstein uses email marketing to grow her list. She sends out emails every day - 7 days per week - and each email begins with a story from her own everyday life. Ellen is what I'd call a role model archetype. That means her promise is, "I'm just like you. If I can do it, you can do it." She uses stories to build profitable relationships with her very large, responsive list. In this episode you'll discover Ellen's system for... ...choosing which stories to include in her emails

en

11:29

067 Is it time to stop telling business stories?

Strategic Storytelling ·

2022/06/30

Storytelling has been a big business buzzword for a long time. Small business owners frequently are encouraged, "Learn to tell stories!" or even, "You can't market without storytelling in the 21st century!" Of course there's a backlash. We're hearing criticism of storytelling. It's fake. Companies use stories to come across as warm and fuzzy when they're cold as ice. People are tired of hearing stories. There's some truth to those criticisms...and we can learn from them. But...stop telling

en

12:38

066 How To Leverage Your Working Style To Become More...

Strategic Storytelling ·

2022/06/18

You plan your next offer -a program or product. Some business owners get an idea and dive right in. I’m in this category. We execute fast…and wish we’d taken more time to plan. Others like to nail every detail. They want to be crystal clear on the step-by-step systems. They lose time by overthinking. I call these categories the "jumpers" and the "clingers." They tell different stories. They operate differently. And they can be extremely successful. The challenge is step beyond your comfort zone

en

16:54

065 How to respond when they say "It's too expensive"

Strategic Storytelling ·

2022/06/13

Small businesses get the "too expensive!" objection all the time. In this episode we dive into the client stories that might drive these objections. Sometimes the clients don't "get" your value - but sometimes your offer conflicts with their story. I share some recommendations to help you deal with these objections more productively and profitably. Learn more about getting inside the client's mind with this free guide - http://cathygoodwin.com/baggage I also work with clients through the

en

12:53

064 Why these 2 story templates bring in more sales

Strategic Storytelling ·

2022/06/05

Certain story templates are more effective when it comes to attracting more clients and generating more sales. Is it because they create more intense conflict? The surprising answer is, "No." In his book, Story Paradox, Author Jonathan Gottschall reveals a stunning fact: the higher the level of poetic justice on a TV show, the higher it performs in the ratings. In this episode of Strategic Storytelling, you'll discover the real reason these stories work...and you'll be able to apply these insights

en

34:18

062 Credibility for Business Leadership: Interview...

Strategic Storytelling ·

2022/05/19

Without credibility, you can't have a successful business. That's the lesson from Mitchell Levy, a Global Credibility Expert. In this episode, Mitchell explains why credibility is important. He identifies some surprising indicators of credibility, such as being coachable, being a servant leader and showing up. We also talked about using stories to reinforce credibility (and how the wrong story can kill your credibility fast). We came up with some memorable examples! This episode will give you a

en

14:53

061 3 Stories That Send Clients Away (and what to do...

Strategic Storytelling ·

2022/05/11

As a new business owner, I was advised to share stories that would build the know, like, and trust factor. I soon discovered 3 types of stories that had the opposite effect. They created distance, confused my audience, and left them saying, "That's bizarre." You'll discover why these types of stories don't work (and what to do instead). Mentioned: Relocation book on Amazon Free report on understanding clients Free report on story archetypes

en

14:54

060 Why that story got a laugh but not a sale (and ...

Strategic Storytelling ·

2022/05/06

A lot of business owners have been told, "Stories entertain and captivate your audience." If you buy that, you're not getting the full power of storytelling. Stories can support for your strategy and simplify your marketing. That's the big difference between personal and business stories. Personal stories might get an appreciative laugh, but business stories can do so much more. Anyway, your business audience might not be amused by your personal stories. I've referenced the topic indirectly. This

en

11:31

059 Rebranding: A 3-step strategy for small businesses

Strategic Storytelling ·

2022/05/01

We hear a lot about rebranding. Bt what happens when you take your business in a new direction? Or direct your energy toward a new target market? This episode introduces 3 steps you need to rebrand profitably with a new story. Find your story archetype here

en

14:39

058 For a simpler path to course creation, begin with...

Strategic Storytelling ·

2022/04/24

Online course creation has become a major industry. If you're a business owner, your course gives you new opportunities to grow your business, find clients and gain credibility. Designing a course can be challenging. How do you know what to include? How do you figure out how to sequence the modules? Explore a new way to design your course by starting with a story. You'll appeal to more students and have fun with the process. My course on course creation is http://mycopy.info/createyourcourse

en

12:45

057 3 Tips To Win Clients As A Master Storyteller

Strategic Storytelling ·

2022/04/19

Creating your story is just the first part storytelling. You also need a way to tell your story. As a business storyteller, your goal is to get listeners and readers involved in your story. They will see themselves in your story. They will want to jump in and join the story. Or realize "this isn't my story" and go elsewhere, saving you both some time. Learn more about storytelling when you download 17 Surprising Ways to Grow Your Business With Stories - free when you click here:

en

10:07

056 How To Design A Story That Reaches Your Ideal...

Strategic Storytelling ·

2022/04/05

Most stories will attract attention. Small business owners need to go beyond attracting attention to create stories that attract and persuade. How do you attract your ideal clients? Create a story with elements they can relate to. A story that helps them see themselves in the story. How do you do this? It's a pretty simple tweak, actually... but you have to decide consciously to structure your story this way. This episode shows you how. To better enter the conversation in your client's mind,

en

13:35

055 How To Stand Out In A Crowded Space

Strategic Storytelling ·

2022/04/01

They're not paying attention to your content? No surprise: there's a lot of noise in the background. This episode (based on my new course - http://cathygoodwin.com/credcourse ) introduces the 2 factors that influence credibility...illustrated with a story. When classical violinist Joshua Bell agreed to a journalism-inspired gig ... not on a concert hall, but on a subway station in Washington DC. Why was he ignored in the subway? This story holds clues to getting your message heard on the crowded

en

10:34

054 3 Techniques To Become A Better Storyteller

Strategic Storytelling ·

2022/03/29

Business storytelling works like a muscle. When you need a story, you have to be ready. Just as you do workouts and exercises to be ready to play tennis or basketball, you need to exercise your storytelling muscles so you'll be ready when you need a story. You don't always need a story - but when you need one, you need to have the skills to choose and tell that story. Just as your gym workouts prepare you for basketball, these exercises prepare you for the storytelling event that makes a

en

177 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Nomad Capitalist Audio Experience

Nomad Capitalist

Supply Shock

Blockworks

RadioBorsa - La tua guida controcorrente per investire bene nella Borsa e nella Vita

SoldiExpert SCF