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PODCAST

The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

Matt McWilliams, Award-Winning Affiliate Manager

The Affiliate Guy Podcast is your source for affiliate marketing news, tips, and strategies to take your online business to the next level. Learn how to boost your commissions, manage affiliate programs, and so much more. More information at theaffiliateguy.tv and mattmcwilliams.com.

business marketing

All Episodes

32:09

How to Recruit and Work with International Affiliates

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/12/12

Working with internationally-based affiliates can open up a whole new world of opportunity for your affiliate program. But there are some challenges and considerations to keep in mind. In this episode, I’ll share exactly how to work with affiliates from all over the world…and grow your program in new ways! LINKS MENTIONED IN THIS EPISODE 2023 FTC Endorsement Guide Updates: What Affiliates and Affiliate Programs Need to Know:

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45:51

How to Make Your Affiliate Program Attractive to...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/12/05

In the increasingly competitive world of affiliate programs, how do you stand out? How do you create an affiliate program that is so attractive to potential affiliates that they just HAVE to join? That’s what today’s episode is all about. LINKS MENTIONED IN THIS EPISODE How to Determine the Right Affiliate Commission Structure: https://www.youtube.com/watch?v=wHYgeRCh7tE PODCAST EPISODE - How to Run Affiliate Contests Without Breaking the Bank: mattmcwilliams.com/tag272 PODCAST EPISODE - How to

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31:56

How to Create Compelling Affiliate Offers

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/11/28

What good is it to have affiliates if they aren’t excited to promote you? The reality is that affiliates have tons of options these days and if you don’t create compelling offers for them to promote, they won’t. So, today, I’m revealing exactly how to make your promotions stand out and get your affiliates fired up to promote. LINKS MENTIONED IN THIS EPISODE How to Determine the Right Affiliate Commission Structure: https://www.youtube.com/watch?v=wHYgeRCh7tE How to Find Affiliates:

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28:58

How to Use the Holidays to Recruit More Affiliates

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/11/21

The holidays can be a great time to find new affiliates and attract them to your program. Affiliates are often looking for new opportunities and the increased prospect of more sales and more commissions is an irresistible combination. Today, I’ll share exactly how to use the holiday season to recruit new affiliates to your affiliate program. LINKS MENTIONED IN THIS EPISODE Teach Your Affiliates How to Write a Product Review: mattmcwilliams.com/affiliatereview Your First 100 Affiliates:

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24:03

How to Create High-Converting Affiliate Graphics for...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/11/14

The right graphics can increase your affiliate program’s sales 14-18% this holiday season! The question, of course, is how do you create graphics that convert? Well, you’re in luck because that’s what today’s episode is all about. LINKS MENTIONED IN THIS EPISODE Ultimate Guide to Holiday Affiliate Promotions: mattmcwilliams.com/ultimate-guide-holiday-affiliate-marketing-promotions Affiliate Promo Plan Template: mattmcwilliams.com/affplan VIDEO - How to Give Your Affiliates Banners & Graphics:

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39:38

How to Make This Your Best Holiday Season Ever with...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/11/06

Are you ready to make this holiday season the BEST ever for your affiliate program? Then you’re in the right place because this episode will show you exactly what you need to do over the next six weeks to make that happen! LINKS MENTIONED IN THIS EPISODE Ultimate Guide to Holiday Affiliate Promotions: mattmcwilliams.com/ultimate-guide-holiday-affiliate-marketing-promotions Review Post Guide: mattmcwilliams.com/reviewpost Affiliate Promo Plan Template: mattmcwilliams.com/affplan How to Warm Up Your

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32:08

How to Get Your Affiliate Program Ready for the Holidays

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/10/31

It’s that time of year again…it’s officially time to start thinking about the Holiday Season. Is your affiliate program ready? If not, today’s episode is especially for you. And even if you THINK your program is ready, odds are, you’ve probably missed out on something, so listen up. This episode will show you exactly what you need to do RIGHT NOW to get your affiliate program firing on all cylinders in time for the busy holiday season. LINKS MENTIONED IN THIS EPISODE Ultimate Guide to Holiday

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26:33

How to Maximize Your Black Friday and Cyber Monday...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/10/24

Black Friday and Cyber Monday Monday are only 4 weeks away…and the time to prepare for them is NOW! If you’re going to take advantage of these two huge days, max out your sales, and get your holiday season promos off to a great start, this is a must-listen episode. Today, whether you’re running your own affiliate program or your an affiliate, I’ll reveal the 10 strategies you MUST use to maximize your Black Friday and Cyber Monday sales. LINKS MENTIONED IN THIS EPISODE Ultimate Guide to Holiday

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41:56

How to Leverage Affiliate Manager Relationships with...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/10/17

Affiliate managers, are you getting the most out of your relationships with affiliates? Affiliates, are you taking advantage of your relationships with affiliate managers? Odds are you aren’t and it’s costing you a lot of money. That’s why I invited a special guest to come and share how she leverages affiliate manager relationships to help make her and the programs she promotes a lot more money. LINKS MENTIONED IN THIS EPISODE Jessica’s Affiliate Marketing for Influencers: mattmcwilliams.com/jessica

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27:19

Does This Break the First Rule of Affiliate Marketing?

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/10/10

I’m wondering if you think I broke the very first rule of affiliate marketing? After you listen to this episode, let me know. We promoted something that was so different from our normal offers that I was genuinely afraid it would backfire. What ended up happening? Well, that’s what this episode is all about. LINKS MENTIONED IN THIS EPISODE What to Promote Checklist: mattmcwilliams.com/whattopromote PDF Download of Matt’s Emails:

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25:34

How to Measure Affiliate Program Success: Key Metrics...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/10/03

How do you actually measure affiliate program success? More importantly, what metrics do you track that actually help lead to success? In this episode, I share the key metrics you must monitor in order to ensure your affiliate program gets on the track…and stays there! LINKS MENTIONED IN THIS EPISODE The 10 Commandments of Great Affiliate Managers: LINK TO POST How I Built a $1 Million a Month Affiliate Program In Only Two Years Without Any Connections or Credentials:

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29:25

How to Get Your Affiliates to Promote on a Short...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/09/26

Sometimes your affiliates don’t have months or even weeks to plan your affiliate promotion. How, then, do you still get them to go all out and max out their sales? Today’s episode shows you exactly how to get your affiliates to promote on a short timeframe. LINKS MENTIONED IN THIS EPISODE ConvertKit: mattmcwilliams.com/convertkit How I Built a $1 Million a Month Affiliate Program In Only Two Years Without Any Connections or Credentials: mattmcwilliams.com/millionamonth Find Your First 100

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34:55

How to Motivate Your Affiliates to Sell More

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/09/19

What can YOU do to motivate your affiliates to sell more? Are there certain strategies and tactics you can use to actually move the needle and get your affiliates to perform at a higher level? The short answer is YES and in today’s episode, I’ll reveal the seven proven strategies that I’ve used time and time again to motivate affiliates to make more sales. LINKS MENTIONED IN THIS EPISODE Affiliate Email Template: mattmcwilliams.com/aetemplate Affiliate Training Package:

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34:24

How to Double Your Affiliate Program in 90 Days

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/09/12

In 2005, I took my first affiliate program from $120,000 a month to $260,000…in less than 90 days. In 2009, when I won my first Affiliate Manager of the Year award, I took Legacy Learning Systems’ affiliate program from $150,000 a month to $310,000…in 90 days. In 2012, I helped Tiny Prints grow their affiliate program from $2.6 million a month to more than $6 million…in, you guessed it…90 days. And I’ve done the same thing over and over again for our clients. How did I do it? Well, I share exactly

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37:24

How to Start an Affiliate Program: The First 30 Days

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/09/05

If I had to go back in time knowing everything I know now after nearly 20 years of running affiliate programs, how would I start a brand new affiliate program today? In this episode, I’ll share exactly what I’d do every single day for 30 days. LINKS MENTIONED IN THIS EPISODE VIDEO: What is the Right Commission to Pay Affiliates?: mattmcwilliams.com/right-commission-pay-affiliates/ Our Recommended Affiliate Tracking Platforms: mattmcwilliams.com/toolbox How to Start an Affiliate Program for Free:

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42:26

How Laura Wardlaw Finished Top 20 in Only Her 2nd...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/08/29

Laura Wardlaw doesn’t have a huge list or large social media following. In fact, of all the affiliates in a recent promotion, she had one of the smallest audiences. And she still finished in the top 20…in only her second affiliate promotion ever. How’d she do it? Well, that’s what today’s episode is all about. LINKS MENTIONED IN THIS EPISODE Challenge Moms: challengemom.com/optin Quickstart Guide to Affiliate Marketing: mattmcwilliams.com/quickstart FREE TRAINING - How I Currently Make $3,874 a Week

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40:35

How to Get Affiliates Excited to Promote

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/08/22

You’ve done the hard work of finding affiliates and getting them signed up. Now, are you ready to ignite their passion and make them eager to promote? In this episode, I delve into the art of getting affiliates genuinely excited to spread the word about your products or services. Let's dive in and learn how to get affiliates excited to promote like never before! LINKS MENTIONED IN THIS EPISODE Affiliate Contests Videos: mattmcwilliams.com/affiliatecontestbonusvideos Find Affiliates Now:

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42:49

How to Launch...Your Product, Your Business, & Your...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/08/18

Is it possible to launch not only a product but an entire business and even a lifestyle? The short answer is YES and today’s guest is the world’s leading expert on launches. What’s working in launches today? What’s changing? What does everyone need to know about launching? This is one of the most exciting podcasts I’ve ever done so let’s jump right in. LINKS MENTIONED IN THIS EPISODE Jeff Walker’s Launch Masterclass: mattmcwilliams.com/launchmasterclass Product Launch Formula Course Review:

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27:59

How to Build Trust and Credibility with Your Affiliates

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/08/15

Trust is the backbone of successful affiliate programs. It’s the key factor in whether an affiliate promotes you the first time…and if they keep promoting you long-term. Today we explore the strategies and techniques that will solidify your position as a trustworthy affiliate manager. Get ready to unlock the secrets to building trust and credibility with your affiliates. Let's dive right in! LINKS MENTIONED IN THIS EPISODE Affiliate Email Template: mattmcwilliams.com/aetemplate

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50:33

How to Fail Your Way to Success with Omar Zenhom

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/08/08

Are you ready to learn how to turn failure into a powerful stepping stone towards success? I recently had the privilege of joining renowned podcaster and entrepreneur, Omar Zenhom, to discuss his remarkable journey, how he transformed setbacks into opportunities and built one of the top podcasts and personal brands on the internet. This episode isn't just your average success story – it's a masterclass in resilience, innovation, and the art of embracing failure as a catalyst for massive success. Get

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